china - ip issues silas brown briffa east midlands international trade association wednesday 12 july...
TRANSCRIPT
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CHINA - IP Issues
Silas BrownBriffa
East Midlands InternationalTrade Association
Wednesday 12 July 2006
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Introduction
• Brief overview of doing business in China
• Commercial arrangements in China:– Manufacturing in China– Registering IPR in China– Trade secrets
• IPR Infringement in China – counterfeiting and infringement of IPR– IPR enforcement routes
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China
• China joined WTO November 2001• IPR enforcement improvements - pledges.• Massive growth:
– 2004 GDP growth 9.5%– 2005 GDP growth 9.1%
• Trade between China 2005:– UK exported £2.3bn, up 17%– UK imported £10.5bn, up 23%
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Guanxi
• “Guanxi” - literally means “doing business through value laden relationships.”
• Main reasons for building business relationships in China:– export– license and manufacture
• Foreign invested manufacture enterprise (FIE)
关系
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Manufacturing: The Basics
• Licence: legal permission to do or own a specified thing (i.e. manufacture goods)
• Authorising third parties to do something that they would not otherwise be entitled to do and exercising control over how they do it
• Contract law: Manufacturing Agreement
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Manufacturing in China
• Know your manufacturer
• Heads of Agreement
• Lead costs?
• Full Manufacturing Agreement
• Communication
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Manufacturing in China
• Points of particular importance to China
• Timetable:– when will tooling be completed– when will sample/prototype be completed– what do you expect and when– approval procedure for samples before mass production
• Brand/designs:– need to ensure and control quality– register rights preferably in advance– translation
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Manufacturing: Key Terms
• Parties to the agreement• Purpose• Exclusivity?• Financial - minimums, royalties, licence fees• Quality control, approvals and insurances• Use of trade marks• Warranties• Termination
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Registered Protection in China
• Trade Marks– International classification of goods– Protection
• Designs– System of registration of “design
patents”– Protection
• Patents
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Trade Secrets Protection
• Non-registrable IP rights
• “Technical and management information not in the public domain”, which:– can bring economic benefit; and– the rightful party has adopted measures to
maintain in confidence
• Agree and enforce a Confidentiality Policy
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• “Counterfeit” – product which imitates another– unauthorised reproduction of a trade mark
• Also includes:– original product, produced beyond the scope of
the commercial agreement– look-alike products
• “Unfair Competition” in the PRC– look and feel of a product– not reproducing the trade mark
Counterfeiting
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Examples
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Examples
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• Practical Steps– Carry out regular investigations
– Identify scale of problems
– Identify the source
– Gather evidence – photographs, film, investigator’s statements etc.
Keeping Track of IP Infringements
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China - IPR Enforcement Routes
• Enforce where appropriate and cost effective
• Means of enforcement:– Administrative routes - designated authorities for
patents, trade marks, copyright and unfair competition.
– Civil routes - special courts designated for IP and “The People’s Court.”
– Criminal routes/ Customs - “The People’s Procuratorate”
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Enforcement Routes Administrative Authorities
• SAIC - State Administration for Industry and Commerce
• China Patent Office (CPO)
• National Copyright Administration (NCA)
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SAIC
• Evidence
• File complaint (submissions) through government designated agency
• Raid Action - may need to conduct pre-raid investigation as goods move quickly
• Remedies
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Raid
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Enforcement Routes Civil Action
• Evidence • Complaint filed by PRC lawyer
• Immediate order for preservation of evidence and property
• File suit - i.e. request for trial in court• Hearing• Remedies
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Enforcement RoutesCriminal Action
• Infringement must be an exact counterfeit• Infringement must involve “very large”
amounts of illegal income or “especially serious circumstances”
• Complaint filed by PRC lawyer • Very wide powers of investigation• Penalties
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Summary
• Protect your IPR through legal agreements
• Register your IPR in China
• Enforce wisely and cost effectively
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见谢谢和再见