1

Denver Chamber Gold Program:To SM or not SM

Richard AbelsAbels Communication Company

June 15, 2012

2

4 Areas of Unified Activity

3

The Marketing Tool Bag

4

The Social Media Mix

5

Goals → Audience(s) Who and How Many are they? Why are they? Where are they? How do you reach them?

Are they even on SM?

6

Goals + Audience → Msgs/Tools Meet their needs Why important to audience (not you) Advantages/niche Credibility/expertise Why audience should care

7

Effectiveness: Reaching The Right People

8

Effectiveness: Reaching The Right People With the Right Message

9

Effectiveness: Reaching The Right People With the Right Message To Engage Them

10

Effectiveness: Reaching The Right People With the Right Message To Engage them So they take the Action you want

11

SM: Part of Mix IF you define Tangible goals Content (it’s king!) and relevance Day-to-day responsibility Monitoring How you use the info

12

SM: Where It Works Consumers, Retail etc. Content providers When people are “listening” Create interaction Immediacy/Call to Action

13

SM: Where It Doesn’t Closed environment Wrong audience Push too much info too frequently Not relevant No Call to Action

14

Social Media

It’s all about Goals, Tools and Effectiveness

15

16

Which Ones Will You Use?

17

Richard AbelsAbels Communication Company

(303) 779-6292 www.AbelsComm.com

Questions at Conclusion