stephen ingledew - the cmo & cto just got married
TRANSCRIPT
Chief Marketing Officer
and
Chief Technology Officer
get married
Stephen Ingledew
Managing Director, Marketing
June 2016
@IngledewStephen
CMO & CTO get married
Data our marriage language
Living together – in marital harmony
Innovation – a child is born
Digital our matrimonial language
Marriage made from a Revolution
Social Revolution
Savings Revolution
Transforming to become Customer Driven
CMO & CTO get married
Data our marriage language
Living together – in marital harmony
Digital our matrimonial language
Innovation – a child is born
Data our marriage language
Data our marriage language – meeting customer needs
“We need to know the customer so well that the product fits them and sells itself”
Margaret
and JohnPatricia
Michael
Paul
and JulieSanjay
ClaireJonathan
Andrew
and Geeta
Data our marriage language – commercial decisions
Real time analytics to
support better commercial
decisions
Marketing Technology
data social
mobile technologyemail
content
customer
experience
Data our marriage language – making it visual
CMO & CTO get married
Living together – in marital harmony
Digital our matrimonial language
Data our marriage language
Innovation – a child is born
2016
SupercomputeriPhone 6
129 grams
$649
No Seats…
but ~1,000x Faster
1976
SupercomputerCray-1
5.5 tons
$8,800,000
[$35,000,000 today]
Free Leather
Padded Seats
Digital our matrimonial home
Technology
powers
engagement
Co Creation
Digital our matrimonial home
Technology
powers
conversation
Customer website Customer Secure Dashboard
Mobile
Customer Community
CMO & CTO get married
Living together – in marital harmony
Data our marriage language
Innovation – a child is born
Digital our matrimonial language
• Think big, act small
• Sharing the story
• Shared goals
Purpose
Living Together
• Entrepreneur spirit
• Design led and co-creation
• Thinking and making
• Success built on failure
Agile
Living Together
Collaboration
• Community
• Diversity adds value
• Embrace partners
• Co-create
Living Together
Living together – working with Partners
• Data driven
• Don’t do hippo
• Dispel fear of change
• Real time and share
Empower
Living Together
Living together - measurement
Brand
Awareness
Customer
Footfall
Online Visits
Customers
Contact
Contact Details
Customers
Takings
On-Line Revenues
Customers
Experience
NPS
Ease
Customer
Value
New products opened
Average customer
value
This required a different style of leadership
Start-up
Spirit
CMO & CTO get married
Data our marriage language
Innovation – a child is born
Living together – in marital harmony
Digital our matrimonial language
Innovation powered by technology
Engaging communicationsAutomation
A child is born
Introducing 56°
• Marketing communications consultancy
• Bespoke campaigns to satisfy client needs
• Team of communications specialists with expert knowledge
• Supported by a flexible resource pool
Unrelenting
client
focus
New
revenue
source
Agility
Changing
the culture
Why a start up
CMO & CTO get married
Data our marriage language
Living together – in marital harmony
Innovation – a child is born
Digital our matrimonial language
Chief Marketing Officer
and
Chief Technology Officer
get married
Stephen Ingledew
Managing Director, Marketing
June 2016
@IngledewStephen