chapter5 branding of global city (what is a global city?)

Requirement for Global CitySubtitle: Healthy Development Is Required of multiple efforts.

5.Branding as a global city

What is a global city?

There are various methods to be known as attractive city , in order to give healthy impressions to be a business partner. If you are seeking the right partner, you must talk about "What you can do for yourself" at fast (On the other word, give them cule for new endeavour with you). By participating well-organized strategic communications among cities, we must be set international business ethic and common norm from the beginning, in order to minimize meaningless time spending. Fortunately, there are various ways to be known as attractive city (viz. Olympic, Tourism, Sports, Entertainment, Quality of works, Cultural, Social security, so on), and we can easily get good(or biased) information by technology-devices nowadays. As long as we are using common infrastructures for professional purposes, we should think about “What is globalization and how to minimize tragic incidents ?” As in professional strategy, there is no space for malfunctions.

Let’s spacify globalization and then think “What we can do for "our future.

Cultural Characteristics


1. International First-name Familiarity

~ To be popular as economic leading city without explaining “Why”, namely, New York, Los Angeles, Paris, London, and Tokyo, are commonly referred without needing of spacify their country.

This is so useful for business opportunity.


2. Renowned/establishing Cultural Institutions, such as notable museums and galleries, notable opera and ballet theater, orchestra and music concert halls, film festivals and carnivals.

Those types of mature lifestyle is important factors for not only local people but also tourists. Having alternative choice of attractive amusements (viz. sports, arts, entertainments , so on) will be fascinated with citizens and tourists to be a livable city. And they do not have to worry about wasting time by transportation if we can provide all of various amusements at one place.

I can talk with performers who are seeking new opportunity for promotion around the

world with my passion and wisdom.


3. Several influential outlets with international reach such as BBC, Thomson Reuters, The New York Times,

Agence France Presse.

People, who want to visit other cities, will research via internet before travel. We can collaborate with local tabloids and local broadcastings. And they must provide those service by multiple language (English, Chinese, Spanish, German, so forth ) with simple structure such as infography.

In order to make this project so meaningful (transparency) , we have to set own internet-broadcasting studio around world for prevent misleading of projects.


4.Strong Sporting Communities, including major sports facilities, home team in major league sports, the ability and historical experience to host international sports events such as the Olympic Game, FIFA World Cup, Grand Slam tennis events and so forth.

We will be good at hosting those events with this project and experiences. Maybe we could be pioneering of new global event !


5. Educational Institutions: Example ~ Renowned Universities, International Students Attendance, Research Institutions

What we should not to do is following copy of existing strategies which are already confronting dead end. I meant it is totally wasting of our time so we should concentrate on professional subjects which have already been achieving certain quality (viz. biofuel, cell engineering, gene therapy ,so on) and we will be able to enhance existing ontology with this project and our crews.


6. Sites of pilgrimage for world religions ( E.x Mecca, Jerusalem or Rome) Bridal honeymoon destination with happy

local people and/or you can rethink your life with holy people and at places. The best memory is required for nostalgia!


7.Cities containing of World Heritage Sites of historical and cultural significance. We can not provide this types of strategies

right now. However we believe thinking of our environment is fundamental issue for every single one of our projects.


8.Tourism ThroughLet’s enhance positive energy !


9.City as site or subject in arts, media, television, film, video game, music, literature, magazine, article. and documentary.

We are addressing those creativities as “Branding" methods and I am good at technical stuffs too.


10.City as an often repeated historic reference, showcase or symbolic actions. Global sports events, business conferences,

cultural events, traditional events, we are going to be qualification those events by our crews and capabilities.

Infrastructural Characteristics


11.An Advanced transportation system that includes several highways and/or a large mass transit network offering multiple modes of transportation (Rapid transit, light rail, regional rail, ferry, or bus).

Need geometry researchAnd Green city needs reasonable infrastructure in order to reduce/minimize negativity and social problems.


12.Extensive and popular mass transit systems, prominent rail usage, road vehicle usage, major seaports.

Need international shipping ports nearby global cities to reduce Co2 emission and for saving time and cost. *Zero emission (By using biofuel or other renewable energies) is key subject for energy problem.


13.A major international airport that has a role for transit hub for several international airlines with significant passenger traffic, international passengers traffics, and cargo movements.

Once we are addressed as top global city, we need special management for running the airport. And also motivative work environment will bring about good services so we should create flexible work manual and modify it annually by professional acknowledgement. Ideally we should set flight and engineering school for airline safety. So we can educate many people who want to be pilot/ control operator/ engineer at our facility with the best people and best environment.


14.An advanced communications infrastructure on which modern transnational corporations rely, such as fiberoptics, Wi-Hi, telecommunication services, and other high speed lines of communications.

I have ideas of telecommunications for urban city. I do prefer communication by face to face but I do respect the way of technological progression in my way.

Let’s talk about later.


15.Health facilities; Example, hospitals, medical laboratories. The one of our final destination for this

project is to produce the cutting edge medical service for medical tourism and professional service for top athletes.


16.Prominent skylines/skyscrapers.Under consideration ~ In recent trend for urban design and construction tend to be more ecological (viz. Sustainable building, Green technology, recycling, biodiversity, e.t.c) so we should think city's design as urban art. And we can customize own environment by well-organized landscape architecture design by various designers.


17.Cities telephone and mail services, airport flight-range, traffic congestion, availability of water, train facilities, nearby parks, hospitals, libraries, police stations, etc.

We must provide the best quality of livable city’s environment so we should think urban planning as a creative outdoor art exhibition such as open museum.

And we canD!.

Political Characteristics


18.Active influence on and participation in international events and world affairs (e.x Beijing, Berlin, London, Moscow, New Delhi, Paris, Tokyo and Washington are capitals of influential nations.)

We are going to set facilities(or offices) in first/second capital city.So we can provide professional quality of services and opportunities at anyplace we want.


19.Hosting headquarters for international organizations such as the World Bank, NATO, or the United Nation.

We are going to establish international organization with our projects from the beginning. If we are doing right, various new organizations will be motivated. (e.x there are many international organization's headquarters in NY because of convenience.)


20.A larger proper, population of the municipality ( the center of a metropolitan area, typically several million ) or agglomeration.

Totally depending on tradition and economic growth, I mean we must support education for immature citizens until their maturity. Otherwise social problems will be suffering long time.In addition, we should headhunt genious people by offering special life environment to induce effective economic/society growth for mature lifestyle.


21.Diverse demographic constituencies based on various indicators: Population, Habitat, Mobility, and Urbanisation.

Global city must have responsibility for its inner cities/ suburbs/ rural areas. So we should simplify "Global city planning" for social engagement and bonding. At the end of day, we will be able to chance to have various options for second/third life after retirement.


22.Quality of life standards or city development.

Therefore I prefer this project !


23.Expatriate communitiesThink about interaction with their capital city. We should build good relationship with mature treat!

Economic Characteristics


24.Serve as the corporate headquarter sites for multinational corporations, international financial institutions, law firms, conglomerates, and stock exchanges that influence the world economy.

Those improvements are always interact with economic growth. We should do what we can do the best and will see what we need to be the best.


25.Contribute significant financial capacity/output to the city’s, region’s, or even nation’s GDP.

Maturity of society is totally depending on Economic growth. To be global city has roughly two advantages for society. First of all, global companies want to business with the city (i.e increase employments and subcontract workers). Second, local people will be easily starting business. And it will help globalization and will attract foreign investors.


26.House the major stock market indices/market capitalisation. We need stock market for investment from

new members.


27.Provide a variety of international financial services, notably in the Finance, Insurance, and Real Estate sectors (FIRE economy), Banking, Accountancy, and Marketing.

Set up healthy regulations at the beginning of development, otherwise we might be stuck with problems which are difficult to solve lately.


28.Appear near the top of cost of living lists and have significant agglomerations of personal wealth, e.g. in the number of billionaires residing within the city.

Attracting not only rich people but also talented people is a fundamental purpose of this project. Security for rich people, vitality for workers, and variety kind of works and activities for people who want to be good citizen of our city!

Branding as a Global City

Did you know California would have the 8th highest GDP in the world if thought of as a country ?

The Top global cities are economically more powerful than Nations.So let's do it !

chapter5 branding of global city (what is a global city?)

Economy & Finance