chronicle presentation - dean
TRANSCRIPT
Dean Chen
Managing Dir. Online Operations
CHRONICLE ONLINE STATUS UPDATE
GOALS
• Ensure the sustainability of online
• Development
• Design
• Marketing
• Establish technical infrastructure
• Development environment
• Bug Tracking
• Wiki
• Migrate to more advanced platform
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DEVELOPMENT RESPONSIBILITIES
MOBILE DEVELOPMENT
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• iPhone/iPad app
• Blackberry
• Android
INFRASTRUCTURE DEVELOPMENT
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• Create systems that encourage collaboration between online operations and editorial
• Wiki
• Bug tracking
• Create systems critical to the sustainability of online operations
• Manage/maintain our production and devservers
PLATFORM DEVELOPMENT
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• Ensure the smooth operation of the Drupal system
• Implement larger over-arching figures that effect the entire site
• Fix deep system bugs
USER EXPERIENCE/INTERFACE DEV
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• Work with design and editorial to improve presentation of content
• Handle day to day issues with the site
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MARKETING RESPONSIBILITIES
MARKETING RESPONSIBILITIES
• Conduct audience/market research
• Determine target clients
• Brainstorm new advertising models
• Brand The Chronicle
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DESIGN RESPONSIBILITIES
DESIGN GOALS – LONG TERM
• Train a sustainable team capable of working together under a single design philosophy
• Establish a recruitment, training, and development cycle
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DESIGN GOALS – SHORT TERM
• Finalize redesign by end of semester.
• Stay involved in development process
• Continue training to get staff up to speed
• Establish defined roles for team. Find leaders
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CURRENT WEBSITE
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DESIGN PHILOSOPHY
• Better Media Integration
• Differentiate from print
• Common theme across all pages
• Progressive additions
• User experience is key
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CURRENT REDESIGN EXAMPLE
ONLINE OP. ORGANIZATION
Dean Chen
Managing Director of Online Operations
Alex Beutel
Dir. of Online Development
Project Managers
8
Developers &
Administrators20-25
Cheney Tsai
Dir. of Online Design
Designers
7-15
Emily Shiau
Dir. of Online Advertising
Online Ad. Assoc.
6-8
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DEVELOPMENT ORGANIZATION
Alex Beutel
Director of Online Development
Alex Galonsky
Co-Head of Mobile Development
Mobile Developers
Medium
Joe Levy
Head of Infrastructure
Infrastructure Administrators
Medium
DJ Sharkey
Trevor ReidCo-Head of Platform
Development
Platform Developers
Small
Andrew Abraham
Trevor Terris
Co-Head of UI/UX
UI/UX Developers
Large
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SIDE PROJECTS
• Establish development environment/workflow
• LDAP (Universal login)
• Bug tracking system
• Wiki/Documentation
• Establish specifications/requirements for new platform
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WINTER BREAK
• Develop new platform
• Encourage participation from all three departments
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PLATFORM OVERVIEW
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NEW PLATFORM/DESIGN
• Automatic Tagging
• Topic hubs
• Integrated Blog
• Support for images, video and audio
• More comprehensive profiles
• Better organized administrative interface
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