CHAPTER 4Listening

What is so great about listening?

• Everyone is expected to know how to do it

• Communication depends on it

Hearing ≠ Listening

The listening process

Reception

• Taking in messages through auditory and visual stimuli

• People retain only 25 percent of what they hear, so make sure you “WOW” them

Attention

• Our ability to focus on one stimuli

• Role of motivation / concentration– Humans have short attention spans– We think at least twice as fast as speakers talk

so we tend to tune in and out– Communicators must be dynamic and

engaging

Count the number of times the players in WHITE shirts pass the basketball.

Only those in WHITE shirts.

An exercise in: An exercise in: Attention and perceptionAttention and perception

Attention and perception

• Perception– Screening process

through which we filter messages

• Selective perception– We pay attention to

whatever is relevant at the time

Assignment of meaning

• We organize stimuli into categories called schema or schemata in order to understand them

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Assignment of meaning

• We organize stimuli into categories called schema or schemata in order to understand them

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Response

• Intellectual, emotional or behavioral reaction to a listened message

• Can be internal or external

Listening influencers

Listen to thisNPR story about internet memes and identify:

• Role of the speaker• Role of the message• Role of the channel• Role of external and internal

variables• Role of memory and time

Purposes of Listening

• Discriminative listening

• Comprehensive listening

• Therapeutic listening

• Critical listening

• Appreciative listening

Homework

• Bring something personal