Industry update and event overview

Core appeal and participation value

Asia has become a most notable hotspot in global commercial real estate, increasingly

attracting attention and cooperation from diverse international retail resources; of which

China can be considered the largest growing market both in Asia and the world, with no less

than 300 new projects expected to be introduced annually beginning year 2013. Whether

Asia or in all tiers of cities in China, after experiencing the pursuit for mass development and

market expansion in the early stages, is entering a period of enhancing development quality

and management diathesis. In the face of intense competition, industry practices based

on “localization” and “sustainable innovation” is becoming increasingly popular amongst

enterprises, which not only form the core competency for future shopping malls, but also the

modus operandi for retailing success!

The vision for future shopping mall development will be explored in depth during this Event,

addressing topics like fulfi lling increasingly diversifi ed consumer demand in the post-experience

era, new perspectives on shopping mall development in the mobile internet era, crossover

marketing for commercial real estate, precision management in development and operation

cost control, etc. The solution for such will be paramount to commercial real estate seeking

sustainable development, enhancing asset management ability and realizing asset value.

The core appeal for this Event is a detailed interpretation of future shopping mall innovation strategy with respect to the development environment and influence factors in Asian commercial real estate and shopping malls and China retail industry, affording the participating global commercial real estate enterprises productive returns in decision reference and development opportunities.

The participation value in essence Assimilate into vast and effective network and opportunities

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To grasp the latest trend of Asian commercial real estate, shopping centers and China retail business.

Commercial real estate and shopping center developers and operators

To establish cooperation in multi fi elds: investment, retail, brands, asset management, design, consultants, technology

Diverse group of chain retailers, F&B, leisure & entertainment operators

To learn from past successful experiences and share future development innovation for shopping malls

Consultants, technical services fi rm, planning and design fi rms, facilities suppliers

To facilitate cooperation and connection between global and Asian enterprises and China market resources

City planning, urban development and commerce authorities and research institutions

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Website: http://english.mallchina.net

Asia or in all tiers of cities in China, after experiencing the pursuit for mass development and

Conference ProgramThe Competitiveness of Future Shopping Mall

Day 1, 22nd September, Afternoon

Day 2, 23rd September, Morning

09:00-18:30 Delegate Registration, Interaction, Exhibition Opening, Leasing & Operation Training16:00-18:30 Opening Ceremony & Award Ceremony of Mall China19:30-21:00 Welcome Dinner

08:30—09:00 Delegate Registration, Breakfast, Interaction09:10—12:00 PlenaryMain Plenary: Session One: Sustainable innovation: Enhancing the core competency of future shopping malls

09:10—09:35 Speech 1.The development status and trend of shopping malls (to be confi rmed)09:35—10:00 Speech 2.Shopping malls need to think global and act local10:00—10:25 Speech 3.Shopping mall brands accelerate expansion - What is their market performance and development prospects? (What new hotspots will emerge upon the rise of shopping mall brands?)10:25—11:00 Tea Break and Interaction in Exhibition Area11:00—12:00 Panel Discussion:Shopping mall futurev positioning decision: Versatility vs. Thematic

Day 2, 23rd September, Afternoon13:30—13:45 Interaction in Exhibition Area13:50—17:00 PlenaryMain Plenary: Session Two: New perspectives and strategies for shopping mall development in the post-experience era

13:50—14:15 Speech 1. How to convert individualized retailers into new tenants for shopping mall14:15—14:40 Speech 2. Shopping malls competing for the future14:40—15:05 Speech 3. New perspectives on commercial real estate development, leasing and operation in the mobile Internet era15:05—15:30 Speech 4. Omni-channel retailing and its key to succeed15:30—16:00 Tea Break and Interaction in Exhibition Area16:00—17:00 Panel Discussion:Essence of and new perspectives on experiential retail

Day 3, 24th September, Morning

08:30—09:00 Breakfast, Interaction09:10—12:00 PlenaryMain Plenary: Session Three: Crossover expansion of commercial real estate and new exploration for innovative themed retail

13:30—13:45 Interaction in Exhibition Area13:50—17:00 PlenaryMain Plenary: Session Four: Localization is the Eternal Rule for Retail Success

Day 3, 24th September, Afternoon

13:50—14:15 Speech 1. Retail enterprise and shopping mall development strategies: Cultivate deep locallyor spread across broadly 14:15—14:40 Speech 2. Change in consumer advocate factors and grasp of consumption characteristics14:40—15:05 Speech 3. From a design standpoint, how shopping centers expand as the market grows15:05—16:00 Panel Discussion: From a design standpoint, how shopping centers conduct multi-stage development

09:10—09:35 Speech 1. Commercial real estate crossover expansion: in tandem with cultural, tourism, eco- and creative industry 09:35—10:00 Speech 2. How do shopping malls creatively develop new retailer types and breed innovative themed retail?10:00—10:25 Speech 3. Mixed-use developments in the context of urban management 10:25—11:00 Tea Break and Interaction in Exhibition Area11:00—12:00 Panel Discussion: Do retailers need to go into real estate development?

Professional Forum Day 3, 24th September, Afternoon 13:50—17:00 Finance Forum : Session Five: Commercial Real Estate Finance & Asset Management Forum of Mall China ( Registration needed )

Operation Forum : Session Six: Big Data and Shopping Mall Operation Forum of Mall China (Free entrance)

1.New perspectives and models for cooperation between funds and commercial real estate owners2.Changes and analysis of China shopping mall development and management cost3.Commercial real estate pre-construction fi nancing planning4.Exit timing and related fi nancial decisions for a shopping mall in operation stage5.Value prospects analysis and judgment for different types of shopping malls from funding perspective

1.Application of mobile technology in shopping malls2.Development of O20 in retail industry and shopping malls3.Analysis of changes in traffi c and consumers

Conference Fees

Payment Date

Before 30 July

Before 30 August

After 30 August

Non-MemberMember

RMB 4800 RMB 5800 USD 900 USD 1000

RMB 5800 RMB 6800 USD 1000 USD 1100

RMB 7500 RMB 8500 USD 1300 USD 1500

Members Non-Members

Registration fee includes:*Two full days conference on 23rd and 24th September 2014*Luncheon on 23 and 24 September 2014, as well as welcome dinner in the evening on 22nd September 2014*One visit to shopping malls on 25 September 2014 (optional)* Excluding accommodation, transportation and bank fees

Registration for Finance Forum: Commercial Real Estate Finance & Asset Management Forum of Mall ChinaTicket fee: *Preferential price: RMB1200/USD200 per person (for attendees who also register in main plenary only) *Member: RMB1600/ USD300 per person *Non Member: RMB2000/ USD350 per person

Conference Package

- Mall China Membership- Two free complimentary ticket,one leader profi le in industry leader showroom- 1P AD in Mall China Magazine- 2P Article in Mall China Magazine (Project introduction or Leader interview)- Special subject on Mall China website for half an year- Once recommendation on Mall China wechat

- Mall China Membership- Four free complimentary ticket, a free booth about 3m*3m*2.5m- 1P AD in Mall China Magazine- 1P AD in conference brochure- Special subject on Mall China website for half an year- Once recommendation on Mall China wechat

- Mall China Membership- Four free complimentary ticket, a free booth about 3m*3m*2.5m- 1P AD in Mall China Magazine- 1P AD in conference brochure- 2P Article in Mall China Magazine (Project introduction or Leader interview)- Company advertisingvideo(fi ve minutes) during tea break- Special subject on Mall China website for half an year- Once recommendation on Mall China Wechat

RMB30,000/ USD5,000 RMB50,000/ USD8,500 RMB60,000/ USD10,000 Including

Diamond Co-SponsorRMB280,000/ USD46,000

• Honored guest on title Standing member of China Shopping Center Development Association and present at award ceremony. • Company executive is honored to be invited as presidium member of Mall China the 12th Annual Conference and present at the opening ceremony.• Opportunity of giving a speech• Eight free complimentary ticket• Project fl ash during welcome dinner (10 minutes)• Logo branding on Welcome Banner, Exhibition Banner and Main Conference Hall Banner • Two standard Exhibition booth and 18 square meters Exhibition space• Three executive profi le in industry leader showroom• 2P AD in conference brochure• Logo branding on documentation, invitation emails, brochure, carry bag, guide card and name badge,• Advertisement on Mall China website for six month with hyperlink logo on Mall China website• Advertisement in the catalogue of Enterprise recommendation on Mall China website• 4P AD in Mall China 2014 Magazine• TwoArticles of Leader interview in Mall China 2014 Magazine• Company advertising video(fi ve minutes) at tea break, exhibition area and welcome dinner.

Sponsorship Proposal12th Annual Conference of Mall China International Symposium & 2014 Asia-Pacifi c Commercial Real Estate Trade Fair

Platinum Co-Sponsor RMB180,000 / USD30,000

• Honored guest on title Standing member of China Shopping Center Development Association and present at the opening ceremony.• Opportunity of participation in panel• Six free complimentary ticket• One standard Exhibition booth• Logo branding on Welcome Banner, Exhibition Banner and Main Conference Hall Banner• Two executive profi le in industry leader showroom• 2P AD in conference brochure• Logo branding on documentation, invitation emails, brochure, carry bag, guide card and name badge,• Advertisement on Mall China website for three month with hyperlink logo on Mall China website• 2P AD in Mall China 2014 Magazine• One Articles of Leader interview in Mall China 2014 Magazine• Company advertising video(fi ve minutes) at tea break, exhibition area and welcome dinner.

Golden Co-Sponsor RMB120,000 / USD20,000

• Honored guest on title Standing member of China Shopping Center Development Association• Opportunity of participation in panel• Four free complimentary ticket• One standard Exhibition booth • Logo branding on Main Conference Hall Banner• One executive profi le in industry leader showroom• 2P AD in conference brochure• Logo branding on documentation, invitation emails, brochure, carry bag, guide card and name badge,• One Articles of Leader interview in Mall China 2014 Magazine• Company advertising video(fi ve minutes) at tea break, exhibition area and welcome dinner.

Welcome Dinner Title Sponsor RMB220,000 / USD3,8000 (Already booked)

• Honored guest on title Standing member of China Shopping Center Development Association• Company executive is honored to be invited as presidium member of Mall China the 12th Annual Conference and present at the opening ceremony.• Giving welcome speech at Welcome Dinner• Six free complimentary ticket• Project fl ash during welcome dinner (10 minutes)• Opportunity of participation in panel• Two executive profi le in industry leader showroom• 2P AD in conference brochure• Logo branding on Welcome Banner, invitation emails, brochure, name badge and event website• Advertisement on Mall China website for three month • 2P AD in Mall China 2014 Magazine• One Articles of Leader interview in Mall China 2014 Magazine• Company advertising video(fi ve minutes) at tea break, exhibition area and welcome dinner.

Others Sponsors

• Company advertising video(fi ve minutes) before conference and during tea break RMB10,000/USD1,800• AD in conference brochure RMB6,000/USD1,000 per page• Distribution to be discussed

Registration: inter@mallchina.net Marketing: info@mallchina.netWebsite: http://english.mallchina.net Tel: 0086-10-87663168 ext.1030

Media Partner:

Endorsed by:

About Mall China

China Shopping Center Development Association(Mall China), was founded in 2002, has became the most representative and the most infl uential shopping centre information center and cooperation promoter. Mall China is also the leader and the standard maker in the industry.

Mall China has 800 corporate members and 3000 individual members comprising commercial real estate developers, shopping center operators, retail fund investors, retail chain brands, consultancy and research services and facilities

suppliers.

Mall China has created a systematic member services Website&Magazine Research Report Annual Conference (International Symposium) Commercial Real Estate Trade Fair Manager Accrediting Training Project Assessment

Shopping Mall Study Tour

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