chris savage's presentation at sage 2016
TRANSCRIPT
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SAME, SAME - BUT DIFFERENT.
HOW TO STAND OUT, AND THRIVE.
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WHAT GOT YOU HERE WON’T GET YOU THERE
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CQ – CHANGE INTELLIGENCE IT’S THE ABILITY TO ADAPT AND CHANGE THAT UNDERPINS SUCCESS
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CONSTANTLY REINVENTTO STAY ON TOP
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THE CEO OF PUBLICIS
ARTHUR SADOUN
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DON’T TRY TO BE THE BEST AT WHAT YOU DO…
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...BE THE ONLY ONE WHO DOES IT!
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GROW WHERE YOU ARE PLANTEDSTICK TO THE BUSINESSES AND MARKETS YOU KNOW BEST.
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MODEL THOSE WHO HAVE ALREADY FORGED THE PATH AHEAD.
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TOP 10 TIPS TO STAND OUT- AND THRIVE!
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01 DIFFERENTIATE - THE POWER OF NICHING
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01 DIFFERENTIATE - THE POWER OF NICHING
BE ABSOLUTELY SINGLE-MINDED ABOUT THE ‘ONE THING’ THAT WILL UNDERPIN YOUR SUCCESS.
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“FOCUS. FOCUS. FOCUS. IF I HAD A DOG, I’D CALL IT FOCUS”
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NICHING.NARROW THE FOCUS.DO A FEW THINGS REALLY WELL.
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02 POSITIONING-TELLING THE STORY
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4TH DIMENSION
• GOOD• FAST• CHEAP• WOW FACTOR?
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BUMPER STICKER
WHAT IS THE ‘BUMPER STICKER’ THAT DESCRIBES THE MOST POWERFUL MESSAGE OF WHAT YOUR BUSINESS DOES?
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ELEVATOR PITCH
• WHO ARE YOU?• WHAT DO YOU DO?• HOW ARE YOU DIFFERENT? • WHEN SHOULD I HIRE YOU? • WHY SHOULD I HIRE YOU?
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03 HIGH PERFORMANCE CULTURES AND TEAMS
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THE PEOPLE WITH THE BEST PEOPLE ALWAYS WIN, ALWAYS
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HALLMARKS OFHIGH PERFORMANCE• WAY YOU PLAY, NOT SCORE BOARD• HIGH STANDARDS A JOB PERK• HIRE ‘BAD LOSERS’• TRANSPARENCY DRIVES PERFORMANCE • PRESSURE IS HEALTHY• MOTIVATED TEAMS: 10% TOO MUCH TO DO
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04 INNOVATION
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WHY ‘INNOVATION’ IS LIKE NEW YORK CITY
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INNOVATION = MAKING SMALL STEPS OF PROGRESS
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• WHAT YOU DO/OFFER • HOW YOU DO IT• CUSTOMER SERVICE
THREE TYPES OF INNOVATION
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ALWAYS ASK THIS...
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EMBRACE ‘MINIMAL VIABLE PRODUCT’
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05 RELATIONSHIPS
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‘IF YOU CAN DEVELOP RELATIONSHIPS, ANYTHING IS POSSIBLE’
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MOST IMPORTANT CLIENT REFERRERS• WHO ARE THEY?• GIVE THEM LOVE
MICRophones
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STOP BEING SO BLOODY BUSY
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06BECOME A TRUSTED ADVISOR
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CREDIBILITY + RELIABILITY + INTIMACY ÷BY SELF-ORIENTATION
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07 THOUGHT LEADERSHIP
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HAVE AN ELEVATED POSITION AT THE EDGE OF DISRUPTION
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08 STAY CONNECTED
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“THE ONE SKILL YOUWANT TO MASTER IN THIS DAY AND AGE WE LIVE IN … IS THE ABILITY TO LEARN RAPIDLY.”ANTHONY ROBBINS
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KNOW 5% MORE THAN ANYONE ELSE IN THE ROOM
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AND MORE….A. REVERSE MENTORB. ‘BOARD OF DIRECTORS’C. GET TO THE MOSH PITD. GET INTO THE STREETE. CHANGE THE ROUTINE
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09 PLAY WHAT’S IN FRONT OF YOU
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10 DELIVER GREAT CLIENT SERVICE
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SIX IDEASA. KNOW THEIR BUSINESSB. STAY ONE STEP AHEADC. SEX UP RELATIONSHIPSD. LISTENE. MOMENTS OF TRUTHF. GOD IS IN THE DETAILS
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SOLVE REAL PROBLEMS.
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DANCE WITH CONTROVERSY.
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BE BOLD! CLAIM IT!!
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BE OPTIMISTIC! ENERGISE!
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CONDITIONS ARE ALWAYS
PERFECT
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DON’T LET YOURSELF
DOWN
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