chris grant - "we're not alligators"
TRANSCRIPT
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“We’re not Alligators! – blending behavioural science and technology”
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The challenge
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Adding a long term incentive
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Motivation?
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“In essence, when one recognizes something he or she desires, obtaining it becomes a goal, and that motivation guides behaviour to fulfil the goal. Committing oneself to particular goals helps define self-identity, and maintaining that identity influences behaviour” (Wicklund and Gollwitzer, 1982)
Goals
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Gamification, Teamwork & Short Term Rewards
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Team A Points Team B Pointsweek 1 800 week 1 1300week 2 1500 week 2 800week 3 700 week 3 1100week 4 1400 week 4 1000week 5 week 5week 6 week 6week 7 week 7
TOTALS 4400 TOTALS 4200
Feedback
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Simple Technology
Behavioural science com-bined with simple techno-logy
Long term incentive
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2 knowledge pieces in a month
109 knowledge pieces in a month
A major change in behaviour
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Posts Reads Total Shares Reposts Likes
51 2684 51 36 14
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Takeaways • Keep it simple Set goals for individuals and teams• Look at small short term rewards • Make it fun• Feedback, Feedback, Feedback• Form the habit and keep it up
