Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499

Bringing transparency to health care

by telling people what stuff costs.

The problem

• No one knows health prices in advance• Prices for the same procedure vary 10x

in the same locale

Our solution

• We’re telling people real health-care prices.• An MRI: $350 or $3,500? • An IUD: $175 or $1,156?• A mammogram: $56 or $2,786.95?

clearhealthcosts.com

A new, exciting line of business:crowdsourcing health prices on a big scale, with big

media organizations.

Our May 2013 WNYC project was a huge success:

400 women responded in 2 weeks.

Crowdsourcing with WNYC

Customers

• Women: They make 80-90% of health-care decisions. They want to know prices.

• Uninsured, high-deductible insured.• Newly insured: Bronze plans cover 60% of

cost, but is that 60% of $350, or 60% of $3,500? Same with silver plans (70%).

• Employers and other plan sponsors.• News organizations.

Business models

• B-to-C: ads, subscription• B-to-B: data, consulting• B-to-B: software as a service

Market opportunity

• It’s a $2.7 trillion annual marketplace.• It’s estimated that anywhere from $36 billion

to $700-plus billion could be saved via transparency. What are we waiting for?

Traction

• We’re in 7 metro areas: NYC, SF, LA, Dallas-Fort Worth, Houston, San Antonio, Austin. Can add others quickly as business suggests.

• 90k monthly visitors, without intense user acquisition

• Terrific earned media, reputation etc. – The New York Times, Reddit, Parade magazine, USA Today

A sampling of our earned media--"Now health care is getting its Kayaks and Trulias." The New York Times, July 2013.

--Jeanne Pinder in TedMed Great Challenges: Technology and Health Cost Transparency, TedMed, Oct. 2013

--"Learn what doctors near you are charging for your procedure … and ask your physician to match the lowest price. Start at ClearHealthCosts.com." Parade magazine, Sept. 2013

--"This startup uses crowdsourcing along with old-fashioned research to compile actual data on how much certain healthcare procedures cost." FoxBusiness.com, June 2013.

--"The Brian Lehrer Show and ClearHealthCosts are partnering to gather information -- and increase transparency -- about the cost of some common items and procedures." The Brian Lehrer show on WNYC radio, " May 2013

--"Some price information is already available ... through websites such as Healthcarebluebook.com and Clearhealthcosts.com...." Reuters, May 2013

--"Why do birth-control costs vary so widely?" Katie J.M. Baker, "Map Your Birth-Control Costs," Jezebel.com, May 2013.

--"Some change in transparency is happening anyway, thanks to innovative websites such as Fairhealth.org and Clearhealthcosts.com, …" USAToday, March 2013.

--"If you’re paying out of pocket, that’s a whopping $1,445 savings to you. .... ClearHealthCosts is a solid resource." KQED Public Radio, Dec. 2012.

--"Medicine’s Kayak.com? ClearHealthCosts checks healthcare costs for medical procedures," MedCity News, Sept. 2012.

--"The ClearHealthCosts blog published a piece on the variable costs of MRI tests. ... Helpful, albeit maddeningly frustrating. ... What an important project ClearHealthCosts is." Gary Schwitzer, Health News Review, Nov. 2012.

Our monthly traffic

(ask us about engagement: time on site, demographics, buzz…etc.)

Clearhealthcosts.com. Jeanne Pinder, CEO, jeanne@clearhealthcosts.com, 914-450-9499