PITCH DECK

C h o i c e N C h e e r s

Yo u r l o c a l g u i d e t o t h e B e s t p l a c e s t o H a n g o u t g l o b a l l y !

This document is confidential and proprietary. It may not be circulated or disclosed in whole or part without the written permission of Choice N Cheers. No representations or guarantees are made or implied. Plans and projections are subject to change.

VISION PITCH

V I S I O N

Category Top app High quality performance and user-centric design Continual updating with quick turnaround Easy to use and localization Fun-filled and memorable

MARKET: Best cities worldwide bars, pubs, taverns, lounges, nightclubs, and hotelsCUSTOMERS: Locals, travelers, business peopleDEMOGRAPHICS: 21+ age adults, high income bracket males and females

CONVENIENCE FOR DRINKERS: Drinking options and apps available revolutionizing the search and deliveryONLINE FOOD AND DRINK ACTIVITY WORLDWIDE: Attention to consumer preferences, providing almost custom alternatives as per taste and diet plansMARKETING TO MILLENNIAL’S: App companies are empowering users with authentic content, deals, offers, with a superior service making more brand-loyal as they love to hangout

MARKET & TRENDS

M I S S I O N

Consumers, bars and hotels on one platform Grow steadily over the time Create a network of partners Maximize profits and give a great ROI to stakeholders Develop a useful tool to responsibly promote drinking

and socializing

TIMELINES & MILESTONES2015 May – Conceptualization June – Domain Understanding July – Competition Research August – Soft Launched Web App September – Mapped 80+ cities data October – Tested Mobile Android App November – Mobile App Launch December – Upgraded Apps and Funding Pitch

GROWTH METRICSReach NEW Target Markets - 50,000 App installs in Q1, 2016. PRESS, PARTNERSHIPS, POSITIONINGLooking to build a network of Affiliates and Partners in each country, connecting the Brand.

2016 January – Paid Marketing, US Services

Launch, ROI Generation February – iOS App Testing March – Launch iOS Mobile App, Europe

Services Launch, Taxi bookings April – Chair Reservations May – Payments via Credit & Debit Cards June – Win crowns - Reward system

THE PROBLEM

Travel & Hospitality Industry is not very organized globally everywhere due to cultural and political differences

Business Travelers & Tourists need advice and recommendations when visiting unfamiliar cities

Making the right choice, and ensuring nightlife space on the move is not easy and time consuming

The lack of knowledge of places, hangouts and their USP’s, experience served and real users reviews ratings

User contacting the venue, making reservation and pay quickly with convenience, and can share this

information with their companions

To find the best route from current location to the chosen location and way back is real distress to the user

Drinking and driving are real problem, finding transport in unfamiliar cities can be daunting and

uncomfortable

THE SOLUTION “Choice N Cheers” a matchless marketplace for users connecting travel and hospitality industry, for locals,

international, domestic and business travelers to locate best hangout, stay & tourist places in 10,000 cities.

“Happy Offers” let’s the user know best hangout places with attractive deals, offers, events in vicinity.

“Club Party” a unique social feature for companions to share and choose a Hangout place on the basis of the

deals, discounts, happy hours, menu, events, type of bars, ambiance, user ratings.

“Chair Reservations” bookings and payment via the apps, both debit and credit cards. Future developments

will see the integration of NFC and wallet transactions also.

“Click Moments” Feature enables user to share party pics with friends and family on social networks.

“Call a Cab” Enables user to quickly book a taxi and safely reach their destination.

“Court of Games” bottle shooter, bottle spin, drink meter games, city trivia's to further engage users.

“Multilingual Apps” will be available in 15 languages to provide same user convenience all across globe.

Our aim is to develop a complete suite of features, adding in lists of the Top Ten Tourist Places, Budget Hotels, and Markets, essential to both foreign and local

travelers, for each featured cities.

THE PRODUCTWe help our user-base to select the best bar in their nearby locations, by leveraging our cool apps to make a choice and cheers of their choice. The Choice N Cheers apps will feature more than 10,000 bars and liquor stations across 50+ countries. The core feature of the app is that via GPS it tracks the user location and on a single button click tells you the most happening hangout places near you, with “Route” on the map and directions to the chosen destination. Frequently travelling users can also choose and select the hangout places and them to “Favorites”. Users can also rate and share the experience served, on social sites. To get the best deals, discounts, happy hours glance “Happy Offers”; user can login via Facebook and Google Plus. App users can win Choice N Cheers crowns each time they recommend and share pictures with their friends, family to download app and make a new bar entry. They can redeem crowns at selected hotels, bars, pubs, nightclubs. Choice N Cheers is planning to introduce new excellent features like cashless payments, chair reservations, club party, special occasion reminders, gifts ordering, expenses tracker; building a platform for consumers, businesses, to connect socially and make this industry segment run more sophisticatedly. Choice N Cheers empowers hangout places and hotels to become noticeable online by easy leveraging of the technology.

Get “Route” to chosen places nearby your current location, within a radius of 10 miles

Get instant alerts in “Happy Offers” section to get the best deals, happy hours, events in a specific city

Get information about hangout and stay places such as route, ambience, closing hours, reviews, phone number

Mark your chosen or visited places as “Favorites”

Future Releases – club party, cashless payments, chair reservations, taxi bookings, win Choice N Cheers crowns -

reward system, games, trivia’s, unique rating system

THE APP USP’S WEB APP - http://choicencheers.com

MOBILE APP -

https://play.google.com/store/apps/details?

id=com.choicencheers.app&hl=en

THE APP SCREENS

CHOOSE CITY LIST WATCH MAP WATCH SELECT BAR VIEW INFO

THE APP SCREENS

SOCIAL SHARING MARK FAVORITE DIRECT CALLING SELECT ROUTE GPS NAVIGATION

Refer 25 Friends and app installed achieved, the user get a "Choice N Cheers T-Shirt”

Refer Weekly Activity – Who tops the charts gets a “Choice N Cheers Glass” with Logo

On 10 Downloads referred – Recharge Rs. 100/- Prepaid Mobile Tie-up with Freecharge, PayTM, Oxigen

On 15 Downloads installed – Offer1 Movie Ticket Tie-up with bookmyshow and PVR Cinemas

On 50+ Downloads installed – Offer 10% bills discounts at our selected Bars in NCR and Mumbai

E-Mail Marketing Campaigns – Buy databases for E-Mail and SMS Marketing

CUSTOMER ACQUISITION STRATEGIES

THE REVENUE MODELOUR PRIMARY CUSTOMERS AND HOW DO WE MAKE MONEY Our Primary customers are bars & hotels listed on our Apps, we will ask for Advertisements. User’s will see these

Ads even not in nearby location bars. We will highlight the deals of the bars associated with us in “Happy Offers” section and the user can avail discounts and deals in these selected bars.

THE PRICING / SOCIAL PARTNERSHIP MODEL The pricing for these bar ads initially has been kept low, $150 for a quarter (Q1, 2016 only). Strategic partnership to

promote each other product and service offerings (Happy Hours, Deals, Offers, Discounts, Events) on apps and social media. From Q2, 2016 as user-base grows we plan to increase the ads charges to $250 per quarter.

REVENUE AND # OF CUSTOMERS TO DATE The Revenue is nil at this stage as we have made a recent launch in second week of November, 2015. We have

started our promotions on Facebook (1300) Twitter (200) and have currently have 250 Mobile App users (Android).

BASIC MATH ON REVENUES AND CONVERSION RATES (Q4, 2105) Touch base 200 Bars/Hotels per month – Conversion Rate – 10% = 20 Ads 20 Ads * $150 = $3000 = Rs. 1,92,000 Monthly ROI

LIFE-TIME VALUE OF AN AVERAGE CUSTOMER (Yearly from Q1 2016, $-wise Projection) $150 for 1st Quarter & next 3 Quarters - 250 per Quarter = $850 Yearly 240 Bars * $850 Ads ROI = $2,04,000 = Rs. 1,32,60,000

What are our Prospective Customers looking for? Customers are looking today for more feature rich Bar locator Apps, currently the competitor apps just focus

on listings in a locality with more focus on hard drinks flavors and their descriptions. The problem lies with no other interesting feature with competitors which can go hand in hand with stay and nightlife for travelers. How we will get in front of our prospective users Management will run Marketing Campaigns to increase installs. We will optimize the apps (ASO) with the best

and competitor keywords, so that we reflect higher in search results and also feature in suggested apps; publish and do regular content marketing so as to boost SEO Rankings. We will exchange Ads with the bars and hotels, so that we can mutually benefit to gain the customer-base and ROI. Important and unique channels and methods to find and win customers We will be approaching on social media, call the bar managers, discuss the pricing package, do optimization,

display advertising, referral marketing, club partying at bar (social feature) Achieving growth rate targets Strategic partnerships with bars, hotels, breweries and wine companies, mobile recharge, wallet, taxi provider

service, movie booking and eCommerce retail companies

MARKETING & GROWTH STRATEGIES

The main competition is from global, established websites and apps, and also more local, focused smaller-scale websites and apps. INITIAL TARGET MARKET: Our initial target is major Indian cities. Over the time, we will expand into the US and Europe markets. MAIN COMPETITION AND WHAT HAS MADE SUCCESSFUL: The main competitor is DrinkAdvisor, they have succeeded because they have proper funding and good user acquisition strategies. Apart from that we compete with Zomato and Tripadvisor. There are a few small players which are either restricted to specific countries only or are dormant like Winesearcher, BarChick, Beerspot, Bars/Pubs Finder, Pub Scout, DrinkedIn, and Drinktini.

OUR ADVANTAGES: Our unique features, our strong technology platform, the ability to quickly integrate new features, our marketing experience and long-term strategy

COMPETITION

FINANCIALS

CAPITAL RAISING AND GENERAL TERMS

Seed Funding done by Co-Founders

Only Equity – Maximum up to 30%

Series A Funding of $1,00,000

10x Return in 3 Years

Valuation around $15,00,000 (conservative) by 2019

INVESTMENT

F I N A N C I A L P R O J E C T I O N S 1 Year = $2,00,000 3 Years = $8,00,000 5 Years = $1,5,00,000

Y E A R LY P R O J E C T I O N S - 3 Y E A R S :Total Customers = 5,00,000Total Revenue = $8,00,000 Total Expense = $3,00,000 EBITDA (Earnings Before Interest, Taxes, Depreciation And Amortization) = $4,00,000

KEY USE OF PROCEEDS (AS % OF TOTAL RAISE) Development of future versions of mobile and

wearable app ; IPR and Patent – 20% Post-launch marketing – 25% Infrastructure development – 10% New hiring’s and team expansion – 10% Partial salary for full-time Co-Founders – 20% $15K cushion – 15%

Key Team Members – Positions and Domain Expertise

Ritesh Saxena – Founder & CEO 13 years into Strategic Marketing & Business PlanningJay Pandey – Founder & CTO 12 years into Architecture & Product DevelopmentFergus Day – Founder & Chief Content Strategist 20 years into Publishing & Project ManagementKaran Mishra – Founder & VP Content & Communications 4 Years into Communications & LegalVarun Dubey – Founder & VP User Acquisitions, 4 Years into ASO & SalesIndrajeet Prajapati – Founder & VP Digital Marketing 4 Years

CHOICE N CHEERS TEAM

Write to us for further communications and we as a team are at your disposal for any concerns and information required

hi@choicencheers.complus.google.com/u/0/+Choicencheerss

facebook.com/choiceNcheers

twitter.com/ChoiceNCheers

linkedin.com/company/choice-n-cheers