childhood injury prevention conference 2013 1. mexico car seat overall profile and challenges safe...

CHILDHOOD INJURY PREVENTION CONFERENCE 2013 1


Mexico Car Seat Overall Profile and Challenges

Safe Kids México


Country profile

• Total Population Mid-2012: 116,147,0001

• Population Age < 15: 33,682,6301

• Income Group: Middle2

• Gross National Income Per Capita: $14,0201

• 1Source: Population Reference Bureau – www.prb.org (2012)• 2Source: World Health Organization Global Status Report on Road Safety (2009)


Intintentional Child Deaths (0-14 years)

2005 2006 2007 2008 2009 2010 2011

01. Motor Vehicle 1,462 1,603 1,415 1,440 1,511 1,341 1,277

05. Drowning 645 629 645 637 607 567 531

03. Falls 183 172 143 168 153 141 161

02. Intoxication 126 111 117 87 114 92 113

04. Burns 106 106 116 88 123 92 76


Child passenger deaths (0-14 years)

Menores de 1 año 1 a 4 años 5 a 9

años10 a 14

añosTotal

general

2005 69 226 239 332 866

2006 97 248 258 385 988

2007 83 226 215 318 842

2008 101 214 233 356 904

2009 92 243 255 364 954

2010 98 236 207 321 862

2011 73 210 213 290 786


Excuses for not using CPS systems

• “My son is safe in my arms”• “It´s too expensive”• “My son cries when I put him in the seat”• “It´s not necessary. He is Ok in the back seat and

that´s enough to be safe”• “The seat belt is enough! He has 5 years, he´s no

longer a little baby”• “I though him to stay calm, I don´t need a special

seat to make him stay in his spot”


Car seat market

• Expensive items compared to other countries (Evenflo Symphony Hamilton 3 in 1 $230 US vs $440 Mx)

• No standard regulation• No specific sale promotions related to safety• No tax or “safety-product” incentives• Strong presence of “cheap” products with no

certification• No local production. All products are imported• No advertising• No technical advising from sales persons


Brands

• 3 local brands (D´Bebé, Infanti and Prinsel (Ferrari licence)) with no certificated products (most of them), imported from China

• Only one brand with Mexican office: Evenflo (Has been working on advocacy for the past 5 years)

• Brands opening Mexican contact: Britax, RECARO, Brevi.

• Other imported brands: Chicco, Safety 1st, Eddie Bauer, Baby Trend, Graco...


Car seat certification and usage regulations

• No federal law • No codes include car seats certification or

standard description• Less than half adults use seat belts• Few states include car seats mandatory use in

road code• Few city police depts. actually do check

points/ticketing• Few policemen (close to none) have been

trained/certified in car seat safety/installation


Car seat popularity

• Less than 30% usage in 0 to 4 years • Less than 2% usage in +4 years• No advertising or information sources• Few knowledge/care from parents, teachers,

caregivers, policemen, policy makers• Car seats are more known by parents as a

comfort article rather than a safety one


External threats

• Low income country• 40% of people live in poverty• Policemen are corrupt• Few-none drive/safety training and examination prior

to obtaining a driver license• Cheap and easy process on driver license issuing• Absence of national department on road safety• Strong economic interests from automotive industry in

order to not accept safety regulations such as LATCH/ISOFIX features as a standard

• Some deputies think car seats are a luxury item, which mandatory use would be against family finances


Oportunities

• Less than 10 NGOs promoting road safety.• Less than 5 NGOs promoting restraint systems.• Only two NGOs promoting CRS nationwide(Por

Amor Abróchalos and SKM).


Oportunities

Researches in plan:• School transport safety standards• Mexico City fleet safety standards• New available car seats certification

Legal advocacy:• Collaboration on Jalisco state new traffic law• Forum for sustainable CRS strategies (GRSP

grant):• Commercial/economic/political/enforcement

childhood injury prevention conference 2013 1. mexico car seat overall profile and challenges safe...

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