c:\fakepath\advertising ppt observation
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TRANSCRIPT
AdvertisingAdvertising
Principles of Marketing APrinciples of Marketing A
Warm-upWarm-up
How does advertising influence How does advertising influence consumer buying decisions?consumer buying decisions?
AgendaAgenda
Review testReview test Developing Print AdvertisementsDeveloping Print Advertisements Group ActivityGroup Activity
Written Brochure Due FridayWritten Brochure Due Friday Price and Place Due FridayPrice and Place Due Friday
Print AdvertisementsPrint Advertisements
Four key elements of an Four key elements of an advertisementadvertisement HeadlineHeadline CopyCopy Illustration Illustration SignatureSignature
Print AdvertisementsPrint Advertisements
HeadlineHeadline The saying that gets the readers The saying that gets the readers
attention, arouses their interest by attention, arouses their interest by providing a benefit, and leads them to providing a benefit, and leads them to read the rest of the ad.read the rest of the ad.
Print AdvertisementsPrint Advertisements
Headline examplesHeadline examples
Print AdvertisementsPrint Advertisements
CopyCopy The selling message in a written The selling message in a written
advertisementsadvertisements
Print AdvertisementsPrint Advertisements
Copy examplesCopy examples
Print AdvertisementsPrint Advertisements
IllustrationIllustration The photograph or drawing used in a The photograph or drawing used in a
print advertisementprint advertisement
Print AdvertisementsPrint Advertisements
Illustration examplesIllustration examples
Print AdvertisementsPrint Advertisements
SignatureSignature Brand mark, or logo that is the Brand mark, or logo that is the
identification symbol for the business or identification symbol for the business or productproduct
Print AdvertisementsPrint Advertisements
Signature examplesSignature examples
Group ActivityGroup Activity Your group will be given 3 Your group will be given 3
advertisements. For each advertisements. For each advertisements, on a separate sheet of advertisements, on a separate sheet of paper, write down the four parts of the ad paper, write down the four parts of the ad (Headline, Copy, Illustration, Signature).(Headline, Copy, Illustration, Signature).
Pick a speaker and recorderPick a speaker and recorder Turn in one paper for the groupTurn in one paper for the group Use participation cardsUse participation cards Pick one ad to share with the class.Pick one ad to share with the class.
References:References: http://www.wkjeeps.com/photos/premiere_night_01http://www.wkjeeps.com/photos/premiere_night_01
.jpg.jpg http://4.bp.blogspot.com/_4vQtR30tlCw/http://4.bp.blogspot.com/_4vQtR30tlCw/
SCJ0eOZrl4I/AAAAAAAACsA/Kh35fvHgIdQ/s400/SCJ0eOZrl4I/AAAAAAAACsA/Kh35fvHgIdQ/s400/CoachAd+copy.jpgCoachAd+copy.jpg
http://farm4.static.flickr.com/http://farm4.static.flickr.com/3185/3079298820_0d6a6f8883.jpg3185/3079298820_0d6a6f8883.jpg
http://necreative.typepad.com/.a/http://necreative.typepad.com/.a/6a00e00984da408833011169005164970c-500wi6a00e00984da408833011169005164970c-500wi
http://practicalramblings.files.wordpress.com/http://practicalramblings.files.wordpress.com/2008/03/come1.gif2008/03/come1.gif
http://www.commercialsihate.com/print/http://www.commercialsihate.com/print/snapple.jpgsnapple.jpg
http://www.gm-volt.com/c/volt_ad.jpghttp://www.gm-volt.com/c/volt_ad.jpg