str-pres-hybris ecommerce capabilities-sep2015- eng

@-commerce Capabilities

cont

ents

@-commerce

Capabilities

Overview

Hybris

Platform

Why Hybris

Hybris

Implementation Project

B2B & B2C Accelerators

Architecture

& Technology

AND FURTHERM ORE_

Overview

@-commerce capabilities

Overview Key Takeaways …


Our F4R Solution

Our Assets

Multiplatform e-commerce experience

Web design and creativ ity

B2B & B2C Experience

Complex and high v olume landscapes

Integration with payments gateways

Synchronization connectors with ERP

B2B

B2C eCommerce App Store Warehouse Headquarters

(Fully Integrated Solution for Retail Business)

Partnerships & Collaborators

Stratesys has dev eloped sev eral projects and collaborations with a wide range of products, tools and solutions

such as SAP NetWeav er Portal, Hybris, Liferay, Drupal, Magento, SAP NetWeav er Process Integration (PI),

Apache Serv iceMix, jBPM, .NET, etc.

Stratesync for ERP

Stratesys Connector aimed for an easy integration between

ERP and third party platforms

Online integration, requires little monitoring work

Fast implementation phase as all functions hav e already

been tested

Integration technologies are different depending on business

objects, data v olumes to manage, update frequency…

3 Managers

7 Senior Consultants

16 Consultants & Programmers

1 Director

Stratesys eCommerce Practice

PROJECTS 25 projects at 15 customers

CERTIFICATIONS SAP NetWeav er Portal, MDM, Jav a Platform,

Hybris Core Dev eloper, Hybris Commerce

Dev eloper by Hybris, Third party certifications

EXPERIENCE Our team has experience in SAP NetWeav er

Portal, Hybris, Jav a, Liferay, Drupal,

Magento, SAP NetWeav er Process

Integration (PI), Apache Serv iceMix, jBPM,

.NET, etc.

Our eCommerce Team - Organized by technology type and business areas

Competencies / Business Areas

Com

pete

nces

/ T

echn

olog

ies

TREASURY HUMAN RESOURCES

LOGISTICS & SUPPLY CHAIN

COMMERCIAL

CORPORATE

eCOMMERCE

TECHNOLOGY & INDUSTRIALIZATION

CLOUD

ECM - PROCESS AUTOMATION

BIG DATA / HANA

MOBILE

ADMIN - IT VIRTUALIZATION

AM & BPO SERVICES

ERP

BUSINESS ANALYTICS

52 Experts

30 Experts

21 Experts

28 Experts

55 Experts

25 Experts

31 Experts

60 Experts

12 Experts

27 Experts

54 Experts

23 Experts

11 Experts

37 Experts

70 Experts

100 Experts

16 Experts

FINANCIAL

PURCHASING & SUPPLIER

1 Director

3 Managers

7 Senior Consultants

16 Consultants &

Programmers

Currently, our 575 experts are organized around 17 areas of Practice

mapping to different offerings from our portfolio of services and solutions

Overview


http://www.google.es/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=FGiFOVclPuz5mM&tbnid=QrXxvxQ8po8AuM:&ved=0CAUQjRw&url=http://tirse.es/?q=node/2&ei=qi_UUcGdA-PM0AWZyoF4&bvm=bv.48705608,d.d2k&psig=AFQjCNGbKFML17bONag-yW6pfzkW793aGw&ust=1372946718520736

Development Team

in different technologies

(Java / PHP, HTML5, .NET,…)

Experiences

in the main market tools

(SAP ISA, SAP CRM, Magento, Hybris)

TYPICAL PROJECTS

Custom Development and creativity

ecommerce Strategy

ecommerce Implementation

ecommerce Cloud platforms

Integration with backoffice

SEO optimization

Platforms maintenance and administration

Overview


Our eCommerce Team - Specialists

hybris Platform


“Hybris has experienced significant growth in the past 12 months since being acquired by SAP. Behind the momentum lie a few contributing factors:

1. the core value proposition of the hybris platform (combined PIM, eCommerce, experience management, and OMS on a single, modern architecture platform) remains intact following the acquisition;

2. existing SAP ERP clients are gaining confidence in the integration approach of hybris and the SAP ERP;

3. SAP’s global footprint is propelling significant sales momentum in APAC and other emerging markets;

4. the network of commerce service providers working with hybris is stronger than ever

Gartner and Forrester Wave™ Quadrant


hybris Platform

Forrester Wave™:

B2C Commerce

Suites, Q1 2015

Source: Forrester

Research

SAP (hybris)

Strengths according to Gartner

“SAP's hybris is a Leader in the 2014 Magic Quadrant due to its broad and robust digital commerce platform, global presence, and customers in a wide range of vertical industries, as well as its ability to support B2B and B2C business models.”

Magic Quadrant for

Digital Commerce

Source: Gartner

(September 2014)

SAP (hybris)

Growth and industry presence

Deployment choice. Several delivery models

Product agility. Above-average ratings for product

information and content management, integration APIs,

usability by IT and business users, ease of upgrading,…

Omnicommerce Platform


hybris Platform

Payment, Tax

& Fraud

User & Account

Management B2B B2C

Promotions &

Sales Programs

Search &

Navigation

Social

Commerce

Store Locator Voucher Workflow Checkout Cross Selling Advanced

Personalization Pricing

Ana

lytic

s

BIG DATA

ERP Planning Supply Chain CRM

Rep

ortin

g

Order Management

Cross-Channel Fulfillment

Single View Inventory

MDM: Product & Customer Content Management

Digital Asset Management

OmniCommerce Connect

hybris Implementation

Project


Hybris Implementation Methodology

Powered by…

hybris Implementation

Project


Product Backlog

Sprint Planning

Sprint Backlog

Demonstration and Retrospective

NEW

PRODUCT

VERSION

1-4 weeks

24 hours

Daily Sprint Meeting

Development of projects with agile methodology (Scrum).

In the first phase of analysis, the requirements gathering and

the creation of activities use cases is done.

In the second phase, a division of iterations (short functional

blocks) of different use cases is done. Each iteration is

presented to the client for review and approval.

Each temporal iteration lasts between two weeks and one

month.

Each iteration has to provide a complete result, an

increase of product that is potentially shippable.

During the iteration, the team works closely and

the following dynamics are carried out :

• Periodic meetings for work alignment

• A responsible will ensure compliance with the

methodology and objectives of the iteration

• The user validates each iteration

• Continuous monitoring of pending jobs

Project Schedule hybris

Implementation Project


Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Support

Analysis and Design

Realization, integrated unit testing

User Testing

Kick Off

Approval

Go-live

Project Closure

Infrastructure

ready for application

deployment


Accelerators B2B B2C &

Hybris PCM (Product Content Management) B2B B2C

Accelerators &


PC

M EDITORIAL CONTENT PRODUCT VIDEOS SEARCH FILTERS

IMAGES (HI-RES & LOW-RES)

PRODUCT DESCRIPTION

RICH PRODUCT PRESENTATION

USER-GENERATED CONTENT

CATEGORIES PRODUCT FEATURES CAMPAIGNS PROMOTIONS

SIZES ARTICLE NUMBER PRODUCT NAME TECHNICAL FEATURES

PIM

Hybris B2B Commerce Accelerator

B2B QUOTE

NEGOTIATION

B2B ACCOUNT MANAGEMENT

B2B WORKFLOWS APPROVAL

PRODUCT CONTENT

MANAGEMENT

B2B SPEND CONTROL

B2B PURCHASE ORDER FORM GENERATION

PERSONALIZATION

SEARCH & NAVIGATION

AUTOMATIC RE-ORDER

MULTIDIMENSIONAL PRODUCTS

B2B SELF-SERVICE

BATCH PURCHASING

B2B B2C Accelerators

&


Hybris B2C Commerce Accelerator

OMNI CHANNEL CAPABILITIES

WEB CONTENT MANAGEMENT

MERCHANDISING

PRODUCT CONTENT MANAGEMENT

PAYMENT CHECKOUT

CUSTOMER SERVICE

PERSONALIZATION

SEARCH & NAVIGATION

STORE LOCATOR

ORDER MANAGEMENT


&


Out of the box frontend (fashion, electronics, B2B, Financial Services,…) B2B B2C

Accelerators &


Our Value-Pack

In addition to hybris accelerators, Stratesys provides its own Value-Pack which

complements hybris functionalities with the components already developed by

our team of experts.

Google Maps Store location configuration. The Accelerator has a preinstalled mock-up with limited functionality.

The team will configure the total functionality for Google Maps store location.

Returns and cancellations from the frontend. The returns and cancellations can only be managed via backend

with the Management Console. We will enable this functionality for the frontend.

Marketing campaign Email preview and sending from the Content Management cockpit.

Work with us functionality. Resume (C.V.) receiving from the frontend.

Stock release automatization. If the reserved item is not bought, the stock reserved will be released automatically

after some planned time.

Price extension for outlet management.

Voucher management extension in the frontend. Integration with Client segmentation.

Google Analytics integration. Setup Google accounts and Stratesys preconfigured queries for client.

Job Center. Possibility of implementing a job center application as to receive CVs from people wishing to work in

physical stores.

Simplified Shopping Cart, by just two steps.


&


Architecture Technology

&


Hybris Architecture Architecture

Technology &


Architectural Scheme

From the business point of view, Hybris Commerce Suite platform consists of several individual packs such as: Commerce, Content Management, Order Management, Channel and a base component covering the whole platform.

Business components need the platform support in order to run.

Hybris Architecture

Extensibility

The platform is extensible using proven solutions and tools in the Java industry.


Architecture

Technology &

Hybris Architecture

Data Hub

hybris Data Hub technology is designed to easily connect hybris and external data storage systems thanks to its open architecture making integration easer, quicker, and less cost-intensive and focused on improving eCommerce communication systems performance. Preconfigured extensions for: Clients Products Prices Orders Standard IDOCs


Architecture

Technology &

Hybris & SEO

SEO key features in hybris

Our proposal implementation… stay simple

SEO Traffic is…

Free.

Search engine decides landing page.

Long term traffic.

Slow growing.

SEO Traffic @ hybris is…

Optimized with the Accelerator storefronts designed as SEO friendly.

Pay attention to the SEO design and not to technical aspects.

Easy to change as you learn more from your clients.

Each page has the following attributes set to optimize SEO

content:

Metadata language is set to the current session language

Page title SEO optimized

Metadata description

Metadata keywords

And additional tools like the Meta Sanitizer Utility designed

to find and correct common SEO errors with HTML code.

Stratesys project selected components are: hybris

Storefront Accelerators and Google Analytics.

1. Design for SEO

2. Implement

3. Analyze SEO

effectiveness

4. Apply

Lessons

Learned

Go to 1


Architecture

Technology &

Advertising landscape can be tricky to manage…

Our proposal implementation… stay simple

PPC Traffic is…

Pay per click.

We decide landing page.

Immediate but short term traffic.

PPC Traffic @ hybris is…

Allows effective campaign management.

Smart measure of every cent invested and ROI.

Optimization of investment.

Enhance your sales margins with promotions based on what you learn from your clients.

Hybris & PPC

Stratesys project selected components are: Google

AdWords, Social Media integration and Google Analytics.

Social media

1. Start simple

2. Implement

3. Analyze ROI

4. Apply

Lessons

Learned

Go to 1 +


Architecture

Technology &

Why hybris


Why hybris

Main features to consider when choosing an eCommerce platform

I. How does our eCommerce strategy fit with each solution we evaluate

II. Software Manufacturer Strategy

III. Platform Extensibility

IV. Manufacturer Licensing Model

V. Platform Scalability


Why hybris


We complement our eCommerce / Hy br is capabilities w ith

our line of business f r om which our ex per ts in str ategy and digita l marketing

str ing along w ith our customers in their multichannel ex per ience

“WE CONNECT BRANDS, ENVIRONMENTS AND PERSONS IN A DIGITAL WORLD”

Experts in Strategy and Digital Marketing


Inputs _


Connection with the target and the digital consumption trends

Valuable features totally focused on improving conversion KPIs

(sales, registers, etc)

Focus on the customer journey and full experience to improve navigation

and results

Creative content blocks and special features: (inspirational browser, viral

features, up-selling items and functional design)

ALWAYS FOCUSED ON REACHING SITE OBJECTIVES

WITH CONSUMER-CENTRIC DESIGN AND THINKING { }

How we do it _


SOCIAL AWARENESS through specific features

MICROTARGETING and user CATEGORIZATION

PERSONALIZED EXPERIENCE (related items to buy, promotional

messages focus on consumer profile, etc)

COMMUNITY components and CONTENT MARKETING focus on

improving the purchase experience

Strategic tips to keep ENGAGEMENT (gamification, purchasing loyalty

systems, etc.)

Innovative and trendy DESIGN

OMNI-CHANNEL experience

CROSS-SELLING blocks to support the overall commercial strategy

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