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CHARITY CONTEXT BENCHMARKING Matt Porter, Business Insight Solutions Consultant

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Page 1: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

CHARITY CONTEXT BENCHMARKINGMatt Porter, Business Insight Solutions Consultant

Page 2: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

Consulting – Project Management – Training - GDPR

QBASE OVERVIEW

Page 3: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

WHAT IS CONTEXT?

Page 4: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

WITH SPECIAL THANKS TO…

Page 5: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

THE METHODOLOGY

2015 Report

2016 Report

2017 Report

Page 6: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

SEGMENTATION RULES

No Donation

•No Transaction

New

•FirstDonation in Past 12 Months

Active

•LastDonation in Past 12 Months

Lapsing

•Last Donation 12-24 Months Ago

Lapsed

•Last Donation Over 24 Months Ago

Page 7: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

HOW ACTIVE IS A CHARITY DATABASE?

Page 8: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

HOW CAN A CHARITY COMMUNICATE WITH THEIR SUPPORTERS?

Page 9: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

EMAIL SOURCE OF PERMISSION

Page 10: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

RECRUITMENT

Page 11: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

GIFT AID PENETRATION

Page 12: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

DM CASH RECRUITMENT

Page 13: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

DM CASH CHRISTMAS APPEAL 2016

Page 14: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

REGULAR GIVING: RECRUITMENT

Page 15: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

DIRECT MAIL TO REGULAR GIVING CONVERSION

Page 16: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

RAFFLE

Page 17: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

RESULTS IN THE REPORT

Page 18: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

LETS HEAR FROM ONE OF THE CHARITIES INVOLVED

Page 19: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

Quick Question

Page 20: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

History

66,090

17,297

Page 21: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

Strategic Aims

TREAT PEOPLE LIKE AN INDIVIDUAL

INCREASE FUNDRAISED REVENUE

RECRUIT MORE SUPPORTERS

HELP MORE ‘BLOKES’ & PROVIDE MORE HELP FOR ‘BLOKES’

Page 22: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

Fundraising

Page 23: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

Challenge

Page 24: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

Benchmarking

Page 25: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

Comparison

Page 26: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

New Product

Page 27: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

Gift Aid

Page 28: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

Communication

3219

Page 29: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

Next time

Page 30: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

FUTURE PLAN

• We want to grow:

• More charities

• More products

• More channels

• More relevance to you!

• Open session for all to feed into the next report

Page 31: CHARITY CONTEXT BENCHMARKINGinsightsig.org/wp-content/uploads/2017/12/10.30-Qbase-HfH.pdf · how active is a charity database? how can a charity communicate with their supporters?

THANK YOU

Matt Porter, Business Insight Solutions Consultant

[email protected] 875408 07772 321723https://uk.linkedin.com/in/mattporterslinkedinprofile/


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