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August 2019
CII Social Impact Report 2019
Section Page
1. MessagefromCII 03
2. AboutCIIinitiatives 04
3. AboutCIIFoundation 07
4. Foreword 08
5. MessagefromGrantThornton 09
6. Overview 10
7. CaseStudies 17
8. AboutGrantThorntoninIndia 64
9. AboutCII 65
Contents
ThispublicationhasbeenpreparedfrominformationprovidedandsourcedfromCIImembercompaniesintheWestregionandvariouspublicsources.Theinformationreceivedfromthesesourcesisbelievedtobereliable.
Anydataandopinionspresentedaretothebestofourinformationandtheexplanationsperceivedbyus.ThedatamentionedinthereporthasbeensourcedasreadandunderstoodfromvarioussourcesasofMarch2019.Allassumptionsmadetodevelopthispublicationarebasedontheinformationthatiscurrentandavailable.Thisdataissubjecttochangeatthebehestofvariousagencies,companies,andstakeholders.Nothinghascometoourattentiontocauseustobelievethatfactsanddataoutlinedinthisreportarenottrueorcorrect.Therefore,noresponsibilityisassumedforinformationfurnishedbyanythirdpartyorganisations,andthisinformationisbelievedtobereliable.
Whileduecarewastakeninthepreparationofthisdocumentandinformationcontainedherein,neitherGrantThorntonIndiaLLPnoranyotherlegalentitiesinthegrouptowhichtheybelong,acceptanyliabilitywhatsoeverforanydirectorconsequentiallossarisingfromanyuseofthisdocumentoritscontentsorotherwisearisinginconnectionherewith.
Confederation of Indian Industry
Copyright2019@ConfederationofIndianIndustry(CII).Allrightsreserved.Withoutlimitingtherightsunderthecopyrightreserved,thispublicationoranypartofitmaynotbetranslated,reproduced,stored,transmitted,inanyform(electronic,mechanical,photocopying,audiorecordingorotherwise)orcirculatedinanybindingorcoverotherthanthecoverinwhichitiscurrentlypublished,withoutthepriorwrittenpermissionofCII.
Allinformation,ideas,views,opinions,estimates,advice,suggestions,recommendations(hereinafter‘content’)inthispublicationshouldnotbeunderstoodasprofessionaladviceinanymannerorinterpretedaspolicies,objectives,opinionsorsuggestionsofCII.Readersareadvisedtousetheirdiscretionandseekprofessionaladvicebeforetakinganyactionordecision,basedonthecontentsofthispublication.ThecontentinthispublicationhasbeenobtainedorderivedfromsourcesbelievedbyCIItobereliablebutCIIdoesnotrepresentthisinformationtobeaccurateorcomplete.CIIdoesnotassumeanyresponsibilityanddisclaimanyliabilityforanyloss,damages,causedduetoanyreasonwhatsoever,towardsanyperson(naturalorlegal)whousesthispublication.
Thispublicationcannotbesoldforconsideration,withinoroutsideIndia,withoutexpresswrittenpermissionofCII.Violationofthisconditionofsalewillleadtocriminalandcivilprosecution.PublishedbyConfederationofIndianIndustry(CII).
Disclaimer
02CIISocialImpactReport2019
CIISocialImpactReport201903
Message from CII
Measuringsocialimpactischallengingonmanylevelsbecauseitismulti-facetedandoftenlinkedtoveryentrenchedsocio-culturalnormsandbeliefs.Thesearenotalwaystangibleandvisible,andsometimesevenjustaone-offoccurrenceandnotnecessarilyindicativeofadeepandlastingchange.
Moreover,changesinsocialconstructstaketimeanddonotreadilychangewithinashortspanofsixmonthsorevenayear.However,shiftsinperceptionsandactionsrelatedtosocialconstructssuchasempowermentandgenderequitycantheoreticallycontributetosocialchangethatcanbesustainedovertime,andallowforfurthersocialdevelopmentofasociety.
Forthesocialdevelopmentecosystem–thefunders,theimplementorsandthedecisionmakers–measurementofsocialimpactiscriticalasitallowsustounderstandwherewemakeourinvestment.Hence,tyingsocialimpactmeasurementtostringentindicatorsisessentialtounderstandthescaleandeffectofthechange.
AtCII,varioussocialdevelopmentinitiativesareundertakenthroughtheCIIFoundationanditsCentresofExcellencewhichcreateasignificantimpactacrossregions,statesandruralareas.TheCIImemberstakenumerousinitiativesthathavehad
asubstantialimpactonimprovinglivesandcreatingsustainedlivelihoodsformanyoftheunderprivilegedcommunities.
ThereportisamacrooverviewoftheimpactoftheinitiativesoftheCIImembers.Wehopeyoufinditamotivatingreadanddecidetodoyourbitinhelpingcreateenrichedlivesandsustainablelivelihoods.
Biswadeep GuptaChairman, CII Western Region Sub-committee on CSR and Affirmative Action CEO, JSW Foundation
TheCIImemberstakenumerousinitiativesthathavehadasubstantialimpactonimprovinglivesandcreatingsustainedlivelihoodsformanyoftheunderprivilegedcommunities.
04CIISocialImpactReport2019
CII initiatives for social development Societyisanimportantstakeholderforathrivingbusinessecosystem.Societalprogressanddevelopmentarethereforeapre-requisitefortheindustrytobesuccessful.Theonusisthereforeontheindustrytostrivetobesustainable,inclusiveandgivingatthesametime.
CIIWesternRegion,throughitssociety-connectinitiatives,wasabletogetsignificantindustryparticipationandrepresentationinitsobjectiveofgivingbacktothesociety.
Workshop on sexual harassment at workplaceSexualharassmentisoneissuethathasprobablyplaguedeveryinstitution,bigorsmall.Unfortunately,itstillremainsoneofthemostunreportedoffencesofalltimes
Aone-dayworkshoponsexualharassmentatworkplacewasorganisedinGoa.Itcoveredtheimportantaspectsofpreventionofsexualharassment,itsprohibitionandredressal.ItalsoexplainedtheroleofanInternalCommittee(IC)memberattheworkplacetooverseetheimplementationoftheanti-sexualharassmentpolicy,deliberateandresolveanysexualharassmentattheworkplace,andrecommenddisciplinaryactionsifany,totheemployer.
TheworkshopaimedtohelptheICmembersconductformalinvestigation,helpthemwithinterviewingtips,legalrequirements,drawingconclusions,assessingcredibilityanddecidingoncorrectiveaction.Italsocoveredclosingprocedures,timelinestobefollowed,penaltiesforcontraventionofprovisionsandtipstowriteareport.
Investing in adolescence for demographic dividendsAconsultationsessiononinvestinginadolescencefordemographicdividendswasorganisedinSurat.Inputsweresoughtfromindividualsanddiscussionswereheldonthenecessaryinterventionsrequiredforadolescents.TheprogrammeaimedatguidinglocalNGOsandspreadingawarenessontheempowermentofadolescents.Thenecessityofspecialfocustowardsdisabledindividualswasalsostressedupon.
About CII initiatives
Sharing best CSR practices on employee volunteerism in CSR and employee engagementAsessiononsharingofbestCSRpracticesonemployeevolunteerisminCSRandemployeeengagementwasorganisedinPune.Ithelpedparticipantsgainaninsightintothewaysinwhichcompaniespracticeemployeevolunteerism,anditslinktoCSRstrategy.Practiceswhichsupportsucheffortswerehighlightedalongwithsuggestionswhichcouldbeoffered.
TheprogrammealsoaimedatidentifyingmajorCSRinitiativesundertakenbyorganisations,drivingforcesandalsoexploringnewavenuesinCSRpracticethroughcross-learning.
Industry-led social transformation through CSR and beyondThesession,‘Industry-ledsocialtransformationthroughCSRandbeyond’wasorganisedinKolhapurandNashiktobringforththebestpracticesfollowedbyorganisationsfordrivingchangeontheground,anddrawtheattentionofvariousstakeholderstowardsperspectivesandfacetsforcreatingsocialanddevelopmentalimpact.
Contribution towards Kerala flood reliefCIIMarathwadaZoneSMEmembersextendedtheirsupporttothefloodvictimsinKerala.Thestatehadwitnessedunprecedentedrainfall,whichresultedinthedisplacementofthousandsofpeople.ThereliefmaterialsenttoKeralaincludeditemsofdailyuseincludingsoaps,mats,mosquitocoils,matchboxesandsugar.
CII Model Career Centre (MCC) job fairsCIIMCC,Mumbai,alongwithUdyogMantralayaofMaharashtra,organisedsevenjobfairsinthestateacrossAurangabad,Mumbai,Nagpur,Kolhapur,Nashik,NaviMumbaiandPune.Theobjectiveofthejobfairwastoreachouttotheyouththroughworkshops,portals,jobfairsandguidethemontrainingrequirementsandjobopportunitiesaspertheiraptitude.Thejobfairsuccessfullyconnectedjob-seekerswithjob-providers.Theycollectivelysawparticipationfrom523companiesandover28,000jobseekers.Over11,000joboffersweregenerated.
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Model Career Centre – Career Counselling and Rozgar Yatra – SindhudurgTheCII-ModelCareerCentre,Mumbai,launchedtheCareerCounsellingandRozgarYatrainitiativewithanaimtobenefityouthintheKonkanregionbyprovidingcareercounsellingandjobplacements.The‘yatra’wasflaggedoffbyCommerceMinisterSureshPrabhu.Twocounsellingvanstravelledacross13talukasintheSindhudurgdistrictinMaharashtrawherecounsellorsextendedguidancetotheyouthonjobsandentrepreneurshipopportunitiesineachtaluka.The‘yatra’lastedforaboutsixdays.Around3,547youth,including1,739girls,wereregisteredandcounselled.
Social transformation: Working on total water security in villages of Aurangabad districtCII’swaterinstituteprovidesintegratedsolutionstowaterresourcemanagementthroughtheuseofscientificanddigitaltoolssuchasCII’sWATSCANtool,whichlinkssatelliteinformationandon-grounddatabasesandprocessesinformation(spatialandtemporal)carriedinmillionsofpixelsonaGISplatformtofacilitatedecisions.ApplicationofWATSCANenableswater-smartdecisionsandintelligentwatersolutions.In2017,WATSCANwasappliedtoAurangabaddistrict,oneamongstthesixdistricts(Jalna,Amravati,Akola,SolapurandYavatmal)wheredistrictwatershedassessmenthasbeencompletedandreportssubmittedtothegovernmentofMaharashtra.TheoutcomeswerepresentedtodiversestakeholdersfrombothgovernmentandindustryatastakeholdermeetingthatprovideddirectionsfortakingforwardtheoutcomesinAurangabaddistrict.FourvillageswereselectedinPaithanTaluk,guidedbyWATSCANoutcomes,inclusionundergovernmentofMaharashtra’sJalayuktShivarAbhiyanandVillageSocialTransformationMission.
WiththeobjectiveofimplementingsuitablewatermanagementstrategiesatthevillagewatershedforthefourselectedvillagesinAurangabad,CIIhasbeenworkingextensivelytowardsthedevelopmentofauniquedigitalplatformforfacilitatingdecision-makingtoovercomeprevailingwaterchallenges.Inthecurrentphase,CIIhasbeenworkinginthevillages,
applyingWATSCANatthevillagelevel.Theinitiative,supportedbyStandardCharteredBank,involvesin-depthscientificassessmentforstrategisingwatersolutions.Itinvolves:• Identificationofappropriatewatermanagementstrategies,
postscientificanalysisatthevillagewatershedlevelthroughtheapplicationofWATSCAN
• Evidencebasedonon-groundimplementationofsuitablestrategiesatviablelocationssuchaswaterharvestingstructures,ie,CNBsCementNalaBandharas,gabionstructures,rechargeshafts,rainwaterharvestingsystems,etc.
• Real-timedatacapturethroughautomatedweatherstationsatvillagelevel,throughvillagepanchayats
• Stakeholderengagementandcommunitymobilisation,andenhancedawarenessonwatermanagementthroughvarioustraininganddemonstrationsessions
AuniquestratigraphicevaluationmodulehasalsobeenbuiltintheWATSCANtoolthatenablestheidentificationofpotentiallocationsforgroundwaterrechargeinterventions.TheoutcomesfromgeophysicalinvestigationsconductedforspecificmicrowatershedsassesssubsurfacelithologyoftheareafedintoWATSCANtoidentifyappropriatelocationsforundertakingwaterinterventions.
CII Chhindwara Skills Training Centre TheSkillsTrainingCentre(STC)inChhindwara,MadhyaPradesh,beingruninpartnershipwithindustry,aimstotrainlocalyouthtomakethememployableandcreateapooloftrainedworkmenfortheindustry.TheSTChas11companiesofferingtrainingin12trades.ThesecompaniesareToyota,GMR,Larsen&Toubro,JCB,Voltas,Cummins,ShapoorjiPallonjiGroup,Taj,Hero,MarutiSuzukiandRelianceFoundation.Thecoursedurationrangesfrom15daysto5months.TheSTCtrainedover1,000youthin2018-19andover6,000tilldate.Itplanstotrainatleast1,000youthinthecomingyear.
MoU with Vadodara Municipal Corporation to recycle treated sewage as process water for industriesAnMoUbetweenIOCL(IndianOilCorporationLtd.–GujaratRefinery)andVMC(VadodaraMunicipalCorporation)torecycletreatedsewageintoprocessedwaterforindustries
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wassignedinJune2018.TwentymillionlitresperdayofcitysewagewillbeusedbytheIOCLGujaratRefinery,leadingtodirectsavingsintheuseoffreshwater.TheMoUwassignedinthepresenceoftheGujaratCMVijayRupaniduringhisvisittoVadodara.AsofMarch2019,theVMChasalignedthisprojectwiththestatepolicy,andfinalapprovalsareinprocessforlayingthepipelineinfrastructure.
Educational excellence forumLaunchedintheWesternRegionin2014,theEducationExcellenceForum(EEF)aimstopromoteindustry-academiacollaborationwithanobjectiveofaddressingtheemployabilitygapfacedbystudentsgraduatingfromvarioustechnicalandnon-technicalinstitutionsinIndia.
Throughitsvariousinterventionslikethefacultydevelopmentprogramme,studentdevelopmentprogramme,leadershipworkshopsforfacultyandprincipalsandindustryvisitsandinteractionswithseniormanagement,EEFhas,tilldate,benefittedover2,200studentsand500facultymembers.
Training in pottery making in association with the Matikala BoardTheMadhyaMatikalaBoard,establishedin2008underthecottageandvillageindustriesdepartment,trainspeopleinpottery-makingandalsodistributeselectricpotmakerstopotters.A15-daytrainingprogrammeonpotterywasorganisedattheCIISTCcampus,whichbenefitted37potters.
FollowingadiscussionwiththeofficialsoftheMatikalaBoard,theCIISTChassetatargettotrainaminimumof100individualsinthefinancialyear2019-20.
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CIIFoundation(CIIF)wassetupbyCIIin2011toundertakeawiderangeofdevelopmentalandcharitableactivitiespanIndiabyenablingindustryforinfusinginclusivedevelopment.CIIFworkstowardsinclusivedevelopmentbyprovidingameaningfulbridgebetweenmarginalizedcommunitiesanddonors,especiallycorporatesbyprovidingstrategicguidanceonCSRanddevelopingandmanaginghighimpactprogrammes.ThethematicareasofCIIFinclude:Early
ChildhoodEducation,WomenEmpowerment;ClimateChangeResilience;DisasterReliefand
Rehabilitation.Inthiseffort,theFoundationworkstogetherwithcorporates,governments,communities,andcivilsocietyinstitutionstochannelizetheircollectiveresourcestowardssocialandcommunitydevelopment.
CIIF project in Maharashtra InMaharashtra,CIIFoundationinpartnershipwithCII-TriveniWaterInstitute(CII-TWI),initiatedwaterresourcemapping,planningandconservationprogramacrossvillagesinsixdistricts.In2017,CII’sWATSCANToolwasappliedinAurangabaddistrictforundertakingwaterresourceassessmentatthedistrict’swatershedlevel.TheWaterPlanning&AssessmentTool(WATSCAN)isanITdriven,GISandRemoteSensingbasedinformationsystemforcomprehensivewatershedevaluation.Thetoolscientificallyidentifiesareasofhigh&lowwatergeneration,accumulationandlosses,whichfurtherhelpsincreatingstrategiesforanimprovedwaterscenario.
Onthebasisoffindingsfromthewaterresourcemapping,CIIFandCII-TWIhaveundertakenanon-groundinterventiontomanagethesupply-demandmismatchandcreatewidespreadawarenessonwatermanagementinfourwaterscarcevillagesinAurangabaddistrict,Maharashtra.Thefourwaterscarcevillages-PaithanKheda,Shivnai,KeshapuriandPangrainPaithanTalukarealsocoveredunderJalayuktShivarAbhiyanandSocialTransformationMission.ThekeyinterventionsincludeinstallationofAutomaticWeatherStations,constructingcheckdams,cementnalabunds(CNB),gabiondamandtrenchwithrechargeshafts.Thecommunityisactivelyengagedthroughregularinteractionstoensuresustainabilityoftheimplementedstrategies.Interdepartmentalcoalitionhasalsobeeninstrumentalinidentifyingandbridgingthesupply-
About CII Foundation
demandgapsforoptimalgenerationandusageofwaterresources.
Toenablemeasurementofrealtimedataonrainfallandtemperature,twoAutomaticWeatherStations(AWS)havebeeninstalledatGroupGramPanchayatOfficesinPangraandPaithanKhedavillages.Thisdataisperiodicallybeingcollectedandwillbefurtherusedtoanalyseclimaticconditions,sensitizefarmersandbuildawarenessonimprovedcropmanagement.
Intervention supported by Standard CharteredNRMworkshoptopromoteNRMmodel
CIIdirectedeffortstowardsencouragingcompaniestobeimpactoriented,withafocusoninitiativesaimedatmakinganintegralcontributiontodevelopment.PossibilitiesofcorporateengagementtowardsreplicatingandmainstreamingNaturalResourceManagement(NRM)modelsthroughCSRwasexplored.ARoundtablebroughttogetherthekeystakeholderstopromote,presentanddemonstratepilotmodels,drivenundertheGIZ-NABARDUmbrellaProgrammeforNatural-ResourceManagement(UPNRM).
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WearegladtopresenttheCIISocialImpactReport2019,ajointpublicationofConfederationofIndianIndustry,West,andGrantThorntoninIndia.Thereportcapturesexcitingcasestudiesonhigh-impactsocialinitiativesbycompaniesintheWesternregionofthecountry.
Thesocialanddevelopmentsector,whichgotafurtherimpetusthroughtheintroductionofCorporateSocialResponsibility(CSR)intheCompaniesAct2013,hasbeenwitnessinghighmomentumandmotivationtoaddresssocial,economicandenvironmentalchallengesinthefarthestcornersofthecountry.Today,innovation,sustainability,replicabilityandupscalabilityhavebecometopicsofdebates,bringingvariousstakeholdersofthesectorincludingthecivilsocietyclosertotheboardroom.
TheCSRecosystem,comprisingbeginners,experiencedandmaturedplayers,isgoingthroughthelastfewmilesofbeingquestionedonspendingtheprescribedamountandisabouttoenteranewphaseofwhattheyhaveachieved.SeveralcorporateboardsandCSRcommitteeshavebeenquestioningtheirCSRteamsonsocialoutcomes,buttheprogresshasbeenslow.
Foreword
Doesthatmeanwearenotseriousaboutactualchange?Ordoesthatmeanwedonotknowwhatrealchangeis?
Thetopic,sowideandcomplex,maytakeafewyearstocomeintothemainstreamandlongertobefullyunderstoodandpracticed.Currently,someoftheworkinthisareaisbeingreportedthroughphotographs,catalogues,brochuresandcasestudies.Goingforward,wehopethequalityandvolumeofreportingwillimprove.
Thejourneytoachievegreaterimpactthroughdevelopmentandenterprise-basedmodelsisdefinitelygoingtobeveryintuitive,practicalandinsightful.Theannualeditionofthiscompendiumaimstotrackandmapthisjourney,bringingouthigh-impactcasestudiesforitsreaders.
Rohit BahadurPartnerGrant Thornton India LLP
Thejourneytoachievegreaterimpactthroughdevelopmentandenterprise-basedmodelsisdefinitelygoingtobeveryintuitive,practicalandinsightful.
CIISocialImpactReport201909
2013wasaveryspecialyearforusatGrantThorntoninIndia.ItwastheyearwhenwecarvedoutadedicatedverticalfortheNot-for-Profit(NFP)sector;thiscoincidedwithCSRrulescomingintoeffect.AtGrantThornton,wealwaysaspiretobeadvisersofchoicewhoareselectiveabouttheirworkandclients.Atthesametime,wehavebeenagileinpickingupchallengingandunconventionaljobs,achievingsteadygrowthoverthelastfiveyears.TheNFPteam,whichstartedwithahandfulofpeople,hasgrownintermsofstrength,experienceandexpertise.Itcaterstoarangeofservicescoveringprojectmanagement,researchstudies,impactassessment/SROI,projectaudits,partnerduediligence,capacitybuilding,statutoryaudits,risk-basedinternalaudits,etc.Beingapartofoneoflargestaccountingandconsultancyfirms,theteamdrawsalotofitsexpertisefrombeingprocessexperts,focusingonboardlevelstrategyandgovernancerequirements.
Thedevelopmentsector,whichusedtobestableandconventional,hasbecomemorecomplex,bothintermsofchallengesandinnovativetechnology-basedsolutionstoaddressthese.CSRlawnotjustopenedthegatesforcorporateresponsibility,butalsogaveaboosttopersonalresponsibility.Contributionsthroughemployeevolunteering,individualdonationsandphilanthropyhavewitnessedmulti-foldgrowthoverthelastfourtofiveyears.Earliereducation,healthandlivelihoodusedtobetheonlysectorsofintervention,butnowfieldsofartandculture,sports,environment,slumdevelopment,etc.arealsoopeningupandgettingattention.
Newapproachesintheformofimpactinvestment,socialinvestment,ethicalinvestment,sustainableandresponsibleinvestment,triplebottomlineinvestment,socialenterprise
investment,crowdfunding,etc.arefurthergoingtochangethewaythedevelopmentsectoroperatesandachievesimpactandoutcomes.
Talkingofimpactandoutcomes,itisyetanotherexpectationthathasgrownmajorlypost2013.
Earlier,studiestomeasuresocialoutcomesandimpactandpushtowardssustainabilityandreplicabilitywerehardlylookedinto;thishaschangedcompletely.Today,corporatesareexpectedtoreporttheirprojectresultstotheirboardsandstakeholdersonaregularbasis.Infact,effectivereportingisalsocontributingtowardsbrandbuilding.
Amidstallthis,thereisaneedtohelpsocialsectororganisations,donorsandotherstakeholdersunderstandeachother’secosystemsandexpectations.Neutralgroundistobereachedthroughregularinvestmentincapacitybuilding,improvinggovernance,definingclearrolesandresponsibilities,creatingmoreopportunitiestocollaborateandavoidingduplicityofefforts.
Ibelievewehaveauniquetasktoperforminthesector:bethebridgebetweenstakeholders,takingintoaccounteveryone’sinteresttoachieveimpact.
Vikesh MehtaPartnerGrant Thornton India LLP
Earlier,studiestomeasuresocialoutcomesandimpactandpushtowardssustainabilityandreplicabilitywerehardlylookedinto;thishaschangedcompletely.
Message from Grant Thornton
Overview
CIISocialImpactReport201911
TheideaofCSR,ie,businessesbearingtheresponsibilitytosocietyandabroadersetofstakeholders,isrootedintheperiodwhenbusinessactivityandindustriesstartedtheirjourneyofgrowth.Theterm‘CSR’wasfirstusedasanacademicconceptin1953byfamousAmericanscientistHowardR.Boweninhisbook‘SocialResponsibilitiesoftheBusinessman’,whileenquiringaboutthesocialresponsibilitiesthatbusinesspeopleneededtooblige,apartfromfinancialoutcomes.Between1960and1970,therewasatransitionfromformalisingadefinitionofCSRtogrowthofnewmodelsandunderstandingitsambit.Thebusinesscommunitywasconcernedaboutthesociety,buttheperspectivesof‘concern’and‘engagements’keptchangingcontinuously.The1980ssawtheriseofalternativethemes(likestakeholdertheoryandbusinessethics)ofCSR.The‘stakeholdertheory’wasdevelopedtoamoreholisticconcepttodescribeCSRasareciprocalrelationbetweenbusinessandstakeholders.
Thestakeholdertheoryevolvedintothe‘sustainabledevelopmenttheory’,whichisdefinedbyWorldCommissiononEnvironmentandDevelopment(WCED)as“developmentthatmeetstheneedsofthepresentwithoutcompromisingtheabilityoffuturegenerationstomeettheirownneeds.”Thetheoryarguesthatsustainableprofitabilitycanbeensuredthroughethicalandresponsiblebusinesspractices.Inthe1990s,CSRdevelopmentswerecharacterisedbyashiftasbusinessmovedfromcombatingtheeffectsofsocialproblemstofindingwaysofovercomingtheseproblems.Duringthe1999UNGlobalCompact,8,000companiesacross150countriessignedthedeclarationtoupholdhumanrightsofindividuals,labourstandardsandrefrainfromcorruptioninbusiness.TheGlobalReportingIndexintroducedin1997iscurrentlyanindustryleaderinprovidingasetofvoluntaryprinciplesforcompaniesintheareaofCSR.
Themeaningofbusinessunderwentchangesafterthe1990s,withemergingdiscussionssurroundingCSRasawayofensuringsustainabledevelopment.TheUNreport‘Developmentofguidelinesontheroleandsocialresponsibilityoftheprivatesector”in2002statedthat“socialresponsibility,likemanagement,isthebaseofhumandevelopmentandsocialactivity.”Itbecameclearerthatbusinessneedstoengageinsocialdevelopmentinareaswhichwereconsideredtobeundergovernmentpurview,likehealthcare,educationandoverallhumandevelopment.ThroughSustainableDevelopmentGoals(SDGs),businessescanstrategicallyengageincorporate
socialresponsibilitybydeterminingwhichSDGsarerelevanttothecompany’scorebusinessandCSRstrategy.ByintegratingtheSDGsintothecoreofcorporatestrategies,companiescantrulycontributetomeetingsocietalneedwithoutdepletingtheplanet’sresources,promotingsustainableeconomicgrowth.
The21stcenturysawglobalorganisationsadoptbestpracticesinCSR.Forexample,OrganisationforEconomicCo-operationandDevelopment(OECD)releasedCSRguideline(OECD2001).TheOECDprojectonprivateinitiativesforcorporateresponsibilityindicatedthatCSRisaglobalphenomenon,withsignificantintra-regionalvariationsinpractice.
ThecompaniesinOECDcountriesengageinCSRvoluntarily,butlegislationinFranceandDenmarkensuresmandatoryreportingofCSRactivities.
DuetoinitialmentionofCSRinwesternliterature,itisbelievedthatCSRisawesterninventioninitsmodernform.However,thereisabundantevidencethatCSRindevelopingcountriesdrawsstronglyondeeplyembeddedindigenousculturaltraditionsofphilanthropyandbusinessethics.
CSRdrivesbusinessbehaviourtowardsamalgamatingsocialandethicalissuesforsocio-economicdevelopment.Overthepastfewyears,variousCSRframeworksandinitiativeshaveemergedindifferentcountriessuchasChina,India,Indonesia,BrazilandUAE.• Around2005,China’sfocuschangedfromeconomic
growthto‘societalbalanceandharmony’.PressureforanintensifiedfocusonCSRledtotheinclusionofCSRincorporatelawin2006,requiringcompaniesto“undertakesocialresponsibility”inthecourseofconductingbusiness.
• TheinstitutionalframeworkofCSRinBrazilreliesonnationalandinternationalCSRcommittedactors,primarilyfromtheprivatesector,mostinfluentiallybytheEthosInstituteofCompaniesandSocialResponsibility.
• In2007,thegovernmentofIndonesiapassedlegislationwhichmandatedcompaniesengagedintheenergyandextractiveindustriestodisclosetheirCSRactivities.
• InTaiwan,companieswithadirectimpactonconsumershaveamandatetospend2%oftheirprofitsinCSR.In2014,thegovernmentlaunchedtheTaiwanTopSalary100IndextopromoteCSRandexpandtheuseofprofit-sharingforthebenefitofemployees.
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• TheUAECouncilofMinistersissuedanewresolutionon1February2018concerningtheCSRlawwhichimposesreportingrequirementsoncontributions(includingfinancialcontributions)madetoCSRactivitiestocommercialcompaniesofalllegalformsoperatingintheUAE.
In2013,theGovernmentofIndiaintroducedamandateforcompaniesoperatinginIndiatoharnessthesenseofsocialresponsibilityunderSection135oftheIndianCompaniesAct.CSRisnotanewconceptinIndia,butwhatwasinitiallygovernedbycorporateself-regulationfoundamoreprecisedefinitionunderthenewcompanylaw.
IdeaoftrusteeshippromotedbyMahatmaGandhi,wherecompanieswereseenasatrustheldintheinterestofcommunity.
Post-independenceerasawincreasedroleofstateindecidingandshapingcorporateresponsibilities.
PromotedbyMiltonFriedman,whostatedthatcompaniesaresolelyresponsibletotheirownersandshouldfocusoneconomicbottomline.
Triple-bottomlineapproachhighlightsthatwithincreasingeconomicgrowthandrights,companiesalsohavesocietalobligations.
Evolution of CSR in India
CSR mandate in India
Ethical Model (1930s-50s)
Companies Act 2013Section135statestheprovisionsforCSR,whichareapplicableforcompanieswith:• networthofINR5,000
croreorabove• turnoverofINR1,000crore
orabove• netprofitofINR5croreor
above
Companies Rules 2014Keyhighlights:• CSRactivitieshavetobe
inIndia• CSRpolicytobedisplayed
oncompany’swebsiteandboardreport.
• IfcoveredunderSection135forCSRonce,thecompanymustcomplyforthreeyearssubsequently
Companies Amendment Rules 2016Keyhighlights:CSRactivitiestobecarriedoutthroughaSection8company,trustorsociety:• establishedbycompany
singlyoralongwithothercompany
• establishedbygovernmentorotherstatutoryentity
• withexperienceofthreeyearsormoreinsimilarprojects
Companies Amendment Act 2017Keyhighlights:• Precedingfinancialyearto
beconsideredforeligibilityunderSection135
• NetprofittobecalculatedinaccordancewithSection198
• TwoormoredirectorsforCSRcommitteesincaseindependentdirectorsarenotmandatoryforacompany
2013 2014 2016 2017
Statist Model(1950s-70s)
Liberal Model(1970s-90s)
Stakeholder Model(1990s-present)
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TheActprescribesamandatoryspendof2%ofaveragenetprofitsonsocialresponsibilityforallcompaniesmeetingspecifiedrequirements.TheCSRlawcameasaresponsetotheneedforabalancebetweensustainablebusinessandsocialprogressinIndia.ThechangingenvironmentofpoliciestoenablesustainablepracticesincreasedparticipationinCSRandsociallyinclusivepractices.CSRhaschangedtheroleofdoingbusinessinthesociety,fromsimpleencouragementofmoresocialdutiesforbusinesstotheunderstandingofbeingsociallyresponsible.WiththeCSRlawmandate,companieshavestartedspendingandutilisingtheCSRopportunitytomakeameaningfulcontributiontothedevelopmentsector.
Inthelastfiveyears,companiesinIndiahaveshowngradualbutprogressivetrendstowardsCSRcompliance.ThedataofCSRspendin2017-18showsa65%increasesince2014-
15,withanincreasingnumberofcompaniesutilisingtheirearmarkedCSRbudget.ScheduleVIIofSection135ofCompaniesAct2013,initiallydefined11(amendedin2015)potentialareasthatcanbeconsideredbyacompanyforexpenditureinCSR.AseparateCSRarmwasconstitutedundertheMinistryofCorporateAffairs(MCA)tooverseetheengagementsofcorporatesinCSRactivitiesandtoensuretransparencythroughannualpublicdisclosuresonthestatusofCSRwithinthecountry.Thetrendsfromthelastfourfinancialyearshighlightthateducation,healthandruraldevelopmentreceivethehighestCSRfundingacrossregions.
Amongstthetopthree,findingsindicatethateducationisthehighestrecipientofCSRfund,inwhichschoolinfrastructureandqualityofeducationarepopularareasofexpenditure.
Year-wise CSR spend across themes
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
2014-15 2015-16 2016-17 2017-18
Source:https://csr.gov.in/CSR
14CIISocialImpactReport2019
Educationremainsaprioritysinceaccesstoqualityeducationisconsideredtobefundamentalinimprovingqualityoflife,especiallyforthepoorandthevulnerableandhencecrucialforthegrowthofIndia.ThetopfiveCSRcontributorshaveanoutreachofover6.5lakhstudentsandyouth.
ThehealthcaresectorinIndiaisailingand2016’sdatafromWHOreportsthatIndiacarries20%oftheworld’sdiseaseburden,accountsfor17%ofdeathsduetocommunicablediseasesandrecordsthehighestnumberofmaternaldeathsintheworld.About24%ofthetotalspendonCSRisfocusedonhealthcareandmuchofthespendtendstobefocusedonsettinguphealthcampsandbuildinghospitals.Morethan6lakhpeoplehavebenefittedfromvarioushealthcareinitiativesofthetopfivecontributorsinthecountry.
Accordingtothe2011census,69%ofIndia’spopulationlivesinruralareas,amountingtoroughly833millionpeople.CSRprogrammesinruraldevelopmentfocusonservicedeliveryinthefieldsofwater,education,health,skilldevelopmentandinfrastructure.Environment,animalwelfare,conservationofresources,promotionofsportsandpreservationofnationalheritageandartareotherthematicareasthathaveseenslowbutprogressivetrendsunderCSR.
TheCSRspendsvaryacrossstates.Maharashtra,TamilNaduandKarnatakaarethetoprecipientsofCSRspends,althoughthesestatesarenotamongsttheleastdevelopedstates.Nagaland,Mizoram,Meghalaya,GoaandTripuraareamongsttheleastfundedstatesinIndia.Itisinterestingtonotethatthestateswithover55%ofaspirationaldistrictsontheotherhandreceiveonly15%oftotalCSRexpenditureinthecountry.StateslikeMaharashtraandGujarat,withhighestfunding,haveonly3%and2%aspirationdistrictsrespectively.ThiscouldpossiblybeduetothemandatethatnecessitatesimplementationofCSRprogrammearoundthebusinesslocation.
TheconcentrationofbusinessinthewesternregionofthecountrynecessarilyresultsinthehighestCSRspendingintheWesternregion.Theoil,gas,coalandpetroleumindustryisthetopcontributorofCSRfundstotheWesternregionfollowedbythebankingandfinancialservicesindustry(BFSI)andthechemicalindustry.
Asmentionedbefore,MCAmandatesminimum2%inCSRexpenditure,butsomeindustrieshavedisplayedaspiritofdoingmoreintermsoftheirCSRspends.Spendsbythemetals,mineralandminingsectorstandat138%againsttheirprescribed2%limit,followedbyenergyandpowerat127%andconstructionandservicesat115%.
CorporatesviewtheengagementinmandatoryCSRexpenditureasaninnovativewayofdeliveringsocialbenefitusingmarketmechanisms.InIndia,socialdevelopmentisanationalagendaforthegovernment.PoliciesandframeworkshavebeenalignedwiththeSDGs,focusingoninclusivegrowth.ConsideringthatCSRexpenditureismandatory,organisationsnowlookforwardtolong-terminvestmentandsustainedimpact,oftenaligningtheirCSRwithSDGs.CSRhasthepotentialtopaveIndia’sjourneytowardssustainableandinclusivedevelopmentprovidedthefundingisnotonlydirectedtowardsshort-termresultsbutsystematicandimpactfulsocialchanges.
CIISocialImpactReport201915
Year-wise CSR spend across themes
0 500 1000 1500 2000
Oil, gas, coal and petroleum
Banking and Financial Services
Chemicals
Construction, Infrastructure and Real Estate
Energy
IT Consulting and Software
Pharmaceuticals
Automotive Industry
Mining and Metals
Telecom
Cement
Media
CSR Spend INR cr
Indu
stry
Keepingupwiththe‘spiritofgiving’prevalentinIndia,corporatesengagedingivingevenbeforeregulationswereimposed.Severalorganisationshadstartedspendingapercentageoftheirprofitininitiativesonsocialupliftment,keepinginmindthevastsocialandeconomicdeprivation.
Inthelastfouryears,sincetheCSRlawwasenforced,asumofINR50,000crorehasbeenspentthroughCSRactivities.Thisamountisalmosttwo-thirdoftheBudget2019foreducationandalittlemorethanthatforhealthandfamilywelfare.Inthelastfiscal,35%oftotalCSRexpenditurewasincurredineducationandskilldevelopment,ofwhichINR1,828crorewasspentoneducationandtherestwasdirectedtowardsskilldevelopment.Over88%oftheentireexpenditureineducationwasutilisedforinfrastructuredevelopmentfollowedbyqualityofeducation.Improvingaccesstoqualityeducationforallhas
beentheprimaryfocusofover950companiescontributingtowardseducationandskilldevelopment.
Healthcarecomesnextasapriorityareaforexpenditurewith27%CSRfunds.Over74%oftheresourcesallocatedforhealthcarearespentonhealthcamps,followedby68%ininfrastructuredevelopmentandequipmentsupport.Asforthethematicexpenditure,educationandskilldevelopmentandhealthcareandsanitationremainedontop,althoughnationalheritageprotectionandpromotionofsportsemergedastwoareasthathavegrownbyleapsandboundssince2015.
CSRspendofenergycompanieswasthehighestamongallsectors,with51companiesaccountingfor23%ofthetotalCSRspend.Manufacturingwasthelargestsectorwith404companiescontributingINR1,868crore.
Source:https://csr.gov.in/CSR
16CIISocialImpactReport2019
Currently,theCSRlawfocusesonwhatamountisspent,whatCSRactivitiesitisspentonanddetailsoflocations.ThefocusoncreatingasocialimpactthroughtheCSRactivitiesismissing.Duetothelackofemphasisonmeasurability,theconsolidatedimpactoftheincreasinglylargeallocationoffinancialresourcesremainsunaccountedandroleofCSRgoesunattributed.ThecurrentmonitoringofcompaniesintermsoftheirCSRrevolvesaroundtheabilitytoutilisetheCSRbudgetandreportingoftheactivitiesimplementedunderCSRwithbasicoutreachnumbers.Withshiftingfocusatthegloballevelonsustainability,thereareattemptsatquantificationofoutcomesandlinkingofSDGstoprogrammesundertaken.However,thereportinghasnotbeenveryprominentanduniform.Theemergingneedisforcompliance-drivenengagementinCSRtoundergochangetowardsplannedinterventionsforaddressingsocialissuestoachievemeasurableoutputsandlong-termoutcomesforsustainableimpact.Organisationsneedtoengageinlong-terminitiativesthatarespecifictowardsachievable,measurableandrealistic
State-wise CSR Spend
Top 5 states
Bottom 5 states
resultsthatcanbeachievedwithinastipulatedtime,leadingtogreaterimpact.
Therehasbeenavoluntarygrowthamongcompaniestoevaluatetheimpactoftheprogrammes,tounderstandtheoutcomesofinterventions,buttheneedforaplannedassessmentisafar-cry.Therealisationofimpactoftheinitiative,themagnitudeandfactorsinfluencingtheoutcomesarebasedonsystematicstudyandanalysisofdatabasedonpredefinedmatricesbeforeandafterprogrammeintervention.
Itisimportanttounderstandthatimpactassessmentisnotaone-timeexercise,butsomethingthatneedstobeengrainedwithintheentireprocessofplanning,interventionandevaluationofCSRprogrammes.Thesocialimpactofprogrammesextendsbeyondbeneficiarynumberstomeasurethesocio-economicchangesbroughtaboutbythetargetinterventioninthelongrun.
Dataandinformationpointscapturedintheabovesectionhasbeensourcedfromvarioussourcescoveringpublicdomain,studiesconductedandviewssharedbyvariousagenciesandindividuals.
CIISocialImpactReport201917
Case studies
18CIISocialImpactReport2019
Transforming lives of the fisherman community in Mundra
TheprojectaimstoempowerfishingcommunitieslivinginKutchregionneartheMundraport,whoaresusceptibletoclimatechangewhichcanaffecttheirlivelihoods,foodsecurityandhealth.Theregionfacesissuesofsalinityingressacrossandisinterspersedwithcreekincreasingdistancesbetweenhabitations,which,alongwithlackofinfrastructure,addstothelogisticalchallenges.Further,overexploitedfisheryresourcesanddegradedecosystemsposethreattofishingcommunities.
Inordertotransformthelivesofthefishingcommunities,theprojectfocusedonthefollowingsixinterventionareas:livelihood,womenempowerment,qualityeducation,skilltraining,healthandinfrastructuredevelopment.Thecommunitymemberswereprovidedwithbetterqualityequipmentaswellastraininginrelatedactivitieslikecageculture,polyculture,etc.,forenhancingtheirlivelihoods.Also,alternativelivelihoodopportunitieslikenurserydevelopmentwereencouraged,andaskilldevelopmentcentrewassetupwhichtrained246peopleintechnical/non-technicalcourses.Theprojectreachedoutto2,979womenprovidingtraininginfinancialliteracyalongwithengagingaround134womeninstitchinganddoriwork.AdaniVidyaMandir,aworld-classschool,wasestablishedtoprovidefree-of-costqualityeducationto1,780fishermenchildren.
Theprojectalsoprovidedaccesstodrinkingwaterfor4231fishermen.Therehasbeenadecreaseinchildmortalityowingtoincreasedavailabilityofhealthservices.Also,thecommunityhasaccesstotheGovernmentofIndia’sJanDhanYojana.
Project statusOngoing
Project period2010-Present
LocationKutch, Gujarat
6,067 fishermen with improved living conditions
1,780 fishermen’s children going to school
21% increase in family income
34% reduction in disease burden
CIISocialImpactReport201919
Swachhagraha-Swachhata ka Satyagraha
Theprojectaimstoresolvetheissueoframpantlitteringbehaviourandlackofasenseofownershipofpublicspacesthrougheducationandsensitisationforbehaviouralchange.
Understandingtheroleplayedbyattitudesandbehavioursincontributingtoissuesoflitteringandsanitation,theprojectfocusesonattitudinalchangeamongststudents,youthandcommunityatlargefor‘creatingacultureofcleanliness’.InspiredbytheSatyagrahamovement,theproject-‘Swacchagraha’aimstobringtogetherpeoplefromallwalksoflifeandcreateamassmovementforcleanliness.
TheprojectmainlyworkswithstudentandyouththroughSwachhagrahaDalscomprisingstudents(intheagegroupof9-14years)fromthegovernment,grant-in-aidandprivateschoolsundertheguidancefromSwachhagrahaPreraksorteachersfromtheirschools.TheSwachhagrahaDalsareagentsofchangeastheytakeownershipofcleanlinessissuesintheirschoolsforcreatingacultureofcleanliness,transformingthemselves,theirschoolsaswellastheirhomes.ThePreraksorteachersplayapivotalroleinfacilitatingbehaviouralchangeamongstudents.
SincethebeginningofSwachhagraha,theprojecthasgrownfrom6citiesinGujarattoover82citiesspanning19statesacrossthecountry.TherehasbeenanoticeablechangeinattitudesanddecreaseinlitteringhabitsofSwachhagrahistudents.Theinitiativehasreducedtheworkloadofthecleaningstaffatschools.Schoolchildrenhavedevelopedempathyandrespecttowardsthecleaningstaffasnotedintheinterviewsofthecleaningstaff.Childrenarethefutureandbyempoweringthem,theprojecthasbeenabletoreachthemasses,ensuringtheyunderstandthesignificanceofSwachhagraha.
Project statusOngoing
Project period2016-present
Location19 states
Over 5,700 schools
Total outreach: 23,00,000
Around 5,800 Swacchagraha Preraks
Over 90,000 Swacchagrahi dal members
20CIISocialImpactReport2019
Adani Vidya Mandir
Thisprojectaimstoaddresstheissueofaccesstoqualityeducation.Owingtolowqualityofeducationingovernmentschoolsandhighcostofeducationinprivateschools,qualityeducationisadistantdreamforchildrenfromeconomicallyweakersectionsofthesociety.TheproblemofhighcostofeducationissosevereinGujaratthatthegovernmentofGujaratin2017hadtoenactalawregulatingschoolfees.Theprojectaimstoprovidefreequalityeducationtochildrenfromeconomicallyweakerfamilies,whohavegreatpotential.
AdaniVidyaMandirisanEnglishmediumstate-of-the-artschoolthatprovidesfreequalityeducationandalearning-friendlyenvironmenttochildrenfromdisadvantagedbackgrounds.Thecosttowardstuition,books,uniforms,meals,transportationandextra-curricularactivitiesarebornebythefoundation.AdaniVidyaMandirhasvariousinitiativesthroughcollaborationswhichleveragetechnologysuchascodinginthecurriculum,languagelabsolutions,EduNextschoolsoftware,etc.
Interestingly,theprojecthastransformedthemindsetsofparentswhoarenoweagertobecomeliteratetosupporttheirchildren.Childrenwhowouldhaveotherwisedroppedoffarenowpursuinghighereducationandprogressingwellontheirpathofpersonalandprofessionalgrowth.
Project statusOngoing
Project period2008-present
LocationAhmedabad, Gujarat
100% pass percentage for classes 10th and 12th in 2017-18
1,045 students
Over 4,180 family members of students acquired a new mindset towards education
CIISocialImpactReport201921
Bajaj Drishti Project – Phase 2
Theprojectaimstotargetlow-incomegroupindividualswithvisionimpairment.Itisaprevalentissuethatthepopulationispronetorefractiveerror,acommoneyedisorder,andcontinuestolivewithitwithoutseekingpropercare.Inmanyareas,qualityeyescreeningfacilitiesandspectacle-dispensingservicesarelimited.Eveninareaswhereaccessibilityisnotanissue,peoplehesitatetowalkintothestoresbecauseoftheexorbitantpricesofeyeglasses.JankideviBajajGramVikasSanstha(JBGVS),thesocialarmofBajajGroup,aimstoaddressthischallengethroughitsinitiative,BajajDrishti.
ThetwocoresegmentsunderBajajDrishtiare:• See to Earn:Coveringpopulationintheirprimeworking
years,whereeyesightissuessignificantlyimpacttheirearningpotential
• See to Learn: Coveringschoolchildrenwhereaccesstoeyeglassesaffectsachild’slearningabilityandpsycho-socialdevelopment
Ateamoftwooptometrists,acoordinatorandacounsellorareresponsibleforconductingeyecheck-upcampsthatinvolvescreeningthecommunitymembersforvisionissuesandreferringthemtoanexistingpartnerordistrictgovernmenthospital.VisionSpring,theirpartnerNGO,collaborateswithdifferentestablishmentstodistributeaffordableeyeglasses,pricedatINR20foradults,andfreeofcostforchildrenandmarginalisedgroups,atthecampsusingtheirexistingdistributionchannels.
ARPAN,avolunteeringplatformofBajajCSRGroup,provideslogisticsupportfortheeyecamps.CommunityleaderswiththehelpofgrampanchayatsidentifyandreferindividualswithcomplexvisiondisorderstoatertiarycarehospitalforfurtherdiagnosisandtreatmentundertheAyushmanBharatYojanaofthegovernment.Theprojecthassuccessfullycovered323villagesand193schoolsandhasreachedoutto97,516individuals.
Project statusOngoing
Project period2018 – present
LocationMaharashtra, Rajasthan and Uttarakhand
Bajaj’sCSRteamfocusesoneightoftheircompaniesfromtheauto,financeandinsurancesectorswithanannualbudgetofINR200crore.Theautocompanieslookafterthegeographicareaswheretheirplantsaresetup,andthefinancecompaniesaresector-based.Onthebasisofthisdivision,thebrand’sfinancecompanieslookafterthehealthofchildren,andareamongstthebiggestdonorsforchild-relatedissuessuchascleftlipsurgery,epilepsyandpaediatriccancer.Theautocompanies,ontheotherhand,focusonwaterconservation,asthedistrictswheretheplantsarelocatedarewater-starved,likeMaharashtraandRajasthan.
Pankaj Ballabh, General Manager, CSR
66,996 adults and 30,520 children screened for vision issues
45,434 eyeglasses distributed
48,741 refractive errors identified
Increased awareness on the need of a regular eye checkup
22CIISocialImpactReport2019
Eureka Walk ‘n’ Talk
Theprogramme,implementedacross20villagesofKurinjipadiBlock,CuddlaoreDistrict,TamilNadu,focusesonbuildingconfidenceinchildrenfrommarginalisedcommunitiestoreadandanswersimplequestionsinEnglishandtutortheminmentalmathematics.InTamilNadu,eventhoughmostchildrengotoschools,theirknowledgeoftheEnglishlanguageispoor.TheirinabilitytoreadandspeakEnglishaffectstheirconfidenceandself-esteem.AspartoftheirCSRinitiative,BlueStarhaspartneredwithCIIandAidIndiatoprovidestudentswithadditionalknowledgebeyondthefourwallsoftheirclassroom.
Theprojectworksthroughafter-schoolcentressetupinthevillageswherealocallyappointedandtrainedtutorgiveslessonsspeciallydesignedforthem.Thetutorusesinterestinglearningtoolssuchassubjectcharts,workbooks,incentivecardsandstickersdevelopedbyAidIndiatomakeclassroomsessionsinteractiveandengaging.Thefocusisonenhancingchildren’sabilitytopickupbasicEnglishwordsandsentencesandholdasimpleconversationinthelanguage.Formathematics,thechildrenaretrainedonmentalarithmeticoperationsforaddition,subtractionandmultiplication.
Project statusOngoing
Project period2018 – present
LocationCuddalore, Tamil Nadu
20 Eureka centres set up
20 community teachers trained
1,500 children benefitted
Theapproachadoptedtoeducatechildrenisappreciatedbyteachersandstudentsalike.Atotalof1,500childrenintheagegroupof6to14yearshavebeenactivelyenrolledintheprogramme.Theyarelearningthroughcommunityparticipationandpeerlearning,resultinginenhancedconfidencelevels.
CIISocialImpactReport201923
Multi-speciality health camps by Kaka-Ba Hospital
Theaimoftheprogrammeistoprovideaccessible,affordableandqualityhealth-careservicestoallsectionsofsociety,especiallywomen,childrenandtribalcommunities.TheCSRactivitiesofCadilaPharmaceuticalsareimplementedthroughKaka-baHospitalatHansotblockinBharuchdistrictofGujarat.TheresidentsofHansot,duetotheprevalenceofpovertyandinaccessibilitytohealthcare,sufferedfromailmentsandpoorhealthbeforetheestablishmentofKaka-bahospital.Themulti-specialityhospitalisnowanepicentreofmedicalwellbeing.Overtheyears,theKaka-BaHospitalhasbranchedouttosupportvariedprogrammesunderitsruraldevelopmentinitiative,whichaimstoaddresssocial,economicandenvironmentalchallengesbyundertakingcommunity-developmentactivities.
Multi-specialityhealthcampshavebeenoneofthefirstprogrammesundertakentoimproveaccesstohealthcareforpatientsfromthelowersocio-economicbackground.Ateamofexperienceddoctorsandmedicalstaffcarriesouthealthcheck-upsinthecamps.Thepatientsareprovidedwithfreecheck-up,medicines,referralservicesandfoodpacks.Post-campfollow-upsarealsodone,andbasedonthepatients’needs,surgeriesaredonefreeofcostusingadvancedtechnologyequipmentsupportedbyOperationRainbowCanada(ORC),anNGObasedinCanada.Plasticsurgeriesarealsodoneaspartofthisprogrammewhereindividualsfromtheeconomicallyweakercommunitycanavailreconstructivesurgeries.TheinitiativesarealignedtotheUnitedNation’sGoal3ofSDGs.
ThehospitalwasdeclaredasthenodalhospitalforRashtriyaSwasthyaBimaYojna(RSBY)in2008underwhichover5,000patientswereprovidedhealthservices.TheprogrammeisalsolinkedtotheAyushmanBharatPMJanArogyaYojanaandSujalamSufalamYojana.Thehospitalhasprovidedmedicalsupporttonumerousbeneficiariesreducingtheirannualmedicalexpenditureofhouseholdsfortreatmentinseasonaldiseaseandmedicine.Thecampshaveprovided
Project statusOngoing
Project period2018-present
LocationGujarat and Jammu & Kashmir
CadilaPharmaceuticalsiscommittedtowardsprovidinginclusiveandsustainablegrowthopportunitiestounderprivilegedpeople.UndertheaegisofKaka-BaandKalaBudhPublicCharitableTrust,weuseaholisticmodelofdevelopmentandundertakeanumberofCSRactivitiesinthelargerinterestofthecommunity,especiallyintheareaofhealth,education,womenempowermentandchildcare,apartfromothernot-for-profitefforts.
Rajiv Modi, Chairman and Managing Director
thesocio-economicallyvulnerablecommunityofHansotwiththeopportunitytoleadahealthylifeandimprovetheirlivingconditions.
9 multi-speciality camps conducted
3,028 patients benefitted
279 post-camp surgeries done free of cost
75 plastic surgeries conducted free of cost
24CIISocialImpactReport2019
Design for change
Theprojectaimstoaddressthelackofholisticdevelopmentamongschoolgoingchildren.Childrenareexposedtorote-basedlearningandoldschoolteachingmethodologiesintheirschoolclassrooms.Thesepracticesdonotequiptheminessentiallifeskillsnecessaryforawholesomeeducation.Theobjectiveoftheprogrammeistoshiftastudent’sattitudefrom‘canI?’to‘Ican.’
Itencouragesstudentstotakechargeoftheirenvironmentandactaccordinglytoinstilleadershipskillsinthem.Theirclassroomsessionsarebuiltonfourpillars–feel,imagine,doandshare.Thisapproachhelpsthestudentdevelopanevolvedthoughtprocessthatpreparesthemforthefuture.Severaltrainingprogrammesareconductedforteacherstoenablethemwiththeskillstoleadclassroomsessionseffectivelyandbepreparedtohandletheuniqueproblemsthatthestudentsmayface.Studentslearninnovativethinking,communication,andteamworkthroughtheprogramme.
Project statusOngoing
Project period2018-present
LocationAurangabad, Maharashtra
CanpackIndiahasbeenapurpose-drivencompanyeversinceitsinception.Wearecommittedtooperateandgrowourbusinessinasociallyresponsibleway.Ourvisionistogrowourbusinesswhilereducingtheenvironmentalimpactofouroperationsandincreasingourpositivesocialimpact.OurCSRjourneyhashighimpactresearchandinterventionsforgroundwaterlevel-relatedchallenges,designthinkingforgovernmentschools,instillingconfidenceinchildrenatthegrassrootlevel,sexeducation,menstrualhealthmanagement,Miyawakiforests,beepreservationandwasterecycling/upcycling.
Harsh Vardhan Jajoo, CEO and Managing Director
250 stories of change received
78,000 students and teachers benefitted
Collectively,78,000individualshavebenefittedfromthesessionsconducted.Thesensitisationofstudentstobeableandresponsiblecitizensofthefutureisakeytakeawayfromtheproject.
CIISocialImpactReport201925
Agastya mobile science lab
Theprojectaimstomakequalityeducationaccessibleingovernmentschoolsandprovideatransformativeexperienceforstudentsfrom5th-10thgrades.SchoolsinIndialacktheproperinfrastructureforstudentstogetahands-onlearningexperience.Mostschoolsrequiresciencelaboratories,computers,andinternetfacilities.Lackofresourcescoupledwitholdmethodsofteachinghasledtoanabsenceofanalyticalorpragmaticskillsamongstudents.AspartofCanpack’sCSRinitiative,theyhavepartneredwithAgastyaInternationalFoundationtoaddresstheseissues.
Theprogrammeisimplementedinselectedunder-resourcedschools.Amobilesciencevanreachestheseschoolsoncein15days,accompaniedbytwoenthusiasticAgastyateachers,toexplainscientificandmathematicconceptsusingthe110sciencemodelsandlow-costexperiments.Thismodelhelpsreachstudentsinremoteareas.Teachersareequippedindeliveringtheseclassesthroughplannedteacher-trainingsessions.Bycatalysinglocalschoolsandeducators,theobjectiveistoimprovetheclassroom’slearningenvironmenttosparkcuriosity,nurturecreativityandinstilconfidenceinthestudents.
Project statusOngoing
Project period2018-present
LocationAurangabad, Maharashtra
ThroughtheeffortsofAgastyawiththesupportofCanpack,gapsintheregularschoolcurriculumarefilledandteachersundergoaprocessofprofessionaldevelopment.Atotalof16,000studentsandteachershavebeenreachedacross20schools.Theprogrammewillprovidemuch-neededexposureandincreasetheoverallunderstandingofconceptsamongruralstudentsthroughthenovelandattractivemethodologiesadopted.
Over 100 low-cost science models developed
10,000 teachers, parents and school administration reached
District level science fairs conducted – 2,100 schools
26CIISocialImpactReport2019
Pi–Cards
Theprojectaimstoprovideacheaperalternativetoclassroomresponsedevices.Thesedevicesareusedtogatheranswersformultiple-choicequestions,promptlyfromtheentireclassroomusingaclickerdevicegiventothestudents.ThePi-Cardsprojectusestechnologythatisavailableatafractionofthecost,andencouragesallstudentstoberesponsiveintheclass,leavingnoonebehind.
Theprojectenablestheteachertoaskmultiplechoicequestionsinvolvingallthestudentsintheclass.Abarcodetechnologyisusedtotraceeverystudent’sresponse.Oncetheteacherposesaproblem,allstudentsraisetheirhandsholdingaplacardwiththerightanswer.TheteacherthenusesamobileapplicationcalledPi–Cardswhichscansalltheresponsesofthestudents,andwithinsecondsthefeedbackfromthewholeclassisrecorded.Theprocessisenjoyedbythestudents,ensuringclassparticipation,andtheteachergetstheresponsesinonego.
Project statusOngoing
Project period2018-present
LocationAurangabad, Maharashtra
550 students benefitted
1,000 teachers, students and administration reached
10 schools covered
Asaresultofthisinitiative,thereisincreasedinteractionbetweenstudentsandteachers.Atotalof550studentshavebeenapartoftheplanwhichisimplementedacross10schools.
CIISocialImpactReport201927
CARPE Campus Club
Theprojectaimstoprovidegraduatestudentswithjob-relevantsoftskillsnecessaryforthemtoprocurejobs.Studentsareexpectedtobeskilledindiversedomainsbeforetheystartworking,butthereisnoavenuetopreparethem.Hence,CampusClubisaproductofextensiveresearchdonetounderlinetherequirementtoprovideexposureandexperiencetoeasethetransitionofgraduatesintothejobspace.
Collegegraduatesareprovidedskillsessentialforprofessionals,bycreatingadynamicenvironmentwhichenhancestheircommunication,employabilityandprofessionalskills.Thisisdonethroughastructuredexperientialtrainingandmentoringprogrammethatisimpartedinacourseofeightmonths.Thefocusliesonsoftskillsdevelopment,andthegraduateshouldfeelempoweredandreadytojointheprofessionalworkforceaftercoursecompletion.Itisamutuallybeneficialprojectforbothemployersandstudents.Studentsgettoworkinteamsandgainhands-onexperienceduringtheirstintswithliveprojects,andemployersgetstudentswithsuitableanddesiredskillsetsatthetimeofrecruitment.
Project statusOngoing
Project period2018-present
LocationAurangabad, Maharashtra
100 students reached
Two colleges targeted
Eight-month course in soft skills
Atotalof100studentshavebeeninvolvedwiththecoursefromtwocolleges.Studentshavewitnessedaremarkablechangeinthemselves;theyaremoreawareoftheirsurroundings,andfeelmorereadytoperformappropriately.
28CIISocialImpactReport2019
Short immersive programme
Theprojectaimstomouldatheatreexperience,whichencourageschildrenfromobservationhomestocreatetheirownstories.Childrenlivinginobservationhomesliveawayfromtheirfamiliesforadesignatedperiod,whichresultsinalackofpropercareandemotionalsupportintheirformativeyears.Theyhaveequalpotentialanddeservethesameopportunitiesasotherchildren.Thisprojecthelpsinmakingthemfeellikeapartofthesocietybybringingthemintothemainstreamworldbygivingthemthenecessaryplatform.
Itisauniqueprojectwithafocusonperformingarts.Thetwo-weeklongtheatreworkshophelpsstudentstoworkontheir
speechandvoice,bodyandmovement,anddeliveryandimprovisation.Theworkshopletsthesechildrenhavefunandtaptheirpotentialwhileexposingthemtoanewprofessionalavenue-theatreandacting.
Currently,30studentshavebeengivenachancetocreatetheirownstoriesthroughthisexperience.Theprogrammeallowsthesechildrentoexpressemotionsthrougharts,andchannelisetheirenergyintoacreativeprocess.
Project statusOngoing
Project period2018-present
LocationAurangabad, Maharashtra
CIISocialImpactReport201929
Creating water security in farms by Kedia Farm Pattern (KFP) underground rainwater harvesting
TheprojectaimstoprovideasolutionforwaterscarcityanddepletinggroundwaterlevelthroughtheinnovativerainwaterharvestingtechniqueofKFP.Theinterventionwasinitiatedtoenhancegroundwaterataspecificplaceandtimetosavesoil-erosionfromfieldsbyreducingrainwaterrunoffduringmonsoons.
ThefirststepinitsimplementationistoidentifyanareaforexecutingtheKFPstructureinthevillage.Afteranassessmentofgeographicalparameters,thenumberofstructurestobeputintheselectedareaisdetermined.Thisisfollowedbyanapprovalfromthevillagemembersandstakeholders;thestructureismadewiththehelpoftheJCBmachine–EarthExcavator.Thisprocessensuressustainablewatersecuritythroughaone-timeinvestment.Asaresult,therewasanaturalincreaseinrainwaterrechargefrom5%toupto80%.Manyfarmersobservedanincreaseinthewellwaterwithinamonthafterrainfall;earlier,theperiodwasatleasttwotothreemonths.Theconservationofirrigation-powerandtheeffortstotransportthemfromfardistancesbenefittedthecommunity.Thishelpedinwaterconservationandenvironmentalsustainability.
Project statusComplete
Project period2015–2019
LocationAurangabad and Jalna, Maharashtra
119 farmers impacted
Over 1500 families covered
Reduced soil erosion, increased soil moisture
Increase in rainwater recharge from 5% to up to 80%
30CIISocialImpactReport2019
Thakarwadi transformation
Theprojectlaiddownarobustframeworkoncommunityupliftmenttoaddresstheproblemofmigrationamongfarmerfamilies.Theissueofincomeinsecurityintheregionledtoamovementinthearea.WithSanjeevaniInstituteforEmpowermentandDevelopment(SIED)asimplementation-partner,alternativelivelihood,environment,andhealthwerethecriticalareasaddressedthroughfacilitationcampsandprovisionofamenities.
TheThakarwadiinitiativeempoweredfarmersthroughthemeansoflarge-scaleagronomicinterventions,waterconservationprogrammes,animalhusbandry,primaryeducation,women’sempowerment,aswellashealthandsanitationprogrammes.Itinvolvedthecommunityininteractiveandinstructivewaysbyspreadingawarenessaboutcriticalissuesusingaudio-visualaids,promotingdialogueamongpeople,andtrainedimportantindividualstotakeupresponsibilityandleadership.Interventionsinfarmers’training,cropdemonstrations,soilandwaterconservationtreatments,andtreeplantationconsiderablycontributedtothecommunity’smeasuredapproachtowardsself-relianceandprosperity.
Atransformationwasseenintheirdailyliveswhileinstillinginthemasenseofprideandindependence.Asaresult,10,000communitymembersreapedthesustainablebenefits,andmultifaceteddevelopmentacrossthemesbroughtforthatremendouschange.
Project statusComplete
Project periodApril 2017–March 2018
LocationAurangabad, Maharashtra
500 acres of land impacted for rainwater retention
Farmer’s training – 86 farmers participated
30 individual toilets constructed
Poultry – 21 safety cages for poultry birds
22 seasonal kitchen gardens completed
Over 10,000 persons covered
343 members reached through health camps
CIISocialImpactReport201931
STEM 4 Girls Festival 2018
TheSTEM4GirlsFestival2018aimstohelpschools,teachersandstudentsregainthelostinterestinSTEMsubjectsandprofessionsamonggirls.TheprojectintendstoincreasetheparticipationofgirlsinSTEM-relatedcareers.Covestroinitiatedthisprojecttoempowergirlchildinlinewiththegovernment’smissionofBetiBachao,BetiPadhao.
Throughtheprogramme,girlswereengagedinhalf-daysessionstolearnthroughSTEM-relatedpracticalandexperiments.Thesessionsbeganwithamotivationalspeechfromwomenscientistsandfunexperimentsthroughworkshopsforgirlstudents.Theprogrammewasimplementedacrossfivestatesinremotepartsofthecountries,andgovernment-runschoolswithstudentsfromlow-incomegroups.Groupsof30girlswerepartofoneworkshop,andtheywereaskedtoengageinexperimentsontheirown.Thegirlstudentswereinterestedtolearn,andwereverymotivatedtobepartoftheworkshops.Itwasthefirstexperienceformanygirlsinhandlingexperimentapparatus,andtheywerejubilantuponcompletionoftheirexperiments.
Project statusCompleted
Project period2018-2019
LocationMaharashtra, Kerala, UP, Gujarat, Goa
AtCovestro,weworkcloselywiththecommunitiesaroundusandendeavourtoencouragesustainablesocialtransformation.InIndia,CovestrofocusesontwoareaswhicharealsoalignedtoUnitedNation’sSDGs.
Thefirstispromotingeducation,especiallyinthefieldofscience,technology,engineeringandmathematics(STEM),andencouragingmoregirlstoenterthisfield.Wealsohelpbuildnecessaryinfrastructurebyprovidingsciencelabsinschools.Thesecondisfocusingonresolvingsocialchallengesbymakingsanitationsystemsavailableandensuringpeoplehaveaffordablehousingandagriculture.
Chintan Joshi, Head, Communications
3,115 girls students have undergone STEM workshops
109 educational institutes participated in the STEM 4 Girls Festival
Theprogrammeworkshopshavebeencompletedin109institutesacrosssixcitiesinIndia,andhavereached3,115girlstudentsacrossdifferentsocio-economic,religiousandculturalbackgrounds.
32CIISocialImpactReport2019
Web-based training for engineering college students
Theprojectaimstoprovideweb-basedtrainingtoengineeringstudentstofamiliarisethemwiththelatesttechnologiesandprinciplesusedformeasuringphysicalparameterssuchaslevelflowpressuretemperature,waterqualityanalyticsetc.,forenhancedunderstandingandimplementationoftechnicaltraining.Generalclassesincludeclassroomteachingoftechnologies,butthereisanimbalanceobservedintheapplicationofsuchprogrammes.
Theprogrammeisbasedonaself-learningprocess,wherevariousweb-basedtrainingmodulesondifferenttechnologies,principles,andtheirapplicationsinmajorindustriessuchaschemical,lifescience,foodandbeverages,oilandgas,power,miningetc.,aremadeavailabletothestudents.Studentscanself-learnthroughtheprogrammeaccordingtotheirconvenienceandsitforanonlinetestaftercompletingthemodule.Aftercompletingallthemodules,thestudentsreceive
acertificatefromEndress+Hauser.Thistrainingmethodhelpsthemtoenhancetheirknowledgeaboutthelatesttechnology,anduseitinfuture.
Theprogrammehashelpedstudentsunderstandhownewdevelopmentscanbepracticallyimplemented.Thestudentsarealsoprovidedwiththeopportunitytovisitthefactorytowitnessmanufacturingprocessesandgettoknowtheapplicationofvarioustechnologies.Thecertificationshavehelpedstudentsavailalargerpoolofjobopportunities.
More than 1,200 engineering students were beneficiaries from 8-10 institutes
Project statusOngoing
Project period2012-present
LocationAurangabad, Maharashtra
CIISocialImpactReport201933
Vocational educational training
Thisprogrammeaimstobridgethegapbetweentheavailableworkforceandtheneedforspecificskillsetsbyprovidinghands-ontrainingtostudentswithnecessaryindustrialqualifications.Conventionalclassroomtrainingdoesnotgivethestudentsanopportunitytoenhancetheirpracticalknowledge,leadingtoagapinemployabilityevenaftercertifiedcoaching.Industriesneedtofurtherinvestintrainingtheemployeestomakethemwork-ready.Thisprogrammeisdirectedtoenhancetheskillsetoftraineesandhelpthemprocurejobs.
AsetoftrainersandexperiencedprofessionalscertifiedbyIHK,aGermanagencycertifyingdualeducationtrainers,trainedeightstudentsinthefirstbatchtowardsthecreationofskilledmanpowerwhocandirectlycontributeontheshopfloor.Innovativemethodslikeweb-basedtrainingandmodernhi-techworkbencheswereusedtoimparteducationtohelp
towardsimprovingthequalityofproductsandproductivityoftheindustry.
Thisprogrammehadledtoimprovedemployabilityofstudentsandcontributedtotheskilledworkforceofthecountry.
Project statusOngoing
Project period2018-present
LocationAurangabad, Maharashtra
34CIISocialImpactReport2019
Life-skill education
Theprogrammeaimstoempoweradolescentgirlsandprovidethemwithtrainingonlifeskillsandawarenessonsocialissuesbasedongenderdiscrimination.Italsotargetstheimprovementofsexualandreproductivehealthamongyoungwomenandreducesmaternalandneonatalmorbidity—earlymarriageandmotherhoodresultsinhighprevalenceofmaternalandneonatalmortality,miscarriagesandstillbirths.Baselinedataoftheareashowsthat45%ofwomengotmarriedbefore18yearsofage,67%reportedantenatalmorbidityandonly14%ofyoungmarriedwomenusedfamily-planningmethods.Amongadolescentgirls,only4%ofgirlsdisplayeddecision-makingskillsand16%unmarriedgirlsdroppedoutofformalschooling.Prevalenceofanaemiawashighamongwomenofallagegroups.
Theprogrammeisimplementedinthreepartswithadifferenttargetpopulation.Thefirstpartoftheprojectisdirectedtowardstheempowermentofunmarriedadolescentgirlsthroughlifeskilleducation,improvetheircognitiveandpracticalskillsandincreasetheirself-esteemandself-efficacy.TheprogrammeisconductedthroughASHAworkersandcommunitypeereducatorsundertheRashtriyaKishorSwasthyaKaryakram,wherecounsellingsessionsarealsoprovided.
Thesecondpartoftheprogrammeisfocusedontheprotectionofyoungmarriedwomenfromadverseconsequencesofearlymarriagethroughincreasedinformationandaccesstosexualandreproductivehealth(SRH),utilisationofmaternityservicesduringpregnancy,andanincreaseininstitutionaldeliveriesandfamily-planningmethodsforspacingbetweenchildren.ASHAworkersfacilitateSRHservicesformarriedadolescentgirls.Theyprovideinter-personalcommunication(IPC)andcounsellingformarriedadolescentgirls,theirspousesandparentsatthehouseholdlevelandimplementthebehaviourchangecommunication(BCC)componentoftheproject.
Thethirdpartfocusesonattitudinalchangeamongyoungmen
toreducedomesticviolenceandgenderinequality.TheprojectisbeingimplementedbythestaffoftheInstituteofHealthManagementPachod(IHMP)byprovidingboysandyoungmenwitheducationonlifeskillsandengagingingroupandindividualcounsellingsessions.
Theprogrammehasledtoanincreaseinyearsofformalschoolingofunmarriedadolescentgirls,withimprovedadaptiveskillsandself-esteem.Therehasalsobeenadecreaseintheinstancesofearlymarriages.Amongstyoungmarriedwomen,thereisanincreaseinthenumberofpeopleaccessingantenatal,post-natalandfamilyplanningservices.Therateofmaternalmorbidityhasreduced,anda10%increaseinthetreatmentofmaternalcomplicationscomparedtothebaselinewasrecordedinjustoneyearofprogrammeimplementation.
1,200 adolescent girls attended life-skill education
856 young married couples have increased awareness of health services
20 ASHA workers were part of the programme
Project statusOngoing
Project period2017-present
LocationPune, Maharashtra
CIISocialImpactReport201935
School library programme
Thisprogrammeaimstoimprovethereadingskillsofchildrenbyenhancingtheirvocabularyandexposingthemtoawidevarietyofbooks.Ithasbeenrepeatedlyreportedthatgrade-levellearningoutcomesamongstudentsingovernmentandmunicipalityschoolshavenotbeenaddressed.Youngstudentseithercannotreadorwriteatagrade-appropriatelevelandeveniftheycan,therearenotenoughbookstodevelopreadinghabitsinthem.Theimplementationoflibrarieswasinitiatedinsevenmunicipalityschools.Theyhavenowbeenimplementedin48municipalschoolsandnineaffordableprivateschoolswiththehelpoftwoNGOpartners.
Theprogrammetargetsstudentsfrom1stto7thgrades.Itisinprocessduringschoolhourswherereadingmaterialismadeavailableforminimumoffourhoursduringtheweek.Studentsareassistedduringclasshoursbytrainedcommunityanimatorscalledbookfairies.Eachclassgetsa90-minutesessioneveryweek,whichconsistsofreading,playingvocabularygames,singingandstorytelling.Activitieslikedrawingandreadingandstorytellingcompetitionsarealsoconductedasapartoftheprogramme,togrowandsustaintheirinterestinreading.Studentsfromthe2ndto7thgradesgettocarryabookforreadingathomeforaweek.
Alongwithenhancingstudents’readingabilities,thefocusisalsodirectedatimprovingcomprehensionandself-expression.Childrenfrom2ndto4thgradesaregivenonestandard-appropriatepassagepermonthandareaskedquestionsbasedonthepassage.One-offactivitieslikestorytellingeventsandbookexhibitionsarealsoheldtocreatestudents’interestinlanguagelearningandreading.
Periodicassessmentsareconductedattheendofeveryyeartomonitortheprogressandimpactoftheprogramme.Theprogrammehashelpedbridgegapsandaccessgrade-levelreadingmaterialtochildrenbelongingtotheeconomicallyweakersectionsofthesociety.Thisinterventionisexpectedtoteachahabitofreadinginyoungmindsandassistindesigning
specificinputstobridgelearninggapsafteridentificationoftheneedsandshortcomingsofacademicallyweakerchildren.
65% of the students in 2nd grade can read their expected level
82% of the students in 4th grade have expected a grade-level reading ability
Over 28,000 students in 57 schools benefitted from the programme
Project statusOngoing
Project period2007-present
LocationPune, Maharashtra
36CIISocialImpactReport2019
Empowerment of differently-abled women
TheprogrammeaimstoempowerandimprovethequalityoflifeofdifferentlyabledwomeninPune.Personswithdisabilities(PWDs)facealotofdiscriminationandmarginalisation,astheylackaccesstoessentialservicesandarerestrictedinmovementduetolackofadequateinfrastructureprovidingthemwitheasyaccess.Theirinabilitytocontributetowardsfamilyincomeandincurringexpensesintreatmentandmedicationisseenasanadditionalburden,especiallyinaloweconomichouseholdandaresubjecttoridicule.ThesituationfurtheraggravateswhenitcomestowomenPWDs,whoareseenasliabilitiesandhencearenottreatedwithrespectastheirneedsareaddressedbasedontheconvenienceoftheirfamilymembers.GITSpartneredwiththeNGOHelplifetohelpprovideassistancetodifferentlyabledwomentoempowerthemtoleadagoodqualitylife.
Throughtheprogramme,differentinitiativeswereundertakentocatertothevaryingneedsofthetargetbeneficiaries.Theplanprovidesaccommodation,foodandclothingtodifferentlyabledwomenandgirlsfromlow-economiccommunities.TherecipientscancontinuetheireducationandalsoundergoskilltraininginadditiontocomputerandspokenEnglishclasses.Thewomenandgirlsstayforadurationoftwo-threeyears,duringwhichtheyarealsoprovidedwithcounsellingsessionsalongwiththeirparents,andaregularsupportsystemthroughoutthetraining.Postcompletionofskilltraining,the
beneficiariesarealsoofferedplacementsupportorhelptostarttheirownenterprisetomakealiving.Community-basedsupportwasprovidedtofinancelivelihoodgenerationactivitiesundertakenbydifferentlyabledwomenandalsomeninsomeinstances.
Theprogrammehashadanoutreachof100womenwith80%ofthegirlsbeinggraduatesorpost-graduates.About70%oftheskilltraininggirlsaresuccessfullyemployedwithanaverageincomeofINR12,000permonth,andaround60%ofthebeneficiarieswhoreceivedcommunity-basedsupportaresuccessfullyrunningtheirmicro-enterprises.Itisalsopertinenttomentionthatalmost70%ofthetotalrecipientsarefinanciallyindependentand50%ofthemaresupportingtheirparentsandfamily.Thishasledtoanimmensechangeinthewomenandgirls’perspectivetoboostself-confidence.
Empowerment of 100 differently abled women and girls
Removing stigma associated with disability
Project statusComplete
Project period2015-2019
LocationPune, Maharashtra
CIISocialImpactReport201937
Rejuvenation of Konasandra Lake at Jigani, Bengaluru
Theprojectaimstoaddresstheissueofcontaminationoflakesduetosolidwasteandlackofpropermaintenance.TheKonasandraLakeissituatedinKonasandraVillage,whichisapproximately50kmawayfromBengaluru.Thevillagepopulationisdependentonthelakefortheirwaterneeds.Sincethelakeissurroundedbyindustries,itwasbeingcontaminatedwithgranitewastes,plastics,junksandothersubstances.Thecontaminationandwaterpollutionhadledtoascarcityofqualitywaterandadecreaseinthewaterholdingcapacityofthelake.
UndertheSrijan-Anahatprogramme,restorationworkforthelakewasexecutedwiththehelpofSayTrees,anenvironmentaltrust.Acombinationoftechniquesandmethodswasadoptedtoensurecleanandnaturalwatersourceinthelake.Throughdesiltingandcreatingbroadandstrongbunds,therehasbeenathree-foldincreaseinthewater-holdingcapacityofthelake.Technologicalinterventionssuchasnaturalfiltrationandnaturalbiologicalsystemswereusedintheproject.Thesemethodshelpedensurethatfilteredwaterentersandaccumulatesinthelakeandexcesswatergoestotheotherlakethroughfurtherfiltrationintheoutletchannel.
Thepollutantshavebeenremovedthroughfiltrationmethod,andgoodqualitywaterissubsequentlybeingstoredwhichcanbeusedforcows,cattle,birds,etc.Theprojecthashelpedinmaintainingecologyandbiodiversity,astherehasbeenanincreaseofbirdsandaquaticlifeinthelakeandagradualincreaseinyieldofwateratborewells.Theincreasedwater-holdingcapacityofthelakewouldcontributetowardsagriculturalyieldincreaseandthusimprovetheincomeoffarmers.Also,creatingandstrengtheningofbundsaroundthelakehasresultedinbetterconnectivitytothevillageallowingpeopletomovearoundsafely.Morethan1,000citizenswereinvolvedinthisprojectwiththeaimofinstillingasenseofresponsibilitytowardsmaintainingitandreplicatingthemodel.
A three-fold increase in water holding capacity
Over 1,000 persons involved
Outreach to around 2,300 villagers
Improvement in aquatic life and biodiversity
Project statusComplete
Project period2018-2019
LocationBengaluru, Karnataka
38CIISocialImpactReport2019
Rural primary school development programme at Sutarkond, Mahad
Theprojectaimstoimprovefemaleliteracyrateandcontributetowardsimprovingtheoverallliteracyrate.TheliteracyrateinGondalevillagewas76.21%ascomparedto82.34%forMaharashtrain2011.Thefemaleliteracyratestoodat66.98%ascomparedto85.97%formales.Theprojectworkedtowardsimprovingthequalityofeducation,reducingdrop-outratesandabsenteeismduetohealthreasons,especiallyforgirlsthroughdevelopingbasicinfrastructuralfacilitiesatschool.
Theproject,undertakeninpartnershipwiththeIndianAssociationofHumanValues(IAHV),aimedatprovidingholisticeducationwiththepotentialoffacilitatingcognitive,physical,emotional,socialandspiritualgrowthfortheunderprivilegedchildren.Anengagingandsafelearningenvironmentwascreatedthroughvariousinfrastructuralinterventions.Inordertocurtaildiseases,addressabsenteeismandteachgoodhygienepracticestostudentsandteachers,measurestoenhancehealthcareandhygienewereundertaken.Studentswereprovidedwithe-learningfacilities,andclasseswereorganisedforteachers,whichhelpedthemdevelopaninterestinthesubject.
Therehasbeenasignificantimprovementinthefemaleliteracyratefrom66.98to75%atpresent.Thetoiletsforchildrenwererevamped,andnewtoiletswereconstructedforthestaff,whichhasledtoanincreaseintheattendanceofthestudentsandasharpdeclineinstomach-relatedillnessesby25%.High-qualityROsystemswereinstalledintheschoolsleadingtoadecreaseininstancesofwater-bornediseasesby30%.Therehasbeenanimprovementinthelearninglevelsofstudents,whichhasledtoabetteracademicperformanceinprogressreportsbyaround45%.Accesstoqualityeducationhasimprovedsignificantly,asearlieritwasnotpossibletoprovideeducationtochildrenuptothe10thgradeduetoinfrastructurallimitationsandhealthconcerns.
Project statusComplete
Project period2016-2018
LocationRaigarh, Maharashtra
Female literacy rate improved to 75% from 66.98%
Decrease in stomach-related illnesses by 25%
Decrease in water-borne diseases by 30%
Improvement in academic performance by 45%
CIISocialImpactReport201939
Emergency hospitalisation for health restoration and survival of the underprivileged
Theprojectaimstoimproveaccesstohealthcareandprovidesupportforemergencyhospitalisationforhealthrestorationandsurvivalofpeoplebelongingtotheunderprivilegedsectionsofthesociety.ThereisalackofICCUinfrastructureandavailabilityoffull-timephysiciansingovernmenthospitalsandhealthcentres.Patientswitheconomicallyweakerbackgroundsoftenstruggletogetmedicaltreatmentbecauseofalackoffinancialsupportforavailingemergencytreatment.
Withanaimtominimisetheproblemsfacedbythem,theNGOSevaYagnaSamitihasbeenworkingtowardsprovidingaccesstomedicalservicestoneedypatientsforthelast15yearsattheCivilHospitalinBharuch.Throughthisproject,personsfromunderprivilegedbackgroundswereprovidedwithaccesstoICU/ICCUfacilities,properdiagnosisontime,medicinesandhospitalisationincriticalconditions.
Theprojectfacilitatedmedicalassistancefor7,189patientsandprovided7,644patientswithmedicalandalliedservicesfromApril2016-March2019.NICUandPICUserviceswereofferedtoneonatesandchildrentoaidinnourishmentandfasterrecovery,aswellasprovidesupportforcomplicatedcasesofneonatal,paediatricsurgeries.Higherqualityandupdatedmedicines,injectionsanddressingswereprovidedtoburnpatientsassuchmedicinesdonotfallundergovernmentsupplybutarehighlyrequiredforfasterhealingandgangrenecontrol.Temporaryadoptionfororphansandtheelderlyisalsofacilitated,andSevaYagnaSamititakesresponsibilitiesofpatientsandmanagesfuneralsincaseofdeath.Theprojecthascontributedtowardsanincreaseinaccesstohealthcareandhasreachedouttoaround21,567people.
Project statusOngoing
Project period2016-present
LocationBharuch, Gujarat
7,189 patients provided with medical assistance
7,644 patients provided with medical and allied services
Outreach to 21,567 family members
Beingaresponsiblememberofthesociety,wehaveprogrammesthataremadekeepinginmindthehumanrights,community,environmentandthesociety.
Overthepastfewyears,wehavebeenimplementingseveralCSRprogrammesthatfocusonarangeofinitiativesintheareasofsecondaryeducation,skilldevelopment,employmentgeneration,infrastructuredevelopment,healthcare,sanitation,environmentalsustainability,ecologicalbalanceandprotectionofnationalheritage,andartandculture.Eachoftheseinitiativesisimplementedtoestablishbetteremotionalconnectwithemployeesandthesociety.HikalwillcontinuetostrengthenallitsCSRinitiativesyearafteryear,anddomeaningfulworkwithleadingNGOsandouremployeesunderourprogrammeSampark.
Kumaar Priyaranjan, Senior Vice President and Head, Human Capital and CSR
40CIISocialImpactReport2019
ICICI academy for skills
ThereisasignificantskillgapintheIndianeconomy,andalargesectionofthepopulationremainsoutsidetheemploymentmarketduetolackofaccesstojobmarkets,requisiteskills,etc.Candidatesfromunderprivilegedbackgroundsfacefurtherissuesinaccessingjobsduetolackofmonetaryresources,accesstoskilldevelopmentcentresandinadequateknowledgeofthejobmarketandeconomy.Theprojectaimedtoreducethegapbetweentherequirementsoftheemployerandpotentialcandidatesandhasapresencein26urbanlocations.
TheICICIAcademyforSkillsensuresall-rounddevelopmentofthetraineesinordertohelpthembecomeemployableandearnasustainablelivelihood.Therearevariousinternallifeskillsprogrammesandknowledgepartnerstomakethetraineesemployment-ready.ThroughICICIAcademy’snetworkofaround1,300industrypartners,theprojectensures100%placementsandenablesaccesstolivelihoodopportunities.Alltrainingprogrammesincludetrainingonlifeskills,includingcommunicationskills,financialliteracyandorientationforadaptingtoanorganisedworkingenvironment.Themodulesimpartninetechnicalandthreenon-technicalskills.Theprogrammehelpstoenhancethefacilitationskillsofthe
Project statusOngoing
Project period2013-present
Location19 states
Trained over 3,91,000 people since inception
An average salary of INR 1,05,000 per annum
1,300 placement partners
26 academies across 19 states
CIISocialImpactReport201941
trainerstoensurequalitytraining.Apartfromthis,thereareregularalumnavisits,industry-academiainteractionsandguestlecturesorganisedtomotivatethetrainees.
Inordertomaketheirlivelihoodsustainable,candidatesaretaughtsomesoftskillsthatarenotrelatedtothefieldofstudies,forexample,entrepreneurialdevelopment.Thishelpsindecreasingtheattritionratefortraineeswithindustrypartnersasisevidentintheplacementprocessoftheacademies.EacheducatedyouthbecomesaproductivememberofsocietyandcontributestotheGDPofthecountry.Fromabout7,500traineesat18locationsinFY2014,thenumberoftraineesandgeographicalspreadhasbeenscaleduptomorethan1,16,000in26academiesacross19stateswithover40%oftraineesbeingwomen.Allofthesetrainees,nomatterwhichpartofthecountryorwhatsocialbackgroundtheycomefrom,wereplacedinajobintheformalsector.Theprojectendeavourstocontinuecontributingtowardsempoweringtheyouthandfullyintegratingtheminthemainstreameconomyandupliftingtheteemingmillionsoutofpoverty.
42CIISocialImpactReport2019
ICICI Academy for Skills – Rural Initiative
ICICIFoundation’sprojectaimstoimprovetheknowledgeandskillbaseofagrarianfolksandprovidethemwithmultiplesourcesofincome.TheIndianruraleconomysuffersfromaseverelackofviableandsustainablelivelihoodopportunities.About42%ofthepopulationofruralIndiadependsonagriculture,whichfacesvariouschallengeslikeseasonalfluctuation,weatherdependence,knowledgedeficit,poormarketlinkages,lackofwealthcreationandresourcecrunch.Inviewofthisagrarianplightandlackofopportunities,ICICIFoundationforInclusivegrowth,rolledoutitsRuralInitiativeprogrammetoprovidelivelihoodtrainingtothevillagers.Thiswasanall-arounddevelopmentprogrammetohelpthetraineesnotjustinthefieldoftheirpracticebutwithothersoft/entrepreneurshipskillsrequiredtostartabusiness.
Thisprogrammeencompassesahostofinitiativesincludingaccesstoseamlessanddigitalbanking,makingthelocaleconomyvibrant,improvingtheincomelevelofvillagersthroughafocusonlocally-relevantskills,andmakingthevillagersfinanciallyindependent.Thefoundationoffersneed-basedlivelihoodtrainingprogrammestotheparticipantstoimpartnewskillsand/orenhancetheirexistingskills.Inordertomakeitstraineesfinanciallystable,thefoundationfurtherfacilitatesmarketlinkages.Afterthecompletionofthetraining,alltrainedparticipantsareprovidedwithperennialhandholdingandsupportforsustainedimpact.Anotheraspectoftheprogrammeistopromoteaccesstoseamlessanddigitalbanking,whichenablestheruralpopulationtousedigitalchannelsforfinancialtransactions.
Sinceitsinception,over1,92,000individualshavecompletedtheirtraininginmorethan1,200villagesacross29statesofthecountry.With64%ofalltrainedparticipantsbeingwomen,theprogrammehasamarketsettlementratioofover72%.
Project statusOngoing
Project period2016-present
Location29 states
Trained 1,92,000 people
A 72% increase in trainees’ monthly incomes
87% trainees provided with market linkages
Outreach to over 9,60,000 family members
Eachofthetrainees,onaverage,hasreportedamonthlyincomeincreaseofINR2,300,whichshowsa72%increasefromtheirpre-trainingincome.TheseincreasesinsalariesareduetothehighmarketlinkagerateofthealumnioftheRuralInitiativeprogramme.Thereareatotalof87%traineesthathavebenefittedfromtheassistanceprovidedtothemintheformofnetworkingandformalmarketintelligence.Hence,thenetimpactoftheprojectisofmorethan50%sustainedincomeenhancementofalmost1,00,000householdsacrosstheruraleconomy.Theprojecthasbroughtaboutasignificant,lastingimpactinmorethan1,000villagesinsomeofthemostbackwardareasofthecountry.
WithamissiontopromoteinclusivegrowthacrossvariousregionsinIndia,ICICIFoundationworkstocreatesustainablelivelihoodthroughskilldevelopmentoftheunderprivileged.Throughour26academies,weworkwithover1,200placementpartnerstoensurethat100%ofthetraineesareplacedinwage-employment.UnderourRuralInitiativeprogrammeat1,250villagesacrossthecountry,wefocusonenhancinglivelihoodthroughskilldevelopmentinlocallyrelevantskills,and87%ofvillagetraineesareprovidedwithassistanceintheformofmarketlinkages.Theseendeavours,alongwithothercommunityconnectprogrammes,facilitateasustainablelivelihood.
Anuj Agarwal, Chief Operating Officer
CIISocialImpactReport201943
Over 3,400 children covered
Created 56 children’s homes
Creating a brighter future for children under institutional care
Ourcountryishometoalargenumberofchildrenatriskbecauseoflackofawarenessandpoorqualityofinstitutionalcare.Thesechildrenarepronetogettingpulledintotheviciouscycleofchildlabourortrafficking,andotherillegalactivities.Kale,alongwithCSA,believesthatallchildrenhavethepotentialtorepresentthenationifgivenpositivenurturing,abalancedupbringingandanopportunitytogeteducated,especiallyintheirformativeyears.
ThisprojectaimstohelpvulnerablechildrenbyincreasingthenumberofadoptionsinIndiaandfocusingonbuildingasafetynetthatcanprovidecareforinstitutionalisedchildren.Itworkstowardsbetteringtheprocessofadoptionthroughpromotion,coordination,andlegalisation.Sincechildadoptionisnotpossibleinallcases,thereisasimultaneousfocusonmakingchildcareinstitutionswellmanaged.Theseinstitutionsareequippedtoserveasasecondhometoachildwithanemphasisonaccesstohealthfacilitiesandappropriateacademicopportunitiesincludinglifeskillseducationand
livelihoodsupport.Withpropermentoringandsupport,childrenareempoweredtobecomecontributingmembersofsociety.
Withaholisticapproachtobringaboutapositiveandsustainablechange,theprojectcurrentlybenefitsover3,400childrenthroughthecreationof56children’shomes.TheCSAandKaleLogisticsbelievethattheireffortsatthemicrolevelhavethepowertocreatelastingmacro-levelchanges.
Project statusOngoing
Project period2010-present
LocationMaharashtra, Madhya Pradesh, Odisha, Goa
OurCSRworkwithCatalystsforSocialAction(CSA)overtheyearshasdevelopedintoameaningfulsocialimpactprojectandrepresentsourcommitmenttowardsthebettermentofhumanity.Westrivetowardsimprovingchildcareininstitutionsandsupportingchildrenintheirjourneytoliveindependentlyandhaveasecurelivelihood.
Rajesh Panicker, COO
44CIISocialImpactReport2019
Services for deaf, blind and multi-sensory impairment
TheprogrammesaimtowardsenablingPWDs-deaf-blindandmulti-sensoryimpairments(MSIs)toreachandmaintaintheiroptimal(physical,sensory,intellectual,psychologicalandsocial)functionallevels.KHShaspartneredwithSenseInternationalIndia(SenseIndia)fortheirCSRprogramme,whichisbeingimplementedinAhmedabad,Gujarat.Throughtheplan,KHSprovideseducationalandrehabilitationservicestotargetbeneficiariesandengagesincapacitybuildingofparents,familymembersandspecialeducatorsthroughtraining.SamagraShiksha’s–aneducationalinitiativebytheIndiangovernment-teachersandmembersofNGOsworkinginthefieldofdisabilityinGujaratarealsobeingtrainedonissuesrelatedtodeaf-blindness.Theprogrammeassociates,incollaborationwithdeaf-blindregionalcentres(DbRC),aimtostrengthen,expandanddevelopopportunitiestoensurethatahighernumberofpeoplewithdeaf-blindnesscanleadagoodqualitylife.
Deaf-blindnessisidentifiedasadifferentdisabilitywithvaryingdegreesofhearingandvisualimpairment.Individualswithdeaf-blindnessandMSIsalsosufferfromadditionalphysicalandmedicalconditionsandhenceexperienceextremechallengesinperformingday-to-dayactivities.Theprojectpromotescommunity-basedrehabilitationandinclusionofchildrenandadultswithdeaf-blindness.Therehabilitationteamcomprisesaspecialeducator,vocationaltrainer,
physiotherapist,andoccupationalandspeechtherapist.
Throughvariousawarenesssessions,theprogrammehasledtoenhancedsensitisationandadvocacyfortherightsandneedsofpeoplewithdeaf-blindnessandMSIs.Over180specialeducators,59para-medicalprofessionals,28Anganwadiworkersand30NGOprofessionshaveundergonecapacitybuildingtraining,and241teachersassociatedwiththeSamagaraShikshamissionhavebeentrainedforidentificationandinclusionofchildrenwithdeaf-blindnessinmainstreamschools.
Project statusOngoing
Project period2018–present
LocationGujarat
250 students and adults benefitted
Three children enrolled in mainstream education
32 young adults provided pre-vocational and vocational training
OurCSRjourneystarted18yearsback.Wefocusonareasincludinghealth,sanitisation,educationandskilldevelopment.WehavealsoassociatedwithSenseInternationalIndiawithanaimtoempowerpeoplewithdisabilitiesbyprovidingsupportandtraining.
IfeelproudtobepartoftheCSRteambecausetheseactivitiesprovideaplatformtoemployeestodevelopnumerousskillsandisagreatwaytobuildpeople,leadershipandorganisationalskills.
Naimesh Trivedi, Manager, Production Planning and Lead, CSR health vertical
CIISocialImpactReport201945
True hero project
Theprogrammeaimstoprovidestudentsandemployeesfromvarioushighschools,collegesandcorporateswiththeopportunitytovolunteerbyteachingstudentsingovernmentschools.KHSpartneredwiththeNGOYuvaUnstoppabletoimplementtheprogrammeacross10municipalityschoolsinAhmedabad.Theplanwastoimproveawarenessanddevelopasenseofcompassionandresponsibilityamongvolunteersaddressingsocialproblems.Theyworkedtwohoursperweekinordertocontributetobettereducation.
Theinitiativewasimplementedintwophases–Inthefirstphase,everyvolunteerhadtoengagein25actsofkindnessandcontribute50hoursofteachingingovernmentschools.Asetcurriculumwasdesignedforrespectivesubjectstobetaught,withtheintenttoaddressthegapsinformaleducationandmakelearningfunandinterestingforchildren.KHSMachinerydeployedadedicatedteamofpaidvolunteerstomanageandutilisethegrowingnetworkofvolunteerswhileensuringthatnohoursofteachingweremissed.Thevolunteersalsoheldregularmeetingswiththeparentsandteachersandsupportedtheschoolmanagementcommitteeinconductingextra-curricularandco-curricularactivitiestoimprovetheengagementofstudentsinschoolactivities.
Thisprogrammeledtoanimprovementinattendanceandclassroomparticipationofstudentsinallthetargetschools.
Thestudentswerealsomadeawareofsanitation,hygieneandhealth.Thiswasinadditiontoinculcatingincreasedawareness,andasenseofresponsibilityandself-confidenceamongvolunteerstobringaboutpositivechangeforthesociety.Theprogrammewasconsideredasaninnovativemethodtoimprovenon-formaleducationtohelptheacademicallyweakerstudentsimprovetheirlearninglevels.
Project statusCompleted
Project period2018-2019
LocationGujarat
A 20% increase in school attendance among students
A 38% increase in students’ participation
83% of the volunteers reported an increased sense of social responsibility
46CIISocialImpactReport2019
583 young girls reached
18 learning centers established
18 individuals provided livelihood as center teachers
Girl Child Education Programme (GCEP)
Thisprogrammeaimedtoempowerandmobiliseyounggirlsbetweentheagegroupof6-14yearsbyprovidingqualityprimaryeducationuptothe5thgrade.Italsointendedtoincreaseaccessandenrolmenttobasicprimaryeducationthroughcommunitymobilisationandsubsequenttransitionintosecondaryeducationpostcompletionofthe5thgrade.ThetargetbeneficiariesweregirlswhowereoutoftheformalschoolingsystemandbelongedtothesociallydisadvantagedandeconomicallymarginalisedruralcommunitiesinIndia.
ItwasaninitiativeoftheNGOIIMPACT,whichistheCSRpartnerofKonecranesandDemagPrivateLimited.TheprogrammewasimplementedbyestablishingmodellearningcentresacrossruralIndiaforaperiodoffive-sixyears.Thesewereonlyteacher-ledcentres,impartingprimaryleveleducationtogirlchildrenusingMulti-GradeMulti-Level(MGML)grouping.TheMGMLgroupingwasdoneduetoinfrastructureandpedagogicalreasons,andthesystemprovidedtrainingtochildrenbasedontheirleveloflearning,competenciesandcapabilities.Thecentrerantillthetimealltheenrolledgirlsachievedafirmgroundinginprimaryeducation.Theteachersandsupervisorsattheselearningcentresunderwenttrainingeveryquartertoensurestandardqualitydeliveryofknowledgeacrossallcentres.Theprogrammealsoencouragedsettingupofcentremanagement
committeesineveryvillagetofostercommunityownershipandpromotediscussionregardinggirlchildinthearea.
Thisinitiativehaschangedtheoutlookofgirlchildeducationintargetedareas.Parentsandthecommunityingeneralaremoreopentotheideaofprovidingeducationtothegirlchildinruralcommunities.Therehasbeenanincreaseinthenumberofgirlswithaccesstoprimaryschoolsalongwithanincreasedinterestamonggirlstopursuetrainingforlongeryears.
Project statusCompleted
Project period2016-2018
LocationUttar Pradesh and Odisha
Improving quality and access to water, sanitation, and hygiene
Theprojectaimstoimproveaccesstowater,developmentandlandscapingoftheShendraMaharashtraIndustrialDevelopmentCorporation(MIDC)areainAurangabad,Maharashtra.Shendaisanindustrialareathathasmanyvisitorsandpassengersthatusethehighway.Theareaalongtheroadwasnotmaintainedandwasanunpleasantsightforvisitorsandpassersbyalike.Itlackedaprovisionforsafedrinkingwaterforastretchoffive-sixkilometre.Peoplehadtoeitherbuypackagedwaterorconsumeunhygienicwateratlocalhotels.
Undertheinitiative,theeastandwestsideofthehighwayjunctionwaslandscapedwitha260sq.m.lawnattheentranceoftheShendraarea.Thelightingoftheareawasalsoimprovedundertheinitiative,cateringtothesafetynormsduringdarkhours.AccesstodrinkingwaterwasenhancedthroughtheinstallationofanROsystematthehighwayjunctionprovidingvisitorsandpassersbywithfree,cleandrinkingwater24hours.Themaintenanceofthehighwayjunctionandthelandscapedareaisregularlyundertakenbythecompany.
Project statusOngoing
Project period2018-present
LocationAurangabad, Maharashtra
350-450 visitors have been the direct beneficiaries of the programme
Plantation of trees has enhanced the aesthetics and environment of the area
LiebherrApplianceshadstarteditsjourneyinIndiainMay2018.WefeltthatitisourresponsibilitytoinitiateaprojectthatwillbeusefulforpeopleoftheShendraMIDCzoneinAurangabad-theplaceweoperateoutof.
Gainingfromthelocalknowhowofourteammembersandalsopostconsultationwiththelocalauthorities,wefiguredthatthisareawasdeprivedofadequatedrinkingwater.Tocatertothelocalpeople,visitorsandpassingtravelers,wechosethehighwayjunctioncornerstobuildnotonlyawaterdrinkingfacilitybutanentireLiebherrsquare.Throughthisinitiative,wehavebeenabletocaterto350-450peopleperdaybyprovidingpurifieddrinkingwater.Wehavealsomanagedtoenhancetheareaaesthetically.
Hemant Malpani, Director (F&A)
48CIISocialImpactReport2019
Beauty for a Better Life
Theprojectaimstoprovideeducationalandvocationaltrainingtowomenfromunderprivilegedbackgroundsandlow-incomehousehold.Itfocusesonthebeautyandwellnessindustry,whichisamongthetopthreesectorsrequiringthemaximumskilledworkforceandisestimatedtoneedabout1.42crorepeopleby2022.Thereisimmensepotentialintheindustry,asIndiaisalsoemergingtobeamongthetopfivemarketsforthebeautyandwellnessindustry.
L’Oréal,throughitsBeautyforaBetterLifeproject,aimstoempowercommunitiesbyprovidingskilltraininginindustry-relevantbeautycourses.Theplanofferswomeninterestedinmakingacareerinthebeautyserviceindustrywiththenecessaryskillsetsandlinkagesrequiredtoearnaliving.ThetrainingisconductedwithsupportfromtheNGO,SambhavFoundation,tomobiliseyoungwomen,establishaconnectionwithcommunitiesanddeveloplinkageswithsalons.Thecandidatesundergoathree-month-longclassroomsessioncomprisingtheoryandpracticalaspectsatthetrainingcentres.Afterthecompletionoftheclassroomtraining,eachcandidateisprovidedwithon-the-jobtrainingfortwomonthsatanearbysalon.Oncethecandidatescompletetheirfive-monthtraining,theyundergoanassessment,andthesuccessfulonesareconsideredforcertificationandplacementassistance.
Theprojecthasgiventrainingtoover7,400womenthrough
nineskillingcentreswithover70%employmentrate.Ithasprovidedemployment-readyskillstoover5,700womenfromlow-incomebackgroundswithminimaleducation,andincreasedtheiraccesstoemploymentopportunitiesinthebeautyserviceindustry.Inordertoensurequality,coachesarealsogiventraining,withmorethan20upskilledsofar.Throughtheproject,therehasbeenanannualearningpotentialofapproximatelyINR25crorecreatedforthewomenwhowouldotherwisenotbepartofthesemi-skilledorskilledworkforceinthecountry.
Project statusOngoing
Project period2009-present
Location7 states/UT
Trained over 7,400 women
Certified over 5,700 women
Outreach to 37,000 family members
Total annual earning potential of approximately INR 25 crore
CIISocialImpactReport201949
For Young Women in Science (FYWIS) scholarship programme
L’Oréal’sprogrammeaimstoempowerandenablemorewomentopursueaneducationinscience-relatedstreams.Thegenderparityindex(GPI)andwomenparticipationinscience-relatedstreamsremainskewed,withsciencebeingperceivedasasubjectassociatedwithmen.Limitedfinancialabilityandresourceshinderavenuesforhighereducationforgirlsfromthelowermiddle-incomegroup,especiallyiftheydecidetopursuefurtherstudiesinthefieldofscienceandtechnology.
ThroughtheFYWISscholarshipprogramme,L’Oréalaimstopromotemoreyounggirlstopursuegraduationinscienceandprovidethemandtheirfamilieswiththefinancialsupportnecessarytopursuetheirambitions.Withapan-Indiaoutreach,FYWIStargetsfinanciallyconstrainedhouseholdswithannualfamilyincomeoflessthanINR4lakhperannumandgirlswithover85%marksinthesciencestreamin12thstandard.ThescholarshipisgrantedtopromisingbuteconomicallydisadvantagedyoungwomenandcoverscollegefeesforstudyinanyscientificfieldinarecognisedcollegeoruniversityinIndia.ThroughtheFYWISscholarshipprogramme,thestudentsaresupportedwithuptoINR2.5lakh,grantedinequalannualinstalments(INR62,500)overtheperiodofthedegree.
Theprogrammehasenabled335younggirlstopursueacareeroftheirchoiceinscience,andbecomeempoweredtosupporttheirfamilies.Theprojectleveragesthedigitaltechnology
platformbuddy4study.com,whichisalsotheaggregatorplatformgivinginformationonotherexistingscholarshipsandisusedforpreliminaryscreeningandidentifyingcandidatesfortelephonicinterview.Apanelof20esteemedjurymembersselectsthemostdeservingcandidatebasistheiracademiccredentials,economicneedandintenttocontinueeducationinscienceandresearchstreams.Therehavebeennodrop-outsregisteredamongthescholarshiprecipientsduetolackoffinancialresources.Morethan150girlsarecurrentlypursuingtheirgraduation,andabout150othershavecompletedtheirgraduationwiththesupportofFYWIS.
Project statusOngoing
Project period2003-present
LocationPan-India
335 girls given scholarships
150 girls have completed graduation
Outreach to over 1,675 family members
Increase in the number of women in science
PromotingeducationinscienceandvocationalskilltraininginbeautyforwomenarethebedrocksofourCSRprogramme.Womenparticipationinscientificfieldsandvocationaleducationislowascomparedtomenandweaimtosupportwomenwhowishtomakeacareer,earnalivelihoodandempowerthemthroughour‘ForYoungWomeninScience’scholarshipsand‘BeautyforaBetterLife’trainingprogramme.
Snehhal Chitneni, Director, Communication, Sustainability, Public Affairs and Ethics
50CIISocialImpactReport2019
Mahindra Pride Schools and Classrooms
Theprojectaimstoempowersociallyandeconomicallymarginalisedyouththroughlivelihoodtrainingtherebymakingthememployablebasedontheirskills.Witharound100millioneducatedruralyouthwhoareunemployedinthecountry,thereisaneedtofocusonmakingthemskilled.ThroughMahindraPrideSchools(MPS)andClassrooms,theprojectprovideslivelihoodtrainingtoyoungstersfromsociallyandeconomicallydisadvantagedcommunities.
ThroughnineMPS,youthareprovided90daysofintensivedomainspecifictraininginoneofthefollowingverticals:• IT-enabledservices(ITES)• Customerrelationshipmanagement• Hospitalitysector• Automotivesector
TheprojectisimplementedthroughtheK.CMahindraEducationTrust(CSRarmoftheMahindraGroup)andtheirpartnerNGO,theNaandiFoundation.CandidatesalsoreceivetrainingingroomingandsoftskillsincludingspokenEnglish,computerapplications,valuesandpersonalitydevelopment,whichhaveatransformationalimpactonthem.Afterthecompletionofthe90-dayteaching,candidatesareplacedinlucrativejobsinreputedcompaniesinhigh-growthservicesectorindustries.Withanaimtoscaleup,theMahindraPrideClassroomswererolledoutinapartnershipwiththestategovernmentsinpolytechnics,ITIsandartsandsciencecolleges.
Around33,047peoplehavebeentrainedthroughnineMPS,withapproximately6,500ofthembeingtaughtandplacedeveryyear.Tilldate,1,53,790studentshavereceivedtrainingthrough3,501MahindraPrideClassroomsspreadacross14statesinthecountry.100%ofthecandidateshavebeenplacedinlucrativejobswithreputedcompanies,with61%ofthembeingsetintheITsector.TherehasbeenaconsistentincreaseintheaveragestartingsalaryperbatchtooverINR11,360permonth.Theplacementofcandidatesinlucrativejobshasledtoadirectincreaseintheirhouseholdincome
andhasnotonlyimprovedtheirstandardofliving,buttheirfamily’stoo.Manycandidatesarealsofinanciallysupportingtheeducationoftheiryoungersiblingsandcontributingtothehousehold.
Project statusOngoing
Project period2007-present
Location15 states
Trained over 33,047 youngsters through MPS
Average starting salary per month is INR 11,360
Over 200 employers
Trained 1,53,790 youngsters through classrooms
CIISocialImpactReport201951
Project Nanhi Kali
Theprojectaimstoaddresstheissueofgenderinequalityandprovidegirlswitheducationalsupporttohelpthemcomplete10yearsofschooling.TherearemillionsofgirlsinIndiawhoaredeniededucation,andinequalitypersistswithpoorfemaleliteracylevels,highdropoutratesforgirlsandpoorlearninglevels.ProjectNanhiKaliisoneofIndia’slargestprogrammesthatenablegirlsfromeconomicallyandsociallydisadvantagedbackgroundstocompletetheirschooling.
TheprojectisjointlymanagedbyKCMahindraEducationTrustandtheNaandiFoundation.Eachgirlisprovidedwitha360-degreeacademicaswellasmaterialsupportthroughanannualschoolsupplykitconsistingofaschoolbag,uniforms,stationery,femalehygienematerial,etc.NanhiKali’sacademicsupportcentresengagegirlsinconcept-basedlearningthroughaspeciallydesignedpedagogyfortwohoursonadailybasis.Also,digitaltabletswithpre-loadedaudio-visualeducationalcontentareprovidedtogirlsstudyinginsecondaryschool(6th-10thgrades).Theprojectalsoworksextensivelywiththefamiliesofthegirlsandengageswithcommunitystakeholderstosensitisethemontheimportanceofgirlchildeducationandbuildsafe,conducivefemale-friendlyecosystems.
Sinceitsinception,projectNanhiKalihasprovidedaccesstoqualityeducationtoover3,50,000underprivilegedgirls.Itiscurrentlysupportingtheeducationofover1,50,000girlsacross
6,132academicsupportcentresin3,844schoolswithateamof4,892trainedtutors.Digitaltabletshavebeenprovidedtoover60,000girlsatthesecondaryschoollevelwithagroupofthreegirlssharingonetablet.Areductioninthedropoutratehasbeenrecordedwithahighretentionrateofaround90%.Girlshaveshownimprovedlearninglevelsyearonyear,whichisbeingmonitoredthroughindividualassessments.Theprojecthasalsosuccessfullycreatedasafeecosystemandenvironmentforunderprivilegedschoolgirls.
Project statusOngoing
Project period1996-present
Location11 states
3,50,000 girls educated
4,892 trained tutors
6,132 academic support centres
Outreach to over 6,00,000 family members
52CIISocialImpactReport2019
Play Together, Stay Together
Theprojectaimstopromoteeducationthroughthemediumofsportsamongunderprivilegedchildren.Studentsfromlow-incomefamiliesareunabletocompletetheirschoolingbecauseofthepressureofcontributingtotheirfamilyincome.Duetothis,theschooldropoutrateshaveincreased,whichleadstothesechildrengettingengagedininformalsectorsofwork,sometimeseveninhazardousindustries.Thisinitiative,incollaborationwithLaureusSportforGoodFoundationandShaishav,provideseducationthroughsports,especiallytogirls.
Thisprogrammeusessportstobringforthapositivechangeinthestudents.Usingsportsasalearningmechanism,itprovidesatoolthatallowschildrentovieweducationasanexcitingopportunitytobesociallyresponsible,andnotconsideritasaburden.Itusescooperativeandtraditionallocalgamestobringouttimelessvaluessuchasteamwork,empathy,andpersistence.Wenlido,aself-defencetrainingcourse,isalsoorganisedforwomen.
Project statusOngoing
Project period2018-present
LocationBhavnagar, Gujarat
1,600 students benifitted
700 girl students
Improved attendance and confidence levels
Atotalof1,600studentshavebenefittedfromtheinitiativesofar,outwhich700aregirlsand900areboys.Thisinitiativehasrecordedapositivetransformationinthestudents,resultinginimprovedattendance,self-reliance,confidence,andindependence.
CIISocialImpactReport201953
Restoration of degraded forest lands in Ambegaon Taluka
TheprojectaimstoaddresshabitatdegradationatthefringesofBhimashankarWildlifeSanctuary,whichisapartoftheWesternGhatsofIndia.Largescalehumaninterventionssuchasslashandburnfarmingpractice,developmentalactivitiessuchasroads,flat-landagricultureandillegaltreefellingforthecommercialpurposehaveresultedinalossoftreecoveratasubstantiallevel.Duetothelossoftreecover,therehasbeenalarge-scalelooseningofsoilrendering,andtheareaispronetolandslidesandnaturaldisasters.
IncollaborationwithShashwatTrust,aPune-basedNGO,theproject’sinterventionsaddresstheissueinaphase-wiseandsustainablemannerthroughcommunityparticipationcoveringeightvillages.Itaimsatstrengtheningthenaturalresourcesconservationintheareabyinvolvinglocalvillagersandprovidingalternativelivelihoodtothecommunityandensuringthesustainabilityofplantationsthroughdevelopingasenseofownershipinthecommunities.Village-levelmeetingswereconductedtosensitisethecommunityandcreateawareness.WiththehelpofSHGsinvillages,villagelevelnurseriesoflocalandnativeplantswerealsodeveloped.Thesenurseriesweremaintainedbythecommunitiesalongwiththevillageyouth,whowerethenprovidedwithtrainingonnurserytechniques.
Project statusOngoing
Project period2017-present
LocationPune, Maharashtra
394 people given opportunities to make a living
30,000 plants planted
Restoring 40 acres of land
AtMercedes-BenzIndia,sustainabilityisakeyfactortooursuccess.Thecompanyisworkingtowardsthebettermentofthetribalpeopleformorethan20villagesofAmbegaonTaluka,Punedistrict.Wefacilitateeducationforthetribalchildren,healthandsanitationamenitiesforthecommunities,andhaveinitiatedafforestationactivitiesaswell.
Mercedes-BenzIndiaalsocontributestowomenempowermentbycreatingasupportecosystemtoencourageandmakeadifferenceintheirlives.Itisaggressivelyworkingtowardsachievingsustainabledevelopmentgoalslocallywithafocusoncreatingafavourableenvironmentbycontributingtowardssocialandeconomicdevelopmentofthesociety.CSRInitiativesofMercedes-BenzIndiawerealsoawardedonaglobalplatformattheLaureusWorldSportsAwards2019,heldrecentlyatMonteCarlo.WewerealsogloballyrecognisedwithaDaimerEnvironmentLeadershipAwardlastyear.
Santosh Iyer, VP, Customer Services and Corporate Affairs
Theyarespreadacross40acresofland,whichinthenextthreeyearswillcontributetowardslong-termconservationofecosystemservicessuchassoil,water,carbonetc.Theplantationprocesswasinitiatedbyinvolvingvillagersandgivingthemadditionalincomeopportunity.Theprojectincludesfourfamilieswhoaregrowingnativeplantnurseriesneartheirhousesandareinvolvedfull-timeintheirmaintenance.Throughtheinitiative,30,000plantshavebeenplanted,and394peoplehavebeenprovidedwithalternativelivelihoodsourcesforacompleteyearthroughvariousactivitiessuchasnurserydevelopmentandplantation.
54CIISocialImpactReport2019
Education in municipality schools
ThisprogrammeaimstoimproveaccessandqualityofeducationinthemunicipalityschoolsofAhmedabad.Itendeavourstocreatemodelschoolswiththeirinfrastructure,teachingandoveralllearningexperiencematchingthestandardsofthestateboardschools.TheyareimplementingthisinitiativeinJasodanagarMunicipalSchoolandHathijanMunicipalSchool,Gujarat.Theschooladministrationenlistedthegapsthatneedtobeaddressedinboththemunicipalityschools.Milacron’sCSRCommittee,alongwithboththeschools’administration,mutuallyagreedupontheinterventionsthatweretobeundertakenunderCSRintherespectiveschools.
Thetargetwasonimprovingtheschools’infrastructure,teachingmethodologyandimplementingtheuseofadvancedtechnologyandteachingaid.Additionally,scholarshipsandspecialteachingclasses(undertakenbytheCSRteam)formathematics,science,andvalue-basedlearningwerealsointroducedinJashodanagarSchool.Throughthisprogramme,renovationandcleaningoftheschoolbuildingsweredone,anditeachingaidsandsmartclasseswith3Daudio-visualroomswereintroducedtoenhancethelearningexperienceofstudents.WaterstorageandROsystemswereprovidedtoensuresanitiseddrinkingwatertostudentsandstaff.Studentswerealsogivenscholarshipsandprimarystudymaterialincludingstationarykits,shoesandsocksandschoolbags.
Project statusComplete
Project period2018-2019
LocationGujarat
Over 100 hours of value-based teaching imparted
Over 3,500 students and 20 school staff are beneficiaries of the programme
Students experienced enhanced learning through smart classes and 3D audio-visual tools
Asaresult,animprovementinthenumberofenrolmentsandretentionratewaswitnessed.Thenumberofstudentsincreasedfrom350to850infouryearsattheJashodanagarSchool.Duetotheseinterventions,thestudentsareprovidedwithacleanareaforconsumptionofmid-daymealsanddrinkingwater.Withtheprovisionofscholarship,educationceasestobeunaffordableforstudentscomingfromlowsocio-economicsectionsofthecommunity.Moreover,theuseoftechnologyand3Daudio-visualroomshasincreasedcuriositytowardslearningamongststudents,therebycontributingtoimprovedlearninglevels.
CIISocialImpactReport201955
Gramshiksha
Theprojectaimstoensureinclusive,equitablequalityeducationaswellaspromotelifelonglearningopportunitiesforall.Theaverageliteracyrateintheprojectareastandsat59%,whichislowerthanthedistrictaverages(Jamnagar–74%,Dwarka–69%).Mostofthechildrenarefirst-generationlearners,andthereisapronouncedgendergapwithincreasingdropoutratesforgirls.Around48%oftheadolescentsdropoutanddonotstudybeyondthe8thgrade.Throughmultipleinterventions,theprojectGramshikshaworkstowardsimprovingaccesstoeducationin15villagestobothchildrenandadults,coveringanagegroupof6-35years.
Itfocusesonthreecomponents:• Primary/elementaryeducation• Secondary/highereducation• Communityengagement
TheprojectendeavourstoimprovethequalityofprimaryeducationthroughenrolmentdriveslikeShalaPraveshotsav,remedialteaching,attendancemonitoring,ICTeducation,buildingcapacityofteachersandschoolofficials,andannualculturalevents.Aftertheestablishmentof16NationalInstituteOpenSchooling(NIOS)centres,providingscholarships(with75studentsgivenscholarshipssofar)andpromotingICTeducation,theprojectworkstowardsimprovingaccesstoqualitysecondaryeducation.ItaimstoreachoutandengagewiththecommunitythroughGramshikshacentres,awarenesscampaignsandadultliteracyclassestoensureequitableaccesstofunctionalliteracy.
Gramshikshaadoptsamulti-prongedapproachtoimprovethelevelandoverallqualityofeducationofthestudents,teachersaswellascommunitymembers.Over1,800studentsand100teachershavebeenengagedinprogrammesforprimaryeducation,withallthe18schoolshavingprovisionsofcomputerlabsandsmartclassrooms.Traininghasbeenprovidedtoover35teachersand18schoolprincipals,aswell
Project statusComplete
Project period2018-2019
LocationGujarat
as42membersofSMCs.Across15villages,16Gramshikshacentreshavebeenestablishedand16communityvolunteerstrainedtoengageinvariouscommunityandschoolinterventions.Therehasalsobeenanincreaseinattendancefrom77.8%to83.3%inprimaryclasses.
Over 4,500 students
168 teachers and school staff trained
180 people in the adult literacy programme
Outreach to 14,000 people
56CIISocialImpactReport2019
Outreach to 1,400 students
Promoting liberal studies
Improving access to higher education
University education
Theproject,conductedinpartnershipwithAshokaUniversity,aimsatimprovinghighereducationinIndiaandpromotesliberalstudiesasasignificantfieldintheIndianeducationspace.ThroughsupportingAshokaUniversity’sflagshipprogramme,YoungIndiaFellowship,qualityhighereducationismadeavailabletoalargestudentbodythroughtheprovisionoffinancialassistancetostudents.
Thus,itaimsatimprovingaccesstoqualityhighereducation,especiallyinhumanitiesandsocialsciencesdisciplines.NRBBearingsprovidessupportinvariouscapacitiestoAshokaUniversity,whichoffersawiderangeofcoursesandexposuretoesteemedfacultyfromvariousinternationaluniversitiesaswellasopportunitiesforexchangeprogrammesforstudents.Theuniversityisexpandingrapidly,andthegovernmenthasrecentlyrecogniseditasaninstituteofeminence.
Theuniversityimpartsmultidisciplinaryeducationtoover1,400studentsfromalloverIndiaand17othercountries.Theprojectisalsosupportingtheuniversity’sendeavourstoscaleupanddoubleitssize.Theuniversityhasinvestedinacampusexpansionproject,andthebatchesforallcourseshavegrownsignificantly.
Project statusOngoing
Project period2017-present
LocationSonepat, Haryana
CIISocialImpactReport201957
Education for tribal children
Education – Foundational skills
Thereisaneedtobridgethelearninggapsandprovideasupportsystemforchildrenfromvulnerableandmarginalisedcommunitiestohelpthemcopeupwithschooleducation.TheprojectaimstoequipmarginalisedcommunitiesofIgatpuriwithhigh-qualityvalue-basededucation.
Itworkstowardsprovidingqualityeducationtotheunderprivilegedchildrenandhelpingthemperformwellinacompetitiveenvironment.ThepartnerNGOAseema’sEducationCentreforTribalChildrenhasgivenchildreneasyaccesstoformaleducationonbothprimaryandsecondarylevels,with
Theprojectaimstoimproveaccesstoqualityeducationandimprovelearningoutcomesofchildren.Theprojectfocusesonimprovingteachingpracticesandhelpingstudentsenhancetheirreading,writingandmathematicalskills.Throughdevelopingthesefoundationalskills,theprogrammeensuresbetterlearningoutcomesatlaterstagesofeducation.
Italsoaimsatimprovinginteractionbetweenallthestakeholdersinvolved.Assessmentsarecarriedouttohighlightthequalitativeandquantitativeimprovements.TheprojectimplementedbyNRBBearings’partnerNGO321EducationFoundationhasreachedouttomorethan1,300studentsinHyderabadandMumbaithroughanetworkofabout30teachersineightschools.
Therehasbeenanimprovementintheexistingrelationshipbetweentheorganisationandtheschools.Theresponses
Project statusOngoing
Project statusOngoing
Project period2017-present
Project period2017-present
LocationIgatpuri, Maharashtra
LocationMaharashtra, Telangana
160 students across various grades at a primary level impacted
primarysectioncomprisingofaround160studentsindifferentclasses.
Theinfrastructureoftheeducationcentrehasimprovedandenabledthechildrentolearnbasiccomputerskillsaswell.
fromtheteachershavealsoimprovedalongwithincreasedinvolvementbyotherparticipantstakeholders.Theprojecthasledtoimprovedteachingpracticesaswellasenhancedcontentknowledge,especiallyforprimarylevels.
8 schools
Reached 30 teachers
Outreach to over 1,300 students
58CIISocialImpactReport2019
Over 3,500 students from government schools were beneficiaries
Overall 53.8% increase in hygiene
61.47% improved motivation among students due to improved school infrastructure
Municipal School Empowerment Programme
Theprogrammeaimstowardsimprovingthestatusofeducationingovernmentschools.ItintendstotransformthepoorinfrastructureandunhygienicsanitationfacilitiesinidentifiedmunicipalityschoolsinIndiatogivechildrenfromunderprivilegedcommunitiesaccesstosafeandcleandrinkingwater,andsanitationfacilities.SGSinterventionisbasedonthefindingsoftheASERreport,whichstatesthatthetoiletsingovernmentschoolsareinaverydilapidatedstate.Lackofwater,drainagesystems,adequatelightingandalackoffundsresultintotalnegligenceinmaintenanceandcleanlinessofthetoilets.Thisabysmalstateofaffairsintheseschooltoiletsrestrictsstudents,especiallygirls,frompursuingfurthereducationintheseinstitutions.CSRinitiativesofSGSruninpartnershipwithYuvaUnstoppablein16municipalityschoolsacrossGujaratandKeralaandhavehelpedchangethesituationingovernmentschools.
ThroughitsCSRactivities,SGShasbeenabletoimprovetheinfrastructureofschools,especiallythetoiletfacilitiesandhasalsointroducedsmartclassroomstoenhancethelearningexperience.Theseclassesareenabledwithaningeniouscombinationoftechnologyandcurriculummappedcontenttoenhancethelearningexperience.Theyusedcomputers,specialisedsoftware,audienceresponsetechnology,assistivelisteningdevices,networking,andaudio/visualcapabilitiestorevolutionisetheteaching-learningexperience.Capacity
Project statusOngoing
Project period2017-present
LocationGujarat and Kerala
SGS Logo Banners 141-12.indd 1 1/26/12 4:30 PM
buildingofteachersinusingtechnologywithafocusonimprovinglearningoutcomeshasbeeninstitutionalinbringingaboutchangesinattendanceandoverallacademicperformance.Additionally,accesstocleandrinkingwaterandbettersanitationfacilitieshavereduceddropoutsandabsenteeismduetodiseases.
Theprojecthasledtoanincreaseintheinterestofstudentsandlearninacreativeway.Studentbeneficiariesintargetschoolsdisplayedrenewedinterestineducation;theyweremoreawareofthelessonstaughtanddevelopedself-reliancethroughparticipationinclassroomdiscussionsandworkshops.
SGSisstronglycommittedtoaddingvaluetothesociety.Weseektopositivelyimpactthesocietythroughouractivitiesanduseourscaleandexpertisetocreatesustainablevalue,respecthumanrightsandinvestresponsiblyinthecommunitiesinwhichweoperate.ThroughourfocusedCSRinterventionsandeffortsinvariousruralareasandmunicipalschoolsacrossIndia,wehavemanagedtoincreasehealthawarenessamongtheruralpopulace,andenablehealthylivingbyprovidingthemeasyaccesstocleanandsafedrinkingwater.Wealsosupportandenhancetheoveralllearningexperienceofstudentsfromtheeconomicallyweakersectionsbybringingaboutimprovementsintheirsurroundingschoolenvironment.
Cresenciano G. Maramot, Managing Director
CIISocialImpactReport201959
Drive for science programme
TheprojectaimstoprovideimprovededucationtochildreninneedfromKhedandMulshiinPuneandJaipur.Toresolvethecommonissuesrelatingtoeducation,SigmapartneredwithPrathamtoimplementtheirCSRinitiatives.
InJaipur,thetargetgroupisstudentsfromthe6thgrade,andinPune,thetargetgroupisstudentsfromthe5thgrade.Thisbifurcationisdependentonthelevelatwhichtheschoolsegregatesscienceintothreeseparatesubjects–biology,chemistryandphysics.Theprogrammeiscarriedoutthroughschoolsaswellascommunities.Attheschoollevel,innovativescienceprogrammeslikeGlobe,whichincludesworkshopsandsessions,introducechildrentotheconceptsofgeography,scienceandmathematicsthroughhands-onactivities,andMyHome,whichteacheschildrentheconceptsofmeasurementthroughcreativemedia.Atthecommunitylevel,librarieshavebeensetup,andcampsconducted.Writtenandpracticalassessmentsareconductedtimelytofindoutstudents’understandingofscience-focusedsessions.
Project statusOngoing
Project period2018-present
LocationMaharashtra and Rajasthan
Over11,400childrenwillbecoveredbytheendoftheprojectspreadacross60schools.Theprojectsupportsaholisticpedagogicalapproachtoteaching.Thisincludesrevisingcurriculum,practicalexperiments,developingtrainingmodulesandinstructionalmaterials,andusingcontinuousassessmentmethodsintheclassroomtomonitorstudents’progress.
Over 2,300 students reached out
Outreach to 1,000 community members
Outreach to 60 schools
Sigmaaimstoimprovethequalityofeducationforstudentsinruralandurbanareas.ItpartneredwithaleadingNGO,Prathamfortheirsciencevanprojectanddrivefortheirscienceprogramme.Theprogrammefocusesoninnovativelearningwithpracticalexperiments,identifyingchildrenwithinterestinscience,andprovidingnecessarystudymaterialandacademicsupport.Thisprojecthasreachedouttoover10,000childreninthelastthreeyearsinMaharashtraandRajasthan.
Viren Joshi, CEO and President
60CIISocialImpactReport2019
Learn Earn and Progress (LEAP) Programme
TheprojectfocusesontrainingunemployedyouthinautotradeslikedrivingandmotormechanicswhileleveragingTataMotors’expertiseandbusinessconnections.Itstwo-foldapproachpulledoutyoungstersfromthenon-formalsectorandengagedthemintheformalarea,andaddressedthemanpowersupplyshortageintheautomobileindustry.Aspartoftheskilldevelopmentinitiative,theprogrammebeganwithRamakrishnaMission,ataplace50kmfromMumbai.
Theflagshipprojectworksasapublic-privatepartnershipmodelbetweenTataMotors,IndustrialTrainingInstitutes(ITIs),TataAuthorisedServiceStations(TASS)anddealers.ItincludesacoursedesignedbyTataMotorsdeployedbyindustrialtraininginstitutesoveraperiodofoneyear.StudentsgetinputsinITIsforthreemonthsandareplacedwithdealerstogethands-onexperiencewithTataMotorsdealersandTASSforninemonths.Aftercompletingtheirtraining,theyareassessedbytheAutomotiveSkillsDevelopmentCouncil(ASDC).
Project statusOngoing
Project period2013-present
Location13 states
Over7000youngsters,includingschooldropoutsfromeconomicallydisadvantagedcommunities,tobeskilledthroughtheprogramme.Mostofthebeneficiariesarefirst-generationlearnersandfirst-timersjoiningtheorganisedsector.Thecoursegainedpopularity,andthenumberofadmissionsshotto1,500%infouryears’time.Theprogrammebeganwithjusttwoinstitutesandhasexpandedto30instituteswithfootprintsinover13states.
Increased annual household income close to INR 1,00,000
Average monthly salary of INR 8,000
CIISocialImpactReport201961
Fuel-efficient cook stoves
Theprojectaimstoaddressthedegradinghealthandenvironmentissuesposedthroughtheuseoftraditionalstovesthroughaneco-friendlyinnovation.Traditionalstovesusefuelwoodandleadtoincompletecombustion,wastageandemissionofharmfulsmoke.Toaddressthesechallenges,TataMotorsinventedanewcookstovethathasauniquedesignthatservesasanalternativetotheoldstovesinuse.
Otherinnovationsinthedomainofimprovingcookstovesrequiremodificationinthedesignoftraditionalcookstoves(leadingtoaparticularchangeincookingpractice),therebyhavingasub-optimallevelofadoptionbycommunities(lessthan50%uptake).Thisfuel-efficientinnovationkeepsthetraditionaldesignofthecookstovesintactandisavailableatanaffordablepriceofINR150perunitleadingtohigheradoptionoftheproduct.Itattemptstopopularisetheimprovedcookstovesamongruralcommunitiesandmakethemmoreinclinedtothesestovesascomparedtothetraditionalonesthatemitmoresmokeandrequireexcessivefuelwood.
Project statusCompleted
Project period2016-2018
LocationMaharashtra
Thesaidinnovationhasbeenadoptedby6,946familiesspreadacross532villagesinonesingleyear.Thisconsciouschoiceofruralhouseholdshasledtoa27%demandcontractionofwoodperfamilyperyear,whichresultsintheconservationof439treescontributingtocycling52tonnesofoxygeninoneyearandsequestratingcloseto10tonnesofcarbondioxide.Womenandgirlssavedapproximately47days’worthoftimeperyearwhichcantranslatetoINR13,000worthofincreasedannualfamilyincomeandimprovedattendanceofgirlsinschool.
80% of the users are repeat buyers
27.6% estimated reduction in firewood consumption
62CIISocialImpactReport2019
Project Dependence to Independence
Theprojectaimstoupliftpeoplewithphysicaldisabilitybyprovidingthemwithaccesstoartificialmobilityaids.AccordingtoCensusofIndia(2011),around2.2%ofIndia’spopulationstruggleswithsomekindofdisability,includinglocomotors,visualimpairment,hearingimpairment,speech,learningdisability,autismandmultipledisabilities.Therefore,theprojectseekstoprovidefreeprostheticlimbstoidentifiedbeneficiariesatMumbaiandNashik.
Inordertoempowerpeoplewithdisabilitytobemoreindependentandself-reliant,theprojectprovidesthemwithfreeaidsandapplianceslikeJaipurfoot,callipers,crutchesandprosthetichands,wheelchairs,tricycle,andhearingaids.Accesstothesemobilityaidswouldfurthercontributetothesocialandeconomicempowermentoftheseindividuals.
Theprojecthasincreasedaccesstoqualityprostheticsandspectacles,thusimprovingmobilityandvisionforthebeneficiaries.Ithasprovidedmobilityaidstoaround112peoplefreeofcost,contributingtoreducedstigmatisationandbetteraccesstoemploymentopportunities.
Project statusOngoing
Project period2017-present
LocationMaharashtra
112 people with disabilities provided with aids and appliances
6 wheelchairs
10 hearing aids
30 callipers
52 Jaipur foot
CIISocialImpactReport201963
Yoga
Theprojectaimstoworktowardsimprovinghealthandpromotinghealthylifestylesthroughyoga.Italsoseekstoincreaseemploymentopportunitiesforstudentsbypromotingvocationaleducationandworkpractices.
Theprojecthasimpactedaroundfivegovernmentschools,alongwithcommunitycentresandcamps.Everyyear,30sessionsof1-1.5hourseachareconducted,andstudentswith80%attendancereceivecertificatesattheendoftheyear.ScholarshipsarealsoofferedtostudentswhowanttopursueYogaasacareer.Theinterventionshavecontributedtowardsareductionintension,stress,anxietyandhaveimprovedstaminaandoverallhealthofthestudents.
Asaresult,studentsareachievingbetteracademicresults,andtheparticipantsareincreasingeveryyear.
Project statusOngoing
Project period2015-present
LocationMaharashtra
1,500 Yoga students received scholarships
Partnership with Kaivalyadhama, Lonavla, one of the oldest Yoga institutions recognised by the government
Outreach to over 1,200 youth
64CIISocialImpactReport2019
About Grant Thornton in India
Not for profit and CSR Advisory
GrantThorntoninIndiaisamemberofGrantThorntonInternationalLtd.Ithasover4,500peopleacross15officesaroundthecountry,includingmajormetros.GrantThorntoninIndiaisattheforefrontofhelpingreshapethevaluesinourprofessionandintheprocesshelpshapeamorevibrantIndianeconomy.GrantThorntoninIndiaaimstobethemostpromotedfirminprovidingrobustcomplianceservicestodynamicIndianglobalcompanies,andtohelpthemnavigatethechallengesofgrowthastheyglobalise.Firm’sproactiveteams,ledbyaccessibleandapproachablepartners,useinsights,experienceandinstincttounderstandcomplexissuesforprivatelyowned,publiclylistedandpublicsectorclients,andhelpthemfindgrowthsolutions.
WiththeenactmentoftheCompaniesAct,2013(2013Act),thereisanincreasedfocusonbettergovernanceofNotforProfitOrganisations(NPOs).AtGrantThornton,ouraimistohelporganisationsintheIndiancharityandnot-for-profitsectorbuildcapacityandimprovetheirgovernanceframework.
OurclientsincludesomeofthemostadmiredNPOsinIndia.Ourprofessionalshaveextensiveexperienceofworkingwithforeigndonorsandcoverover500NPOsayearacrossthecountry.
OurdedicatedNotForProfitgroupoffersthefollowingtailoredsolutions:• Assurance(includingprojectaudits,budgetreviews,stateofficeandpartneraudits)• Riskmanagement(includingfraudrisk)• StandardoperatingproceduresandMISreporting• Preandpostprocurementreviews• Accompanimentsupportandtraining• Researchstudies• ImpactassessmentandSROI• Projectmonitoringandevaluation
Over4,500people
OneofthelargestfullyintegratedAssurance,Tax&AdvisoryfirmsinIndia
15officesin13locations
CIISocialImpactReport201965
About CII
TheConfederationofIndianIndustry(CII)workstocreateandsustainanenvironmentconducivetothedevelopmentofIndia,partneringindustries,government,andcivilsociety,throughadvisoryandconsultativeprocesses.CIIisanon-government,not-for-profit,industry-ledandindustry-managedorganisation,playingaproactiveroleinIndia’sdevelopmentprocess.Foundedin1895,India’spremierbusinessassociationhasaround9,000members,fromtheprivateaswellaspublicsectors,includingSMEsandMNCs,andanindirectmembershipofover3,00,000enterprisesfromaround265nationalandregionalsectoralindustrybodies.
CIIchartschangebyworkingcloselywiththegovernmentonpolicyissues,interfacingwiththoughtleaders,andenhancingefficiency,competitivenessandbusinessopportunitiesforindustrythrougharangeofspecialisedservicesandstrategicgloballinkages.Italsoprovidesaplatformforconsensus-buildingandnetworkingonkeyissues.
Extendingitsagendabeyondbusiness,CIIassistsindustrytoidentifyandexecutecorporatecitizenshipprogrammes.Partnershipswithcivilsocietyorganisationscarryforwardcorporateinitiativesforintegratedandinclusivedevelopmentacrossdiversedomainsincludingaffirmativeaction,healthcare,education,livelihood,diversitymanagement,skilldevelopment,empowermentofwomen,andwater,tonameafew.
AsadevelopmentalinstitutionworkingtowardsIndia’soverallgrowthwithaspecialfocusonIndia@75in2022,theCIIthemefor2018-19,IndiaRISE:Responsible.Inclusive.Sustainable.Entrepreneurialemphasisesindustry’sroleinpartneringwiththegovernmenttoaccelerateIndia’sgrowthanddevelopment.Thefocuswillbeonkeyenablerslikejobcreation,skilldevelopment,financinggrowth,promotingnext-genmanufacturing,sustainability,corporatesocialresponsibility,andgovernanceandtransparency.
With65offices,includingninecentresofexcellence,inIndia,and10overseasofficesinAustralia,China,Egypt,France,Germany,Singapore,SouthAfrica,UAE,UK,andUSA,aswellasinstitutionalpartnershipswith355counterpartorganisationsin126countries,CIIservesasareferencepointfortheIndianindustryandtheinternationalbusinesscommunity.
facebook.com/followcii twitter.com/followcii www.mycii.in
66CIISocialImpactReport2019
Acknowledgements
Forfurtherinformation,pleasewriteto:
Editorial review Design
ShambhaviModgill GurpreetSingh
Authors - Grant Thornton
AbhishekJain
AnukshyaKonwar
ArpitaVerma
DikshaNegi
FatimaShahzad
Authors - CII
For media queries, please contact:
Spriha Jayati E:[email protected]:+919323744249
Vikesh [email protected]
Rohit [email protected]
CIISocialImpactReport201967
Notes
68CIISocialImpactReport2019
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NEW DELHI6thfloorWorldmark2AerocityNewDelhi110037T+911149527400
AHMEDABAD7thFloor,HeritageChambers,Nr.AzadSociety,NehruNagar,Ahmedabad-380015
BENGALURU5thFloor,65/2,BlockA,BagmaneTridib,BagmaneTechPark,CVRamanNagar,Bengaluru-560093T+918042430700
CHANDIGARHB-406A,4thFloorL&TElanteOfficeBuildingIndustrialAreaPhaseIChandigarh160002T+911724338000
CHENNAI7thFloor,PrestigePolygon471,AnnaSalai,TeynampetChennai-600018T+914442940000
DEHRADUNSuiteno.2211,2ndfloorBuilding2000,MichiganAvenue,DoonExpressBusinessParkSubhashNagar,Dehradun-248002T+911352646500
GURGAON21stFloor,DLFSquareJacarandaMargDLFPhaseIIGurgaon122002T+911244628000
HYDERABAD7thFloor,BlockIIIWhiteHouseKundanBagh,BegumpetHyderabad500016T+914066308200
KOCHI6thFloor,ModayilCentrepointWarriamroadjunctionM.G.RoadKochi682016T+914844064541
KOLKATA10CHungerfordStreet5thFloorKolkata700017T+913340508000
MUMBAI16thFloor,TowerIIIndiabullsFinanceCentreSBMarg,Elphinstone(W)Mumbai400013T+912266262600
MUMBAI9thFloor,ClassicPentagonNrBislerifactory,WesternExpressHighway,Andheri(E)Mumbai400099T+912261767800
NOIDAPlotNo.19A,7thFloorSector–16ANoida201301T+911204855900
PUNE3rdFloor,UnitNo309to312WestWing,NyatiUnitreeNagarRoad,YerwadaPune-411006T+912067448800