CHARITY JOHNSON

(678) 637-7721 * charityquincyjohnson@gmail.com * www.LinkedIn.com/in/charityqjohnson

Charity Johnson Resume - Page 1 of 2

SENIOR-LEVEL PUBLIC RELATIONS & MARKETING COMMUNICATIONS PROFESSIONAL Charity Johnson is a multifaceted communications professional with 16 years of progressive experience generating results for a variety of consumer, corporate, community, B2B and multicultural companies. Having worked on high-profile programs and grassroots initiatives alike, she offers a dynamic mix of communications skills including: public relations and marketing communications strategy, project and budget management, team leadership, campaigns development and facilitation, media relations as well as creative and corporate writing.

CORE STRENGTHS Project & Budget Management Creative Marketing Strategies Personnel Management & Leadership

Critical Thinking & Problem Solving Print & Digital Collateral Development Client & Vendor Collaboration

Creative & AP Style Writing Written & Verbal Communication Social Media Content Curation

PROFESSIONAL EXPERIENCE Marketing Director/Consultant, Base Brands (December 2015-June 2016)

Led the development of a diversified marketing strategy including the creation of a robust and sustainable social media program, content curation, website refresh, digital asset development, brand guidelines, product development positioning and retailer campaigns.

KWI for Chick-fil-A, Inc., Corporate Communications (May 2013-July 2015)

Contributed to the development and implementation of internal and external communications initiatives that impacted corporate staff, Operators, business consultants and customers. Project management and content development work included: contributing to internal product messaging efforts with the PR department; leading internal communications elements of the drive-thru business; developing content for the Talent department’s newsletter and website; contributing to select marketing campaigns (i.e., video scripts, collateral); storytelling for various Operator programs throughout the year; and writing stories for the company’s intranet.

Provided strategic counsel, writing and project leadership for the Chick-fil-A Community Affairs department which included the Chick-fil-A Foundation and Chick-fil-A Home Office Backstage Tours (HOBST).

Edelman/Atlanta, Corporate Communications (September 2012-May 2013)

Contributed to the creation and execution of media strategy, reputation management, digital engagement and executive communications for three global brands – Portman Companies, UPS and YP (formerly known as the Yellow Pages). Contributions included: reinvigorating the international/national communications strategy for John Portman & Associates/Portman Companies as well as influencing the adoption of social media; supporting to crisis communications on behalf of the UPS Foundation as well as ongoing internal positioning and external media relations outreach; and managing day-to-day efforts, campaign ideation and team execution for YP’s corporate reputation management efforts.

Public Relations & Marketing Communications Consultant (June 2005-Present)

Worked with agency teams, corporations and entrepreneurs to provide consumer, corporate, community relations, B2B and multicultural leadership and support for a variety of brands including: Center for Civil and Human Rights, Kids II, Crowne Plaza Hotels & Resorts, Rheem, Zeftron nylon, The Coca-Cola Company and LEADS at Spelman College.

Facilitated Weber Shandwick/Atlanta’s public relations efforts on behalf of the Center for Civil and Human Rights’ groundbreaking events. Results included: developing a media strategy and leading outreach for various events which garnered national and local coverage; liaising with government agencies and community organizations to create and approve appropriate press materials; and contributing ideas and content for the launch of the Center’s online donor tool.

CHARITY JOHNSON

(678) 637-7721 * charityquincyjohnson@gmail.com * www.LinkedIn.com/in/charityqjohnson

Charity Johnson Resume - Page 2 of 2

Directed public relations and marketing communications strategy on a retainer basis for entrepreneurs in the consumer and multicultural sectors including: Base Brands, Divas N Babes and PEARL Protected among others.

Led a variety of strategic and tactical public relations activities and guided overall project management including: developing PR plans and statements of work; contributing to corporate new business pitches; managing entry- and mid-level staff; supporting brand strategy and development; driving media relations strategy and execution; recognizing issues and thinking critically to resolve them; writing press and marketing communications materials (i.e., websites, newsletters, scripts, collateral); providing creative brainstorming; managing surveys; conducting media audits and competitive analysis; developing PowerPoint presentations; proactively monitoring results and generating reports.

MSL/Atlanta, Account Executive (December 2003-June 2005)

Led components of planning and execution efforts for Philips Electronics’ award-winning “One Philips” North America consumer brand initiative including: campaign planning, creative writing, consumer media relations, national media tours, celebrity engagement, microsite development, marketing collateral and special events in major markets. Also served as an agency handler for the campaign’s celebrity spokesperson, Stephen Saint-Onge, formerly of the TLC show, “While You Were Out."

Matlock Advertising & Public Relations, Account Executive (November 2002-November 2003)

Guided elements of African American corporate and community relations programs for clients including: Dell, Southern Christian Leadership Conference (SCLC) and United Negro College Fund (UNCF). Also established and managed a community partnership with ESPN Zone and Boys & Girls Clubs of Metro Atlanta to create the first annual ESPN Zone G.O.A.L. (Grades Outstanding Academics and Leadership) Awards.

Calysto Communications, Account Manager (April 2001-November 2002)

Developed a variety of high-tech and telecom client deliverables including: communications plans, messaging, executive media training, trade media relations, press releases, tradeshow materials, press kit elements, website audits, speaker abstracts, competitive analysis, new business outreach and budget management.

Hill & Knowlton, Assistant Account Executive (June 2000-February 2001)

Assisted with a cooperative marketing and advertising campaign on behalf of the Georgia Department of Economic Development. Also managed weekly traffic meetings/reports, clips books, executive support and the agency’s community service efforts.

EDUCATION

University of Georgia (UGA), Bachelor of Arts in Public Relations and a Minor in Speech Communications (May 2000) COMMUNITY ENGAGEMENT

Creator of Level Up Dance Ensemble, a dance mentorship program at City of Refuge, a ministry for underserved individuals in the heart of Atlanta's own Vine City community (2015)

National Advisory Board Member for Fellowship of Christian Athletes (FCA) Cheerleading, a ministry that strives to impact the world for Jesus Christ through the influence of cheerleaders and coaches (2010-present)

Coached the Georgia State University Pantherettes Dance Team, the official dance team for home football and basketball games as well as various other campus and community events (2012-2014)

Founding member and former Marketing Committee Chair for Club Blue, a young professionals service auxiliary created to raise awareness and funds for the Boys & Girls Clubs of Metro Atlanta (2007-2009)