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    CHAPTER 2

    RECOMMENDATION REPORT

    Learning Outcome(s):

    By the end of this chapter students should be able to:

    i. define primary and secondary data

    ii. describe the elements in a recommendation report

    iii. produce a recommendation report

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    Primary vs Secondary Data

    Data is one of the most important and vital aspect of any research studies. Researchers

    conducted in different fields of study can be different in methodology but every research

    is based on data which is analyzed and interpreted to get information. There are various

    methods of interpreting data. Data sources are broadly classified into primaryand secondary data.

    Types of Data

    Data that has been collected from first-hand-experience by conducting interviews and

    surveys is known as primary data. Primary data has not been published yet and is more

    reliable, authentic and objective. Primary data has not been changed or altered by

    human beings; therefore its validity is greater than secondary data.

    Data collected from a source that has already been published in any form is called assecondary data. The review of literature in any research is based on secondary data

    mostly from books, journals and periodicals. Secondary data is often readily available.

    After the expense of electronic media and internet the availability of secondary data has

    become much easier.

    Working with primary sources can help you expand upon what other people have

    already learned and add considerably credibility to your work. For instance, assume that

    your boss asks you to write a report about how well your companys new product is

    being received in the marketplace: you might consult sales reports and publish print and

    online reviews of the product (secondary research), but you might also survey people

    who use the product and interview some of them individually (primary research).

    Primary Secondary

    1. Interviews

    2. Surveys

    3. Laboratory Work

    4. Field Work

    5. Personal Observation

    1. Books

    2. Journals

    3. Periodical Database

    4. Magazines

    5. Encyclopedias

    6. Company Report7. Internet

    Table 1: Different types of resources

    http://hafeezrm.hubpages.com/hub/Data-Collection-Methodshttp://hafeezrm.hubpages.com/hub/Data-Collection-Methods
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    Before you start searching through libraries or surfing the Internet, you need a plan. In its

    simplest form, this plan may list the questions that you expect to answer in your quest for

    information. For example, a research strategy for a report on office chairs for word-

    processing operators might pose these questions:

    What kind of chair design do experts in the field of workplace environmentrecommend for word processors?

    Are they any data that connect the design of chairs with the efficiency of

    operators?

    Have any specific chair brands been recommended by experts?

    Is there information that suggests a connection between poor chair design and

    specific health problems?

    Library Search

    The services that your library can provide during the research process are many. One ofthe most important ones is reference and information. Discussing your research topic

    with a reference librarian can be a very productive first step. The librarian can

    recommend reference books; provide instruction on how to

    search indexes, abstracts, and electronic databases; and

    guide you to collections such as government documents

    and noteworthy Web sites that you may not have found

    on your own. Make the most of your time with the reference

    staff by asking specific questions and returning whenever

    you need more help in locating or using sources.

    Web Search

    Mining the Web for useful resources is always

    challenging but it can yield terrific results. Why is

    searching such a challenge?

    The Web is huge; it contains tens of millions of

    documents and is growing at an astounding rate

    The Web is constantly changing-sites are

    added, altered, moved and disappear without warning.

    The process of searching, sifting throughresults, downloading pages, and critically evaluating

    each Web page is time-consuming.

    Despite these challenges, the Web offers access to extraordinary resources that often

    have no print counterpart. Because of the Webs sheer size, a search will usually find

    something on any topic-possibly something of value or perhaps something useless. The

    later part of this chapter will explain various types of web based secondary sources.

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    Exploring Your Sources

    As internet is becoming more advance, fast and reachable to the masses; it has been

    seen that much information that is not available in printed form is available on internet. In

    the past the credibility of internet was questionable but today it is not. The reason is that

    in the past journals and books were seldom published on internet but today almost

    every journal and book is available online. Some are free and for others you have to pay

    the price.

    Whereas, most people today, from students to professionals, begin their research of

    secondary sources by doing a Google search. Google, the most popular of the searchengines, searches Web pages, government documents, online news sites, and other

    sources. Google also has a large collection of books and journal articles that it makes

    available through agreements with publishers or by digitizing works that either are in the

    public domain or are out of copyright.

    Various sites on the Web can be found.

    The most popular search engine is Googlesearch.

    Other search engines are Yahoo, Wikipedia,universities and government websites.

    Online sources like magazines, news andjournals can be accessed via online too.

    Internet

    The larger the library you visit, the more likelyyou are to find books by specialist publishersand periodicals that delve into more specific

    subject areas.

    Books

    Encyclopedias are alphabetically arrangedcollections of article.

    You may want to start by consulting a generalencyclopedia, then examine more subject-focused encyclopedias such as Encyclopediasof Physics.

    Encyclopedia

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    It is fine to start a Google search just to brainstorm ideas and develop approaches to get

    started. But you quickly will need to narrow down your findings and do some deeper

    digging. For instance, your search on electromagnetic radiation will yield thousands or

    even millions of results. Figure 1 outlines the process and results of a Google search.

    You should stick with sites from reliable sources such as universities or government

    research labs.

    Figure 1: Google Search Process

    Check the copyright status if you plan to use images in your report.

    Google also searches for images. Be sure the images are from credible sources.

    Pay attention to credible sources such as government sites (.gov) or NASA .

    Look for other links to credible sources.

    Check Wikipedia entries to find footnotes to other useful sources.

    Review the Wikipedia pages to get overview on the topic.

    Notice that the two links are entries in Wikipedia.

    A search on "electromagnetic radiation" yields over two million hits.

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    Guidelines for Researching on the Internet

    Expect limited results from any search engine.

    When using a search engine, select keywords or search phrases that are varied and

    technical rather than general.

    When using Wikipedia or other online encyclopedias, check out the footnotes andother reference to direct you to other reliable sources.

    Consider the domain type (where the site originates). For example, .com

    (commercial organization), .gov (government sites), .edu (educational institution)

    Identify the sites purpose and sponsor. Is the intent merely to relay information, to

    sell something, or to promote an ideology? The domain type might alert you to bias

    or a hidden agenda.

    Look beyond the style of a site. The fact that a Web site may look professional does

    not always mean that its content is reliable.

    Assess the currency of the sites material. When was the material created, posted or

    updated? Use bookmarks and hotlists for quick access to favourite Web sites.

    Save or print what you need before it changes or disappear.

    Download only what you need; use it ethically; obtain permission; and credit your

    sources.

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    Recommendation Report

    What is a recommendation report?

    A recommendation report is among one of the most important job related types of

    writing. It is a detailed report submitted to target readers who are usually in a position of

    authority such as supervisors, managers or departmental heads.

    The purpose of a report is to present a carefully created, well-supported proposal of a

    research you have conducted. Thus, a recommendation report starts from a selection of

    choices, and then recommends one based on the conclusions.

    For example, a company might be looking for a grammar-checking software with the

    intention of purchasing the best available in the market. As the report writer on this

    project, you study the market for this type of application and recommend one particular

    product by comparing two or more products based on a set of criteria. Therecommendation report answers the question "Which option should we choose?" or

    "Which is the better or best option?.

    The recommendation report has a specific format. The format of this report will be

    discussed later.

    Make a recommendation based on the conclusions.

    Present data and draw conclusion(s) from the data

    Analyse a problem, determine two or more options and then recommend the bestsolution(s), if any

    Recommendation Report

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    What are the elements in a Recommendation Report?

    Front Section

    i. Cover Page

    Title of the reportAuthor's name

    Name and title of the authority to which the report is

    to be submittedDate of submissionExecutive summary

    Front Section

    Introduction

    Discussion

    ConclusionsRecommendation

    Body Section

    Reference list

    AppendicesFinal Section

    Voice Recognition Software:Recommendation For Medical Transcriptionists

    Prepared by Tan Mei Ling

    Vice President of Operations

    Prepared for Ahmad Bin Khalil

    President

    July 27, 2011

    Define the purpose of

    the report.

    Include the name and

    title of the author.

    Include the name of theauthority and the title

    to which the report is

    Include the date

    of submission.

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    Body Section

    View this section as your chance to prepare both technical and nontechnical readers for

    the discussion ahead. Give information on the reports purpose, scope as well as aproject description. These are the basic guidelines:

    State your purpose

    Include scope description

    Include criteria of the company

    Include information on report format

    Introduction

    With the recent, widely advertised breakthroughs in voice

    recognition software, many medical practices are considering itsuse for their transcription work. The expense, error rate and

    record-completion delays associated with conventional

    transcription work have stimulated a search for better ways of

    accomplishing these essential record-keeping tasks. The following

    report reviews the capabilities and requirements of this new

    software and makes recommendations so as to propose the best

    voice recognition software on the market.

    Criteria

    The voice recognition software programs compared are Dragon

    Systems NaturallySpeaking 3.0 Preferred Edition and IBM

    ViaVoice 98 Executive. Discussion of Dragon Systems

    NaturallySpeaking also includes its Medical Suite. Eight

    categories of comparison will be made to effectively evaluate

    these competing programmes are in terms of:

    accuracy;

    minimum system requirements;

    capacity to manage a specialized medical vocabulary

    and medical records;

    integration with Microsoft Word;

    ease and speed of installation, customization, and use;

    industry ratings and awards;

    inclusion of microphones; and

    cost.

    Indicate the topic, purpose of the

    report and method of

    investigation.

    Discuss the criteria of the

    company or organization.

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    Discussion

    The remainder of this report will discuss the criteria and

    conclude with my recommendation.

    Accuracy

    Dragon Systems Naturally Speaking scored highest on all of

    the accuracy tests performed by PC Magazine and was

    unequivocally selected as the Editors Choice. In these tests,

    the average accuracy was 91% and at times was considerably

    greater. Average accuracy for IBMs ViaVoice was 87%.

    Minimum system requirements

    Both programmes run on Pentium-powered persona

    computers utilizing Windows 95. 98 or NT 4.0 and require 16-

    bit SoundBlaster-compatible sound cards. Random access

    memory (RAM) requirements for software running under

    Windows NT are higher for these programmes. However, only

    the RAM required for Windows 95 is listed in the table below,

    as it is the operating system used in most practices.

    Comparison of Minimum System Requirements

    Software CPU RAM

    (MB)

    Hard

    Disk

    (MB)

    L2

    Cache

    Dragon Pentium/133Mhz 32 180 None

    ViaVoice Pentium/166

    Mhz

    40 180 256KB

    Begin the point-by-point

    comparisons here. Discuss each

    point under the respective

    criteria.

    Criteria No. 1

    Criteria No. 2

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    Capacity to manage a customizable, specialized medic

    vocabulary.

    Dragon Systems NaturallySpeaking offers a so-calle

    Medical Suite targeted for medical professionals an

    is specified as an alternative to transcriptio

    Marketing materials state that an extensiv

    vocabulary of thousands of words, including medic

    procedures, terms, drugs, diagnose, and symptom

    are included. The software allows creation of multip

    vocabularies for speciality customization, if desired.

    IBM offers add-on VoiceType Vocabularies for us

    with ViaVoice. The medical vocabularies available afor Emergency Medicine Dictation and Radiolog

    Dictation. No other speciality customization

    available.

    Integration with Microsoft Word

    Both programmes integrate with Word 97 and can therefore b

    used with existing word processing software.

    Ease and speed of installation, customization and use

    Each programme uses wizards to install and configur

    hardware, and all programmes support macros for frequent

    used phrases:

    Dragon uses its wizard to train the system

    recognize the users voice within 4 minutes. I

    CommonWizard feature enables any user to creat

    medical specialty macros. Commonly used an

    required medical forms which are electronical

    stored, can be called up readily with the user bein

    prompted to fill out each section of a form.

    IBM also trains the system by means of reading fro

    selected texts for about 30 minutes, and its wiza

    adjusts microphone and speaker volume levels.

    Criteria No. 4

    Criteria No. 3

    Criteria No. 5

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    One of the most important parts of a recommendation report is the comparison of the

    options. Remember that you include this section so that readers can check out your

    reasoning and come up with different conclusions if they desire. This should be handled

    category by category, rather than option by option.

    Industry ratings and awards

    Dragon Systems NaturallySpeaking web site lists over fift

    awards, some of which are listed here:

    PC Magazine, Editors Choice, October 2009; th

    particular article is referenced several times in th

    report.

    The Best New Products/Software. Business Wee

    January, 2008.

    5 Star Rating. PC/Computing, November 2007

    IBM has not mentioned anywhere on its site, nor do any award

    or industry recognition show up on multiple web searches for th

    product.

    Inclusion of microphones

    Dragon ships with a VXI Parrott 10-3 microphone; P

    Magazine notes that it is usable, comfortable an

    performs well.

    IBM provides an Andrea NC-80 microphone, which P

    Magazinestates is not as comfortable as the XVI Parro

    10-3.

    Cost

    Dragon retails for RM540 when purchased directly from

    Dragon or through resellers. Howeve

    NaturallySpeaking Medical Suite which is preferable fo

    medical practices, costs RM2985. An add-on Medica

    Specialty Vocabulary is available for RM150. One year o

    800-number telephone support for all products is a

    additional Rm600, for a total cost of RM4255, exclusiv

    of tax and shipping costs, for the Medical Suite.

    IBM software programme costs RM450, and the medica

    specialty add-ons are RM720. However, because thes

    add-ons are for emergency medicine and radiology, the

    are not useful to its practices.

    Criteria No. 8

    Criteria No. 7

    Criteria No. 6

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    Each of these comparative sections should end with a conclusion that states which

    option is the best choice in that particular category of comparison. Of course, it won't

    always be easy to state a clear winner--you may have to qualify the conclusions in

    various ways, providing multiple conclusions for different conditions.

    Schematic view of the whole-to-whole and the point-by-point approaches to organizing a

    comparison

    The point by point approach is critical in providing a systematic presentation of the

    strengths and weaknesses of the options being compared. To write an individual

    comparative section, be sure to do at least the following.

    Begin by stating the point by comparison and the related criteria.

    Compare and contrast the relevant details of each option related to the point of

    comparison. If one option is significantly less expensive, reasons why that might

    be so. Explain whether the differences are significant.

    State which is the best option for the point of comparison.

    Whole-to-Whole Approach

    Model A

    - Cost of Model A

    - Function of Model A

    - Warranty of Model A

    Model B

    - Cost of Model B

    - Function of Model B

    - Warranty of Model B

    Point-by-Point Approach

    Cost on Model A & Model B

    Function on Model A & ModelB

    Warranty on Model A & ModelB

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    The conclusions section of a recommendation report is in part a summary or restatement

    of the conclusions you have already reached in the discussion sections. In this section,

    you restate the individual conclusions, for example, which model had the best price,which had better accuracy, and so on.

    But this section has to go further. It must untangle all the conflicting conclusions and

    somehow reach the final conclusion, which is the one that states which is the best

    choice.

    Conclusion

    1. Both programmes specify system requiremen

    that are well within the parameters of existin

    computer systems.

    2. Both integrate with Microsoft Word 97.

    3. Both can be installed by the average user wi

    reasonable ease.

    4. Dragon Systems NaturallySpeaking Medical Sui

    is by far the most expensive voice recognitio

    programme costs RM4255, including one year

    technical support, whereas the other costs belo

    RM800, exclusive of support.

    5. Dragon Systems microphone is considered to b

    more usable in comparison to the oth

    microphones tested by PC Magazine.

    6. Dragon has accumulated a lengthy list of awards.

    7. Dragon Systems NaturallySpeaking Medical Sui

    with Add-On Vocabularies is easily customizab

    for most practices needs for specialized medic

    vocabularies and medical forms.

    8. Dragon technology is the most accurate.9. Although Dragon Systems NaturallySpeaking

    considerably more expensive than IBM,

    accuracy, speed, ease of use, and flexibility justi

    the extra expense.

    Restate all the key conclusions

    from the comparison sections (for

    example which option has a

    better cost and so on).

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    Thus, the conclusion section first lists the primary conclusions--the simple, single-

    category ones. But then it must state secondary conclusions--the ones that balance

    conflicting primary conclusions.

    For example, if one software is very inexpensive and has lack accuracy, but another is

    rather expensive but has good or even excellent accuracy , which do you choose, andwhy? The secondary conclusion would state the answer to this dilemma.

    And of course as already mentioned, the conclusions section ends with the final

    conclusion--the one that states which option is the best choice.

    The final section of recommendation reports states the recommendation. You would

    think that ought to be obvious by now. Ordinarily it is, but remember that some readers

    may skip right to the recommendation section and bypass all your hard work!

    Also, there will be some cases where there may be a best choice but you would not want

    to recommend it.

    The recommendation section should echo the most important conclusions leading to the

    recommendation and then state the recommendation emphatically.

    (Adapted from: McMurrey. D. A. (2002). Power Tools for Technical Communication. Boston: Thomson Wadsworth)

    State which option you

    recommend and summarizes the

    key reasons.

    Recommendation

    Dragon Systems NaturallySpeaking Medical Suite is

    strongly recommended for its superior accuracy, powerfu

    customization features, and industry recognition and

    awards. No other product comes close, and its strong

    advantages justify its considerably higher price. Once the

    programme has been customized, and the user has

    dictated for several weeks and becomes familiar with the

    software, acceptably accurate transcription and instantly

    available medical records should be possible with

    NaturallySpeaking Medical Suite, solving some of the

    record-keeping problems faced by most medical practices.

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    Final Section

    References

    Appear on a separate page after the body section.

    lists all the information sources this writer drew on to create this report. The

    format follows APA style.

    Appendices

    Additional material that is useful but not essential to understanding the body of

    the report.

    Such as test plan, interview questions, etc

    Executive Summary

    No report would be complete without an executive summary. This short section provides

    decision-makers with a capsule version of a report. It states the purposes of the report

    and provides background information, conclusions and recommendation. Consider it

    stand-alone section that should be free of technical jargon. Follow these basic guidelines

    in preparing this important section of the report:

    Put it on one page only

    Avoid technical jargon

    Include only important conclusions and recommendations

    Avoid references to the report body

    Use paragraph format

    Write the executive summary last

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    Activity 1

    To ensure that you understand the idea of point by point comparison, develop at least

    four points of comparisons for one or more of the following topics:

    Internet service provider Blackberry and iPhone

    iPad and Samsung Galaxy Tab

    Mac and Desktop

    Activity 2

    Divide into groups of four or five students. Assume that your facilities director of your

    university has hired your team to recommend changes that would improve your

    classroom. Write an outline of the recommendation report agreed to by your group. Forexample, you may want to consider structural changes of any kind, additions of

    equipments, changes in the type an arrangements of seating, and so forth.

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    Editing

    Now, it is time to reread and revise the report. Spend some time to answer these

    questions first.

    Reviewing and Revising

    It is time to do some reviewing and revising. When you review a report, you study it to

    see if it meets its requirements-whether it works for the intended purpose. Revising

    includes much more than fixing spelling errors and grammar mistakes. Among other

    things, that includes checking content, organization, transitions, format, and other

    issues.

    To make this process less complex, divide your reviewing and revising into three stages:

    First pass : Audience, purpose, content, organization, and transitions

    Second pass : Format issues

    Third pass : Style, grammar and mechanics

    Has the report been proofread

    thoroughly?

    Grammatical problems?

    Word choices? Punctuations?

    Typos?

    Is your report concise and

    precise?

    Where can you find awkward,

    wordy, or unclear sentences?

    What suggestions do you have for

    making the language of this report

    sound more professional?

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    First Pass : Audience, Purpose, Content

    1. Review your report from the point of view of its intended readers, their situations and

    their purposes.

    2. Review your report in terms of its content. Check to see if you have provided too little

    information, too much information, information at the wrong level, or uselessinformation.

    3. Review your report in terms of organization. Specifically, the sequencing of the major

    sections.

    4. Review for transitions. Do transitions link one paragraph to the next?

    Second Pass : Design and Format

    1. Review your report in terms of the document type and use. Decide whether to use a

    formal report, business letter or memo design.

    2. Review your report in terms of its use of lists. Is there text that you can reformat as

    in-sentence, bulleted or numbered lists?

    3. Review for its use of tables, graphs and charts. Can you find text that can be

    presented more effectively as tables?

    4. Review for its use of highlighting. Is your use of bold and italics consistent and in

    keeping with a standard?

    Third Pass : Style, Grammar, Mechanics

    1. Review your report for sentence problems. Looks for classic wordiness problems

    such as bad passive voice, weak beverbs, and redundant phrasing.

    2. Review for technical-style problems. Technical documents typically contain problemsinvolving abbreviations, acronyms, numbers, hyphens, symbols and etc.

    3. Review for grammar, usage, punctuation, and spelling problems. Check fragments,

    run-ons, comma splices, parallelism and etc.

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    Revision Checklist

    As you reread and revise your recommendation report, watch out for problems such as

    the following:

    Write a good introduction in which you indicate the situation and the audienceand provide an overview of the contents.

    State requirementsthose factors that influence the decision or the choice of

    options.

    (And remember to state how important requirements are in relation to each

    other.)

    Indicate how the field of options was narrowed to the ones being compared.

    Organize the comparison of the options using the point-by-point approach.

    At the end of each comparative section, state the better choice in terms of

    comparison.

    Include a summary table, if possible, in which you summarize all the key data in

    a table form.

    Discuss the background on the problem or opportunitywhat brought about the

    need for the report.

    Include strong sections of definition, description, or both, as necessary, using the

    guidelines on content, organization, and format.

    Include a conclusion section where you restate all the key conclusions from the

    comparison section.

    State secondary conclusions in the conclusion section based on requirements

    that you state in the requirements section of the report.

    State a final conclusion in the conclusion sectionone that states which is the

    better choice. Include a recommendation section where you make the recommendation. Briefly

    mention the key factors influencing the recommendation.

    Editing checklist

    Use this editing checklist on your final report to ensure that it has been written in an

    appropriate style and is as complete as possible.

    Have I:

    checked the report follows an appropriate structure?

    ensured the headings and subheadings accurately reflect the content of each

    section?

    ensured each paragraph contains a topic sentence?

    used paragraphs that aid the flow and analysis of the report's findings?

    http://unilearning.uow.edu.au/effective/4b.htmlhttp://unilearning.uow.edu.au/effective/3.htmlhttp://unilearning.uow.edu.au/effective/3.htmlhttp://unilearning.uow.edu.au/effective/4b.html
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    structured the sections of the report logically

    used language/expression in the report that is:

    appropriate to the report's purpose?

    clear and easily understood?

    concise?non-sexist, non-racist and inclusive?

    suited to the needs of the reader?

    made the report's purpose clear?

    fulfilled the terms of reference?

    written an introduction that:

    explains the report's purpose?

    defines the problem?

    guides the reader into the centre section of the report?

    written a body section that:

    has headings and perhaps sub-headings?

    presents factual and objective information?

    analyses the findings?

    written a conclusion that:

    draws the ideas together/

    summarises the content and findings?

    prepared recommendations that:

    offer solutions to any problems in the body?

    relate to the terms of reference?

    are concrete, specific and action oriented?

    are acceptable to the reader and possible to implement?

    included appendices that are:

    relevant to the report?

    clearly labelled?

    necessary?

    referenced appropriately in the text of the report?

    included a complete reference list?

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    Activity 3

    Write a recommendation report using a topic of your own. The goal of your

    Recommendation Report will be to aid a reader in solving a problem by presenting the

    results of research (primarily secondary research) and your evaluation of the

    significance of the findings.

    In your report, the recommendations will suggest specific actions to solve a problem that

    you identify. In addition, the report will highlight criteria for decision making in its

    structure.

    General Guidelines:

    1. Students will work in groups of 4-5.

    2. All pages must be numbered. The font is Times New Roman, size 12 and double

    spacing.

    3. The front page should include the name of the University, the title of the report,

    students names, Matric no. and group no. and the name of the lecturer

    The deadline is _________________________.