chambers helping small business go green and … helping small business go green and sustainable...

55
Chambers Helping Small Business Go Green and Sustainable Louisiana State University April 2010

Upload: trinhthu

Post on 17-Apr-2018

216 views

Category:

Documents


2 download

TRANSCRIPT

Chambers Helping Small Business Go Green and

SustainableLouisiana State University

April 2010

Aaron Nelson IOMFounder and Senior Fellow Institute for Sustainable Development Executive Director Foundation for a Sustainable Community

President and CEO Chapel Hill‐Carrboro (NC) Chamber of Commerce

A Quick Introduction and My Motivation

Copyright 2009 Foundation for a Sustainable Com

munity

bull Individuals Organizations Marketing Leadership Regulation

The World is Going Green

In recent business newshellip

Copyright 2009 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Com

munitybull ldquoSustainablerdquo is Better

Green is Goodhellip

The Old Model ‐ CONFLICT

Businesses

Social ActivistsconflictEnvironmentalists

Copyright 2009 Foundation for a Sustainable Com

munity

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainability

Business

SocialEnvironment

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainable

People

Planet

Performance (Profit)

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED)

Future Oriented

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Environmental Stewardship Social Responsibility Economic Prosperity

3Ps People Planet Profit

3EsEnvironment Equity Economy

Triple Bottom Line

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Aaron Nelson IOMFounder and Senior Fellow Institute for Sustainable Development Executive Director Foundation for a Sustainable Community

President and CEO Chapel Hill‐Carrboro (NC) Chamber of Commerce

A Quick Introduction and My Motivation

Copyright 2009 Foundation for a Sustainable Com

munity

bull Individuals Organizations Marketing Leadership Regulation

The World is Going Green

In recent business newshellip

Copyright 2009 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Com

munitybull ldquoSustainablerdquo is Better

Green is Goodhellip

The Old Model ‐ CONFLICT

Businesses

Social ActivistsconflictEnvironmentalists

Copyright 2009 Foundation for a Sustainable Com

munity

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainability

Business

SocialEnvironment

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainable

People

Planet

Performance (Profit)

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED)

Future Oriented

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Environmental Stewardship Social Responsibility Economic Prosperity

3Ps People Planet Profit

3EsEnvironment Equity Economy

Triple Bottom Line

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Com

munity

bull Individuals Organizations Marketing Leadership Regulation

The World is Going Green

In recent business newshellip

Copyright 2009 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Com

munitybull ldquoSustainablerdquo is Better

Green is Goodhellip

The Old Model ‐ CONFLICT

Businesses

Social ActivistsconflictEnvironmentalists

Copyright 2009 Foundation for a Sustainable Com

munity

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainability

Business

SocialEnvironment

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainable

People

Planet

Performance (Profit)

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED)

Future Oriented

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Environmental Stewardship Social Responsibility Economic Prosperity

3Ps People Planet Profit

3EsEnvironment Equity Economy

Triple Bottom Line

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

In recent business newshellip

Copyright 2009 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Com

munitybull ldquoSustainablerdquo is Better

Green is Goodhellip

The Old Model ‐ CONFLICT

Businesses

Social ActivistsconflictEnvironmentalists

Copyright 2009 Foundation for a Sustainable Com

munity

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainability

Business

SocialEnvironment

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainable

People

Planet

Performance (Profit)

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED)

Future Oriented

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Environmental Stewardship Social Responsibility Economic Prosperity

3Ps People Planet Profit

3EsEnvironment Equity Economy

Triple Bottom Line

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Com

munitybull ldquoSustainablerdquo is Better

Green is Goodhellip

The Old Model ‐ CONFLICT

Businesses

Social ActivistsconflictEnvironmentalists

Copyright 2009 Foundation for a Sustainable Com

munity

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainability

Business

SocialEnvironment

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainable

People

Planet

Performance (Profit)

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED)

Future Oriented

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Environmental Stewardship Social Responsibility Economic Prosperity

3Ps People Planet Profit

3EsEnvironment Equity Economy

Triple Bottom Line

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

The Old Model ‐ CONFLICT

Businesses

Social ActivistsconflictEnvironmentalists

Copyright 2009 Foundation for a Sustainable Com

munity

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainability

Business

SocialEnvironment

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainable

People

Planet

Performance (Profit)

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED)

Future Oriented

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Environmental Stewardship Social Responsibility Economic Prosperity

3Ps People Planet Profit

3EsEnvironment Equity Economy

Triple Bottom Line

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainability

Business

SocialEnvironment

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainable

People

Planet

Performance (Profit)

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED)

Future Oriented

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Environmental Stewardship Social Responsibility Economic Prosperity

3Ps People Planet Profit

3EsEnvironment Equity Economy

Triple Bottom Line

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

New Model ndash An Intersection of Interests

Copyright 2009 Foundation for a Sustainable Community

Sustainable

People

Planet

Performance (Profit)

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED)

Future Oriented

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Environmental Stewardship Social Responsibility Economic Prosperity

3Ps People Planet Profit

3EsEnvironment Equity Economy

Triple Bottom Line

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED)

Future Oriented

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Environmental Stewardship Social Responsibility Economic Prosperity

3Ps People Planet Profit

3EsEnvironment Equity Economy

Triple Bottom Line

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Sustainable DefinitionsCopyright 2009 Foundation for a Sustainable

Community

Environmental Stewardship Social Responsibility Economic Prosperity

3Ps People Planet Profit

3EsEnvironment Equity Economy

Triple Bottom Line

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Organization

Individual

Community

Copyright 2009 Foundation for a Sustainable Com

munity

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Context

bull Big Trends and Powerful Thingsndash Capitalismndash Global warmingndash Carbon tradingndash Self‐interestndash Peer pressurendash Crazy Talk not so crazyndash Influence of a 13‐year‐old

Copyright 2009 Foundation for a Sustainable Community

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Evidence and Examples

bull Green Energy Independence and Terrorism

bull National Security Economy and Sustainability

bull Mongolia Australia and Kansas City

bull Wal‐Mart Subway and McDonaldrsquos

Copyright 2009 Foundation for a Sustainable Community

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

One of the biggest things to happen in sustainability hellip

Happened A Few Months ago at WalshyMart

Copyright 2009 Foundation for a Sustainable Community

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

At Wal‐Mart hellip

bull Wal‐Mart announced last week that it is working to manage its impact guided by three high‐level aspirational sustainability goals which are as follows

bull 1) To achieve 100 percent renewable energy supply2) To create zero waste3) To sell products that sustain our resources and environment

‐ GreenBiz

Copyright 2009 Foundation for a Sustainable Community

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Also at Wal‐Mart

bull Wal‐Mart has asked all 100000 of its suppliers and providers to fill out a 15 question questionnaire about their socialand environmental sustainability

Copyright 2009 Foundation for a Sustainable Community

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

According to the New York Times

bull ldquoThe idea is to create a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives Consider it the green equivalent to nutrition labelsrdquo ndash New York Times

Copyright 2009 Foundation for a Sustainable Community

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

So what do small businesses think

We surveyed 15000 Chamber Members Surveyed in NC PA OH surveyed through local and regional Chambers

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Survey of Chamber Members

87 of members believe their ldquobusiness has a responsibility to protect the natural environmentrdquo (60 have specific strategies to do so)

63 said customers were more or much more likely to ldquosupport a business that is known to have green business practicesrdquo (34 were unsure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Survey of Chamber Members

80 said they wanted to be ldquoknown by their community as a lsquogreenrsquo organizationrdquo

94 said they wanted to be known as a ldquosuccessful business that is committed to its community and the environmentrdquo

70 believe that ldquoadopting sustainable business practices will make your organization more successful in the long runrdquo (25 not sure)

Copyright 2009 Foundation for a Sustainable Community

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Survey of Chamber Members

8 are aware of tools to assist with going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

VECCI ‐ Consumer Attitudes

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Consumer Attitudes

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Business Attitudes

347

341

148

163

02

Yes - very concerned

Yes - fairly concerned

Yes - slightly concerned

No - not at all concerned

Dont knowcant say

Concern About Climate Change

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Business Attitudes

7

1890

450

41

272

Strongly agree

Tend to agree

Neither agree nor disagreenot sure

Tend to disagree

Strongly disagree

Theres nothing my business can do about the environment

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Data Break

OK are you readyJust a few more

Copyright 2009 Foundation for a Sustainable Community

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Public Policy PollingCapStrat

National poll of 923 votersConducted ‐ July 6‐7 2009

Copyright 2009 Foundation for a Sustainable Community

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Will you spend more

53 will pay a little more for a green product and 6 will pay significantly more for a green product

Source Public Policy PollingCapstrat

Copyright 2009 Foundation for a Sustainable Community

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Priorities

When purchasing goods and services which of these are most important to you

Source Public Policy PollingCapstrat

bull 62 Quality

bull 24 Price

bull 10 Environmental Friendliness

bull 4 Convenience

Copyright 2009 Foundation for a Sustainable Community

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Decision Making

How important is being green and sustainable to your employer when making decisions

Source Public Policy PollingCapstrat

bull 24 Top Priority

bull 32 Important but not primary concern

bull 31 One consideration among many

bull 13 not a factor

Copyright 2009 Foundation for a Sustainable Community

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Product Purchasing

When buying products or services how important is the sellerrsquos commitment to sustainability

Source Public Policy PollingCapstrat

bull 54 Very Importantbull 29 Somewhat Importantbull 17 not important

That isbull 83 say its Somewhat or Very Important

Copyright 2009 Foundation for a Sustainable Community

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

A Deeper Dive

bull Clevelandbull Chapel Hillbull Kansas Citybull Victoria Australiabull Mongolian National Chamberbull Green PlusTM

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Climate Prosperity Project

bull 2007 Rockefeller Brothers Fund Investment in partnership with business leadership organizations

ldquotesting of the proposition that responding to climate change could represent not only an environmental imperative but in fact also an extraordinary economic development opportunityrdquo

ndash Green Savingsndash Green Opportunityndash Green Talentndash Regional Approach

Copyright 2009 Foundation for a Sustainable Community

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Climate Prosperity Project

bull Key Objectivesndash Reduce Greenhouse Gas Emissionsndash Increase Energy and Financial Savingsndash Expand Business Opportunitiesndash Grow Green Talent and Jobs

Copyright 2009 Foundation for a Sustainable Community

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Climate Protection Partnership

bull Kansas City Chamber bull Ford Foundation Fellowship in Regional Sustainable Development

bull Paying it Forward to 100 Chambers

Copyright 2009 Foundation for a Sustainable Community

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

VECCIrsquos Centre for Innovation amp Sustainability Excellence

wwwgrowmethemoneycomau wwwcarbondowncomau

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

25 tonnes of Carbon

Emissions

36 Mega Litres of Water

Over $4000

Savings of an Average Business

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

wwwgogreenplusorg

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

The Institute for Sustainable Development+ Public‐private partnership of chambers trade associations and universities to promote sustainable enterprisebull Duke Center for International Development bull UNC Chapel Hill ndash School of Social Work and Center for Global Initiatives

bull Chambers of Commerce bull GlaxoSmithKline amp Lenovobull The Fenwick Foundation

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

The Institute for Sustainable Development

1 Connect academic research to the peoplebusinesses and institutions of the communities we work

2 Apply global knowledge to regional challenges and opportunities

3 Develop programs and tools to help small businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

Copyright 2009 Foundation for a Sustainable Community

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Institute for Sustainable Development

Chambers of Commerce

Businesses

Nonshyprofits

Professional Associations Organizations

THE FENWICK FOUNDATION

17 Chamber Partners

AR CT IN IA KY MA NC OH SC and PA

Copyright 2009 Foundation for a Sustainable Community

ACCECPA SocietiesNC Rural Economic Development Center

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

And Now a Video

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Green PlusTM

bull 90 Question assessment toolbull Educates motivates and rewards small employers

bull Provides affordable easy to use information and advice for improving sustainability performance

bull Gives access to a network of both specialists and business peers tackling similar issues

Copyright 2009 Foundation for a Sustainable Community

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Green PlusTM

bull Interdisciplinary graduate student counselorsconsultants

bull Rewards participants with branding and marketing support

bull Positions Chambers and Associations as leaders on the subject of sustainability

bull Helps local businesses make and save money by going green and sustainable

Copyright 2009 Foundation for a Sustainable Community

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Green Plus Certification Tool

bull Test your companyhellip

hellipat your own pace

Copyright 2009 Foundation for a Sustainable Community

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Specifics from Green Plusbull Performance

ndash Planning (Business Plan Succession Plan Marketing Plan Strategic Planndash Performance (Investing in Capital revenue growth cash flow)ndash Practices (Employee Professional Development Standard Accounting

Principles)bull Planet

ndash Energyndash Waterndash Wastendash Transportation

bull Peoplendash Family Friendly Employment Practicesndash Civic Participationndash Corporate Social Responsibilityndash Volunteerism

Copyright 2009 Foundation for a Sustainable Community

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Green Plus Sustainability How to Guide

bull Basic definitionsbull Beginning intermediate and advanced steps

bull Links to national regional and local resources

bull Ask Us if you need more information

Copyright 2009 Foundation for a Sustainable Community

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Sample Feedback

Copyright 2009 Foundation for a Sustainable Community

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Green Plus National Directory

bull Connect with other businesses interested in sustainability

bull Share your own storybull Promote your services and products

Copyright 2009 Foundation for a Sustainable Community

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

Certified Green Plus

copy 2008 Foundation for a Sustainable Community

Copyright 2009 Foundation for a Sustainable Community

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

The Goal

Improve the way that individuals and organizations engage their community and their environment and make them more successful for it

Copyright 2009 Foundation for a Sustainable Community

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

What is coming

bull North American Sustainable Enterprise Awards (NASE)

bull National Sustainability Fellowrsquos Program (200 Applicants)

bull AICPA Undergraduate Sustainability Challenge

Copyright 2009 Foundation for a Sustainable Community

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter

wwwgogreenplusorgTwitter

Copyright 2009 Foundation for a Sustainable Community

  • Chambers Helping Small Business Go Green and Sustainable
  • Slide Number 2
  • Slide Number 3
  • In recent business newshellip
  • Slide Number 5
  • The Old Model - CONFLICT
  • New Model ndash An Intersection of Interests
  • New Model ndash An Intersection of Interests
  • Sustainable Definitions
  • Sustainable Definitions
  • Slide Number 11
  • Context
  • Evidence and Examples
  • One of the biggest things to happen in sustainability hellip
  • At Wal-Mart hellip
  • Also at Wal-Mart
  • According to the New York Times
  • So what do small businesses think
  • Survey of Chamber Members
  • Survey of Chamber Members
  • Survey of Chamber Members
  • VECCI - Consumer Attitudes
  • Consumer Attitudes
  • Slide Number 24
  • Slide Number 25
  • Data Break
  • Public Policy PollingCapStrat
  • Will you spend more
  • Priorities
  • Decision Making
  • Product Purchasing
  • A Deeper Dive
  • Climate Prosperity Project
  • Climate Prosperity Project
  • Climate Protection Partnership
  • Slide Number 36
  • Slide Number 37
  • Slide Number 38
  • wwwgogreenplusorg
  • The Institute for Sustainable Development
  • The Institute for Sustainable Development
  • Slide Number 42
  • Slide Number 43
  • And Now a Video
  • Green PlusTM
  • Green PlusTM
  • Green Plus Certification Tool
  • Specifics from Green Plus
  • Green Plus Sustainability How to Guide
  • Sample Feedback
  • Green Plus National Directory
  • Certified Green Plus
  • The Goal
  • What is coming
  • wwwgogreenplusorgTwitter