chaos theory to enable real-time awareness

Copyrights © 2010 Darwin Ecosystem LLC Twitter: darwineco, thierryhubert, billives #DARWINECO

Chaos Theory to Enable Real-Time Awareness;Discovering relevant content inside and outside the enterprise

Monday, September 20, 2010

Copyrights © 2010 Darwin Ecosystem LLC Twitter: @darwineco, thierryhubert, billives #DARWINECO

The Creation of Information

EphemeralConversations

WORTH THE EFFORTTO CAPTURE

INFORMAL FORMAL

Captured forProsperity

Valued by manyAnalyzedRecorded

Valued by fewSpontaneousShort lived



EphemeralConversations

INFORMAL FORMAL


Valued by manyAnalyzedRecorded

Valued by fewSpontaneousShort lived


Recorded

UNFILTERED & CAPTURED

Web 2.0

Mixed and ChaoticInformation

The Creation of Information



The Web 2.0 Big BangThe Genesis of Information Chaos

Ephemeral

Written

Distributed

Organized

Semantic WEB

Recorded Information Conversation & Collaboration

WWW

Web2.0

Capturing Information

Search Engines

Libraries

MassPublishing

FederatedIndexing

Discovery Engines

In 2008 more informa.on was captured from the Web 2.o than recorded by mankind throughout history.


www.e2conf.comCopyrights © 2010 Darwin Ecosystem LLC Twitter: darwineco, thierryhubert, billives #ESS10 #DARWINECO

Web Chaos

you.How do you make sense

of it all?


www.e2conf.comCopyrights © 2010 Darwin Ecosystem LLC Twitter: darwineco, thierryhubert, billives #ESS10 #DARWINECO

Is it Chaos?

Is it a dynamic system?

Is it complex?

Is it unpredictable?



Making Sense of Chaos

Observing emerging PATTERNS

a way to discover movement from temporal existence of content

Favoring PERSPECTIVE over details

a way of regarding situaEons or topics or, the state of one's ideas

Embracing the SELF-‐ORGANIZING capability of Chaos

a new way to favor unstructured informaEon in a dynamic system



AABC ABBC BCD

1 2 3

Full Text from 1992-1998Find “A”

Document “1”

1

AABC ABBC

Making Sense of Chaos with Search



AABC ABBC BCD

1 3

Google’s Popularly Page Rank 1998 Find “A”

4 5 6

7 8 9

2

Document “2”

2




AABC ABBC BCD

1 3

Correlation Ranking 2009 Find “A”?

4 5 6

7 8 9

2

A

BC

A B

C

D

D

D

D

E

E




1

3

Correlation Ranking 2009 Find “A”?

4

5

6

82

A

B

C

A

B

C

D

DD

D

E

E

AB C

D E

AABC

ABBC

BCD




Web Content Correlation; Applied Chaos Theory

Encouraging self-‐organizaEon of unstructured informaEon

DetecEng emerging trends correlated with user interest

AcceleraEng awareness and discoveries

Analyzing past paMerns to gain short-‐term movement predictability



Google Search on Immigration



Darwin Awareness on Immigration




Screen shot 2010-‐09-‐01 at 10.08.10 AM



Chaos; Friend or Foe?

When an environment produces chaos it reveals paMerns that are untainted by arEficial agents such as page and popularity ranking who are oXen tainted by SEO providers.


Information Chaos

Enterprise 2.0Communities

Corporate News Feeds

CorporateBloggers

ContentRepositories

formal

informal

News OrganizationsPress ReleasesAnalysts & PundantsProfessional BloggersWikisCitizen BloggersSocial Sites

External SourcesInternal Sources

Competitiveintelligence

Marketing

HR

Sales

eMailchaos!

Sharepoint, Domino,

OpenText...web 2.0)Monday, September 20, 2010


Chaos does not offer a precise answer, but it reveals a movement or

trend as it occurs.



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