netwealth educational webinar - applying a silicon valley mindset to your business
TRANSCRIPT
APPLYING A SILICON VALLEY MINDSETDeliver better service in less time and achieve greater profits
STEWART BELLBusiness Coach & Founderwww.audere.com.au
HIGH GROWTH TECH STARTUP
LEVERAGE
EffortToil
INPUTOUTPUT
ProfitImpact
EXPONENTIAL GROWTH
1. AUTOMATE ENGAGEMENT
2. PLUG & PLAY
3. HACK TIME
Question:WHAT BUGS YOU
MOST ABOUT RUNNING AN
ADVICE BUSINESS?
THE GAP?
SCALE
1. AUTOMATE ENGAGEMENT
CASE STUDY:
20 LEADS FROM 6
CONVERSATIONS
SEMINAR TIME
PROBLEM 1: NEED FLOW
PROBLEM 2: THIRD Party RELIANCE
PROBLEM 3: EMPTY ROOM RISK
REAL PROBLEM:
LACK OF VALUE
PULL MARKETING
Research PROJECT
UNCOVERING GOLD
CHEESE & WHISKERS
WHAT’s THE NEED?
HANG ON…. REWIND
CLIENT FLOW FINDER
General Public
Client
Ongoing advocate
AWARESuspect
ENGAGEDProspect
CONVERTIBLELead
80-120 per adviser
200
800
4,000
20,000
4-step buying process
TRIGGER THE ADVOCACY REFLEX
YOU DEFINE INTERACTION
5 Touch MODES
INFORM
PACEEXCITE
DELIGHT
INDOCTRINATE
GO ANALOGUE BEFORE DIGITAL
P
Question:WHAT DID YOU JUST LEARN, NOTICE OR
WANT TO SHARE?
ORMANUAL MACHINE
KEY LESSONS
BEING GREAT ISN’t ENOUGH
MOST AREN’t SEEKING ADVICE
CHASING REPELS
AUTOMATE YOUR MARKETING
2. PLUG & PLAY
CASE STUDY:
FOUR STEPS TO
PRODUCTIVITY
PROBLEM 1: FEEDING THE ENGINE
PROBLEM 2: BURIED IN EMAIL
PROBLEM 3: DOING IT ALL
REAL PROBLEM:
NO SYSTEM to DELEGATE
AIR TRAFFIC vs…
…COMMANDER
VA ONBOARDING
Licensee
STAR PERFORMER VS. SEA ANCHOR?
SMALL BUSINESS MUSCLES
FREELANCE RESOURCE
THE HOLLYWOOD SYSTEM
BE THE GM!
ORBULKY NIMBLE
Question:WHAT’s DID YOU LEARN, NOTICE OR WANT TO
SHARE?
KEY LESSONS
CAN’t Do it All & Grow
STOP DOING THE WORK FOR THOSE
WHO DO THE WORK
CHOOSE SPECIALISTS
VS.
PLUG IN & POWER UP
3. HACK TIME
CASE STUDY:
MEET GEOFF
PROBLEM 1: NO TIME
PROBLEM 2: BOTTLENECK
PROBLEM 3: NOT READY TO CHANGE?
BACKLOG CITY!
REAL PROBLEM: TECH TANGLE
++
AUDIO FILE NOTE SOLUTION
STOP LETTING TECHNOLOGY USE YOU
5x typing speed, the mad men way
PERFECTION IS REDUCTION
KEVIN KELLY
ELIMINATION
Value
Effort
LOW VALUE/ IMPACTLOW EFFORT
High VALUE/ IMPACTLOW EFFORT
High VALUE/ IMPACTHigh EFFORT
LOW VALUE/ IMPACTHigh EFFORT
FLIP THE MODEL
ORENCUMBERED EMPOWERED
Question:WHAT’s BEEN MOST VALUABLE FROM THIS
LAST BLOCK?
KEY LESSONS
SAYING NO IS KEY
CREATE A FILTER
THE RIGHT HABITS
PERFECTION IS LESS
40 PRINCIPLES
WHAT NEXT?
calendly.com/stewbell/audit