christine davies - joe public
TRANSCRIPT
I have been an art director/designer since 2003. As you can imagine, throughout the years I have grown to be quite versatile in creative thinking. A little bit of retail, promotions,
packaging and BTL has really expanded my portfolio.
I invite you to take a look and hope you enjoy the journey.
JOE PUBLIC 2012 - 2016
E-mail: [email protected] | Cell: 072 602 2872 | Meerensee, Richards Bay, KZN
Jet in-store elements and collateral
I worked as creative group head on Jet CCFSR for a year at Joe Public United. This is an overview of some of the campaigns we worked on. This includes a poster from an account drive, a spend drive and some pages from a DL boolket designed to explain the financial services offered by Jet.
Retail - account drives, rewards and partner creative
Sustainablity campaign - Energy
Because of the rapid increase in energy consumption, Anglo American felt it important to make employees aware of the energy situation and educate them on how they can be more self-sustainable and save energy in their direct environment and ultimately contribute to a sustainable future for all. We designed a simple infographic to show them how they can save energy. Informative posters and fridge magnets were placed in strategic areas around head office. We then organised vendors to exhibit their innovative ideas at a sustainable energy open day.
Employee awareness campaign
The iCare Two Oceans marathon
The Two Oceans Marathon is 56 km long. It is a challenge normally undertaken by ultra fit men and women, who train every day. So when Anglo American wanted a better response rate to their iCare Physical Activity Programme from their desk bound head office staff, completing the Two Oceans Marathon was not a goal they had envisioned us bringing to the table. By recording their steps on a pedometer, Anglo American office staff walked the 56 km Two Oceans Marathon, while they worked, in just one week, proving you don’t have to be a fitness fanatic to achieve remarkable physical feats.
Employee physical activity campaign
illiadin nasal spray
The first of these adverts is a tactical ad done for iliadin and entered into awards. The second is an advert developed after finding the insight that women really suffer because of their husbands man-flu and when using iliadin when you have flu it will cut your cold short by 2 days. The TV adverts are currently showing and this campaign has just won a silver Apex 2016!
Magazine adverts
Knorr Pitch
Knorr already knew that their lower LSM market was using Knorr packet soup in one stew a week but they wanted to increase it to two stews a week. We found that the lower LSM would not neccesarily be able to afford to put meat into every stew so they would use the Knorr soup to help give it a meaty flavour. We decided to come up with a points system where the consumer would get rewards for however many packets of soup they bought. In this way they would get cash back or other neccesities just by buying a product they were already familiar with.
Campaign
Lovers plus Pitch
Lovers plus felt that they were losing market share and wanted a fun and interesting way to get consumers to consider their brand again. We suggested using a radio show where people could phone in to tell us what they call their private parts as a fun and jokey way to create talkativity. Consumers could also win a weekend away for two in a ‘love hotel’. We would then use these words on the actual packaging and in adverts.
Campaign
Genuine brakes and Telligent® maintenance
The first two ads are part of a campaign to influence consumers to buy genuine Mercedes-Benz brakes and to show them the effects of using these brakes. The third advert is part of a campaign that highlights the benefits of having Telligent maintenace in your Mercedes-benz truck.
Magazine adverts
Quirky ads
Tempest car hire liked to have quirky adverts to draw some attention. Their motto was that everything you do should always be based in fun. Here are some of the fun illustrated adverts I did for them.
Magazine ads
Surf Auto Pitch
Surf is well known for their hand washing powder but realised that the market is moving on, so the decided to launch a new auto washing poder. We decided that it is very scary for any woman to wear white as it stains so quickly and it is a problem to get the stain out. But now that is a problem of the past. We dared celebrities they are not scared to wear white. Consumers could win cash prizes and be invited to come to a dazzling white dinner.
Campaign
Launch of the new soccer jersey
Nike together with Kaizer Chiefs were launching the new soccer jersey. We built a container where we displayed all the previous soccer jearseys and some memorabilia from the past to create a journey. As the fans walked through the container they could look at the items on display and end up seeing the new soccer jersey. The fans could get their picture taken with one of the soccer players and buy a jersey for a fraction of the cost.
Activation
Mahattan shopping website campaign
Manhattan ice tea wanted to increase the consumers consumption of their product. Their target market is mainly women and what do women love more than anything... shopping! For every Manhattan ice tea you buy, you earn dollars to spend on a shopping website that will only be open during lunch time every day. On this website you could buy brand name items at a fraction of their cost using your Manhattan dollars. One lucky shopper would also win a shopping spree in Manhattan, New York!
Digital, in-store, radio and magazine campaign
