Chapter 1

BASIC CONCEPTS OF TOURISM

Group activity:

• Divide the class into 5 groups

For each group hand over the handout:

Giving the class a time to discuss within a group (allow them 20 mins.)

Core Competency

1. Define tourism policy, tourism planning, tourism product development and explain their relationship.

2. Explain the dimensions of tourism planning in terms of level, time frames, scopes and spatial units.

3. Describe tourist’s special characteristics as a product and their implications on planning

4. Explain the benefits of planning5. Explain the stages in the Tourism Area

Life Cycle6. Discuss the type and variety of tourism

resources. - Kind of Tourism Resources Adjacent

Destinations.7. Discuss the Awareness of External

Forces and Financial Capital Requirement (Underline its key words)

Discussion

Tourism Policy – Set of rules, regulations, guidelines, directives, development/promotion objectives and strategies.

Tourism Planning - is goal-oriented, striving to achieve certain objectives by matching available resources and programs with the needs and wants of people.

Tourism Product Development - focuses on development and provision of experiences, services and infrastructure that exceeds customer expectations. With particular emphasis on the following:

• Protecting our natural environment and culture.• Strengthening and building on tourism demand influencers.• Strengthening and building on destination areas.• Generally upgrading and enhancing the market readiness of

tourism products and services.• Improving traveller services and transportation infrastructure,

most particularly ferry services and highway signage.• Strengthening the industry and government organizations.

DIMENSIONS OF TOURISM

TOURISM PLANNING DIMENSION

LEVELS

TIME FRAME

SCOPE

• COMPREHENSIVE “MASTER PLAN”

• ONE ASPECT

SPATIAL UNITS

Tourism Site – area that contains 1 or more tourist attractions

4 Categories of attractions:

1.Geo-physical (Landscape)

2.Ecological (biological)

3.Cultural (Historical)

4.Recreational

Tourism Dev. Area

• Area designated for possessing an important site or groups of tourist site.

• Any town or city that has one or more tourist sites considered as TDA

Tourism Cluster

• Composed of two or more TDA (consist of towns located in different provinces.)

Tourism Circuit

• Route involving at least three major tourist destinations in which are located in different towns.

Ex. Gastronomic circuit (Pampanga, Bicol, Iloilo)

surfing circuit (La Union, Baler, Calicoan)

Tourism Characteristics

Characteristics• Tourist destinations are intangible• Tourist destinations have long gestation

period.• Tourism is very capital intensive• Tourism is subject to external forces (political,

weather, natural calamities, currency fluctuations, international relations)

• Highly dynamic• Stakeholders commitments (local community,

associations, govt offices, indigenous people)

Benefits

• Mental exercise• Prevents waste of time, money, effort• Helps avoid mistakes• Contributes to the development of social

capital building.)

Type and Variety of Tourism Resources

Tourism development depends on the area’s resources. Such as the geographical location and size, abundance of the natural resources.

Kind of Tourism Resources

Originality – first in a particular attractionIndigenousness – uniqueness about the placeAuthenticity – methods of preparationUniqueness – not found in everyone elseHistoricity – significant eventMagnitude – being the tallest, smallest, biggest,

scariestExcellence – having the highest quality

Stages in the Tourism Life Cycle

EXPLORATION

DEVELOPMENT

CONSOLIDATION

STAGNATION

REJUVENATION

DECLINE

NATIONAL TOURISM POLICY

“The State declares tourism as an indispensable element of the national economy and industry of national interest and importance which must be harnessed as an engine of socio economic growth and cultural affirmation to generate investment, foreign exchange, and employment and continue to mold an enhanced sense of national pride for all filipinos” RA 9593 “Toursim Act 2009

Key Features

• Nationalist orientation• Sustainable tourism develpment• Ecologically sustainable, responsible,

participative, culturally sensitive, economically viable, ethically and socially equitable for local communities.

• International target market• Tourism product diversification

Assignment

• Visit the Hinilugang Taktak.- Make a written report of the most popular

water falls in the Philippines in the 60’s and 70’s.

- Does this tourist destination culturally sensitive for the Antipolenos?

- Does the city able to sustain the place ecologically?

- Does the falls has the potential to get a foreign markets? Why?

- If you are a part of the tourism planner of this place. How would you develop and sustain the natural beauty of the place?