chapter 15 foundations of organization structure
TRANSCRIPT
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ORGANIZATIONAL BEHAVIORORGANIZATIONAL BEHAVIORS T E P H E N P. R O B B I N SS T E P H E N P. R O B B I N S
E L E V E N T H E D I T I O NE L E V E N T H E D I T I O N
W W W . P R E N H A L L . C O M / R O B B I N SW W W . P R E N H A L L . C O M / R O B B I N S 2005 Prentice Ha Inc.A ri!"t# re#er$e%.
P&'erP&int Pre#entati&n() C"arie C&&*
C"a+ter ,5
-&n%ati&n# &Or!aniati&n Strctre
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What Is Organizational Structure?
1e) Eeent#3
,. W&r* #+eciaiati&n
2. De+artentaiati&n
4. C"ain & c&an%
. S+an & c&ntr&
5. Centraiati&n an%
%ecentraiati&n
6. -&raiati&n
1e) Eeent#3
,. W&r* #+eciaiati&n2. De+artentaiati&n
4. C"ain & c&an%
. S+an & c&ntr&
5. Centraiati&n an%
%ecentraiati&n
6. -&raiati&n
Or!aniati&na Strctre
Defnes how job tasksare ormally divided,grouped, andcoordinated.
There are six keyelements that managersneed to address whenthey design their org.sstructure.
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,7W&r* S+eciaiati&n8..,
Di$i#i&n & a(&r3
Ma*e# eicient #e & e+&)ee #*i#
Increa#e# e+&)ee #*i# t"r&!" re+etiti&n
Le## (et'een79&( %&'ntie increa#e# +r&%cti$it)
S+eciaie% trainin! i# &re eicient.
A&'# #e & #+eciaie% e:i+ent.
Di$i#i&n & a(&r3
Ma*e# eicient #e & e+&)ee #*i#
Increa#e# e+&)ee #*i# t"r&!" re+etiti&n
Le## (et'een79&( %&'ntie increa#e# +r&%cti$it)
S+eciaie% trainin! i# &re eicient.
A&'# #e & #+eciaie% e:i+ent.
The degree to which tasks in the organiationare subdivided into separate jobs.
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!i"ision o# La$or
Beneit# inc%e3
! "ncreasing levels o skill
! #ess time is wasted moving rom job to job
! Training is less costly
! "ncreased ocus
A%a Sit";# +in act&r)! $%en are much more likely to discover easier and readier
methods o attaining any object, when the whole attentiono their minds is directed towards that single object, than
when it is dissipated among a great variety o things.&'() p.*+
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,7W&r* S+eciaiati&n8..2
W&r* S+eciaiati&n
! The degree to which tasks in the organiation aredivided into separate jobs with each step completedby a dierent person. -dam /miths0Division o#abor1
! During the *st
hal o the 23th
century, managersviewed work specialiation as an unending source oincreased productivity, and , or a time, it was.
! 4owever, by *563, it became evident that a goodthing could be carried too ar.
! The point reached in some jobs where $humandiseconomies& rom work overspecialiation resulted0 boredom, atigue, stress, poor 7uality, increasedabsenteeism, and higher turnover ! more than osetthe economic advantages.
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Econo%ies an& !isecono%ies o#
Wor' S(ecialization
Impact fromImpact from
economieseconomies
of specializationof specialization
Impact fromImpact from
humanhuman
diseconomiesdiseconomies
HighHigh
LowLow
LowLow HighHigh
Productiv
ity
Productiv
ity
Work SpecializationWork Specialization
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)*Wor' S(ecialization++To&a,-s Vie.++/
Mt ana!er# t&%a) #ee '&r* #+eciaiati&n a#an i+&rtant &r!. ec"ani# (t n&t a# a #&rce& e$er7increa#in! +r&%cti$it).
T"e) rec&!nie t"e eiciencie# it create# incertain t)+e# & 9&(#< (t t"e) a#& rec&!nie t"e
+r&(e# it create# '"en it;# carrie% t& e=tree#. McD&na% #e# "i!" '&r* #+eciaiati&n t&
eicient) a*e > #e it# +r&%ct#.
H&'e$er< Aerican E=+re## > -&r% A#traia
"a$e (r&a%ene% t"e #c&+e & e+&)ee#; 9&(# >re%ce% '&r* #+eciaiati&n.
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27 De+artentaiati&n
?r&+in! Acti$itie# B)3 -ncti&n
Pr&%ct
?e&!ra+")
Pr&ce##
C#t&er
?r&+in! Acti$itie# B)3
-ncti&n
Pr&%ct
?e&!ra+") Pr&ce##
C#t&er
The basis by which jobs are grouped together.
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0* !e(art%entalization $, T,(e
The $asis $, .hich 1o$s are
grou(e& together is calle&+2
3unctional
! Grouping jobs byfunctions
performed 4ro&uct
! Grouping jobs byproduct line
Geogra(hical
! Grouping jobs onthe basis ofterritory orgeography
4rocess
! Grouping jobs onthe basis ofproduct orcustomer ow
5usto%er! Grouping jobs by
type of customerand needs
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De+artentaiati&n
Ma9&rT)+e#
&
De+artent
Or!aniati&n
Ma9&rT)+e#
&
De+artent
Or!aniati&n
-ncti&na-ncti&na
Pr&%ctPr&%ct
C#t&erC#t&er
?e&!ra+"ic?e&!ra+"ic
Pr&ce##Pr&ce##
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2 7De+artentaiati&n8..c&ntine%
Lar!e &r!#. Oten c&(ine t &r a & t"e#e&r# & %e+artentaiati&n.
-&r e=a+e @ a a9&r a+ane#e eectr&nic ir
&r!anie# eac" & it# %i$i#i&n# a&n! ncti&na
ine#< it# anactrin! nit# ar&n% +r&ce##e# t"e #e& cr#7ncti&na tea#.
c#t&er %e+artentaiati&n "e+# ana!er# (etter&nit&r c#t&er#; nee%# > re#+&n% t& c"an!e# in t"enee%#.
Mana!er# are #in! cr#7ncti&na tea#< '"ic" are '&r*tea# c&+e% & in%i$i%a# r& $ari ncti&na#+eciatie#. -&r e=a+e at -&r%;# ateria +annin! >&!i#tic# %i$i#i&n< a cr#7ncti&na tea 'it" e+&)ee#r& inance< +rc"a#in!< en!ineerin!< an% :ait) c&ntr&area# an% 'it" re+re#entati$e# r& &t#i%e &!i#tic#
#++ier# "a# a%e #e$era '&r* i+r&$eent#.
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-ncti&na De+artentaiati&n
A%$anta!e#
Eiciencie# r& +ttin! t&!et"er #iiar #+eciatie# an%
+e&+e 'it" c&&n #*i#< *n&'e%!e< an% &rientati&n#
C&&r%inati&n 'it"in ncti&na area
In7%e+t" #+eciaiati&n
Di#a%$anta!e#
P&&r c&nicati&n acr# ncti&na area#
Liite% $ie' & &r!aniati&na !&a#
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?e&!ra+"ica De+artentaiati&n
A%$anta!e#
M&re eecti$e an% eicient "an%in! & #+eciic
re!i&na i##e# t"at ari#e
Ser$e nee%# & ni:e !e&!ra+"ic ar*et# (etter
Di#a%$anta!e#
D+icati&n & ncti&n#
Can ee i#&ate% r& &t"er &r!aniati&na area#
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Pr&%ct De+artentaiati&n
A&'# #+eciaiati&n in +articar +r&%ct# an% #er$ice#
Mana!er# can (ec&e e=+ert# in t"eir in%#tr) Cer t& c#t&er#
@ D+icati&n & ncti&n#
@ Liite% $ie' & &r!aniati&na !&a#
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Pr&ce## De+artentaiati&n
M&re eicient &' & '&r* acti$itie#
@ Can &n) (e #e% 'it" certain t)+e# & +r&%ct#
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C#t&er De+artentaiati&n
C#t&er#; nee%# an% +r&(e# can (e et () #+eciai#t#
7 D+icati&n & ncti&n#
7 Liite% $ie' & &r!aniati&na !&a#
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4 7 C"ain & C&an%
! The continuous line o authority that extendsrom upper levels o an organiation to thelowest levels o the organiation and clarifeswho reports to whom.
5hain o# 5o%%an& in"ol"es three
other conce(ts6At"&rit)Re#+&n#i(iit)nit) & C&an%
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4 7 C"ain & C&an%88c&ntine%
Authorit,
! 8eers to the rights inherent in a managerial position totell people what to do and to expect them to do it.
! n org.s managers, who are in the chain o command,are granted a certain degree o authority to do their job ocoordinating 9 overseeing the work o others.
Res(onsi$ilit,! The obligation or expectation to perorm any assignedduties.
! s managers assign work to employees, those employeesassume an obligation to perorm any assigned duty.
7nit, o# 5o%%an&
! The concept that a person should have one boss andshould report only to that person.- :ayols *+ ;rinciples o%anagement1
! 'ithout unity o command, con
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47 C"ain & C&an%8.t&%a);# $ie'
Ear) ana!eent t"e&ri#t# -a)&< We(er< Ta)&r< >&t"er#
'ere ena&re% 'it" t"e c&nce+t# & c"ain & c&an% cr#7ncti&na tea# a# ne' &r!.
%e#i!n# 'it" ti+e (#e# are i+eente%< t"e#e
tra%iti&na c&nce+t# are e## ree$ant.
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7 S+an & C&ntr&
Narr&' S+an Dra'(ac*#3
E=+en#e & a%%iti&na a)er# & ana!eent.
Increa#e% c&+e=it) & $ertica c&nicati&n.
Enc&ra!eent & &$er) ti!"t #+er$i#i&n an%%i#c&ra!eent & e+&)ee at&n&).
Narr&' S+an Dra'(ac*#3
E=+en#e & a%%iti&na a)er# & ana!eent.
Increa#e% c&+e=it) & $ertica c&nicati&n.
Enc&ra!eent & &$er) ti!"t #+er$i#i&n an%%i#c&ra!eent & e+&)ee at&n&).
C&nce+t3C&nce+t3
Wi%er #+an# & ana!eent increa#e &r!aniati&naWi%er #+an# & ana!eent increa#e &r!aniati&naeicienc).eicienc).
C&nce+t3C&nce+t3
Wi%er #+an# & ana!eent increa#e &r!aniati&naWi%er #+an# & ana!eent increa#e &r!aniati&naeicienc).eicienc).
The number o subordinates a manager cane=ciently and eectively direct.
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7 S+an & C&ntr&88.c&nt;%
T"e n(er & e+&)ee# '"& can (e eecti$e) an%
eicient) #+er$i#e% () a ana!er.
! Width of span is aected by:
S'ills an& a$ilities o# the %anager
E%(lo,ee characteristics
5haracteristics o# the .or' $eing &one
Si%ilarit, o# tas's
5o%(le8it, o# tas's
4h,sical (ro8i%it, o# su$or&inates
Stan&ar&ization o# tas's
So(histication o# org2-s in#or%ation s,ste%
Strength o# the org2 culture 9 (re#erre& st,le o# the %anager
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C&ntra#tin! S+an# & C&ntr&
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7 S+an & C&ntr& 8..t&%a);# $ie'
T"e tren% in recent )ear# "a# (een t&'ar% ar!er
#+an# & c&ntr&< '"ic" are c&n#i#tent 'it"
ana!er#; e&rt# t& re%ce ct#< #+ee% +
%eci#i&n a*in!< increa#e e=i(iit)< !et cer t&
c#t&er#< an% e+&'er e+&)ee#.
H&'e$er< t& en#re t"at +er&rance %&e#n;t
#er (eca#e & t"e#e 'i%er #+an#< &r!#. are
in$e#tin! "ea$i) in e+&)ee trainin!.
Mana!er# rec&!nie t"at t"e) can "an%e a 'i%er
#+an '"en e+&)ee# *n&' t"eir 9&(# 'e &r cantrn t& c&7'&r*er# i t"e) "a$e F#.
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5 7 Centraiati&n > Decentraiati&n
Centraiati&n
! The degree to which decision0making isconcentrated at a single point in theorganiations.
Organizations in .hich to( %anagers %a'e all the
&ecisions an& lo.er*le"el e%(lo,ees si%(l, carr, outthose or&ers2
Decentraiati&n
! (rganiations in which decision0making is pusheddown to the managers who are closest to the
action.
E+&)ee E+&'erent
! "ncreasing the decision0making authority -power1o employees.
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-act&r# t"at Inence t"e A&nt & Centraiati&n
:ore 5entralization
! >nvironment is stable.
! #ower0level managers are not as capable or experiencedat making decisions as upper0level managers.
! #ower0level managers do not want to have a say in
decisions.
! Decisions are relatively minor.
! (rganiation is acing a crisis or the risk o companyailure.
! ?ompany is large.! >ective implementation o company strategies depends
on managers retaining say over what happens.
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-act&r# t"at Inence t"e A&nt & Centraiati&n
:ore !ecentralization
! >nvironment is complex, uncertain.
! #ower0level managers are capable and experienced atmaking decisions.
! #ower0level managers want a voice in decisions.
! Decisions are signifcant.
! ?orporate culture is open to allowing managers to havea say in what happens.
! ?ompany is geographically dispersed.
! >ective implementation o company strategiesdepends on managers having involvement and
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Centraiati&n > Decentraiati&n88. T&%a);# $ie'
An &r!. "a$e "a% t& (ec&e &re e=i(e > re#+&n#i$e t)+ica) "a$e &re %etaie%
*n&'e%!e a(&t +r&(e# > "&' (e#t t& #&$e t"e t"an
%& t&+ ana!er#.
H&ne)'e Paciic< '"ic" &$e% r& a "ierarc"ica
ana!eent #trctre t& &ne t"at i# c" atter > tea7
(a#e%.
Re#t7 increa#e% re$ene# > &re intiate *n&'e%!e &t"e c&+an);# a9&r c#t&er#.
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6 7 -&raiati&n
! The degree to which jobs within the organiationare standardied and the extent to whichemployee behavior is guided by rules andprocedures.
Highl, #or%alize& 1o$s o##er little &iscretion o"er .hat isto $e &one2
Lo. #or%alization %eans #e.er constraints on ho.
e%(lo,ees &o their .or'2
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C&&n Or!aniati&na De#i!n#
T"ree & t"e &re c&&n &r!. %e#i!n# in #e3 t"e simplestructure< t"e bureaucracy< an% t"e matrix
Si+e Strctre
structure characteried by a low degree o
departmentaliation, wide spans o control, authoritycentralied in a single person, and little ormaliation.
This structure is most widely practiced in small businesses in whichthe manager 9 the owner are one 9 the same.
The strength o this structure lies in its simplicity. "t is ast,
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5o%%on Organization !esigns ;cont-&Da(&rat&rie#< c&n#trcti&n c&+anie#< "+ita# #"arin! & #+eciaie% re#&rce#acr# +r&%ct#.
It# a9&r %i#a%$anta!ei# t"e %iict) &c&&r%inatin! t"e ta#*# & %i$er#e ncti&na#+eciai#t# #& t"at t"eir acti$itie# are c&+ete%&n tie > 'it"in (%!et.
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Matri= Strctre88c&ntine%
Pr&%ct %e+artentaiati&n< &n t"e &t"er "an%< "a# e=act)
t"e &++ite (eneit# > %i#a%$anta!e#.
It aciitate# c&&r%inati&n a&n! #+eciatie# t& ac"ie$e &n7
tie c&+eti&n > eet (%!et tar!et#.
It +r&$i%e# cear re#+&n#i(iit) &r a acti$itie# reate% t& a+r&%ct< (t 'it" %+icati&n & acti$itie# > ct#.
T"e atri= atte+t# t& !ain t"e #tren!t"# & eac"< '"ie
a$&i%in! t"eir 'ea*ne##e#.
T"e t &($i #trctra c"aracteri#tic & t"e atri= i#
t"at it (rea*# t"e nit)7&7c&an% c&nce+t. E+&)ee# in t"e atri= "a$e t'& (#e# @ t"eir ncti&na
%e+t. ana!er# > t"eir +r&%ct ana!er#. T"ere&re< t"e
atri= "a# a %a c"ain & c&an%.
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Matri= Strctre88c&ntine%8a%$anta!e#
T"e #tren!t" & t"e atri=ie# in it# a(iit) t& aciitate
c&&r%inati&n '"en t"e &r!. "a# a ti+icit) & c&+e= >inter%e+en%ent acti$itie#.
A# an &r!. !et# ar!er< it# in&rati&n7+r&ce##in! ca+acit)can (ec&e &$er7&a%e%.
In a (reacrac)< c&+e=it) re#t# in increa#e%
&raiati&n. T"e %irect > re:ent c&ntact (/' %ierent #+eciatie# in t"e
atri= can a*e &r (etter c&nicati&n > &ree=i(iit).
In&rati&n +ereate# t"e &r!. > &re :ic*) reac"e# t"e+e&+e '"& nee% t& ta*e acc&nt & it.
Matri= re%ce# G(rea7+at"&&!ie# 7 t"e %a ine# &at"&rit) re%ce t"e ten%encie# & %e+t. e(er# t&(ec&e #& (#) +r&tectin! t"eir itte '&r%# t"at t"e &r!;#&$era !&a# (ec&e #ec&n%ar).
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Matri= Strctre88c&ntine%8a%$anta!e#
Matri= a#& aciitate# t"e eicient a&cati&n &
#+eciai#t#.
W"en in%i$i%a# 'it" "i!") #+eciaie% #*i#
are #tc* in &ne ncti&na %e+t. &r +r&%ct
!r&+< t"eir taent# are &n&+&ie% >
n%er#e%.
T"e atri= ac"ie$e# t"e a%$anta!e# &
ec&n&ie# & #cae () +r&$i%in! t"e &r!. 'it"
(&t" t"e (e#t re#&rce# > an eecti$e 'a) &
en#rin! t"eir eicient %e+&)ent.
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Matri= Strctre8c&nti8%i#a%$anta!e#
T"e a9&r %i#a%$anta!e# & t"e atri=ie in t"e c&n#i&n
it create#< it# +r&+en#it) t& ter +&'er #tr!!e#< > t"e#tre## it +ace# &n in%i$i%a#.
W"en nit)7&7c&an% c&nce+t i# i!n&re%< a(i!it)
increa#e# > a(i!it) &ten ea%# t& c&nict.
C&n#i&n > a(i!it) a#& create t"e #ee%# & +&'er
#tr!!e#.
Breacrac) re%ce# t"e +&tentia &r +&'er !ra(# ()
%einin! t"e re# & t"e !ae. W"en t"e re# %& n&t
e=i#t< +&'er #tr!!e# (/' ncti&na > +r&%ct ana!er#
re#t.
-&r in%i$i%a# '"& %e#ire #ecrit) > a(#ence r&
a(i!it)< t"i# '&r* ciate can +r&%ce #tre##.
Re+&rtin! t& &re t"an &ne (# intr&%ce# r&e c&nict >
ncear e=+ectati&n# intr&%ce r&e a(i!it).
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2005 Prentice Hall Inc.
All rights reserved.
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Ne. !esign O(tions
C"aracteri#tic#3
Brea*# %&'n %e+artenta (arrier#.
Decentraie# %eci#i&n a*in! t& t"e tea e$e.
Re:ire# e+&)ee# t& (e !enerai#t# a# 'e a##+eciai#t#.
Create# a Ge=i(e (reacrac).
C"aracteri#tic#3
Brea*# %&'n %e+artenta (arrier#.
Decentraie# %eci#i&n a*in! t& t"e tea e$e.
Re:ire# e+&)ee# t& (e !enerai#t# a# 'e a##+eciai#t#.
Create# a Ge=i(e (reacrac).
Tea StrctreThe use o teams as the central device tocoordinate work activities.
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2005 Prentice Hall Inc.
All rights reserved.
15
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Ne. !esign O(tions ;cont-&