ChemStrat™ L.L.C. Copyright

ChemStrat™ L.L.C. Copyright

ChemStrat™ L.L.C. Copyright

Needs

Values Intellect

Behaviors

A n t h r o p o l o g i c a l   E x p e r i e n c e s  Thinking  –  Feeling  -­‐  Believing  

ChemStrat™ L.L.C. Copyright

Most Companies Invest 95% of Analytical Resources on Facts

Less !an 5 % is Dedicated to Insights

Knowledge  Integra=on  Iden%fy  behavioral  trigger  unlocking  new  opportunity    

Trans-­‐Empirical  Insights    Anthropological  factors  

impac%ng  behaviors  

Empirical  Informa=on  Market  perspec%ve  based  on  

validated  informa%on  

Innova=on  Develop  influencing  factors  in  shaping  posi%ve  behaviors  

Improvement  Evolve  new  concepts  based  on  in-­‐market  response.  

Value  Crea=on  Roll-­‐out  of  tac%cs  based  on  market  &  customer  insights  

     

ChemStrat™ L.L.C. Copyright

Social-­‐Poli)cal-­‐Economic  Trends  Changes  in  local,  na%onal  &  world  economies,  policies  and  demographics.    

Value  Chain  Interdependency  among  suppliers,  manufactures,  distributors  and  payers  in  crea%ng  value.  

Compe)tors  Current  and  future  compe%%ve  &  supplemental  offerings.    

End-­‐Users  Values  and  confidence  impac%ng  

future  behavior.    

Customers/Buyers  Behaviors,  needs  and  percep%ons  

impac%ng  recommenda%ons.    

Internal  Capabili)es          Product’s  fit  with  desired                                                                

experiences,  values  and  needs.      

ChemStrat™ L.L.C. Copyright

Employees  Corporate  culture    

Social  Networks  Viral  spread  of  informa)on  

Compe)tors  Mi)ga)on  of  compe))ve  risks  

Buyers  Value  expecta)ons  

Suppliers  Fit  with  needed  infrastructure  

 

Users  Suppressed  needs  

95 % of New Product Introductions Fail

(2007 AcuPOLL)

Market Insights Increases Success Rate

from 5% to 65%

ChemStrat™ L.L.C. Copyright

ChemStrat™ L.L.C. Copyright

ChemStrat™ L.L.C. Copyright