Taking Marketing Research to the Net

Team: Best Solutions Advertising Agency Professor Mohammad Ibahrine MCM354

Omaima SenanBasim Ahmed

Maysa A.S

Quantitative Research Methods

Online Marketing Surveys: Survey: a primary quantitative marketing

research method that uses a set of questions to collect specific information from respondents.

It became popular after WWII Surveys are administered on Web, by email,

intranets and extranets.

Quantitative Research Methods

Online Marketing Surveys Web surveys: email, pop ups, or embedded

within a webpage Online standardized form surveys: inexpensive

and simple to take, code, and analyze.

Quantitative Research Methods

Online Surveys Traditional Surveys

-High response rates.95%.-Low cost, ex. $50000- produce results rapidly-transmitted almost instantly.-Reminders sent easily-Allows follow up Q’s.-Flexible.-Can be modified.-Data can be entered into a database automatically.

-Low response rate, average of 5% to 15%-High cost, ex. $300000-Might take a month.-Takes time to send reminders and follow up Q’s.

Quantitative Research Methods

Online Marketing Surveys Product-specific survey results are more trustworthy

than opinion surveys. There are concerns about reliability and validity. Cautions: 1)hardware+software could be costly. 2)

self-selection bias can skew results. 3) participant must be online. 4) likelihood of disconnection from long surveys. 5) multiple surveys can be taken by the same person.

Online Marketing Research Issues

Risks: Sample risk Content risk Methods risk Bias risk Results risk

Thank you for listening