china ecommerce & community capabilities by mailman
DESCRIPTION
WE DELIVER COMMUNITY & COMMERCE. TO A GLOBAL CHINESE CUSTOMER. It’s the world’s biggest population, speaking the most common language online, with the largest outbound spending power of any country; it’s never been a more important time to consider your Chinese customer strategy. Mailman creates leading online ecommerce solu3ons to transform the way businesses engage and embrace Chinese audiences through social media, technology and deep Chinese insights. Through our unique understanding of the Chinese environment we create systems to ensure a constant flow of traffic to your website through Chinese social networks, media placement, search engines and online opinion leaders ECCOMMERCE CAPABILITIES Socialize & Strategy Development Technical Scope With our dynamic client and innovation experience we have address key drivers in technology, social media and gamification to recreate new ways to deliver an ecommerce solution; thus creating an elevated online customer experience to competitive edge. Community & Commerce Management Branded networks We built market leading communities for brands from the ground up. We take a ‘build to own’ approach, giving our clients a unique and definite market position. We design, construct and grow communities based on a value-led strategy. We utilize modern social applications to have the community driven by itself with the brand playing the ‘host and moderator’ roles. ECommerce becomes a part of the overall experience where by engagement is centred towards purchase. Our Communities Growing relationships with your brand Our communities are interactive, engaging and vibrant. We open (to brand and across brand) dialogue among your members to (organically) grow engagement and loyalty. Via polling, forums, voting, and more, we track and analyze visitor data and word-of-mouth (WOM). Content becomes more refined and targeted as we develop a deeper understanding of your audience. Objectives are constantly calibrated as the community grows with the focus to deliver a compelling brand experience. Content Strategy Content with purpose We know that content creates a connection with your audience in a way no traditional form of media can. We tailor content to capture Chinese attention. Social channels allow us to distribute content directly to targeted audiences. The content drives engagement throughout our communities, and opens up your share of an ever-widening market. Targeted, special interest content offers greater audience retention and leads to a more refined community. It’s content with purpose. Social Media Marketing Local knowledge gets you in fast We connect with all key social channels in China and abroad. Our unique understanding of the China social media landscape enables us to create a constant flow of traffic from large social networks to your community-commerce webTRANSCRIPT
WE DELIVER COMMUNITY & COMMERCE. TO A GLOBAL CHINESE CUSTOMER. It’s the world’s biggest popula3on, speaking the most common language online, with the largest outbound spending power of any country; it’s never been a more important 3me to consider your Chinese customer strategy. Mailman creates leading online ecommerce solu3ons to transform the way businesses engage and embrace Chinese audiences through social media, technology and deep Chinese insights. Through our unique understanding of the Chinese environment we create systems to ensure a constant flow of traffic to your website through Chinese social networks, media placement, search engines and online opinion leaders.
QUICK FACT
Best Use of Digital Landscape
Best Use of Social Media in Asia
Best Use of Content
Australian-China Entrepreneurial Business of the Year
CLIENTS WE SUPPORT
AWARDS
MAILMAN TO DELIVERA LEADING CHINA ECOMMERCE SOLUTION
MAILMANEMERGING MARKETS
CHARTS
Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | [email protected] | www.mailmangroup.com
Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | [email protected] | www.mailmangroup.com
Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | [email protected] | www.mailmangroup.com
STRATEGY + PLANNING China hosts many complexi1es to delivering a complete solu1on. We understand cultural, poli1cal, commercial expecta1ons to create a China road map towards your ‘end game’.
Digital Business Strategy
Digital Marke3ng Strategy
Chinese User and Market Research
Mul3-‐Channel Evalua3on & Strategy
Content Management Strategy & Roadmap
eCommerce Strategy & Roadmap
Mobile and Social Strategy & Roadmap
Metrics & Analy3cs
Organiza3onal Design & Change Management
EXPERIENCE DESIGN We design for the Chinese ‘eye’ by incorpora1ng users into the design process as we move forward. We explore social media, technology and Chinese insights to elevate the brand experience.
Audience Segmenta3on & Persona Development
User Experience & Interac3on Design
Informa3on Architecture
Visual & Mo3on Design
Copywri3ng & Content Strategy
Campaign Development & Execu3on
Mobile and Social UX & Design
TECHNOLOGY Chinese mobile and tablet users are fast becoming the world’s leading. Technology today can fast become obsolete tomorrow. We stay abreast of trends and ensure we deliver on it.
PlaSorm Selec3on & Op3miza3on
Architecture Strategy
Content Management & Collabora3on PlaSorm
eCommerce PlaSorm Implementa3on
Digital Intelligence Services
Mobile and Social Site & Applica3on Development
Front-‐End Technologies & Rich Internet Applica3ons
Hosted eCommerce & Content Management Solu3ons
Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | [email protected] | www.mailmangroup.com
CHINA ECOMMERCE
With our dynamic client and innova3on experience we have address key drivers in
technology, social media and gamifica3on to recreate new ways to deliver an ecommerce solu3on; thus crea3ng an elevated online customer experience to compe33ve edge.
SOCIALIZE & STRATEGY DEVELOPMENT
Our communi3es are interac3ve, engaging and vibrant. We open (to brand and
across brand) dialogue among your members to (organically) grow engagement and loyalty. Via polling, forums, vo3ng, and more, we track and analyze visitor
data and word-‐of-‐mouth (WOM). Content becomes more refined and targeted as we develop a deeper understanding of your audience. Objec3ves are constantly
calibrated as the community grows with the focus to deliver a compelling brand
experience.
Technical Scope
We built market leading communi3es for brands from the ground up. We take a
‘build to own’ approach, giving our clients a unique and definite market posi3on. We design, construct and grow communi3es based on a value-‐led strategy. We
u3lize modern social applica3ons to have the community driven by itself with the brand playing the ‘host and moderator’ roles. ECommerce becomes a part of the
overall experience where by engagement is centred towards purchase.
COMMUNITY & COMMERCE MANAGEMENT
Branded Networks
Our Communities
Content Strategy
We know that content creates a connec3on with your audience in a way no
tradi3onal form of media can. We tailor content to capture Chinese a\en3on. Social channels allow us to distribute content directly to targeted audiences. The
content drives engagement throughout our communi3es, and opens up your share of an ever-‐widening market. Targeted, special interest content offers greater
audience reten3on and leads to a more refined community. It’s content with
purpose.
Social Media Marketing
We connect with all key social channels in China and abroad. Our unique
understanding of the China social media landscape enables us to create a constant flow of traffic from large social networks to your community-‐commerce
website. This reduces costly, beginners’ mistakes – and costly media spends! -‐ And connects you directly with your target audience.
DIGITAL STRATEGY
TECHNOLOGYgrowing rela1onships with your brand
content with purpose local knowledge gets you in fast
CHINA ECOMMERCE & COMMUNITY
Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | [email protected] | www.mailmangroup.com