chapter 2 scientific investigation and the research process
TRANSCRIPT
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Chapter 2Scientific
Investigation and the Research
Process
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Chapter Objectives
• Explain what is meant by scientific investigation
• Explain the eight hallmarks of science• Briefly explain why research in the
organisational behaviour and management areas cannot be completely scientific
• Compare and contrast quantitative and qualitative research.
• Discuss the eleven steps of the research process
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Scientific Investigation
• The need for an honest, truthful, accurate and complete investigation
• Focused on the goals of problem-solving
• Pursues a step-by-step, logical, organised and rigorous method
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The Hallmarks of Scientific Research
1. Purposiveness
2. Rigour
3. Testability
4. Replicability
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The Hallmarks of Scientific Research (cont.)
• Accuracy
• Objectivity
• Generalisability
• Parsimony
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Limitations to Scientific Research in Management
• Difficulties in measurement and collection of data
• Obtaining a representative sample
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Some Basic Definitions
Observations – perceptions of reality and can be expressed in the form of ‘facts’ or ‘opinions’
Concepts – an idea expressed as a symbol or in words
Constructs – abstract representation of a phenomenon
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Approaches to Research
Quantitative research
Qualitative research
Deduction
Induction
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Quantitative research Qualitative research Reality is objective and singular,
and apart from the researcher
Reality is subjective and multiple,as seen by participants in a study
Researcher is independent of thatbeing researched
Researcher interacts with that beingresearched
Research is assumed to be value-free and unbiased
Research is value-laden and biased,with values generally made explicit
Theory is largely causal anddeductive
Theory can be causal or non-causal,and if often inductive
Hypotheses that the researcherbegins with are tested
Meaning is captured and discoveredonce the researcher becomesimmersed in the data
Concepts are in the form ofdistinct variables
Concepts are in the form of themes,motifs, generalisations, taxonomies
Measures are systematicallycreated before data collection andare standardised
Measures are created in an ad hocmanner and are often specific to theindividual setting or researcher
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Quantitative research (cont.) Qualitative research Data are in the form of numbers
from precise measurement
Data are in the form of wordsfrom documents, observationsand transcripts
There are generally many casesor subjects
There are generally few cases orsubjects
Procedures are standard, andreplication is assumed
Research procedures areparticular, and replication is rare
Analysis proceeds by usingstatistics, tables or charts, anddiscussing how what they showrelates to hypotheses
Analysis proceeds by extractingthemes or generalisations fromevidence and organising data topresent a coherent, consistentpicture.
Sources: Cresswell (1994:5); Neuman (1997:14, 329).
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Deductive and Inductive Reasoning in Business Research
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Insert figure 2.2
The Business Research Process
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The Research Process
1. Catalyst for research
2. Preliminary information gathering and literature search
3. Problem definition
4. Framework development
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The Research Process (cont.)• Research objectives
• Research design
• Data collection
• Data analysis
• Interpretation of findings
• Report
• Management action
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