changing behavior through purposeful work: the journey to 100% engagement presented by: greenbiz.com...

Changing Behavior Through Purposeful Work:

The Journey to 100% Engagement

Presented by: GreenBiz.com

Hosted by: WeSpireJune 23, 2015

Susan Hunt StevensFounder and CEO, WeSpire

@goWeSpire

Melissa ChelminiakDirector of Mission Engagement & Education,

Aveda Corporation@aveda

Malika HarrisonCommunity Engagement and Program Manager

@alcoa

John DaviesVice President & Senior Analyst

@greenbizjd

Webcast Hashtag: #GrnBz

TODAY’S SPEAKERS

THE POWER OF POSITIVE ACTIONS

Employees are far more engaged

when their work gives them an opportunity

to make a positive difference in the world.1

1. Aon Hewitt’s “2014 Trends in Global Employee Engagement” (Wall Street Journal, April 30, 2014)

[email protected] | www.wespire.com

Fogg Behavior Design Model


Intent to Action

• Become of aware of unconscious assumptions that get in the way of action.

• Don’t motivate but tap into the places people care about.

Behavior Change: how to get people to care enough to take action?


4 Quadrants of Engagement

1. Behavior Change: using tools-based levers delivering content at the right time to the right user

2. Culture: targeted values based work, storytelling, belief systems, etc. with messaging = purpose

3. Technology: applying systems and platform infrastructure to make systemic impact

4. Emotional/Affective/Experiential: affecting how do people feel and relate at that unconscious level

"Real engagement unleashes our potential and leverages our innate need to experience ourselves as creative beings."


The Science of BehaviorBehavioral science and the power of social and game mechanics create an interactive platform that encourages employee motivation, collaboration, and communication.

Employee Engagement Goal: Volunteering


[email protected] | [email protected] | www.wespire.com

Run behavior-based engagement programs

Measure impact on outcomes data

Drives Positivebusiness impact

Use data to create better programs targeted more intelligently

A Proven Methodology

Customer Spotlight: Sony Electronics

Motivation for Using WeSpire

•Engage employees in Sony Group’s Corporate wide Environmental Vision

•Scale offline programs & initiatives to reach more employees

•Track & measure program participation & impact

6 months after launching their

Green Workspace Certification

project using WeSpire, Sony

Electronics saved

$84 per participating employee.


Customer Spotlight: MGM Resorts International

$600+ saved per employee in one year

18,000+ employees participating, 30% of their total workforce, and still growing

3.4% increase in employee opinion score from 2013-2014, directly correlated to MGM’s WeSpire iteration, “My Green Advantage”


Customer Spotlight: eBayeBay’s 2013 Social Innovation Report showcased their first two months of impacts from their WeSpire iteration, “Little Bits of Good”:


With the only configurable library

consisting of hundreds of action-based

programs backed by applied behavioral

science, WeSpire enables individuals and

entire organizations to

create brand value for customers,

shareholders and employees alike.



@goWeSpire




@alcoa


@greenbizjd


TODAY’S SPEAKERS

Deeply Connect: What Matters to

You?Aveda Employees

Commit to Protecting Biodiversity

•Global Climate Change•Habitat Destruction•Toxins in the Environment•Waste Generation•Air and Water Pollution

Earth Month

• Aveda Honey Bees managed with support of UMN Bee Squad

• 58 acres of NWF certified wildlife habitat including Organic Community Garden

Pollinator Protection

Pollinator Protection

• Program helped create positive change across the industry

• Many municipalities now recycle caps-on

• Encourage participation and advocate for adoption everywhere

Recycle Caps with Aveda

Aveda Mission Leader

Activism for the Earth

• Activism for the Earth Program now interactive via WeSpire platform

• Participation doubled in FY15!

• 50% of Blaine employees active


@goWeSpire



Malika HarrisonCommunity Engagement and Program

Manager@alcoa


@greenbizjd


TODAY’S SPEAKERS

Engaging employees through environmental education

23

June 23, 2015

Alcoa Foundation is one of the largest endowed corporate foundations in U.S.

Invested more than US$615 million globally since 1952

Contributed more than US$22 million to nonprofit organizations in 2014

Employees volunteered 900,000+ hours

58% employee participation rate for Month of Service (every October)

100% participation rate from senior executives including Chairman and CEO

24

Alcoa Foundation seeks to create shared value

Build innovative partnerships that drive desired outcomes:

• Improve the environment.

• Educate tomorrow's leaders.

• Engage our people.

• Increase visibility.

Earthwatch Institute’s environmental expeditions supports engagement and aligns with business objectives

Impacts to Date Engagement Visibility

Executive Summary

Paid-time off (not vacation time)

Dual-language expeditions

Expeditions Conserving Brazil’s Atlantic Forest Climate Change in Bees Island,

Australia Wildlife in the French Pyrenees

Nearly 200 applications

Daily blog posts

Social media

Intranet and newsletter

12,000+ hours of research

220+ employees participated

80%+ increased understanding of sustainability

13-year partnership that engages 25 employees annually in environmental and sustainability issues

• Research critical environmental issues alongside scientists• Support personal development (engagement and retention) • Raise awareness of Alcoa’s sustainability efforts

25

Alcoa Foundation has strengthened its environmental education portfolio

International engagement: Earthwatch engages Alcoa employees from 10+ countries each year Three week-long expeditions in key regions (Australia, Brazil, France)

Opt-in structure: Application process and supervisor approval increases quality of candidates

High-touch engagement: Hands-on environmental education serves as an “anchor” experience and

changes long-term behavior Action project in the workplace and community

Connection to the business: Increasing alignment to Alcoa’s business and sustainability practices Local Alcoa EHS leaders invited to expeditions

26

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Challenges Challenges

Best Practices Best Practices

Lessons learned for driving engagement

• Set Target and Goals Across the Globe

• Expectations

• Designated timeframe for tracking / measurement

• Be in constant communication with partners

• Support from senior executives, including Chairman and CEO


@goWeSpire




@alcoa


@greenbizjd


TODAY’S SPEAKERS

Thank You!For more information, visit:

wespire.com

alcoa.com

aveda.com

greenbiz.com

changing behavior through purposeful work: the journey to 100% engagement presented by: greenbiz.com...

Documents

employee engagement

participating employee

based programs

employee motivation

mgms wespire iteration

employee opinion score

behavior design

sony electronicsmotivation