Bajaj Auto Limited is an Indian motorised vehicle-producing company.

Bajaj Auto is a part of Bajaj Group.

It was founded by Jamnalal Bajaj at Rajasthan in the 1930s.

It is based in Pune, Mumbai, with plants in Chakan (Pune), Waluj(near Aurangabad) and Pantnagar in Uttarakhand.

Bajaj Auto makes and exports automobiles, scooters, scooters and auto rickshaws.

Bajaj Auto is the world's third-largest manufacturer of scooters and the second-largest in India.

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1,946. It features at 1639 in Forbes 2011 list.

The company is headed by Rahul Bajaj who is worth around US$3.4 billion.

Hero motorcorp India limited

Yamaha Motors india pvt. Ltd.

Honda Scooter Scooter india Ltd.

Suzuki motor corporation

Chetak STARK

135 cc

Automatic gearbox

7 colours

Digital Speedometer

Mobile holder with charging point

Optional customization

Rs. 59,999 + Customization

Market penetration pricing

Odd pricing

2 distribution and sales channels:

Bajaj Probiking

Bajaj dealer franchises

Television Ad – Rs. 50L

Brand Ambassador – Rs. 2Cr

College events – Rs. 5L

Hoardings – Rs. 1Cr

Sub-Sponsorship (Big Boss, KBC, IPL) – Rs. 23Cr

Advertising on Radio – Rs. 5L

Print Media – Rs. 1Cr

Demographic

• Income – Monthly income of Rs. 25,000 and above

• Age – 18 years and above

• Occupation – All types like students, professionals, government officials etc.

Geographic:

• All regions of India

Psychographic:

• People who feel they are stylish and brand conscious

Working class, youth used for daily purpose

Middle class , youth who don’t want to depend on public transport

Upper–middle class for whom driving experience is more important than money

Pure Indian breed of scooter

Service anywhere