optomizing for youtube - the youtube generation by curtis r. curtis
DESCRIPTION
Last year YouTube uploaded more content in 6 months than the 3 major networks did in 60 years. This presentation explores the demographics of today's YouTube users and how the next generation is quickly becoming the "YouTube Generation". This presentation examines which companies have been successfully utilizing YouTube and how they did it. Additionally, it looks at how people find YouTube videos, what search terms they are searching with, how to attract more viewers with compelling video content, what are the best video formats to use, successfully viral marketing of your YouTube videos, and of course how to get your YouTube videos top rankings.TRANSCRIPT
(Curtis) R. Curtis, SVP
UniversalBusinessListing.Org
CurtisRCurtis
OptimizingYour Content for
YouTube
The New (Social) Search
(Jay Berkowitz, 10 Golden Rules, Pubcon 2009)
Consumers Trust Each Other More Than They Do Advertising!
• 90% of consumers trust peer recommendations
• Less than 50% trust advertisements
• Social networks and user reviews are only a click away
• Natural and social discovery rule, and customer service is the new marketing
Want to Hear a Secret?
Duh!!!
Take The Big Leap!
Move Over Boys
It’s a New Game & It’s Not Google!
Ok it’s not “JUST” Google!
The YouTube Generation – Are You Ready?
Did you know YouTube is the 2nd largest in number of searches?
1. In 6 months, YouTube had more hours of programming uploaded than the 3 major Networks did in 60 years (1.5m hours)
2. Over 20 hours-worth of video uploaded to the site every single minute.
3. More than 50% of YouTube users visit the site at least once a week.
Some Interesting Facts About YouTube
….& it isn’t just about music, cuddly teddy bears or World of Warcraft?
So Who Watches YouTube Videos?
Only 41% of Businesses Use YouTube
(Michael Stelzner…Social Media Study)
Smart Businesses Are Using YouTube
Zappos Sold for Almost $1B
Useful Tips Towards YouTube Success
Create Your Own Channel
Want to See Our Company Video?
Publish Compelling & Relevant Videos
You’’ never believe what I saw on YouTube last nite!!
Embed Your Videos
Actively Interact with Your Viewers
Shorter is Better!!!
“LIFE IS SHORT ENOUGH”
Try to Develop “How To Videos”
(if a carpenter can…why not you?)
Keep It Casual
Tips for Optimizing Your YouTube Channel
1. Set Up Your Profile
2. Connect to FaceBook & Twitter
3. Add Tags
….especially when it comes to local search!
They Really Work!
4. Make Your Video Look Pretty
– Start by adding color..lots of color!
5. Organize Your Page
Ulead Video Studio 11
2. Link to Your Website
3. Include Website URL in Audio
4. Use Keywords & Tag
5. Upload Video & Link to Website …….Again!
1. Link from Your Blog
How to Promote Your Video
2. Promote Through Social Media
3. Ping Directories
Ways to Encourage Subscriptions1. Get Them to Push the Subscribe Button
2. Set Up New Feeds for Your Channel
3. Add a YouTube Badge
Over 30 YouTube Resources & Site Integration Tools
http://mashable.com/2007/10/08/youtube-toolbox-resources/
[Greg Jarboe (President, SEO-PR) , SES Chicago ‘09 YouTube & Video Optimization session]
1. Discovery– How People Find Your Videos?
YouTube Uses Different Algorithms Than Google
1. Use Longer Titles: 120 characters
• Think of your title as a headline
• Your brand name should go last in the title
2. Description: 1,000 character
• Be as detailed as possible ( short of entire transcript
• Include URLs (with http://) to playlist or website
3. Tags: 120 character
• Be as detailed as possible
• Include: brand, city, topic
4. Make sure all keywords in tags are in your title & descriptions
What Search Terms are People Looking For?
FastSearch - Useful for Search YouTube Videos
Links in video description• Cross-promote to a playlist on your channel or your website
Video responses• Point users to your next video with video responses
• Annotations
• Link to another video
Captions• Add subtitles to your video and reach a broader audience
Embedding• Get additional views within the context of a relevant website
(encourage blog owners to embed within blogs)
2. Watch – How To Increase Views
1. Humor
2. Slice of life
3. Testimonials
4. Demonstrations
5. Problem solution
10 Most Successful Kinds of Video Which Are Effective in Changing Brand Preference
6. Talking heads
7. Characters
8. Reason why
9. News
10.Emotion
To be successful a video must go viral…
3. Share – Going Viral!
Companies Who Already Use YouTube
• Nokia
• McDonalds
• GE
• Apple
• Starbucks
• HP
• Volkswagen
• Coca Cola
• Walmart
• Nike
• Jet Blue
• Zappos
• Dell
• Safeway
• 7-Eleven
• Disney
Do Them Right … They Work!
But Not If They Can’t Find Your Business!
For Additional Information:
(Curtis) R. Curtis
Sr. VP Strategic Partnerships
Partners Site: www.UBLpro.com
Direct: 1 (206) 734-4711
Cell: 1 (604) 313-7377
Optimizing Your Content for YouTube