charito: a charitable organization

8/12/2019 CHARITO: A Charitable Organization

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INTRODUCTION

This study aims to provide enough volunteers that will help people that might be

affected by the calamities like typhoons and earthquakes, that will fed the hunger, that

will teach the out of school youths and will give hope unto others. Despite of poverty

that hinders some of the Filipino citizens for a better future this probably will prepare

them to be more professional in the corporate environment. As much as the current

situation stops them for having a good view in life, we, the proponents aim for these

people to have a new perspective for them to know the values of good living and for

chances of greener pasture. We believe that the act of helping and sharing are good

examples of humble beginnings as far as success is concern, however, we cannot do

this alone, we need other peoples help to make others dream not just simple dreams

but putting in into a reality. We also believe that talent and skills doesnt have to be

stagnant forever, we aim to improve, develop and sharpen this God given gift in a way

that would help others physically, mentally, emotionally and even financially.

According to Abraham Lincoln, With Malice toward none, with charity for all, with

firmness in the right, as God gives us to see the right, let us strive on to finish the work

we are in, to bind up the nation's wounds.One of the major goals of this study is to

make the spirit of bayanihan be alive on every Filipinos heart. According to

Evangeline Gomez, Various states, whose laws regulate corporate governance, have

begun to catch up with the reality that not every investor or shareholder subscribes to

the view that greed is good.Their goals also include improving the environment and
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developing communities. In the classic model, these social purposes had to be pursued

in a non-profit corporation.

We arent just focused on providing instant helpers in times of unexpected

situations like typhoons, earthquakes, fire and other climates or natural disasters. We

aim to get and have volunteers for medical missions, dental missions, optical missions,

pabahay programs, paeskwela programs, feeding programs and even ALS (alternative

learning schools). Additional activities to raise funds are conducting fun runs, concerts,

special programs, galleries and we may even sell shirts printed with the name of the

firm and handicrafts made by our staffs and clients.

According to Mother Teresa, It's not how much we give but how much love we

put into giving.No one has ever become poor by giving. It doesnt matter how much is

the amount other people will be giving, if its large bills or coins, if its cash or in kind?

What matter here is the effort and time concern citizens are willing to spend to help

others. There is no exercise better for the heart than reaching down and lifting people

up.


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MARKETING

ASPECT


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Statement of the Problem

This study aims to provide a deep understanding regarding with the perception of

the students from the citizens living at Manila, Laguna and Cavite.

Specifically, the study will answer the following questions:

1. What is the demographic profile of the respondents?

1.1 Citizens

1.1.1 Age

1.1.2 Gender

1.1.3 Civil Status

1.1.4 Educational Attainment

1.1.5 Social Status

1.1.6 Family Monthly Income

2. Are the citizens living in the said three (3) places still studying?

2.1 Total of Manila, Laguna and Cavite

3. Are the citizens living in the said three (3) places working already?



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4. Do the respondents have any background in volunteering programs?


5. Are the respondents willing to join or spend time to be a volunteer?


6. How many day/days in a week is/are the respondents available and willing to

spend as a volunteer?


7. How many hour/hours in a day is/are the respondents available and willing to

spend as a volunteer?


8. What role or profession will the respondents want to take place?


9. In return, what do the respondents expect to receive from this program?



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Scope and Delimitation of the Study

This study focuses mainly on the different schools and colleges in Cavite,

Manila and Laguna which is the main target market of this study whether this will be

viable, feasible and profitable. Different schools, universities and colleges are somewhat

may be partner of the business.

The respondents of this study are within the said three (3) places from the

different schools and colleges and also the respondents from each barangays of the

stated place. Marketing and management aspects were conceived relative to general

industry standards. Technical aspects were conceived in consideration of laymans

perspective and as such, touch on topics only to extent necessary for understanding of

the business and reliable estimation of costs.

Significance of the Study

This study is extensively designed to contribute to the beneficial analysis in

the operation of CHARITO. This study will essentially contribute substantial to the

general public and to the society. The results of this study could provide assistance to

various people specifically:


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The Proponents- This study could help them prepare for possible future jobs and it will

also serve as the basis for pursuing a comprehensive financial statement

Students- This study will be useful for future projects similar to this proposal, as a

research reference

Prospective Investors- This study will provide assistance in the decision whether to

invest in such a project or not

Creditors-This will help them decide if such a business is worth the leverage

Promoters-This will help them ascertain the viability of new projects and choose from

among the alternative projects, and the projects to be pushed through

Businessmen and Entrepreneurs-This study will be beneficial as a model for similar

businesses to improve its profitability and other aspects

General readers- This study is a way of promoting general awareness and interest

about the proposed project


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DEFINITION OF TERMS

For a common frame of references, the operational definitions of the following

terms are provided:

Charity generosity and helpfulness especially toward the needy or suffering;

benevolent goodwill toward or love of humanity

Charitable Organization

Section 1 Charities Act 2006 provides the definition in England and Wales:

(1) For the purposes of the law of England and Wales, charity means an

institution which:

(a) is established for charitable purposes only, and

(b) falls to be subject to the control of the High Court in the exercise of its

jurisdiction with respect to charities.

It provides the following list of charitable purposes.

1. the prevention or relief ofpoverty

2. the advancement ofeducation

3. the advancement ofreligion

4. the advancement of health or the saving of lives

5. the advancement of citizenship or community development
http://en.wikipedia.org/wiki/Povertyhttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Religionhttp://en.wikipedia.org/wiki/Religionhttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Poverty


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6. the advancement of the arts, culture, heritage or science

7. the advancement of amateur sport

8. the advancement ofhuman rights,conflict resolution or reconciliation

or the promotion of religious or racial harmony or equality and

diversity

9. the advancement of environmental protection or improvement

10. the relief of those in need, by reason of youth, age, ill-health,

disability, financial hardship or other disadvantage

11. the advancement of animal welfare

12. the promotion of the efficiency of the armed forces of the Crown or of

the police, fire and rescue services or ambulance services other

purposes currently recognized as charitable and any new charitable

purposes which are similar to another charitable purpose

Out of School Youth children who have been excused from attending school or

adolescents over 16 years of ages who are out of school legally

Poverty threshold or poverty linethe minimum level of income deemed adequate in

a given country. In practice, like the definition of poverty, the official or common

understanding of the poverty line is significantly higher in developed countries than in

developing countries
http://en.wikipedia.org/wiki/Human_rightshttp://en.wikipedia.org/wiki/Human_rights


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Volunteer a person who voluntarily undertakes or expresses a willingness to

undertake a service: as

a. One who renders a service or takes part in a transaction while having no

legal concern or interest

b. One who receives a conveyance or transfer of property without giving

valuable consideration

Volunteerismthe act or practice of doing volunteer work in community service

RELATED LITERATURE

Well review first the related charitable organizations that were focus on the

humanitarian aspect for each and every Filipinos.

PHILIPPINE RED CROSS

First, Philippine Red Cross is one of the most known organizations that is aiming

to help the Filipinos regarding with their health.


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Philippine Red Cross

Krus na Pula ng Pi l ipinas

Abbreviation PRC

Motto Always First. Always Ready. Always There.

Formation December 4, 1917 (as chapter)

April 15, 1947

Type Non-governmental organization

Purpose/focus Humanitarian

Headquarters Manila,Philippines

Location Bonifacio Drive,Port Area,Manila 1018

Region served Philippines

Membership International Federation of Red Cross and

Red Crescent Societies(IFRC),International Red Cross and Red

Crescent Movement

Official languages Filipino and English
http://en.wikipedia.org/wiki/Non-governmental_organizationhttp://en.wikipedia.org/wiki/Non-governmental_organizationhttp://en.wikipedia.org/wiki/Humanitarian_aidhttp://en.wikipedia.org/wiki/Manilahttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Port_Area,_Manilahttp://en.wikipedia.org/wiki/Manilahttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/International_Federation_of_Red_Cross_and_Red_Crescent_Societieshttp://en.wikipedia.org/wiki/International_Federation_of_Red_Cross_and_Red_Crescent_Societieshttp://en.wikipedia.org/wiki/International_Federation_of_Red_Cross_and_Red_Crescent_Societieshttp://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movementhttp://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movementhttp://en.wikipedia.org/wiki/Filipino_languagehttp://en.wikipedia.org/wiki/File:Logo_Philippine_Red_Cross.svghttp://en.wikipedia.org/wiki/File:Logo_Philippine_Red_Cross.svghttp://en.wikipedia.org/wiki/Filipino_languagehttp://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movementhttp://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movementhttp://en.wikipedia.org/wiki/International_Federation_of_Red_Cross_and_Red_Crescent_Societieshttp://en.wikipedia.org/wiki/International_Federation_of_Red_Cross_and_Red_Crescent_Societieshttp://en.wikipedia.org/wiki/International_Federation_of_Red_Cross_and_Red_Crescent_Societieshttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Manilahttp://en.wikipedia.org/wiki/Port_Area,_Manilahttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Manilahttp://en.wikipedia.org/wiki/Humanitarian_aidhttp://en.wikipedia.org/wiki/Non-governmental_organization


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Chairman of the

Board of Governors

Richard J. Gordon

Secretary General

Gwendolyn T. Pang

Website www.redcross.org.ph

Born officially in 1947, the Philippine Red Cross (Filipino:Krus na Pula ng

Pilipinas, abbreviated as PRC) is a member of the International Red Cross and Red

Crescent Movement,has roots going back to the revolutionary days. The PRC has been

established 60 years ago. Before, the PRC used to be involved only in providing blood

and in disaster-related activities and short-term palliatives. Now it also focuses on a

wider array of humanitarian services.

FAR EAST BROADCASTING COMPANY

Second is Far East Broadcasting Company or better to say as FEBC. This

Radio Broadcasting Company was established more than sixty (60) years through the

help of donations, extra fund raisings and any other donations coming from inside and

outside the Philippines. This non-governmental organization is focused on sharing the

good news to everyone as much as they can through airing on radios.

Far East Broadcasting Company
http://en.wikipedia.org/wiki/Richard_Gordon_(politician)http://en.wikipedia.org/wiki/Richard_Gordon_(politician)http://en.wikipedia.org/wiki/Secretary_Generalhttp://en.wikipedia.org/wiki/Secretary_Generalhttp://en.wikipedia.org/w/index.php?title=Gwendolyn_T._Pang&action=edit&redlink=1http://www.redcross.org.ph/http://www.redcross.org.ph/http://en.wikipedia.org/wiki/Filipino_languagehttp://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movementhttp://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movementhttp://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movementhttp://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movementhttp://en.wikipedia.org/wiki/Filipino_languagehttp://www.redcross.org.ph/http://en.wikipedia.org/w/index.php?title=Gwendolyn_T._Pang&action=edit&redlink=1http://en.wikipedia.org/wiki/Secretary_Generalhttp://en.wikipedia.org/wiki/Richard_Gordon_(politician)


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Country Mainly in the Philippines, with service

to Asia, Africa, and the Middle East

First air date June 4, 1948

Established 1945

DailyBroadcasts

650+ hours

Languages 149

Webcast FEBC Hmong Radio

FEBC Indonesia

FEBC JapanFEBC Korea

Mien Radio

FEBC Philippines

FEBC Russia

Feba Singapore

FEBC Taiwan

FEBC Thailand

Nguon Song Radio Vietnam

Far East Broadcasting Company (FEBC) is aninternationalradio network that

airs Christian programs in 149 languages. Broadcasts are aired fromshort

wave,medium wave (AM), andFM transmitters located throughout the world.

The organization also works to meet the physical needs of its listeners by providing

scholarships, holding marriage seminars, and distributing items such as seedlings

(helping a family grow their own food) and bicycles (transportation for students or

pastors). Although many listeners live in very remote locations, FEBC receives more

than 850,000 listener responses in the form of visits to the station, letters, text

messages, phone calls and emails.
http://en.wikipedia.org/wiki/Webcasthttp://www.hmongradiofebc.com/index_hmd.phphttp://www.yaski.co.id/http://www.febcjp.com/http://www.febc.or.kr/http://www.mienradio.com/http://www.febc.ph/http://www.febc.org.ru/live/index.shtml/http://www.febaltd.com/http://www.feearadio.net/http://www.febcthailand.org/http://www.dainguonsong.com/ns/http://en.wikipedia.org/wiki/Internationalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Christianhttp://en.wikipedia.org/wiki/Shortwavehttp://en.wikipedia.org/wiki/Shortwavehttp://en.wikipedia.org/wiki/Mediumwavehttp://en.wikipedia.org/wiki/FM_broadcastinghttp://en.wikipedia.org/wiki/FM_broadcastinghttp://en.wikipedia.org/wiki/Mediumwavehttp://en.wikipedia.org/wiki/Shortwavehttp://en.wikipedia.org/wiki/Shortwavehttp://en.wikipedia.org/wiki/Christianhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Internationalhttp://www.dainguonsong.com/ns/http://www.febcthailand.org/http://www.feearadio.net/http://www.febaltd.com/http://www.febc.org.ru/live/index.shtml/http://www.febc.ph/http://www.mienradio.com/http://www.febc.or.kr/http://www.febcjp.com/http://www.yaski.co.id/http://www.hmongradiofebc.com/index_hmd.phphttp://en.wikipedia.org/wiki/Webcast


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GAWAD KALINGA

Third and the last is Gawad Kalinga. This organization is focused merely on

alleviating poverty on our nation. Gawad Kalinga (GK), which means to "give care" in

Filipino, is officially known as the Gawad Kalinga Community Development Foundation,

a Philippine-basedpoverty alleviation andnation-building movement. Its mission is to

end poverty for 5 million families by 2024.

SYNTHESIS

The related literatures and article added us more information regarding with the

world that were about to enter. The related literatures of Philippine Red Cross, Far East

Broadcasting Company and Gawad Kalinga just prove us that this study is near with

reality and this isnt just a dream to be dreamt. We, the proponents had the guide that

no matter how hard it is to start something new in the ears of everyone, something

unique with the community, something that is never opened in the public, it will never

become impossible as long as you believe with yourself and with the persons that you

are with. We saw something common with the three (3) samples of a humanitarian

organization we researched; they all both have the passion of helping everyone and

focused on doing well for the others. Whats the difference between all these three (3)

with Charito is that were not just concern with the Health (like Red Cross), with sharing

good news (like FEBC) and alleviating poverty (like GK), were more than those. We

provide volunteers for Disaster Management, we support individuals regardless of their
http://en.wikipedia.org/wiki/Poverty_alleviationhttp://en.wikipedia.org/wiki/Nation-buildinghttp://en.wikipedia.org/wiki/Nation-buildinghttp://en.wikipedia.org/wiki/Poverty_alleviation


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ages, races and citizenships in terms of education and health, we work with others to

find lasting solutions to poverty and suffering, we help to improve an orphans life by

giving the total care they need and also we try our best to leave a smiling face unto

others.

The related article tackles about the for-profit charity organizations, this are

organizations that is focused on social responsibility they have and also to earn more

capital so that they can help more the individuals. Well, Charito may also increase their

capital through adding other activities like fun runs, concerts, garage sales, festivals,

galleries, presentations and selling shirts, ballers, accessories, handicrafts, exhibits etc.

The funds that will be collected will be also used for accomplishing our mission and

objectives.

METHODOLOGY

This presents the research methodology of the study on how we gathered data.

This includes the research design, population and sampling techniques, respondent of

the study, research instrument, data gathering procedures and the statistical methods

that were used to analyze and interpret data.

Research Design

The proponents used the Quantitative research where is a formal, objective,

systematic process in which numerical data are utilized to obtain information about the

world. It deals with the relationship of variables. Quantitative approach used since the


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study undergone a systematic process and with the use of a Quantitative approach;

variables will be measured through the statistical data.

The proponents used descriptive method of survey in which this method has

a purpose of describing the current or the prevailing conditions, opinions, attitudes,

impressions and descriptions. This method is essentially getting or gathering data and

information from variety of subjects taken from a presentation. And the proponents also

used some references for gathering some objective types of ideas.

As part of larger study, we will develop a personal administered survey to tap

the concept constructs of our study. A total of four hundred (400) usable questionnaires

from the citizens of Manila, Cavite and Laguna and another one hundred seventy six

(176) usable questionnaires from the different schools and colleges will be consulted to

assist the construction of a survey instrument to meet the objectives of the study. We

will classify the study according to the data and other information gathered. We will use

numerical data to know the potential out of the less fortunate that patronize and use the

proposed project and also for use to determine how they relate it to the study. The effect

of this data to the study is to provide answer based on the results of the respondents.

Population and Sampling

Population

In order to determine the potential demand for the project residing in Manila,

Cavite and Laguna, we, the proponents, considered the population of male and female


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citizens aging 18 to 35 years old who will potentially be part of the project. The total

population of the said three locations is 7,412,709.

SAMPLING

The sample size is determined using the Slovins Formula: n=N/(1+Ne2).

Where:

n = sample size,

N = total population and

e = margin of error (rate of 5% will be used)

Substituting the values;

For citizens:

n = 7,412,709 / (1+7,412,709 x 0.052)

n = 399.9 or 400 respondents

Table 1. Number of Population in Manila, Laguna and Cavite

Place Total Population

Manila

Laguna

Cavite

TOTAL

1, 652, 171

2, 669, 847

3, 090, 691

7, 412, 709


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For citizens:

Table 2 Procedure in Getting Citizens Sample

Places Population Percentage Total Respondents

Laguna 3,090,691 42% 168

Cavite 1,652,171 22% 88

Manila 2,669,847 36% 144

Total 7,412,709 100% 400

Respondents of the study

The respondents in the study are the selected citizens who are available and

willing to spend their time as a volunteer residing at Manila, Laguna and Cavite. We

have selected four hundred (400) respondents segmented into gender and age and we

conducted survey questionnaires and informal observations that could help in

analyzation and interpretation of our research study.

Research Instrument

The instrument or medium that we used in this research study was survey

questionnaires which purpose is to determine the reason why do they use printed books

or e-books to their study and their perception to its attributes upon using.

We also conducted Informal interview to know their opinion about volunteerism

and charitable institutions and also to obtain additional information about our study. The


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researchers decided to use the following instruments because we know that

questionnaire and interview is best way to gather information and to know their exact

opinion and perception about our study.

The purpose of the instrument is to determine the perception of the citizens from

Manila, Laguna and Cavite about charitable institutions.

Validation of the Instrument

The research instrument was checked by the adviser of this study. Checked and

validated by Prof. Irma Estella Marie Esteban of Polytechnic University of the

Philippines San Pedro Campus and a letter of request for conducting the survey was

signed by the Dr. Aldrin Antivola. After the validation, we tested it by fifteen people and

weve we found that it is merely right. So we continued to do it until we finished.

Data-Gathering Procedure

After validation and revision of the research instruments, a letter of request duly

signed/noted by Dr. Aldrin Antivola and researchers leader to seek approval for the

administration of the municipalities of Manila, Laguna and Cavite. After they approved

the letter we gave, they informed us that we can start already so we did and distributed

our questionnaires having the four hundred (400) respondents that are segmented


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based on their age and gender. From February 17 till February 25, 2014, we gathered

all the data that is needed and useful for our research.

Statistical Treatment of Data

The researchers used the following descriptive statistics as a statistical

instrument to answer the problem of the research study.

Slovins Formulais used to determine the sample size of the target population.

Formula:

n =

where: N = Total Population

E = Margin of Error

Frequency Count and Percentage to calculate how many respondents,

specifically, the citizens residing from Manila, Laguna and Cavite fitted into a certain

category. This calculation is expressed by both the actual number and percentage.

Percentage Formula to get the percentage, given number times one hundred

divided by the total number.

Tabular Description needed in which tables of numbers summarize the data.

Graphical Displays of the data in which graphs provide summary about the

demographic profile of the study.

1 + Ne

N


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PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA

This will discuss the findings obtained from the primary instrument used in the

study. It will discuss the characteristics of the respondents and their perceptions about

printed books and e-books. In order to simplify the discussions, the researchers

provided tables and graphs that summarize the collective reactions of the respondents.

CHARACTERISTICS OF THE RESPONDENTS

Includes the age, gender, civil status, educational attainment, social status and

family monthly income of the citizens from Manila, Laguna and Cavite.

Table 3 shows the respondents demographic profile according to age.

Age Respondents(f) Percentage Ranked

18-20 217 54% 1

21-23 73 18% 3

24-26 20 5% 5

27-29 59 15% 2

30-32 23 6% 4

33-35 8 2% 6

Total 400 100%

The data shows that the highest registered respondents were 217 or 54%. To be

followed by the 21-23 having 73 or 18% of the respondents as the second rank. The

third rank as the age bracket of 27-29 having 59 or 15% of the respondents while the

age bracket of 30-32 were 23 or 6% respondents registered as the fourth rank. For age

24-26 having 20 or 5% respondents registered as the fifth rank. And lastly, the age

bracket of 33-35 having a 8 or 2% of the respondents.


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46%

16%4%

27%

5% 2%

Respondent's Age Profile

18-20

21-2324-26

27-29

30-32

33-35

47%

53%

Respondent's Gender Profile

Male

Female

Figure 1 Respondents Age Profile

Table 4 shows the respondents demographic profile according to gender

Gender Respondents Percentage Rank

Male 190 47 2

Female 210 53 1

Total 400 100

Out of 400 respondents from Cavite, Laguna and Manila, female respondents

dominated the male respondents. The former having 53% or 210 respondents while the

latter having 47% or 190 respondents

.Figure 2 Respondents Gender Profile


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67%

31%

2%

Respondent's Civil Status Profile

Single

Married

Widow/Widower

Table 5 shows the respondents demographic profile according to civil status

Civil Status Respondents Percentage Rank

Single 268 67% 1

Married 124 31%2

Widow/widower 8 2% 3

Total 400 100%

The data shows that the highest registered respondents are single with 67% or

268 respondents. It is followed by the civil status of married got 31% or 124

respondents. And only 2% or 8 respondents are widow.

Figure 3 Respondents Civil Status Profile


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Table 6 shows the demographic profile according to educational attainment.

Educational Attainment Respondents Percentage Rank

Primary 8 2% 5

Secondary 67 17% 2Tertiary 234 59% 1

Vocational 60 15% 3

Post-Graduate 28 7% 4

Post-Doctoral 3 1% 6

Total 400 100%

This table shows that the highest registered respondents were Tertiary with 243

or 59% respondents. It is followed with the respondents of Secondary with 67 or 17%

respondents. There were 60 or 15% respondents for vocational and 7% or 28

respondents for Post-graduate. And 2% or 8 respondents attained primary level and is

closed to the respondents of Post-graduate with 1% or 3 respondents.

Figure 4 Respondents Educational Attainment Profile

2%

17%

59%

15%

7%

1%

Respondent's Educational Attainment Profile

Primary

Secondary

Tertyary

Vocational

Post-Graduate

Post-doctoral


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Table 7 shows the demographic profile according to social status

Social Status Respondents Percentage Rank

Student 214 53% 1

Employed 126 32% 2

Self-Employed 29 7% 4

Unemployed 31 8% 3

Total 400 100%

With the table presented we can notice that the percentage of student has the

highest ranked value with 53% or 214 respondents, followed by the second rank value

of employed with 32% or 126 respondents, unemployed with 8% or 31 respondents and

7% or 29 respondents for self-employed as the fourth rank.

Figure 5 Respondents Social Status Profile

56%19%

3%8%

Respondent's Social Status Profile

Student

Employed

Self-Employed

Unemployed


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Table 8 shows the demographic profile according to family monthly income.

Family Monthly Income Respondents Percentage Rank

Below 20000-30000 309 77% 1

30001-40000 74 19% 2

40001-50000 11 3% 3

50001 and above 6 2% 4

Total 400 100%

With the table presented we notice that the percentage of below 20000-30000

family income has the highest ranked value with 77% or 309 respondents, followed by

the second rank value of 30001-400000 family income with 19% or 74 respondents and

3% or 11 respondents for 40001-50000 family income as the third rank. Lastly, the

family income of 50001 and above got 2% or 6 respondents.

Figure 6 Respondents Family Monthly Income Profile

77%

19%

3% 2%

Respondent's family monthly income Profile

Below 30000

30001-40000

40001-50000

50001 and above


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Table 9 Are you studying?

Respondents(f) Percentage Rank

YES 228 57% 1

NO 172 43% 2

Total 400 100%

In over all, out of 400 respondents from Manila, Cavite and Laguna, most of the

respondents are students having 56% or 228 respondents while 172 or 44% of them are

working or unemployed.

Table 10 Are you working?


YES 167 44% 2

NO 224 56% 1

Total 400 100%

The data shows that the highest registered respondents were students or

unemployed with 56% or 224 respondents. And 44% or 176 of the respondents are

working.


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Table 11 Do you have any background in volunteering programs?


YES 225 56 1

NO 175 44 2

Total 400 100

The result of the survey shows that 56% or 225 of the respondents have a

background in volunteering while 44% or 174 respondents have not yet experience

volunteering program.

Table 12 Are you willing to join or spend your time to be a volunteer?


YES 341 85 1

NO 59 15 2

Total 400 100

The table presented that the respondents from Cavite, Laguna and Manila got

85% or 341 respondents shows that they are willing to volunteer while 15% or 59

respondents are unwilling.


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Table 13 How many days and hours in a week are you willing to spend as a volunteer?

DAY(S) IN A WEEK

Days Respondents Percentage Rank

1 day 135 40% 2

2-3 days 144 42% 1

4-5 days 40 12% 3

6-7 days 22 6% 4

Total 341 100%

The table shows that 135 or 40% of the total respondents can spend a day in a

week in volunteering, 144 or 42% of the total respondents can spend 2-3 days in a

week in volunteering, 40 or 12% of the total respondents can spend 4-5 days in a week

in volunteering and 22 or 6% of the total respondents can spend 6-7 days in a week in

volunteering.

Table14 How many days and hours in a week are you willing to spend as a volunteer?

HOUR(S) IN A DAY

Hours Respondents(f) Percentage Rank

1 hour 139 41% 2

2-5 hours 180 52% 1

6-9 hours 18 6% 3

10 above 4 1% 4

Total 341 100%


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The table 15 shows that 139 or 41% of the total respondents are available for an

hour in a week in volunteering, 180 or 52% of the total respondents are available for 2-5

hours in a week in volunteering, 18 or 6% of the total respondents are available for 6-9

hours in a week in volunteering and 4 or 1% of the total respondents are available for 10

hours and above in a week in volunteering.

Table 15 What role or profession will you take place?


Dentist122 12% 3

Nurse180 18% 2

Pharmacist82 8% 6

Doctor96 9% 5

Physician53 5% 7

Teacher 181 18% 1

Construction worker50 5% 10

Facilitator80 8% 7

Organizer115 11% 4

Therapist32 3% 8

Others

32 3% 9Total

1023 100

The table shows that 122 or 12% of the total respondents chose dentist as their

role or profession in volunteering, 180 or18% of the total respondents chose nurse as


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their role or profession in volunteering, 82 or 8% of the total respondents chose

pharmacist as their role or profession in volunteering, 96 or 9% of the total respondents

chose doctor as their role or profession in volunteering, 53 or 5% of the total

respondents chose physician as their role or profession in volunteering, 1081 or 18% of

the total respondents chose teacher as their role or profession in volunteering, 50 or 5%

of the total respondents chose construction worker as their role or profession in

volunteering, 80 or 8% of the total respondents chose facilitator as their role or

profession in volunteering, 115 or 11% of the total respondents chose organizer as their

role or profession in volunteering, 32 or 3% of the total respondents chose therapist as

their role or profession in volunteering and 32 or 3% of the total respondents chose

other role or profession in volunteering,

Table 16 In return, what do you expect from this program?

Respondents(f) Percentage

Scholarship153 45%

Allowance188 55%

Others0 0%

Total341 100%

The table shows that 153 or 45% of the respondents expect scholarship for

return from this program and 188 or 55% of the respondents expect allowances for

return from this program.


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Table 17 In return, what do you expect from this program? Under allowance, what type

of allowance, meal allowance or fare allowance?

Respondents(f) Percentage

Meal70 37%

Fare113 60%

Others5 3%

Total 188 100%

The table shows that 113 or 60% of the respondents want fare allowance rather

than 70 or 37% who want a meal allowance, while others belong to 5 or 3% who did not

stated what type of allowance they want to receive.

Summary of Findings

We concluded a survey based on the citizens of Manila, Laguna and Cavite. We

have 400 respondents, composing of 190 males and 210 females. We divide our

respondents according to their age; the highest frequency of age that we had surveyed

is from 18-20 with the percentage of 54% or a total of 217 respondents, the highest

frequency of civil status is single with the total respondent of 268 or 67%, with

educational attainment of 234 or 59%, with a social status as a student with 214 or 53%

and having the family monthly income with the frequency of 309 or 77% ranging below

Php30,000.


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Findings

1. Most of our respondents are still studying

2. More than half of our respondents have backgrounds in volunteering program

already.

3. Most of our respondents are willing to spend their time as our volunteer.

4. Most of our respondents prefer a 2-3 days in a week volunteering schedule.

5. The respondent prefer to spend for 2-5 hours in a day as volunteer

6. A teacher, Nurse and Dentist are the roles most prefers to be taken by our

respondents.

7. In return, they are expecting to have fare allowances from our program.

Conclusion

We are concluding that we should really pursue this study due from the

demands is higher than our expectation and that the service should be offered into a 2-5

days in a week and 2-5 hours in a day. Also that the interested volunteers should still

have an option or chances of how many days and hours, roles and profession they

would like to take place. And as an exchange, we will be providing their allowances in

terms of transportation.


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With the help of the results of our research, we conclude also that our service

focused must be on providing educational and health related services according with

the respondents answers regarding with the roles or profession most chosen.

Recommendation

After summarizing the findings and having our conclusion, we would like to

recommend to the:

PUP System. As we realized how meaningful helping others and leaving them a

smile on a heart that will never be forgotten, we recommend that PUP System should

use or adapt CHARITO as part of their social responsibility or even a partner for a long

time with the government or municipal of its particular location.

Faculties and Students. We recommend that they should educate their students

with the social responsibility of each individual to others and recommend us, Charito, as

an organization that students should join and even try.

Filipino Citizens. Were recommending that lets altogether open our eyes with

the truth that we can never live without the help of others. We should all offer a helping


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hand to those who are in need, give if we have something to give. Theres no big or

small amount in giving. It is the effort and time that counts.

Local Government. Were recommending that they should pay attention in

helping us in terms of financial matter. Were not just an organization or an institution;

we are their partners in alleviating poverty on each community.

Marketing Plan

Let us begin with definition of marketing Wysoki (2001) defines ,marketing as the

identification of customer wants and needs, and adding value to products and services

that satisfy those wants and needs, at a profit marketing does not just occur between

harvesting, packing and consumption. Effective marketing todays changing food

system demands that producers also take on a marketing approach to production and

shipping.

I. Company Description

One of the essential factors for the success of a business is its name. It is

important to distinguish it from other firms. A good name creates an image to the market

and learns a strong impact to the customers. It stands as a flag on which lies the

performance of the business.


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The proponents of the study decided to use the name CHARITO to introduce the

services and to be easily distinguished. We chose CHARITO to be the name of our firm

for it pertains to a person (Charito is a name of person), to a subject (Charito from the

word charity) and it just simply defines our target market.

In addition this study focusses mainly with provides volunteers and organizing

events and programs in order to help the needy: the hunger, the out of school youths,

the less fortunate and even the government of Manila, Laguna and Cavite. This study

also concentrates with the persons who name the capability to work with and to share

their innate potential talents, personal skills and knowledge to the republic.

II. Company Logo

Logos are a critical aspect of business marketing. As the company's major

graphical representation, a logo anchors a company's brand and becomes the single

most visible manifestation of the company within the target market. For this reason, a

well-designed logo is an essential part of any company's overall marketing strategy.

Figure 7 Logo


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III. Market Description

Since the proposed business is new entrant, it will be too hard for us to deal or

a wide market and like compete with a stable and big charitable institutions that has

unique approach with their markets we, the proponents decided to he the first in

business in the municipality of Manila, Laguna and Cavite, where there are no existing

competitors and several university and colleges were located; thus sufficient enough to

career all their expenses and it will also be easy for us to deal demands on this locale.

IIIA. Environmental Analysis

Table 18 Geographic Profile of Manila

Manila

Density 42,858/km (111,000/sq mi)

Area 1,474.82 km2(569.43 sq mi)

Climate Tropical

State Urban

This table shows the geographic profile of Manila


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Table 19 Geographic Profile of Laguna

Laguna

Density 1,400/km (3,600/sq mi)

Area 1,917.85 km (740.49 sq mi)

Climate Tropical

State Sub-urban

This table shows the geographic profile of Laguna

Table 20 Geographic Profile of Cavite

Cavite

Density 2,000/km (5,100/sq mi)

Area 1,574.17 km (607.79 sq mi)

Climate Tropical

State Sub-Urban

This table shows the geographic profile of Cavite


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Table 21 Demographic Profile of Manila

Manila

Age 18-20, 21-23, 24-26, 27-29, 30-32, 33-35

Gender Male and Female

Education

Primary, Secondary, Tertiary, Vocational, Post-

Graduate, Post- Doctoral

Civil

Status Single, Married, Widow/Widower

Social

Status Student, Employed, Self-Employed, Unemployed

Religion

Catholic, Born-Again, Iglesia Ni Cristo, Seven Day

Adventist, Protestant, etc

Nationality Filipino

This shows the demographic profile of Manila


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Table 22 Demographic Profile of Laguna

Laguna

Age 18-20, 21-23, 24-26, 27-29, 30-32, 33-35


Education



Civil


Social


Religion




This shows the demographic profile of Laguna.


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Table 23 Demographic Profile of Cavite

Cavite

Age 18-20, 21-23, 24-26, 27-29, 30-32, 33-35


Education



Civil


Social


Religion




This shows the demographic profile of Cavite


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Table 24 Psychological profile of Manila

Manila

Income Below 30,000, 40,000, 50,000

Social status

Lower, Lower Middle, Lower Upper,

Upper Lower, Class A or B

Lifestyles Ballenger, Achievers, Integrated

Personality Ambitious

This shows the psychological profile of manila

Table 25 Psychological profile of Laguna

Laguna

Income Below 30,000, 40,000, 50,000

Social status





This shows the psychological profile of Laguna


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Table 26 Psychological profile of Cavite

Cavite

Income Below 30,000, 40,000, 50,000

Social status





This shows the psychological profile of Cavite

IV. Service Description

What is Charito?

A humanitarian organization dedicated to work with children, families and their

community worldwide to reach their full potential by tackling the causes of poverty and

injustices. Charito is a non-government organization characterized as an organization

full of willing to help or volunteers, aiming to find lasting solution to poverty and suffering

and to look after people and give happiness to others.


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We choose to have a tagline Be a Hero. Volunteer Now. Now, is the time for

us to unite, hold each other hand and help one another? Being a hero doesnt mean

you need to be killed and have your own statue. Being a hero means sacrificing your

time and effort for those who need most our help.

Who we serve?

For now, were about to serve the entire citizen residing at Manila, Laguna and

Cavite regardless of their religion, race, ethnicity or gender.

What we do?

We provide emergency assistance to children and families affected by the natural

disaster and civil conflict, work with communities to developed long-term solution to

alleviated poverty and advocate for justice on behalf of the poor.

Why we serve?

Because that is our way of helping our country, serving alongside the poor and

oppressed. We exist for that is our passion; that is our calling-VOLUNTEERING.

Services We Are Offering


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Volunteers for:

HEALTH

-Medical Mission

-Optical Mission

-Dental Mission

CALAMITY RESPONSE

-Typhoon

-Earthquake

FIRE DISASTER

EDUCATION

-ALS (Alternative Learning System)

-OSYP (Out of School Youth Program)

BUILDING INFRASTRUCTURE

-Pabahay

-Paeskwela

OTHERS

-Feeding Program

-Film Showing

But since our respondents chose teacher, nurse and dentist as their most

preferable role or profession to take place as a volunteer, aside providing volunteers,

we will be focusing more with education and health services.


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CHARITOs Outreach Programs:

-ALS -Festivals

-OSYP -Performances

-Fun Runs -Galleries

-Concerts -Gift Giving

-Garage Sales

OTHERS (To earn more funds):

Sell:

Shirts, ballers, accessories, handicrafts and exhibits (made by either our own

volunteers or those persons who we helped already)

PARTNERSHIPS:

-Municipals of San Pedro, Muntinlupa

-Red Ribbon (Specifically United, FTI and Muntinlupa branches only)

-Carinosa Restaurant and Catering Service

-Newlong Industries Philippines Incorporation

-Jesus Lord Of All Presbyterian Church

-Drumstix Studio

-Mandarin Hotel


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COMPANY OBJECTIVES:

-to support children who are in need whether it is providing food to them or an

education

-to work with others to find lasting solutions to poverty and suffering

-to look after people and be nice to others

-to help improve an orphans life by giving the total care they need

-to help the officials of Manila, Laguna and Cavite in terms of manpower in times

of need and unexpected situations

V. Strategic Focus and Plan

The strategic focus and plan is the life blood of virtually every project study. This

study evaluates CHARITO as an alternative solution to the state of being lack of

volunteers to help the government and non-government project and as a service for the

schools and colleges to patronize as well and help the less fortunate, needy and youths

to develop their talents and potentials. It focuses in determining the market demand for

the service that we are going to offer in Manila, Laguna and Cavite.

History studies have proven that a strategy indeed plays a vital role in the

success of a business. Thats why it is considered one of the most important aspects of

conducting a marketing research. Marketing as defined is the process by which

determine what products or service may be of interested to or customers and strategy to


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use in sales, communications and business developments. This study primarily deals in

the evaluation of the market for the proposed projects, which establishments of a firm

that would possess to cater the needs for such service. These study sills identify the

definite market, positioning, strategies as well as to the basis of pricing.

VA. Mission

Our Mission:

We in mission of building a partner with people and organization through the

introduction of a charitable institution with a trust through strategic and price analysis

that comes with value service. We believe that this nest occurred through instant

training research and development primarily focusing on poverty volunteer to help the

government and individuals. And lastly to leave a satisfying smile to everyone who have

experience our service.

VB. Vision:

Our vision:

We are envisioning that 3 to 5 years from now, Charito will be recognized of the

most known organization at Manila, Laguna and Cavite with the largest number of

volunteer and numerous made projects and outreach programs helping the less

fortunate. And also, we envision that the word BAYANIHAN is the said will see to be

more realistic.


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VC. Our Purpose

The purpose of their Charitable Institution is to be an open door for those who

are as passionately committed to Charitos vision as we are.

Through the organization donor and earned funds will be able to help the

hope to the out of serve youths. Hunger, hopeless people and be a good Samaritan to

those who need us most.

VD. Our Core Values

TTeamwork

We aim to collaborate with each other to achieve our goals.

HHonesty

We will always keep our integrity even if no one is watching us and give an

honest effort to deliver our services to the elderlies.

UUnderstanding

We will always keep in mind that people have individual differences and we need

to always open our mind in understanding that diversity.

NNeatness

We will always keep the neatness of our surroundings and our people as well.


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DDedication

We are aiming to give our best in everything that we do to deliver our services to

the elderlies.

EEnergy

We will work as a strong and energetic team to reach our goals for the benefit of

both the business and our members.

RRespect

We will show our concern and value the opinion of others and treat everyone as

we want to be treated.

SSincerity

We will empathize and make the elderlies feel that they are valued and given

importance.

VI. Marketing Strategy

Managements goals cannot be achieved without effect strategies that would

make the plans concrete and every department of company has its formulated

strategies.


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VIA. 4Ps (Product, Place, Price and Promotion)

1. Product/Service Strategy

The citizens of this nation, the less fortunate and the individuals who has a heart

for giving and volunteering, are the reasons for the existence of Charito. The Voice of

the People is our main priority. The volunteers has their options in terms of how many

day/days in a week and how many hour/hours in a day will they be able to spend their

time as our volunteers.

2. Place Strategy

The location is one of the major factors that can greatly affect the

profitability of the business. It should be suitable and accessible. The proposed

business will be located near Olivarez Plaza at Bian, Laguna. The proponents

chose the said location for it is the most accessible place to their respondents.

Theres a near route to expressway and a shortcut to travel Cavite.

3. Pricing Strategy

Pricing has a crucial factor in a product that really affects to the appeal of service

offered to the potential clients. Pricing can reflect to the companys target market and

the quality of the service for society often connotes price to quality. With the points to

consider, pricing may decide the fate of the marketing strategy and perhaps even the

project itself. Pricing has a vital role in a business organization. It depends consider first

the expenses of the business before it operates and the implement.


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Since we are a charitable institution, there is no specific pricing that will be set.

We are open for any donations or sponsorships, either cash or in kind.

4. Promotion Strategy

Promotion is used by the management to communicate with each other about

their products and services and to convince them to use or buy it. We, the proponents

decided to use the following media to promote our services:

Printed

-flyers, tarpaulins

Figure 8 Flyers


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Social Network

-Facebook, Google+, Yahoo, Youtube, Twitter, etc

(We already have our own page at fb, were on its way on launching it thru

updating everyones fb posts)

Figure 9 CHARITOs Facebook Page

Actual like as of August 4, 2014 is 279 likes.

Text Brigades

Radio Station (Plugging it to their greeting segments, especially 702 DZAS AM

Station)


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People Strategy

The citizens of Manila, Laguna and Cavite that are willing to volunteer will

be given trainings that will help them to develop, improve their performances and

increase their knowledge through the events the company will also organize. We

will be teaching all the volunteers regarding with the latest trends we have in the

Philippines industry so Charito will not be and will never be left behind.

Process Strategy

Since Charito has a wide range of telecommunication timeline, willing

volunteers may contact us easily, make an up to date scheduling, and in return

we can immediately respond to them. They may also walk-in at our main office to

have a personal conversation to our staff.

VIB. STP (Segment, Target and Position)

Segment, Target and Position (STP) is one of the basic building block of modern

marketing (U.S. Small Business Administration, 1980).

Market Segmentation

Market segmentation is a marketing strategy that involves dividing a brand target

market into subsets of customers and/or volunteers who have the common needs and

applications for the relevant good or service. Depending on the specific characteristics

of the service, these subsets may be divided by criteria such as age and gender and

other distinctions like locations or income. Marketing campaigns can then be designed

and implemented to target these specific customer segments.


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Demographic Segmentation

We, the proponents divided the market into groups based on their educational

attainment, civil status, social status and age as the variables to determine easily the

suitable services we offer.

Psychographic Segmentation

The target markets are divided into groups according to their lifestyle, personality

and values to better understand. The intent of this segmentation is to identify groups of

similar outcomes and potential customers that can prioritize our service.

We, Charito, doesnt have any target market, were open for everyone regardless

of who and what they are, political persons, artist, children, elders, students, employees,

etc. Your status in life wont change the fact that everyone needs somebody in their

lives.

Targeting

After segmenting the market based on the different groups and classes, we will

need to choose our targets. No one strategy will suit all consumer groups, so being able

to develop specific strategies for your target markets is very important. Charito is

classified into a:

Undifferentiated Targeting: This approach views the market as one group with no

individual segments, therefore using a single marketing strategy. This strategy may be

useful for a business or product with little competition where you may not need to tailor


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strategies for different preferences. Since, were the first organization on our targeted

locations that is offering a very unique service, we will be having an undifferentiated

targeting.

Positioning

Competitive positioning is about how the business or the proposed project

together with its people will differentiate their offering and create value.

We will be hiring financial head, technical head, Over-All Head, Staffs and

Facilitators. Except from those said positions that we will need, were open for some

more faculties that may help us in accomplishing our goals and objectives.

VII. SWOT ANALYSIS

STRENGTHS The neighboring strategy we have Humanitarian Purpose Tie-ups Type of market The industry itself

Everyday innovation No competitor

WEAKNESSES Financial Stability

OPPORTUNITIES Possibility of expansion Another line of service

THREATS Financial Security


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friends".Inquirer.net. Retrieved May 25, 2009.

27. Bordadora, Norman (May 19, 2009)."No Gawad Kalinga-Couples split, says

Meloto".Inquirer.net. Retrieved May 25, 2009.

28. Perez, Martin (April 10, 2007)."The Myth of Gawad Kalinga: A Profile of the SitioTarget Disaster".AKOMISMO. Retrieved May 25, 2009.

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