CHOKCHAI

FARM…

MEMBERS:

Montakarn 5207640425

Cholada 5207640524

Nattanicha 5207640573

Phattharirawan 5207640755

Thanakorn 5207640821

Khayazaki 5207640870

HAVE YOU EVER…BEEN TO A DAIRY FARM TOUR?

It’s an Agro tour place just 159 kilometers from Bangkok, where you can get a feel of farm life in the largest standard dairy cattle farm through seeing the real farm life and having hands on experience with the help of tour guides.

Fifty years ago, Chokchai

Bulakul wanted to work in animal

husbandry. This led him to modify a

forest area in Pak Chong in the

Nakhon Ratchasima province. He

started with mixed farming in a 250

rai area and became a pioneer of beef

cattle farming in Thailand, but when

he tried to import and develop cattle,

he faced problems in production and

transportation costs. So he shifted

from the beef business to the dairy

business, which proved more

profitable.

Chokchai Farm came

to a turning point when Mr.

Chok Bulakul, the eldest son

of Mr. Chokchai Bulakul,

returned from the USA with

a bachelor’s degree and 3

certificates from Vermont

Technical College in the

fields of Animal Science,

Dairy Herd Management

Program and Agro-industry

and Business.

He has always

expected that he might be

an eager executive with a

bright future and will be

happy with one of the

biggest dairy farms in

Asia, where his father had

pioneered. But his path

was not strewn with roses

like everyone had

expected. Nobody had

anticipated that he must

start a business with the

first fund that was in debt

to the bank.

Chok Bulakul had to first sell shares of his business because

of Thailand’s economic crisis. He then had to cut sales of his

milk factory business in the name "Chokchai Milk"

and left only his bovines and the farm as a memorial

of his great management predecessor.

However, he proved to

everyone that he could be

successful. He turned the

business from having a

negative to a positive net

profit of more than a

billion baht. Currently,

Chokchai farm is the

largest dairy farm in

Southeast Asia (area of

20,000 rai with 5000

cows). Chokchai Farm now

has over 1200 employees

and annual revenue of 2

trillion baht.

In addition to the

number of people visiting,

Chokchai Farm has now

changed a lot from 10

years ago and people flock

to the farm on their

holidays. The farm

receives about 300,000 tourists a year.

Chokchai Farm has

activities such as horse riding and a

zoo where you can feed farm

animals. Chokchai also has trees in

its area that are larger than other

trees you normally see in Thailand

because 10 years ago, Khun Chok

brought 100 people to help plant a

tree on the farm. More trees have

since been planted in order to help

the environment and society.

Chokchai Farm serves as a perfect

example of management

philosophy by including

communication with simple

techniques and actual practice.

Picture agriculture in Chokchai Farm, it is what

attracts most tourists because they will not see a similar

farm in Thailand. The difference with Chokchai Farm

is the selling point that became a popular source of

Chokchai Farm Agro-Tourism, which can see by the

number of cars parked outside the farm. People come

here because of the atmosphere. We have a beautiful

environment with horses, cattle and farm animals; even

von grass and cattle pens still look beautiful and suit

with the grass.

The view from Khun Chok in his business is if we know what customers have imagined in their mind we must then respond to their needs, so farmers have to be a Modeling Agency as well. This means teaching people how to raise cattle and know how to select beautiful dairy cattle to be modeled at the stall. It is not just cows, horses and farm animals; the same rule applies to the employees too. "A small thing that we provide to staff is making everyone feel that they want to be beautiful. It is encouraging to them to tell them to stand up for work."

Agricultural business for Thai people is often

seen as old-fashioned. Indeed, Chokchai Farm did not

succeed as a pure agricultural business, but success

came mostly from the people accepting in terms of

knowledge used to develop the farm into a tourist

attraction. Modulation is a philosophy of doing business

with Chokchai Farm as a part of society. Chokchai Farm

is an organization that simply allows employees to use

their imaginations. Everyone agrees that in order to

create agricultural wealth from a single cow you must

be a person who breeds and a high threshold for

endurance. Thai businessmen mainly focus in terms of

offensive line as a primary good, they are not prepared

to stick around when the business takes a negative turn,

so it causes many businesses to close.

As a leader, one must

learn to look from the angle

of the employees you hire.

On the other hand, we must do the duty the leader

gives to you, but Khun Chok understands that

people need to be inspired to work. The link

between CEO and staff is like a strategy to create a

sense of joint ownership. All the success he claims

has to include his subordinates in the successful

image too. When this leader gives trust, employees

in small organizations are ready fully commit their

hearts to the business; not opposed to efforts to take

care of business like it is a business of their own.

Graphic showcase

0

2

4

6

8

10

12

14

16

Fermented corn

Fresh corn Hay Fresh grass

Tons/ day

FOOD

Nutrients Standards

Nutrients Standards

The foods that gives to the cows is meets the standard by the Nutrients

Standards for cows set by the NRC (The national Research Council of

the US National Academy of Science)

Use high quality ingredients, complete and

balance nutrition support for requirement

5,000cattle

Milk cows 40%

Resting cattle 9.4%

Calves 8%

Weaned calves 5.3%

Calf 13.3%

Female Cows 13.3%

Heifer 10.7%

At present, Chokchai farm has 5,000 cattle which you can see from the graph below.

Umm…Milk! Ice Cream Workshop

You can choose one from five flavors which are chocolate, coffee, strawberry, blueberry, cookies and cream. This time we're doing blueberry flavor.

First step

Teacher will explain overall process about how to make an ice cream.

Second step

Preparing all ingredients and start making ice-cream by mixing milk and cream together.

Third step

Start putting and mixing syrup.

Fourth step

Putting blueberry for 2-3 tablespoons into the bowl andmixing them together.

Fifth step

For sweet lovers, you might put more syrup because after the churning step, sweetness will be decreased.

Sixth step

Come to the most important step, pouring all ingredients that have been prepared into the churn.

Seventh step

Wait for 13 minutes. If taking more than 13 minute ice cream will be too freezing and can’t be taken out of the churn.

Yeah! Now we can pour the ice-cream out of the churn.

Eighth step

Ninth step

During the ice-cream flows out of the churn, let’s put more blueberries and mix it together with the ice-cream.

At the last step, we must make it quickly. To scoop ice-cream in a bowl within 5 minutes, otherwise, ice-cream will melt.

Finally, we got an ice-cream that we made. After tasted the ice-cream, the only word that we can say is umm delicious. This is really match with their slogan “umm…milk”.

THANKS FOR RECOMMENDATION…

Ajarn Joel Gershon

THANKS FOR THE SOURCES…

Chokchai Farm

Ms. Winaphorn Chanthasin (spokeswoman)

THE END…

THE LINK TO THE VIDEO…

http://www.youtube.com/watch?v=HfvitQp_7PM