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TRANSCRIPT
Healing Made Simple
CHOOSING A SPECIALTY
The Key to a Successful Practice
Healing Made Simple
DR. BRADLEY NELSON
• Operated a virtual practice doing distance healing
• Author of The Emotion Code • Creator of The Body Code • International speaker, healer and author
Healing Made Simple
WHAT IS A SPECIALTY?
• A topic, or a focus • A “niche” • A small, specialized segment of people • Easiest to pick one specialty first
Healing Made Simple
WHY A SPECIALTY IS IMPORTANT
• With The Emotion Code, we can help with anything
• If you don’t have a specialty, you won’t know where to find the people you can help
• And they won’t know that you can help them
Healing Made Simple
WHY PERSONALIZE
• Sets you apart from the crowd • Makes you more memorable • Receive more referrals • Builds your brand • Market yourself as the expert
Healing Made Simple
BUSTING THE MISCONCEPTIONS• Does NOT limit how many people you can
help • Opens the door for you to help more
people • You can have more than one specialty
• Just market them differently • You don't have to stick with it forever • You can have a general practice and be a
specialist
Healing Made Simple
IDENTIFY YOUR SPECIALTY
• What do you enjoy? • What types of challenges do you feel
passionate or excited about? • What topics bring you joy when you think
about helping others with them?
Healing Made Simple
IDENTIFY YOUR SPECIALTY
• What do you not want to do? • Are there any types of people or problems
you want to avoid? • Where do you have the most experience? • What problems have you gotten great
results with?
Healing Made Simple
IDENTIFY YOUR SPECIALTY
• What types of clients value your services the most?
• What problems/issues did they have? • Do you see issues that clients come to
you with over and over? • What are they? Do you enjoy helping with
this?
Healing Made Simple
IDENTIFY YOUR SPECIALTY
• Did you overcome any big personal challenges in your own health, relationships, business, career or life?
• Does it excite you to think about helping others with the same problem?
• Meditate or pray about these questions and listen to the answers
Healing Made Simple
THE BIG 3 NICHES:
• Health • Relationships • Money • BUT, these aren’t narrow enough
Healing Made Simple
NICHES WITHIN HEALTH
• Weight loss • Fitness / Athletic performance • Stress • Lack of confidence • Feeling unattractive • Overwhelm • Addiction recovery
Healing Made Simple
NICHES WITHIN HEALTH
• Any specific physical or mental health problem, condition or disease
• Diagnosed or undiagnosed - it doesn’t matter!
Healing Made Simple
COMMON PHYSICAL AILMENTS• Acid Reflux • Abdominal Pain • Allergies • Arthritis • Asthma • Back Pain • Cancer • Carpal Tunnel • Chest Pain • Chronic Fatigue • Crohn’s Disease
• Colitis • Constipation • Diabetes • Eye Problems • Fibromyalgia • Headaches • Hip Pain • Hypoglycemia • Hypothyroid • Impotency • Infertility
• Irritable Bowel (IBS) • Knee Pain • Learning disabilities • Lupus • Multiple Sclerosis • Neck pain • Parkinson’s disease • Shoulder pain • Sinus problems • Tennis Elbow • Vertigo
Healing Made Simple
COMMON EMOTIONAL AILMENTS• ADD/ ADHD • Anxiety • Depression • Eating Disorders • Frigidity • Inability to Achieve Success • Inability to Find Love • Inability to Overcome Adversity • Insomnia
• Isolation • Learning Disabilities • Loneliness • Mental Illnesses • Night Terrors • Panic Attacks • Phobias • Self-Sabotage • Suicidal Tendencies
Healing Made Simple
COMMON RELATIONSHIP ISSUES
• Finding lasting love • Dating • Making marriage happier and more
successful • Sexuality • Divorce
Healing Made Simple
COMMON RELATIONSHIP ISSUES
• Resolving conflict (work, family, friends, etc.)
• Parenting • Grief support • Helping victims of domestic violence or
abuse
Healing Made Simple
COMMON MONEY ISSUES• Being more successful in business • Creating better financial abundance /
more money • Getting out of debt • Starting a new business • Fear of marketing / selling • Time management • Getting a job/getting a better job • Dealing with money related stress
Healing Made Simple
PICKING A SPECIALTY
• About deciding which types of problem you want to solve more than any other type of problem
• The Emotion Code can help with any of these problems
• What would feed you the most?
Healing Made Simple
EBEN PAGAN’S NICHE TEST
• Are people who are having this challenge experiencing pain and urgency about solving the problem?
• Are people who are having this challenge actively looking for a solution to their problem?
• Do people who have this challenge have few or no perceived options?
Healing Made Simple
EBEN PAGAN’S NICHE TEST
• Do you think that at least 1 in 100 or 1 in 500 people are looking for a solution for this right now?
• If your answer is yes to all four of these questions, then you have chosen a great specialty!
• If your answer is no to any of them, you’re not quite there yet
Healing Made Simple
EXAMPLE OF A SPECIALTY• Millions of people suffer from back pain and many of them are actively
and desperately looking for a solution • If you want to help people with low back pain, think about where to find
them • Ex. Chiropractor’s office, acupuncturist’s office, orthopedic surgeon’s office, physical therapist’s office, yoga or pilates, gyms
• Now go there! • Teach them that The Emotion Code can be a solution
Healing Made Simple
HOMEWORK:
• Complete Exercise 1a and 1b in the workbook labeled: #1 Choosing a Specialty - The Key to a Successful Practice Worksheet
Healing Made Simple
FOR MORE SUPPORT
• Make sure you’re getting ready for your one-on-one coaching call!
• The best time to do your call is right after you finish the last video in this series
• Remember that our Success Support Team is here to help you!
• Phone: 888.605.0239 • Email: [email protected]