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Dean Chen Managing Dir. Online Operations CHRONICLE ONLINE STATUS UPDATE

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Page 1: Chronicle presentation - Dean

Dean Chen

Managing Dir. Online Operations

CHRONICLE ONLINE STATUS UPDATE

Page 2: Chronicle presentation - Dean

GOALS

• Ensure the sustainability of online

• Development

• Design

• Marketing

• Establish technical infrastructure

• Development environment

• Bug Tracking

• Wiki

• Migrate to more advanced platform

January 27, 2015 2CHRONICLE ONLINE OPERATIONS

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DEVELOPMENT RESPONSIBILITIES

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MOBILE DEVELOPMENT

January 27, 2015CHRONICLE ONLINE OPERATIONS 4

• iPhone/iPad app

• Blackberry

• Android

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INFRASTRUCTURE DEVELOPMENT

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• Create systems that encourage collaboration between online operations and editorial

• Wiki

• Bug tracking

• Create systems critical to the sustainability of online operations

• Manage/maintain our production and devservers

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PLATFORM DEVELOPMENT

January 27, 2015CHRONICLE ONLINE OPERATIONS 6

• Ensure the smooth operation of the Drupal system

• Implement larger over-arching figures that effect the entire site

• Fix deep system bugs

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USER EXPERIENCE/INTERFACE DEV

January 27, 2015CHRONICLE ONLINE OPERATIONS 7

• Work with design and editorial to improve presentation of content

• Handle day to day issues with the site

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MARKETING RESPONSIBILITIES

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MARKETING RESPONSIBILITIES

• Conduct audience/market research

• Determine target clients

• Brainstorm new advertising models

• Brand The Chronicle

January 27, 2015 9CHRONICLE ONLINE OPERATIONS

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DESIGN RESPONSIBILITIES

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DESIGN GOALS – LONG TERM

• Train a sustainable team capable of working together under a single design philosophy

• Establish a recruitment, training, and development cycle

January 27, 2015 12CHRONICLE ONLINE OPERATIONS

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DESIGN GOALS – SHORT TERM

• Finalize redesign by end of semester.

• Stay involved in development process

• Continue training to get staff up to speed

• Establish defined roles for team. Find leaders

January 27, 2015 13CHRONICLE ONLINE OPERATIONS

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CURRENT WEBSITE

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DESIGN PHILOSOPHY

• Better Media Integration

• Differentiate from print

• Common theme across all pages

• Progressive additions

• User experience is key

January 27, 2015 15CHRONICLE ONLINE OPERATIONS

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CURRENT REDESIGN EXAMPLE

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ONLINE OP. ORGANIZATION

Dean Chen

Managing Director of Online Operations

Alex Beutel

Dir. of Online Development

Project Managers

8

Developers &

Administrators20-25

Cheney Tsai

Dir. of Online Design

Designers

7-15

Emily Shiau

Dir. of Online Advertising

Online Ad. Assoc.

6-8

January 27, 2015 19CHRONICLE ONLINE OPERATIONS

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DEVELOPMENT ORGANIZATION

Alex Beutel

Director of Online Development

Alex Galonsky

Co-Head of Mobile Development

Mobile Developers

Medium

Joe Levy

Head of Infrastructure

Infrastructure Administrators

Medium

DJ Sharkey

Trevor ReidCo-Head of Platform

Development

Platform Developers

Small

Andrew Abraham

Trevor Terris

Co-Head of UI/UX

UI/UX Developers

Large

January 27, 2015 20CHRONICLE ONLINE OPERATIONS

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SIDE PROJECTS

• Establish development environment/workflow

• LDAP (Universal login)

• Bug tracking system

• Wiki/Documentation

• Establish specifications/requirements for new platform

January 27, 2015 21CHRONICLE ONLINE OPERATIONS

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WINTER BREAK

• Develop new platform

• Encourage participation from all three departments

January 27, 2015 22CHRONICLE ONLINE OPERATIONS

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PLATFORM OVERVIEW

January 27, 2015 23CHRONICLE ONLINE OPERATIONS

Page 24: Chronicle presentation - Dean

NEW PLATFORM/DESIGN

• Automatic Tagging

• Topic hubs

• Integrated Blog

• Support for images, video and audio

• More comprehensive profiles

• Better organized administrative interface

January 27, 2015 24CHRONICLE ONLINE OPERATIONS