chief marketing officer and chief technology officer just ... · 3/18/2016 · chief technology...
TRANSCRIPT
Chief Marketing Officer
and
Chief Technology Officer
just got married
Stephen Ingledew
Managing Director, Marketing
March 2016
2014
SupercomputeriPhone 6
129 grams
$649
No Seats…
but ~1,000x Faster
1976
SupercomputerCray-1
5.5 tons
$8,800,000
[$35,000,000 today]
Free Leather
Padded Seats
Marriage made from a Revolution
Social Revolution
Savings Revolution
CMO & CTO
just got
married
Digital our matrimonial home
Data our marriage language
Living together – in marital harmony
Wedding bells!
Marketing Technology
data social
mobile technologyemail
contentanalytics
customer
experience
Marketing IT
Creative marketersCollaboration and
Innovation is keyTechnical analysts
The marriage of two different skill-sets
– Modern day marketing
Marketing and Technology
– Marriage Powers Engagement
Customer website Customer Secure Dashboard
Mobile
Customer Community
Co Creation
Marketing and Technology
– The home for engagement
CMO & CTO
just got married
Data our marriage language
Digital our matrimonial home
Living together – in marital harmony
Data the new oil
Meeting customer needs through insight and analytics
“We need to know the customer so well that the product fits them and sells itself”
Margaret
and JohnPatricia
Michael
Paul
and JulieSanjay
ClaireJonathan
Andrew
and Geeta
2.Optimise Impacts
3. Plan & Track in Real time
1. Analys
e Effects
CMO and CTO get marriedReal time customer analytics to support better commercial decision making
Co
mp
lexit
y
Business Value
Data our marriage
language
Data sits at the core
of the organisation,
driving effective
decision-making,
enterprise-wide
CMO & CTO
just got married
Living together – in marital harmony
Data our marriage language
Digital our matrimonial home
We made some cross functional love…
FINANCE IT AGILE+ + =
Living together
(SHARED VISION, SHARED GOALS, SHARED SPACE)
MARKETING
Living together – New ways of working
Living together – New ways of working
Living together – Working with Partners
Measuring our marriage success
Brand
Awareness
Customer
Footfall
Online Visits
Customers
Contact
Contact Details
Customers
Takings
On-Line Revenues
Customers
Experience
NPS
Ease
Customer
Value
New products opened
Average customer
value
Scalability powered by technology
Engaging communicationsAutomation
Introducing 56°
• Marketing communications consultancy
• Bespoke campaigns to satisfy client needs
• Team of communications specialists with expert knowledge
• Supported by a flexible resource pool
CMO & CTO
just got married
Digital our matrimonial home
Data our marriage language
Living together – in marital harmony
This required a different style of leadership
Start-up
Spirit
Chief Marketing Officer
and
Chief Technology Officer
just got married
Stephen Ingledew
Managing Director, Marketing
March 2016