CHINA ADSALES MEDIA PRESENTATION

China Investment

• China Investment: Overseas Investment is a monthly series of publications produced on behalf of the Chinese government to promote direct overseas investment.

• It will inform overseas investment decisions by the Chinese State and Corporate Investment sectors.

• Each edition will focus on a specific territory either Continents, regions or individual countries to provide an analysis of the investment landscape for the target destination.

• Editorial breakdown: Introduction to the target area followed by sections on why, where and how to invest.

• In 2014 there will be 6 editions covering – Africa, Europe, USA, Latin America, Russia and Asia

• In 2015 the monthly issues will be country specific.

An official publication of the People’s Republic of China

The only major government-sponsored publication in the investment sector in China

The Brand

China Investment

10,000 copiesMandarian

Decision makers

Central and Regional Chinese government

Financial Institutions

Banks and Investment funds

CEO’s of China Top 500 Companies

Delegates at the National People’s Congress

Committee of National Political Consultative Conference in Beijing

Other conferences, seminars and forums sponsored by the NRDC

300,000 readers

Reach a highly valuable audience : The Chinese government and Corporate society

Circulation and Readership

Bizjet Advisor

• Bizjet Advisor is a specialist publication for high net worth individuals and CEOs in China who own or are considering investing in business jets.

• Produced by the established and highly experienced World Aviation Communications.

China’s premier business jet magazine

The Brand

To be a trusted reference source for decision makers in China by providing

relevant information for the ownership and operation of aircraft for business or personal

use

Bizjet Advisor

• 80% of circulation is through individually addressed copies mailed to individuals at their office addresses. Further distribution at relevant Business Aviation and high-net worth events.

• C level company executives and high-net-worth individuals who meet the BJA reader profile.

China’s premier business jet magazine

Circulation and Readership

Circulation Readership25,000 87,500

Source:

East China24%

South China22%

North China19%

Central & West China

12%

Overseas2%

Beijing and Shanghai

21%

Nationwide Reach

Reach an audience of market entrepreneurs, high-net-worth individuals and companies discovering the advantages of Business Aviation.

The Chinese Consumer• The average Chinese millionaire is only 39 – 15 years younger than

the average• Outbound tourism from China is set to reach 100 million by 2020, the

visa process has been made easier.• Chinese tourists to the UK set to rise by 89% in the next 3 years.• They are big spenders, by 2020 the Chinese will account for 44% of

global spend on all luxury brands.

Why the UK?• The Chinese have an ongoing and enduring affection for the UK.• UK is seen as a permanently fashionable and high-status destination.• UK is responding with the hospitality and retail sectors taking positive

steps to appeal to the Chinese visitors with Mandarian speaking staff and increased Chinese signage.

• British brands are respected for their craftsmanship.

Totally UK

• The only magazine that exclusively sells the British experience to wealthy Chinese.

• A glossy consumer style magazine published in Chinese.

• Editorial showcase of British culture designed to inspire wealthy Chinese to visit, spend and invest in the UK.

• Half-yearly editions

The UK’s Luxury Travel & Lifestyle Showcase Magazine for Wealthy Chinese

The Brand

Totally UKThe UK’s Luxury Travel & Lifestyle Showcase Magazine for Wealthy Chinese

Circulation and Readership

Circulation Readership60,000 300,000

65% 35%

University educated60% aged 25-40

High disposable income

Chinese “elites”

Homeowners

Luxury car owners

Distribution channels:• Direct to 1,400 database• Virgin Atlantic in-flight and airport lounges• Luxury apartment and residential complexes• Golf clubs• Upmarket shopping malls• 5 star hotels• Private member clubs• Private medical and dental clinics

Reach the discerning Chinese audience in a publication that showcases the British culture

Fortune Character

• A Chinese magazine, written, designed and published specifically for the Chinese Elite covering luxury living and lifestyle.

• The magazine for Fortune Character members. Membership is by invitation and subject to wealth requirements. The VVIP for those worth more than $15m and VIP for those worth $1-$15m. Currently more than 60,000 VVIP members.

• 10 issues per year, double issues in Jan/Feb and July/Aug

Engage with Chinese’s elite consumers

The Brand

Fortune Character

Circulation and Readership

Circulation184,00

30% 70%

University educated

Average age of 39

High disposable income

Chinese “elites”

Homeowners

Luxury car owners; on average 3 cars

Readers rely on Fortune Character to inspire and inform them as they make their most important lifestyle choices.

Readers are wealthy, well educated and discerning.

67% collect fine wines and spirits

80% are in favour of educating their children outside China: UK is preferred choice

Watches, jewellery, red wine, cars and Chinese Art are the most collected articles.

91% travelled outside China in the past 12 months, making an average 2.3 trips each. Booked 2.5million hotel nights.

Source: China Wealth Report – a survey of 3,745 high-net-worth Chinese consumers, 2012

Fortune Character

Advertising Opportunities

11% of luxury purchases are for

investment purposes

67% of Fortune Character readers

are considering buying real estate

overseas

25% of luxury purchases are for

gifting

84% of readers are not motivated by price.They buy because of desire

not cost

Fortune Character members own 4 luxury watches

Over two thirds collect fine wines

and spirits

Booked 2.5m hotel nights

jon.waters@chinaadsales.com

+44 (0)7713 213328

Contact Details