chapter 27 the post war boom. readjustment after the war gi bill goes in to effect housing crisis...
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Chapter 27
The Post War Boom
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Readjustment after the war GI Bill goes in to effect Housing crisis Redefining the family Economic adjustment in post war
economy
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People begin moving to the suburbs
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The 1950’s and the American Dream
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Business began to change Conglomerates
A major corporation that owns several businesses that are not related
AT&T Xerox General Electric Proctor and Gamble R.J. Reynolds General Foods
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Franchise A business that
sets up several stores selling the same products in different locations
McDonalds was one of the first
McDonald brothers sold the franchise rights to ray Kroc
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The Baby Boom
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The Baby Boom Era Advances in Medicine
Dr Jonas Salk – Polio Vaccine Dr. Benjamin Spock – Common Sense Book of
Baby and Child Care
Toy sales – $1.25 Billion 10 Million new Elementary school
children – In California, A new school opened every 7 days
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Women’s roles Women began to work outside the
home They were bored with the stereotypical
female role The Feminine Mystique – Book
describing the problem with stay at home moms
1960 – 40% of women with children ages 6 to 17 worked outside the home.
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Consumerism – Buying of material goods.
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Planned Obsolescence Items were built with a shelf life
and designed to tear up after a short time period do the consumer would need to buy more.
People began buying items on credit – The Diner’s Club issued the first credit card in 1950 and the first American Express card in 1958
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Advertising Boomed 1950 - $6 Billion in Advertising 1955 - $ 9 Billion in advertising Television became the medium of
choice 1941 – 1 minute of TV time cost $9 1960 - $ 1.6 Billion spent on TV ads
alone 2001 – 30 seconds of airtime during
the Super bowl cost $2.2 Million
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Mass Media 1948 – 9% of American Homes had
access to TV 1950 – 50% of American Homes
had TV 1960 – 90% of homes had
Television, Approximately 45 Million FCC Federal Communications
Commission TV Dinners
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Rock “N” Roll
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JAZZ
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Social Unrest Persists 1946: Truman created a
President’s Commission on Civil Rights
April 15, 1947: Jackie Robinson breaks color barrier in MLB.
July 1948: Truman issues executive order for integration in military, etc…
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Election of 1948 Dixiecrats nominate
Strom Thurman for president (protest candidate)
Republican candidate: Thomas Dewey
Truman wins in upset
Truman’s economic program: Fair Deal