church 2.0
DESCRIPTION
Presentation presented at a pastor's conference in Portland, Spring of 2008.TRANSCRIPT
church 2.0
Using technology to connect with community:
WARM ConferenceApril 2, 2008, Bart Caylor
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change
millennialsdesire for significance
desire to be part of something greater
collaboration
authenticity
community
tech trendscommunity collaborationself-expressionunprecedented access attitudeauthentic informationflexibility
community
communitydefined for this presentation:inside: your own congregationoutside: neighbors + evangelismoutside: service
communityculture suffering from:
“hyper-individualism”
Bill McKibben QuoteDeep Economy
communityhow does the church combat this?what can we do to be relevant?how can we mobilize our people?how can this fit into the Great
Commission?
communitysafe place to discuss, question,
engage as a grouprelevant place to beplace to be authentictraditionally found in small groupsways to communicate
bloggingsocial networks
wikisother ideas
blogging
definedweb-log - diarypostingsconversationscomments are often welcome and
encouragedupdated frequently
ideascreate pastor blog based upon
sermon topicscreate guest blog by church
leadershipcreate multiple blogscommunity focused news
social networks
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definedonline gatheringscommunication through comments,
email, text and instant messagescollaboration: photos, videos,
shared items, commentsconnection points: friends,
associates, 6 degrees
u.s. top 101. Google2. Yahoo!3. MySpace4. YouTube5. Facebook
6. Windows Live
7. Ebay
8. Wikipedia
9. Craigslist
10. MSN
27 March 08 Alexa.com
u.s. top 101. Google2. Yahoo!3. MySpace4. YouTube5. Facebook
6. Windows Live
7. Ebay
8. Wikipedia
9. Craigslist
10. MSN
27 March 08 Alexa.com
myspaceopen communityopen communication185 million users (4.5 million @ once)Age of user: 14-34criticism
facebookpermission-based communitypermission-based communication67 million members14 million photos uploaded daily65 billion page views per month25 minutes per day on average
YouTube100 million clips viewed per day65,000 clips added per 24 hours20 million visitors per month44% female, 56% male12-17 age demographic dominant
Ningsite to create your own social networkability to customizeability to make privategroups, photos, videos, otherfull-function social network
ideascreate youth group sitecreate site for congregationcreate site for community
sponsored by your churchcreate outreach sitescreate local parachurch sites
wikis
definedshared collaboration on site contentoften reference basedmay also become other focusmultiple authors, anyone can editsomewhat combination of blogging
and social networks
ideascreate a page with sermon notes
and additional contentcreate a way for leaders to share
info and directioncreate shared calendars to be
updated by anyone
other tools
google apps
cmscontent management system
website builders
rss feeds
video/audio
ideaswebsite = connecting point for
community (internal/external)content congregation, not staffevents are proposed, planned, and
put together by everyonestaff does less, everyone else
moremoney not an issue
next steps
personal oppslearning
asking/discussion
exposure
experimenting and engaging
thinking through functional apps
church oppsyour presence on social networks strategies for social networks strategies for multimedia
strategies for online public relations
opportunities for authenticity
relationship building
links churchmarketingsucks.com pewinternet.org google.com marshill.org facebook.com linkedin.com flickr.com wikipedia.org + others on handout
questions/discussion
bart caylor: brainstorm
www.brainstormbrand.com
317-558-1800