channels sales presentation - cloudio tv + freesat
TRANSCRIPT
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CLOUDIO TV+ FREESAT
Find out how Freesat can benefit your business
August 2016
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OUR BIG MISSIONFREESAT IN 5
THE BIGGER OPPORTUNITYMAKING IT HAPPEN
MORE INFO
What’s inside?
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EPG FeesShareholder contribution(BBC & ITV)
Product royalties On Demand fees &revenue share
How Freesat is funded
Freesat is a not for profit organisation; all income is reinvested into the platform to create new products and give customers the best possible user experience.
+ + + =
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Highly valuable segment of the audience for advertisers
Freesat has the highest % of AB social grade viewers of any TV Platform in the UK
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On Demand
Freesat has a dedicated area of the UI for VOD services, comprising of both free and pay HTML5 apps.
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Showcase – Freesat’s handpicked TV recommendations service
On TV, Showcase appears as a richly designed area of our TV Guide and features curated picks from our in-house editorial team highlighting the best programmes coming up and On Demand.
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Freesat’s mobile app
Not only does our handy little telly app come equipped with a TV guide, you can also set recordings on the go and launch apps and players on demand.
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Marketing support
We will promote the launch to our engaged customer base through various comms channels:
• Freesat website
• Promotion via homepage, which reaches over 300,000 unique monthly users during Peak
• Social media
• Promoted activity across Facebook and Twitter, boasting over 55,000 followers
• Dedicated launch emails sent to our customer database –currently over 80,000
Pre-launch
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Marketing support
We can offer marketing and editorial support via:
• Highlighting new and interesting programmes in Showcase (if fitting with our editorial guidelines)
• Promoting interesting and noteworthy programmes in ’Your TV Showcase’ email which reaches 57,500 people each week (if fitting with our editorial guidelines)
• Showing promotional videos on our Barker channel, due to launch Q4 2016
• Communicating and promoting the channel to colleagues at retail touchpoints (around 3,500 colleagues a quarter)
After launch
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THANK YOU