cfa society victoria presentation - enhancing your professional online profile with linkedin - june...
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How to use LinkedIn to
Establish Credibility & Build Your Network
JUHLi SELBy Social Media
@JUHLiSELBy
www.JUHLiSELBy.com
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@JUHLiSELBy www.JUHLiSELBy.com
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• 300 million+ professionals
• 100 million in the US, 9+ million in Canada
• 3 million+ company profiles
• 2.1 million groups
http://press.linkedin.com/about
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• Why LinkedIn is awesome
• Setting up for success
• How to build connections & get recommendations
• How to find & gently target people to build relationships
• Common mistakes to avoid
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24/7 Global Chamber of Commerce Mixer
Connect – Living, breathing rolodex Re-connect - Find past and present colleagues
and classmates quickly Discover inside connections when looking for a
job or business opportunity/connection Get Answers - Your network is full of industry
experts willing to share advice. Have a question? Just ask.
@JUHLiSELBy www.JUHLiSELBy.com
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•The Credible/Professional Network
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•Long term relationship building
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•Minimal maintenance for basic presence
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•Well funded company
Paid profiles
Marketing solutions – including ads
Talent solutions
SlideShare
@JUHLiSELBy www.JUHLiSELBy.com
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Personal
Profile
Group
Company
Page
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•Use a professional looking
profile photo
•Connect with at least
100 people
•Join at least 3 groups
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• Fill out contact info completely
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•Fill out as many sections as you can, as completely as possible
@JUHLiSELBy www.JUHLiSELBy.com
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CREDIBILITY
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• Communicate BEFORE sending the invite to recommend
• Follow up promptly
• Change the
default message!
• Recommend others
@JUHLiSELBy www.JUHLiSELBy.com
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• Add skills and expertise using relevant keywords – you can have 50
• One-click makes it easy
• One billion endorsements
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•Put keywords in your:
→Headline, Summary
→Experience, Education
→Skills/Endorsements
•Repeat important keyword phrases in both current & past sections on LinkedIn
@JUHLiSELBy www.JUHLiSELBy.com
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•Find relevant keywords in job descriptions AND look in the Alumni skills section
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•Use media to help tell your story
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•Set up a monitoring/scheduling tool i.e. Hootsuite to:
→Schedule posts for the future
→Monitor multiple LinkedIn
groups in one place
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• Adjust email notifications!
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• LinkedIn Pulse (Interests > Pulse)
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• LinkedIn App
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#1 – Connect with people you already know – individually
@JUHLiSELBy www.JUHLiSELBy.com
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#2 – Network in Groups
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#3 – Follow up & connect with new people you meet when networking
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• Stay in front of your connections
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• Post images!
HOT
480 x 370
pixels
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Advanced Search
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• Find names of key employees of a company:
→From the About page on company website
→From the company page on LinkedIn
• If found on website - search their “firstname lastname” on LinkedIn in Google Search
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LinkedIn Company Page
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→ See if they belong to any groups
→ Join some common groups
→ See if they ever comment/post
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→ If you can join a common group – you can send a private message
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→ Look for common connections – ask for an introduction
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• Was it someone important?
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→ Comment on company page posts
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#1 – Posting too often – once/day max
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#2 - Sending a private message that is too “salesy” or a blanket group message
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#3 – Allowing LinkedIn to spam your email contacts
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Import an Excel csv file instead…
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Cover banners & articles
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•Follow the steps to set your profile up for success Fill out sections completely using relevant keywords
Add media to tell your story
•Add connections –start with people you know
•Ask for recommendations to build credibility
•Research targets you want to get to know
•Find ways to build the relationship
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JUHLi SELBy Social Media - 250-686-7988
[email protected] www.JUHLiSELBy.com www.linkedin.com/company/juhli-selby-social-media
Spreading the love & joy of social media one friend at a time!