chamber quarterly luncheon final
DESCRIPTION
This presentation was delivered to the Kerrville Area Chamber of Commerce at their quarterly luncheon.TRANSCRIPT
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8002 views on YouTubeCodellamarketing, June 24, 2009, A social media song by Pete Codella. Music video by MultiMediaWise.
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Social Media – What’s all the fuss about?The Facts and Figures Important to Your Business Today
Kelli C. McLaughlin Communications Professional and Owner iGrow
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What Does the Term “Social Media” Mean Exactly??
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In Plain English….
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Keep it in Perspective – when compared to Traditional Media
“Traditional” Media
“Traditional Media” is a one way instrument
of communication
Content is Educational Informative Entertaining
Advertisers “place” their message
around the type and style of content their target consumer is most likely to be
frequenting
Limited opportunity for consumers to
“react” immediately and directly to the
content.
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“Social Media” Also an instrument of
communication. A means to develop a
relationship.
A two-way street that validates the customer relationship and builds
loyalty! It’s another way to build
the relationship….
Improve WOM, increase customer service and
encourage repeat customers
Give your audience an opportunity to be
involved in content creation, along side your
brand –.Keep YOUR content
Educational, Informative Entertaining!!
“Social” Media
Another way to communicate – and so much more!
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Wait!!... Do not abandon your traditional media!!
People still watch TV
People still listen to the radio
People can respond to a billboard or OOH
advertising
People still get print magazines
People still respond to in-store POS displays
And yes… people still read the local paper
It’s still about finding the right “mix” for reaching your TARGET and accomplishing a MARKETING OBJECTIVE!
Use the traditional as a means to raise awareness for your social activity
Think Integration!
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Then why is “Social Media” causing such a fuss?
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Should my business have a…
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It took 38 years for radio to attract 50
million listeners.
13 years for television to attract 50
million viewers.
It took from Feb 2004 till October 2007, just
over 4 years for Facebook to reach 50
million worldwide users
Facebook currently has more than 400 million active users
100 million active users currently accessing Facebook through their mobile devices
The answer is a resounding, YES!!
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Facebook Demographics and Statistics Report 2010 – 145% Growth in 1 Year
Key Insights:
•Facebook’s US user base grew from 42 million to 103 million in 2009. That’s a 144.9% growth rate!
•The 35+ demographic now represents more than 30% of the entire user base.
•The 55+ audience grew a whopping 922.7% in 2009.
Facebook’s growth alone is astounding and it’s not just kids!
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YouTube
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•Right now it’s about building relationships, getting the customer to move because of the value!!
NOT selling...
What value is your content providing?
Education, Information or Entertainment??
BROADCASTING JUNK!!
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It’s not enough to simply have a presence…
Have a plan to interact…
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But I’m a local small business – this doesn’t really apply to me…
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Really…
TOB Just over 100 Fans
Lowe’s 94,038 Fans
McDonald’s 1,929,612 Fans
Tractor Supply 5,891 Fans
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Becau
se i
t can
be o
verw
helm
ing
! It’s a BIG social media world out there!!!
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THANK YOU FOR YOUR TIME!!!
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Where to go for more information?
http://mashable.com/guidebook/facebook/
http://mashable.com/guidebook/twitter/
Sources:•Mashable.com•Flickr•YouTube•WHAT THE F**K IS SOCIAL MEDIA? one year later*Marta Kagan, Managing Director, US for Espresso (integrated marketing agency) http://BrandInfiltration.com.