cfnps youtube 201

14
CNFPS Seattle -- YouTube 201: Making Video Sharing part of your online marketing strategy

Upload: harry-hayward

Post on 05-Jul-2015

236 views

Category:

Business


0 download

DESCRIPTION

A Manager's guide to YouTube for Non Profits presented at the Center for NonProfit Success conference in Seattle, WA. July 2012

TRANSCRIPT

Page 1: Cfnps youtube 201

CNFPS Seattle -- YouTube 201: Making Video Sharing part of your online marketing strategy

Page 2: Cfnps youtube 201

48 hours

3 billion

1 Trillion

How big is YouTube?

Page 3: Cfnps youtube 201

Content as part of your Marketing strategy

Annual report

Newsletter

Social networks

Blogs

Special EventsEmail

Video storytelling

Page 4: Cfnps youtube 201

Managers toolkit – How to engage your audience

Page 5: Cfnps youtube 201

Page Optimization

Page 6: Cfnps youtube 201

The “Give” Button

Page 9: Cfnps youtube 201

Video Optimization

Page 10: Cfnps youtube 201
Page 12: Cfnps youtube 201
Page 13: Cfnps youtube 201
Page 14: Cfnps youtube 201

THANK YOU!

Harry Hayward, MBA, MCDMDirector of Digital MediaUniversity of Washington

[email protected]@harryhay on twitter