CHAPTER 4

Listening

What is so great about listening?

Everyone is expected to know how to do itCommunication depends on it

Hearing ≠ Listening

The listening process

Reception

Taking in messages through auditory and visual stimuli

People retain only 25 percent of what they hear, so make sure you “WOW” them

Attention

Our ability to focus on one stimuliRole of motivation / concentration

Humans have short attention spansWe think at least twice as fast as speakers talk so we

tend to tune in and outCommunicators must be dynamic and engaging

Count the number of times the players in WHITE shirts pass the basketball.

Only those in WHITE shirts.

An exercise in: An exercise in: Attention and perceptionAttention and perception

Attention and perception

PerceptionScreening process through

which we filter messages

Selective perceptionWe pay attention to whatever

is relevant at the time

We all perceive different things (think context and frames of reference)

Assignment of meaning

We organize stimuli into categories called schema or schemata in order to understand them

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Assignment of meaning

We organize stimuli into categories called schema or schemata in order to understand them

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Response

Intellectual, emotional or behavioral reaction to a listened message

Can be internal or external

Listening influencers

Listen to this NPR story about internet memes and identify:

Role of the speakerRole of the messageRole of the channelRole of external and internal

variablesRole of memory and time

Purposes of Listening

Discriminative listeningComprehensive listeningTherapeutic listeningCritical listeningAppreciative listening

Informative Brief Outlines

What to look for

IntroductionAttention-getting statementTHESIS / TOPICTransition

BodyTwo to three main pointsEvidenceTransitions! (PLURAL)

ConclusionReturn to introduction / summarizing statementMemorable statement