changing the of society with autonomous...
TRANSCRIPT
EMPLOYMENT
HOUSING
LIFESTYLE
BUSINESS MODEL
INFRASTRUCTURE
• Created higher paying jobs• Jobs moved out of the cities where land was cheaper• Demand for related industrial supplies• Labor unions began
• People could move away from rail lines and waterways• Suburban communities enabled by longer commutes
• Need for gas/service stations• Created motor fuel taxes• Products could be shipped more effectively• Rental cars, motels, car radios, etc.
• Created freedom to travel (wagon travel =15 miles per day)• Enabled drive-in movies fast food and convenience stores• Family vacations
• Dirt roads evolved to Interstates• Urban communities expanded to suburban • Street lights, stop lights, roadside signs were added everywhere
THE FULLY AUTONOMOUS VEHICLE WILL BE HERE BEFOREWE KNOW IT AND WILL BRING MORE CHANGE
2017First state (California) to
sell autonomous vehicles
2020BMW, Volvo and Nissan tosell autonomous vehicles
2025Ford to sellautonomous vehicles
2018Google to sell autonomous carAudi A8 with self-drivetechnology introduced
203025% of the new car market willbe autonomous Autonomous cars will be an $87billion business
203512 million fully & 18 million partiallyautonomous vehicles sold per year
204050% of the traffic wouldbe autonomous vehicles
2050Autonomous cars gettheir own “hyperlane”to travel at faster speeds
206075% of the traffic wouldbe autonomous vehicles
207095% of the traffic wouldbe autonomous vehicles
CHANGING THE OF SOCIETYWITH AUTONOMOUS VEHICLES
SHAPE
1908 1913 1950s 1960s - 1970s 1990-1997 2017
Ford Model-T
begins mass production
First moving assembly
line for automobiles developed
Cruisecontrol isdeveloped
Efforts begin to reduce harmful
emissions, driving
demand for fuel-efficient
car
JLR and Motorola
introduce the modular ECU
First American carmaker
offers automatic stability control
OEMs use over 100
ECUs in some production
vehicles
THE INVENTION OF THE AUTOMOBILE TRANSFORMEDTHE WORLD
EXAMPLE PILOT PROGRAMS ON AUTONOMOUS VEHICLES
AUSTIN, TXWaymo-Google | Cars | Personal transportation
FORT COLLINS, COOtto-Uber | Semi-trucks |Commercial freight
KIRKLAND, WAWaymo-Google | Cars | Personal transportation
SAN FRANCISCO, CAOtto-Uber | Semi-trucks | Commercial freight Lyft | Cars | On demand
MOUNTAIN VIEW, CAWaymo-Google | Cars | Personal transportation
PHOENIX, AZWaymo-Google | Cars | Personal transportation Lyft | Cars | On demand
BOSTON, MANuTonomy | Cars | Personal transportation
PITTSBURGH, PAUbers | Cars | Taxis
ANN ARBOR, MIMcity-University of Michigan | Research/testing |Closed-course testing
WATERLOO, ONTARIO
University of waterloo, Erwin Hymer Group & Blackberry QNX| Car & Van | Personal transportation
ROTTERDAM, NETHERLANDSDAF, Daimler, Iveco, MAN, Scania & Volvo |Semi-trucks | Commercial freight
WAGENINGAN, NETHERLANDSWePods.com | Small shuttles | Shuttles
BAERUM, NORWAYKolonial.no | Vans | Food delivery
HELSINKI, FINLANDSohjoa | Buses
SION, SWITZERLANDPostBus & Navya | Buses
SINGAPORENuTonomy | Cars | Taxis Delphi | Cars | Taxis
SHANGHAI, CHINANational Intelligent Connected Vehicle Pilot Zone | All vehicle types | Closed-course testing
TOKYO, JAPANToyota | Cars | Personal transportation SAN JOSE, CA
SAMSUNG Electronics
SOUTH KOREASAMSUNG Electronics
WITH THE INVENTION, WE SAW LIFESTYLECHANGES LIKE THE CREATION OF FAST FOOD, CONVENIENCE
STORES AND RISE AND FALL OF DRIVE-IN MOVIES.
0% .05%
25%
50%
65%
75%
95%
2 0 2 0 2 0 3 0 2 0 4 0 2 0 5 0 2 0 6 0 2 0 7 02 0 1 0
Autonomous vehicles – Increasing adoption rate
SOURCES
SAE
Accenture
Recode
Business Insider
Driverspark
History
Greatest Engineering Achievements of the 20th century
Synergine - Potential Impacts of Connected and Autonomous Vehicles
Kurzweil
Forbes
Other Sources - IHS, Lux Research, Mercedes-Benz, GM News, Automotive News, Strategy Analytics, Nissan News, Navi-gant Research, Volvo News, Fehr & Peers
SAE LEVELS OF AUTONOMOUS VEHICLES
HUMAN DRIVER MONITORSTHE DRIVING ENVIRONMENT
Percentage of Autonomous Vehicles on the Road
NoAutomation
DriverAssistance
PartialAutomation
ConditionalAutomation
HighAutomation
FullAutomation
AUTOMATED DRIVING SYSTEM (“SYSTEM”)MONITORS THE DRIVING ENVIRONMENT
30 1 2 4 5
AREAS OF FOCUS FOR AUTONOMOUS VEHICLES
VEHICLE OPERATIONS OR TECHNOLOGIESEnabling the vehicle tobe driverless
IN-VEHICLE CONTENTEngaging the passengers during their everyday commute
VEHICLE COMMUNICATION WITH ECOSYSTEMSupporting both the vehicle operations and in-vehicle content
MULTI-MODALTRANSPORTATION• Focus on multi-modal commuting
PARKING• 15 years from now, autonomous vehicles will have eliminated the need for up to 90% of current parking lots
INFRASTRUCTURE • Fewer roads, higher utilization and faster speeds• Elimination of street signs, stoplights, etc.
LIFESTYLE• Reduced congestion/ commute times• Increase in number of miles travelled• Improved safety
LIFESTYLE • Additional free time• Enabled travel for children and elderly
BUSINESS MODELS• Gas and Service Stations will allow automatic fueling or powering without human intervention• Delivery services will be greatly enhanced• Vehicle ownership will transform into business opportunities• Personal credit scores will change as lack of vehicle ownership frees cash flow• Insurance and legal restrictions will change• Car-as-a-Service solutions offered for passengers and freight
MORE GREEN SPACES • Greater green space and mixed use space• Less number of Gas and Service Stations
HOUSING• Live in any location – near or far• No need for driveways• No garage needed• Pickup Station in front of house• No street signs
PREDICTED CHANGES IN SOCIETY FROMAUTONOMOUS VEHICLE INVENTION
SHIFTS IN EMPLOYMENTAUTONOMOUS VEHICLES COULD IMPACT 5 MILLION US JOBS
• Taxi drivers• Uber drivers• School bus drivers• Transit bus drivers• Truck drivers• Delivery operators• Traffic Police Officers
• Hardware Engineers• Software Engineers• AI Engineers• Data Scientists• Car Mechanics• Logistics/Fleet Managers• TBD Jobs
LIFESTYLE• Transportation enabling applications• Real-time information• Less privacy• Personalized experiences• Collaborated data• Augmented reality for in-vehicle experiences
BUSINESS MODELS• Bandwidth providers will have new opportunities to support in-vehicle needs• Collaboration with other drivers for key data to support vehicle functions• Monitoring and managing fleets, routing, flow and utilization of autonomous vehicles• Monetizing in-vehicle experiences• TBD Businesses
INFRASTRUCTURE• Data exchange with other IoT devices, including vehicles• Greater bandwidth driving more video and higher resolution video solutions• Real-time analytics to drive personalization and individualized emersion• Anticipation of needs• High levels of Cyber Security
HOUSING• Sensors & related infrastructure to accommodate autonomous driving• Digital infrastructure to monitor road conditions and control traffic flow• Identification of rogue vehicles• Multi-modal travel applications• Tools in-vehicle to enable entertainment, working, communicating and more• Computing power and storage • Tools enabling in-vehicle activities
1. Prepare for faster connectivity - 5G & Beyond
2. Construct Trusted Collaboration Model
3. Big Data- Decide what to do with up to 30 terabytes of data each day for each vehicle
4. Evaluate Deep/Machine learning solutions to ensure safety & security
5. Create Augmented Reality/Virtual Reality & AI Solutions
6. Prepare for In-vehicle Contextual Virtual Assistants
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DECREASED OR ELIMATEDOCCUPATIONS
INCREASEDOCCUPATIONS
DIGITAL CHANGES DRIVEN BY AUTONOMOUS VEHICLES
HOW CAN OEMs GET READY FOR THE CHANGE?
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