Chronicle Digital Media Services

Optimized, Accurate Online Listings

Search Optimized, Geo-Targeted Videos

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Display Network Marketing

Site and Search Retargeting

Website Development

Email Marketing

Reputation Management

Campaign Tracking Tools

Facebook Promotions

Micro-Site Development

Mobile Websites

Chronicle Digital Marketing Services is the digital services arm of the Bozeman Daily Chronicle. We o!er highly e!ective, low cost solutions that are essential for small, medium, and large businesses.

WE CAN HELP!

Contact Us Today!

Let us strategize with you to create custom online marketing solutions for your next campaign. Contact your representative for details and to schedule an appointment today.

R E A L E S TAT EE M A I LMO B I L E G E OTA RG E T I N GS E A RC H E N G I N E O P T I M I Z AT I O N

SEO

Bozeman Daily Chronicle

O N L I N E P R I C I N G G U I D E

ONLINE ADVERTISING OVERVIEWAlmost all advertising online can be tracked and measured. By tracking

the performance of your online advertising, you can ensure your

advertising budget is used in the most effective manner.

WHAT IS CPM? (COST PER THOUSAND)Display Ads on BozemanDailyChronicle.com and the Bozeman Daily

Chronicle Mobile Sites are billed by CPM or Cost Per Thousand. This

simply means that you buy a specific quantity of Impressions (or Views)

of your ad, by the thousand. You can define:

The number of impressions you would like to buy.

The dates you would like them to run.

How quickly your impressions should be delivered.

In what geographic areas you would like them to display.

The time of day they should appear.

How you would like different ads/messages to rotate (equally,

weighted, or optimized by clicks).

The maximum number of times your ad displays to someone

per day, week or month.

HOW MANY IMPRESSIONS DO I NEED?Typically, advertisers run 25,000 – 250,000 views each month. While

there is no minimum, we generally recommend at least 30,000

impressions per week for effective saturation.

HOW DO I KNOW MY AD IS RUNNING?The BozemanDailyChronicle.com and the Bozeman Daily Chronicle Mo-

bile Sites track the performance of your ad through Google Ad Manager,

the leading platform for online advertising delivery. This independent

platform ensures the most accurate and trustworthy delivery and tracking

available online. You may not see your ad each time you visit Bozeman-

DailyChronicle.com, but your Advertising Representative can give you a

report with delivery statistics, including views and clicks whenever you like.

WHAT HAPPENS WHEN SOMEONE CLICKS ON MY AD?All ads online are “clickable”, meaning readers can click on your ad to

learn more about your products and services. An ad can be directed to

any address on the web, including an image of your print ad.

HOW MANY CLICKS SHOULD I GET?The national average for click-through rates is approximately .01%,

or 1 in 10,000. Local advertisers typically average .1%-.5% (or 10-50 in

only 10,000) , depending on the type of ad. Institutional or image ads

normally see .1% - .2%, while promotional or sale ads with enticing offers

can average .5% click through rates. That means, for 50,000 impressions,

you could have 250 people visit your site or come into your store, a great

return on your investment.

WHAT SHOULD BE IN MY AD? With the ability to immediately take action on your ad, it is not necessary

(it’s actually less effective) to have all of your advertising information in

your banner ad. An ideal ad has:

A great image that showcases your product or service.

An appealing headline.

Less than 20 words of copy.

A call to action.

Limited contact information, website, phone number and address at

the most.

Your banner ad should link to a specific page on your website related to

what is in the ad. If you do not have a website or cannot create a page for

this specific advertising campaign, we are more than happy to create a

landing page with additional content describing your business, product,

service or sale. This can then click through to your website if you wish.

HOW IS TRAFFIC MEASURED?

UNIQUE VISITOR A Visitor is a web-statistic designed to come as

close as possible to defining the number of actual, distinct people who

visited a website. This is tracked by IP address.

PAGE VIEW Page views are the statistic that counts the total number

of pages viewed on a site in a given time peiod. This is the largest

number in web stats as it includes all views of every page on a website

or domain.

What do I need to know?BUYERS GUIDE

BOZEMANDAILYCHRONICLE.COMThe #1 Commercial Website in Southwest Montana

AGE

93% between the ages of 35 - 64

EDUCATION

89% have college and above edu-cation level.

HOUSEHOLD INCOME

64% have a household income above $50,000

158,000 Unique Visitors / Month

HOURLY TR AFFIC

Our Traffic peaks early each morning, as most readers start their day at home or in the office with the BozemanDailyChronicle.com. This graph demonstrates hourly web traffic, with each month’s average.

R EGIONAL TR AFFIC

Readers from all over the world visit BozemanDailyChronicle.com. Weare able to target your advertising to the regions where your customers are. This map and chart show our top traffic regions.

1,100,000 Page Views / Month

WHO

WHEN

WHERETOP STATES

Montana .........................1,540,332 .....63.59Colorado ...........................106,400 .......4.39California ..........................103,547 .......4.27Washington ........................ 69,586 .......2.87Texas .................................... 42,441 .......1.75Minnesota ........................... 32,597 .......1.35Oregon ................................ 31,886 .......1.32Arizona ................................30,226 .......1.25Idaho .....................................27,837 ....... 1.15 New York ............................ 27,779 ....... 1.15

(Source: Google Analytics 6 Month Average)

Less than HS diploma

High school

Some college

Bachelors degree

Graduate degree

0% 20% 40% 60%

0%

11%

39%

39%

11%

0-17

18-24

25-34

35-44

45-54

55-64

65 or more

0% 20% 40% 60%

0%

0%

8%

40%

33%

20%

0%

$0 -$24,999

$25,000 -$49,999

$50,000 -$74,999

$75,000 -$99,999

$100,000 -$149,999

$150,000 or more

0% 20% 40% 60%

8%

28%

19%

38%

7%

0%

12:00 AM 1:00 AM 2:00 AM 3:00 AM 4:00 AM 5:00 AM 6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM

(Source: Google Ad Planner)

(Source: Google Analytics)

Visits %

STATS & DEMOGRAPHICS

MOBILEOver 23,000 Unique Visitors / Month

$20 CPM Banner (320x50, 300x100)

$16 CPM $13 PKG CPM

LARGE SQUARE300 X 250 PIXELS

BIG BOX 300 X 600 PIXELS$20 CPM $17 PACKAGE CPM

TOP BANNER

BILLBOARD

728 X 90 PIXELS TALL

960 X 250 PIXELS

$18 CPM$13 PACKAGE CPM

$250 / DAY CPM$1,000 / WEEK PACKAGE

Make a splash with the biggest ad available on BozemanDailyChronicle.com.

Placed at the top of interior pages, Top Banners (Leaderboard) ads strike the reader at eye level for immediate impact.

Large Square ads are a staple for brand building and awareness and help drive response. Featured in the body of stories and on the right rail.

Display Banner Ads are the core of online advertising, and are a proven way to build your brand, drive traffic to your website, and boost sales for your business.

1 DAY: $150, 3 DAYS: $300, 7 DAYS: $600CORNER PEEL

DISCOUN TS

DIGITAL PACK AGESIMPRESSIONS MOBILE IMPRESSIONS BILLBOARD

ALL PLANS INCLUDE TRIPPONS

COST PER MONTHPACKAGE

1 15,000 10,000 NO $3992 50,000 10,000 1 DAY $6993 75,000 20,000 2 DAY $9994 100,000 30,000 4 DAYS $1,599

Want to reach the most customers for the best value? Our digital packages allow you to bundle multiple products for the best pricing.

RetargetingGain new customers and grow your business with Chronicle Retargeting. Place your digital display ads in front of local customers that have expressed interest in your product or service.

Email Newsletter Advertising Get your message in front of thousands of Bozeman residents and in your target market with Daily Chronicle Email Newsletter Advertising!

"e Bozeman Daily Chronicle sends out breaking news alerts, weekly updates on Bobcat Football, and newsletters via email with information from some of our latest issues of special publications like the Business Journal or Get Out calendar.

BREAKING NEWS Minimum of 2x per month Up-to-the-minute reports on the day’s most important stories

Top Banner........................................ $250/month

Bottom Banner..................................$125/month

BOBCAT UPDATES SENT WEEKLY The latest sporting news from the Montana State campus

Top Banner........................................ $250/week Bottom Banner..................................$125/week

GET OUT CALENDAR Sent every Friday A complete guide to the area’s arts and entertainment

Top Banner........................................ $250/week Bottom Banner..................................$125/week

DAILY DIGEST Sent daily, purchase by the week A roundup of stories from the Chronicle newsroom

Top Banner..........$250/week or $1,000/month Bottom Banner......$125/week or $500/month

BUSINESS JOURNAL Extracts from the Journal sent once per month Top Banner.....................................$900/monthBottom Banner..............................$450/month

PA C K A G E A

25,000 impressions: $299/month

PA C K A G E B

50,000 impressions: $549/month

PA C K A G E C

75,000 impressions: $799/month

PA C K A G E D

100,000 impressions: $999/month*Three month minimum contractsAdditional 15% DISCOUNT forcontracts of 6 months or more

Email Marketing sets your business apart from the rest, creating a professional and modern image. Reach targeted audiences who have signed up to receive specific promotional offers. Also target your message by zip, demographic, or purchase intents to our double opt-in list of local customers.

STARTING AT 26 CENTS PER RECIPIENTa fraction of the cost of direct mail

Email Blasts

BIG!BOX HOMEPAGESPONSORSHIP300X 600 PIXELS

O N L I N E P R O D U C T S & P R I C I N G