CHARITY NAVIGATOR 2014 ANNUAL REPORTNAVIGATING GROWTH

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3.76 MILLION 2009

4.76 MILLION 2010

4.88 MILLION 2011

6.22 MILLION 2012

6.87 MILLION 2013

7.41 MILLION 2014

Our annual viewership has increased over the past 6 years, accelerating 8% from 2013 to 2014.

VIEWERSHIP 2

WE ARE PICKING UP SPEED

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CHARITY STATISTICS 3

We provide in-depth information on thousands of charities, so that donors can make informed decisions on their charity of choice.

WE’VE GOT ALL THE COORDINATES

8 ,0 0 0TOTAL NUMBER OF CHARITIES RATED

994C H A R I T I E S R AT E DFOR THE 1ST T IME

69D O N O R

A D V I S O R I E S 11CHARITIES ADDED

TO THE WATCHLIST

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ACCOMPLISHMENTS 4

29% staff growth

Our accomplishments over the past year put us in position to take the lead as we pick up the pace.

Collected results reporting data for

3,000 CHARITIES Upgraded mobile apps for Android and iOS: 2.0

Moved to more intuitive rating scale: 100 points

66.5k social media followers

Drove improved Accountability & Transparency practices

for 85% of our rated charities

Added voting feature for charity rating

THE MILESTONES KEEP ADDING UP

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I want to tell you that I advertise your site to everyone I know. You perform an invaluable service, and I no longer make donations to any organization that doesn’t have your seal of approval -Carolyn M., Charlottesvil le, VA

ENDORSEMENTS 5

We are seeing more donor traff ic from our presence on Charity Navigator than we are from our presence on www.whitehouse.gov, even after the President mentioned it in a news conference -Disaster Related Charity

Having worked for various nonprofi ts for the past 35 years, I understand what an honor a 4-star rating is and how it affects people’s philanthropic decisions -Lois Taylor, Director of Development, Humane Society Naples

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FINANCIAL INFORMATION 6

SOURCES OF OPERATING REVENUE

FOUNDERS + BOARD 12%

INDIVIDUALS 60%

FOUNDATION SUPPORT 11%

ADVERTISING 7%

INVESTMENT INCOME 6%

DATA SALES 3%

SPEAKING FEES 2%

Our accomplishments over the past year allow us to remain in the driver’s seat for the journey ahead.

FUELED UP AND READY TO GO

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AND WE ARE “FUEL-EFFICIENT”!

FINANCIAL INFORMATION (CONTINUED) 7

We make every dollar in our tank count — and go farther than you could imagine.

PROGRAM SERVICES 71%

GENERAL + ADMINISTRATION 11%

DEVELOPMENT + FUNDRAISING 18%

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BOARD OF DIRECTORS 8

JOHN P. DUGANFounder + Chairman

LUKE BEATTY

PETER DUGAN

LISA BERNHARD

MATT GIEGERICH

CHERYL BLACK

RICHARD NATHAN

JEFFREY R. GRAUBARD WILLIAM VON MUEFFLING

KERN SCHIRESON

DAN WEISS MARIE WIECK

MICHAEL DIX

PAUL GUILLARO

KENNETH ROSETreasurer

THOMAS MURRAYPh.D., Vice-Chair

MARK JOHNSTONSecretary

THE STARS THAT GUIDE US

We wouldn’t get far without the stellar navigating skills of our Board of Directors.

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INVITE YOUR FRIENDS TO BECOME INFORMED GIVERS JUST LIKE YOU BY SHARING OUR WEBSITE. DO SO NOW VIA THESE SOCIAL SHARING LINKS.

IT’S WHERE YOUR HEART IS, TOO

WWW.CHARITYNAVIGATOR.ORG

9 TAKE ME HOME

I use Charity Navigator to find charities I trust, and you should, too!