Chapter 9Emerging Trends and Technologies: Business, People, and Technology Tomorrow

Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin

STUDENT LEARNING OUTCOMES1. Describe emerging trends and technologies

that will impact the changing Internet.

2. Describe emerging technologies for physiological interaction with technology.

3. Describe emerging trends of Near Field Communication, Bluetooth, Wifi, cell phones, and RFID.

4. Define and describe emerging “pure” technologies that will impact the future.

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TV PROGRAMMING GOES MOBILE The television is like many things in our

society It is an essential and fundamental part of it So much so that it’s going mobile, just like

telephones and access to the Internet

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TV PROGRAMMING GOES MOBILE The technology is called “sling” It’s embedded into a set-top receiver Sling can then transfer your incoming

television programming to your cell phone, computer, etc

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TV PROGRAMMING GOES MOBILE1. Do you personally want to have your

television programming mobile?

2. What will happen to other technologies like TiVo which allow you to record television programming for later watching?

3. What else in your personal life do you want to be mobile and with you wherever you are?

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INTRODUCTION

Technological changes will be unbelievable You need to focus on how they will change

your personal and business life Don’t get caught up in only the technology

itself

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INTRODUCTION

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CHAPTER ORGANIZATION

1. The Changing Internet Learning Outcome #1

2. Physiological Interaction Learning Outcome #2

3. The Wireless Arena Learning Outcome #3

4. Pure Technology Learning Outcome #4

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THE CHANGING INTERNET

Software-as-a-service (SaaS) Push, not pull, technologies and

personalization F2b2C Voice over Internet Protocol (VoIP) Web 2.0

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Software-as-a-Service

Software-as-a-service (SaaS)

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Software-as-a-Service

Application service provider (ASP)

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Software-as-a-Service

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Push, Not Pull, Technologies and Personalization We live in a “pull” environment

Push technology – environment in which businesses come to you with information, services, and product offerings based on your profile

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Push, Not Pull, Technologies and Personalization This isn’t spam or mass e-mail Businesses will know so much about you that

they can tailor and customize offerings

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Push, Not Pull, Technologies and Personalization

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F2b2C

New e-commerce business model F2b2C, Factory-to-business-to-Consumer,

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F2b2C

The business (small f) is only an intermediary between the consumer (capital C) and the factory (capital F)

A form of disintermediation Disintermediation

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Voice over Internet Protocol (VoIP)

Voice over Internet Protocol (VoIP)

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Web 2.0

Web 2.0

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Web 2.0

Wiki

Enables crowdsourcing,

Social networking site

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Web 2.0

Blog

RSS feed

Podcasting

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PHYSIOLOGICAL INTERACTION

Now, you use keyboards, mice, and the like These are physical interfaces Physiological interfaces will actually capture

and use your real body characteristics

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Automatic Speech Recognition

Automatic speech recognition (ASR)

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ASR 3 Step Process

Feature analysis

Pattern classification

Language processing

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Virtual Reality

Virtual reality

Uses 3 unique devices

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Virtual Reality Devices

Glove

Headset (head-mounted display)

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Virtual Reality Applications

Matsushita – design your own virtual kitchen Volvo – demonstrate car safety features Airlines – train pilots for adverse weather

conditions Motorola – train assembly line workers Health care – train doctors in surgery on

virtual cadavers

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Cave Automatic Virtual Environment Cave automatic virtual environment

(CAVE)

These are holographic devices Holographic device

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Cave Automatic Virtual Environment

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Cave Automatic Virtual Environment Visit friends and family without getting on an

airplane Customer service – the agent will appear next

to you when you make a call The possibilities are limitless

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Haptic Interfaces

Haptic interface

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Biometrics

Biometrics

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Custom Clothes with Biometrics

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Biometric Security

Best security is 3-step1.

2.

3.

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Integrating Biometrics with Transaction Processing TPS Biometric processing system

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Integrating Biometrics with Transaction Processing

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Integrating Biometrics with Transaction Processing Is this ethical? Can banks use ATMs and determine if you’ve

been drinking? How will businesses of the future use

biometric information? Ethically? Or otherwise?

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Other Biometric Devices

Biochip

Implant chip

Facial recognition software

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THE WIRELESS ARENA

Provides tremendous mobility Will dramatically change everything Bluetooth

WiFi

The next generation of cell phone technology

RFID

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Next Generation Cell Phones

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Next Generation Cell Phones

Mobisodes

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Next Generation Cell Phones

There is a downside

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RFID

RFID (radio frequency identification)

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RFID

Common RFID is passive No battery power Antenna absorbs radio waves and stores as

energy When enough energy is stored, the chip is

“jolted” to life and information transmissions occur

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RFID

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RFID Applications

Exxon/Mobil Speedpass – wave key ring at reader instead of swiping card

Anti-theft car keys Library book tracking (the Vatican does it) Livestock tracking Supply chain – most applications are here Passports – coming to the U.S. in 2007

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RFID Future

Each and every product with have an RFID (EPC)

Uniquely identifies each product

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PURE TECHNOLOGIES

Many will have broad applications in numerous areas Nanotechnology Multistate CPUs Holographic storage devices

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Nanotechnology

Nanotechnology

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Multi-State CPUs

Right now, CPUs are binary-state (0 and 1) Multi-state CPU

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Holographic Storage Devices

Holographic storage device

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MOST IMPORTANT CONSIDERATIONS The necessity of technology Closing the great digital divide Technology for the betterment of society Exchanging privacy for convenience Ethics, ethics, ethics

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The Necessity of Technology

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Closing the Great Digital Divide

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Technology for the Betterment of Society

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Exchanging Privacy for Convenience

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Ethics, Ethics, Ethics

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