Chapter Management

• Preparing your Chapter• Marketing your Chapter and

Recruiting Members• Chapter Activities• Practice your New Skills

Preparing your Chapter

DECA in the Classroom•Co-Curricular to Career & Technology Education (CTE) Courses•Promotes Career and College Readiness•Promotes Community Service and Leadership•Extends Learning Beyond the Classroom

Preparing your Chapter

• Structure

• Leadership

• Organization

Preparing your ChapterCommittees

•Why

•Who

•When

•Where

MARKETING AND RECRUITING• Recruiting Potential Members• Students enrolled in

marketing, finance, business management or entrepreneurship courses

• Students looking for a strong resume-builder

• Leaders in and out of the classroom

• Students who wish to travel and compete

DECA CHAPTER MEMBERSHIP RECRUITMENT

• Participate in events• Make it a competition!• Become a Marketer• Target a younger audience• Share your experiences• Display Board/Case• Involve the whole school!• Find other schools with potential

MARKETING RESOURCES

• Posters/ Visual Aids

• School Announcements

• Social Media

For more resources, visit www.DECA.org

How to Start a Fundraiser

• There are two different types of fundraisers your chapter will take part in.– Fundraisers for DECA or your DECA

chapter– Fundraisers for charities like the

Muscular Dystrophy Association

Fundraising

• MDA, The Movement

• Breast Cancer Awareness

• Funding for Field Trips

• What are you doing to raise funds?

Potential Fundraising Events

• DECA Sponsored Student Dance• Talent Shows• Food Sales• Ronald McDonald Can Tab Collection• Kiss the Pig

Test Your Problem Solving Skills

• Divide into groups of FOUR• Using the documents on your table, identify

your chapter’s potential problem• Treat this as a Role Play Competitive Event

o Pretend you are the officer team reporting to your chapter adviser

o Select a group leader. He/ She will introduce the problem, but every group member must contribute

o Explain to your chapter adviser how you will solve the problem as an officer team

Call to Action

• Take today’s ideas to strengthen your chapter management and leadership skills.