stark - guidelines

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Uncovering Film Noir

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A documentation on the guidelines and final applications for the cable television network STARK

TRANSCRIPT

Page 1: STARK - Guidelines

Uncovering Film Noir

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TABLE OF CONTENTS

COMPANY PROFILE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

WORDMARK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

RESTRICTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 0

TYPEFACES & COLORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 4

IMAGERY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 8

APPLICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2

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COMPANY PROFILE

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NAME STARK

TAG LINE Uncovering Film Noir

CONCEPT STARK is a cable television network featuring films that encompass the genre of film noir. Many of the films shown would stem from the film noir period of the early 1940s to the late 1950s. In addition, STARK will revive the genre by show-ing films from the Neo Noir era and beyond that have been inspired by the central themes of film noir as well as stylistic and tonal frameworks of the genre. The focus of this network is to uncover film noir and bring it out of the shadows for new generations to enjoy.

PROGRAM HIGHLIGHTS STARK will primarily play American films from the 1940s and beyond and can be categorized into clas-sics, neo noir, adaptations, science fiction, international and parodies. Classics will consist of the films that were made as a part of the film noir genre during the 1940s and 1950s. Neo Noir will include films that reflect the cynicism and possibility of nuclear annihilation of the era. This category also introduces new innovations that were not available with earlier noir films. Adaptations of the film noir genre come apparent in later years starting in 1980 and going on until present day. Incorporating science fiction into film noirs began as a new trend during the 1960s. Taking on the themes and characteristics of film noir also gained popularity overseas and many other countries produced foreign films of the genre. Finally, creating parodies of film noir themes and techniques have also become apparent in later years.

ExamplesClassics - The Maltese Falcon (1941)Neo Noir - Chinatown (1974)Adaptations - Basic Instinct (1992)Science Fiction - Soylent Green (1973)International - Rififi (1955)Parody - Wonder Man (1945)

VIEWER PROFILE STARK would target an audience primarily in the ages of 24-35, that have a love of film and a curiosity for film history. The network will also appeal to those who have an appreciation of the genre and would be interested in seeing it in a new light.

KEY WORDS Simple, classic, unexpected, subdued, dark

COMPANY CONTACT STARK, Inc.1003 Waverly StreetPhiladelphia, PA 19147(267) 441 - 4751www.STARK.com

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WORDMARK

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WITHOUT TAG LINE

DIAGRAM

CLEAR SPACE

x

x

x

1.25x

MINIMUM SIZE1/2”

COLOR

6

When color is used for the word-mark contrast is very important

and the mark should always be a light color on a dark background or

vice versa. And the colors should always be paired how they are

seen here and never mixed. (ie yel-low cannot be used on black, teal

cannot be used on red, etc.)

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WITH TAG LINE

DIAGRAM

CLEAR SPACE

x

x

1.25x

MINIMUM SIZE

Uncovering Film Noir

Uncovering Film Noir

Uncovering Film Noir

1.25x

Uncovering Film Noir

1.72”

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RESTRICTIONS

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INCORRECT USAGE OF WORDMARK

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X

X

X

X

X

X

X

X

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INCORRECT USES OF TAGLINE

Uncovering Film NoirUncovering Film Noir

UNCOVERING FILM NOIRUncovering Film Noir

Uncovering Film Noir

Uncovering Film Noir

Uncovering Film Noir

Uncovering Film Noir

X

X

X

X

X

X

X

X

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TYPEFACES & COLORS

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COLOR PALETTE

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BLACKR=0 G=0 B=0C=0 M=0 Y=0 K=100#000000

WHITER=255 G=255 B=255C=0 M=0 Y=0 K=0#FFFFFF

STARK TEALR=46 G=73 B=84C=83 M=60 Y=50 K=35#2E4954

STARK YELLOWR=255 G=252 B=213C=0 M=0 Y=20 K=0#FFFCD5

STARK BURGUNDYR=94 G=0 B=0C=0 M=100 Y=100 K=75#5E0000

STARK REDR=237 G=28 B=36C=0 M=100 Y=100 K=0#ED1C24

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TYPEFACES Helvetica Neue BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica Neue RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Adobe Garamond ProABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica Neue LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

WORDMARK

TAGLINESTATIONERY

STATIONERYBUSINESS CARD

BODY TEXT

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IMAGERY

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IMAGERY

The imagery used on this network should primarily stem from film stills or promotional images from the films that would be featured on the network. Also the imagery should primarily focus on figures with dynamic and intense facial expressions.

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APPLICATIONS

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SCREEN BUG

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STARK, Inc.1003 Waverly Street

Philadelphia, PA 19147www.STARK.com

(267) 441 4751 (215) 885 5075 [email protected]

Dear Mr. Ryan,

We are pleased to inform you that your proposal sent by Trimark Pictures on January 24, 2013 for The Film Noir Festival has been accepted by STARK, Inc. Your proposal has been reviewed by our technical and management team. We have come to the conclusion that your proposal will benefit our company and we would be glad to work with your esteemed organi-zation on the proposed norms. In order to proceed further with the project we would like to complete some of the formal-ities. We will be sending the agreement papers shortly. We would also like to discuss further about your proposal and plans to implement it. We would like to have a meeting regarding the project and the formalities to be completed. You will be contacted by our representative shortly to arrange for a meeting. Please feel free to contact us if you have any enquiries related to this project. You can reach us by emailing Mary Carr at [email protected]. We are looking forward to work with your distinguished and talented team and we hope to continue our business relation for many years.

Cordially,

March 19, 2013

Joseph RyanMarketing ManagerTrimark Pictures320 S. Broad StreetPhiladelphia, PA 19102

JILL McCOACHFOUNDER

STARK, Inc.1003 Waverly StreetPhiladelphia, PA 19147

Ryan JosephMarketing ManagerTrimark Pictures320 S. Broad StreetPhiladelphia, PA 19102

Uncovering Film Noir

JILL McCOACHFOUNDER

www.STARK.com(267) 441 4751(215) 885 5075

[email protected]

STARK Inc.1003 Waverly Street

Philadelphia, PA 19147

STATIONERY

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WORDMARK IDENT

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POSTER SERIES

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WEBSITE PROPOSAL

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TONIGHT’S LINEUP

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MONTHLY FEATURE

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