chapter 7

INTRODUCTORY ECONOMICS OF MANAGERS Dosen : M. Edhi Purnawan, M.A, Ph.D

CHAPTER 7

THE NATURE OF INDUSTRY

FAKULTAS EKONOMIKA DAN MANAJEMEN

MAGISTER MANAJEMEN

UNIVERSITAS GADJAH MADA

ERSHAD HAEKAL

R. PURWEDI DARMINTO

VALENCIA BABY

THE NATURE OF INDUSTRY

Information Management The Nature of Industry - AGIT

PT Astra Graphia Information Technology Shareholding structure

Infrastructure & Logistic

Intertel Nusaperdana

Astratel Nusantara

Serasi Autoraya

99.99% 0.01%

DICT

Share: AI: 76.87% Public: 23.13%

Astra Motor Astra

Finance Astra

System Astra

Industries Astra

Resources

Note : DICT : Document, Information & Communication Technologies

Monitise Asia Pacific Ltd

49% 51%

2004

1983

Started IT Business

(Exclusive Distributor of DEC)

1993

Joint Venture with DEC

PT Digital Astra Nusantara (DAN)

PT DAN sold to Compaq Indonesia

IT Division of PT Astra Graphia Tbk

1999

New Branding - AGIT

2001 JV SCS-AGIT

2008

ENVISIONING

REPOSITIONING

REBRANDING

AGIT

Journey

(1994) Started SI Business

(1995) Partnership with SAP

(1999) Nominated as #1

Local PSC by Gartner

(1999) ISO 9001 for PM

of SI & Maint. Svc in IT

(2002) Microsoft Gold Partner

SAP National Imp. Partner

CCC Certification

(2007/2008) SUN SPA Partner

Oracle CAP Partner

SAP Banking Partner (Ind)

(Astra : 100%)

PT Astra Graphia Information Technology The Journey

Retail, Utility,

Transportation, etc

Telecommunication

Automotive

Dist. & Mfg.

Oil, Gas, Mining

Financial / Banking

Government

Public Sectors

PT Astra Graphia Information Technology Market Focus

AGIT is a subsidiary of PT Astra Graphia (AGDS) and can therefore take advantage of

AGDS’ business operation’s coverage that is spread all over Indonesia.

Sales and Service

Network:

• 24 Branches

• 77 Service Points

PT Astra Graphia Information Technology Business Operation Coverage

• ISO 9001:2008 – Quality Management

System

• OHSAS 18001:2007 – Health and

Safety Management System

• ISO/IEC 27001:2005 – Information

Security Management System

• ISO/IEC 20000-1:2011 – IT Service

Management System

• Astra Internal Audit & Risk

Management (GCG)

• Astra Green & Friendly Company

• Astra Corporate Social Responsibility

• Astra Industrial Relations Assessment

• Control Self Assessment (CSA)

• PCI DSS Certification – In progress

Management System

Information Management Analysis & Strategy - AGIT

Industry Analysis

High dependency on

‘fulfillment deal’

High involvement from

Disti in implementation

AGIT to work with other

Partners

Resources hijacking

Competitors start to develop

OFM skillset

Limited CC&B – WAM

market in water utility

Good relation w/ existing

customers

Window shopping

BUMN synergy : Telkom

SIGMA

End of Sigma core banking

business

Free services from

competitors

Price shooting

Internal Cannibalism : BI,

Asset management,

Portal

Lower priced DBs

GCG

Pemilu 2014

PBB online

Tendency on OPEX

VS CAPEX

Electricity & Gas

rates in 2013

Cloud

Bundling solutions :

EXA families

Big Data

Mobility

Power of Supplier

Threat of New Entrants Power of Buyer

Threat of Substitute

Rivalry

Politics Economics

Social Technology

12

Business & Operation Strategy... AG & AGIT Goal

2020

Business & Operation Strategy... Guidance

Strategic Operation

•Qualified CVs & Certifications

•OPN Level

•Principal supporting letter

•Customer reference

•Administrative requirements

• Best discount from principal /

Distributors

• Successful POC

• Competitive service price

• Partnership w/ the right

partners

• Quick response

• Added value services

• Strong relationship w/

customer

Order Qualifier

Order Winner

• End-to-end solution

• OPN Specializations

• Principal & Disti support

• Strong Project Management

• Good customer references

• Customer intimacy

• Astra reputation

• Astra value chain

• AGDS branches

• CoE

Distinctive Competence

• Lower attrition rate

• Authorized Training Center

• ATS Renewal Partner

• License Distributor

• Additional New Strategic

Product & Competency

Future Winner

• Optimized Career & Learning Path

• Certified Trainer & Training Facilities

• Sizeable ATS business & strong customer intimacy

• Strong financial support

• Partnership & Resource Competency for new products

GAP :

15

• PT. Energi Mega Persada Tbk ("EMP") is an active upstream

oil and gas producing company operating within the

Indonesian region

• EMP is a publicly listed in Bursa Efek Indonesia since June

2004, code: ENRG

• EMP is an upstream oil and gas company which produced

around 49,000 barrels equivalent per day of oil and gas

throughout the first months of year 2013

• As per September 2013, EMP manages over 200 million

barrels equivalent of certified proved and probable (2P)

reserves of oil and gas

Financial Highlights

Beberapa contoh Blok yang dikelola

oleh EMP

The Kangean Block is currently the largest discovery of gas made off

the mainland East Java Coast, comprising both onshore island and

offshore locations within an area in excess of 4,500 km2

EMP holds an effective interest of 50 per cent in the PSC with

Mitsubishi and Japex each holding 25 per cent and all three

represented on the operating committee. Japex is the nominated

operator.

Originally acquired as 100 per cent interest from BP in August 2004, the

PSC was extended to 2030. Kangean has provided EMP with a

significant gas footprint from which it continues to serve the rapidly

growing industrial

region of East Java.

Together with its proximity to pipeline infrastructure, access to a large

customer base, and large gas reserves, EMP believes Kangean

represents a low risk development opportunity. The majority of this

PSC’s reserves are proven and represent about two thirds of the

company’s 2P reserve base.

Contoh Praktek Akuisisi

EMP – Kondur Petroleum SA

(EMP Malacca Straits SA )

Februari 2003

Mengakuisisi RHI Corporation (RHI), pemilik Kondur Petroleum S.A. (Kondur), operator

KKS Malacca Strait dan menguasai 34,46% working interest atas Malacca Strait

Februari 2004

Mengakuisisi PT Imbang Tata Alam (ITA) yang menguasai 26,03% working interest di KKS

Malacca Strait.

Working Interest EMP di Kondur

Petroleum SA menjadi 60,49%

Kekurangan

• Terjadinya benturan kepentingan, kondisi saling curiga dan bahkan konflik. Hal ini terjadi jika bank hasil merger tersebut dikuasai oleh lebih satu pemegang saham pengendali.

• Benturan budaya perusahaan yang tidak dapat dielakkan sehingga perusahaan hasil merger akan mengalami penurunan dalam jangka pendek

Kelebihan

• Menambah jumlah cadangan minyak yang diproduksi EMP sehingga dapat meningkatkan revenue EMP

Efek dari akuisisi yang dilakukan EMP terhadap Kondur

1 9 7 5 - 2 0 1 3 1 9 7 5 - 2 0 1 3

VISION :

To be the best Design and Engineering

company in Indonesia.

MISSION :

Providing trusted and innovated solution

for better environment.

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ISO 9001-2008

2005 - 2011

KANTOR GUBERNUR SUMATERA BARAT

BANDAR UDARA KOMODO

STADION GRESIK

TRANS STUDIO MAKASSAR

PELINDO II JAKARTA

CITY TOWER JAKARTA

STPDN BANDUNG

TAMAN BOROBUDUR JAKARTA

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chapter 7

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